Performance Marketing

Explore Performance Marketing (14 articles)

Facebook Ads for Shopify: The 2026 Playbook for Profitable Scaling

Facebook Ads for Shopify: The 2026 Playbook for Profitable Scaling

Marcus Chen
Feb 6, 2026 in Facebook Ads

Lookalike Audiences for Ecommerce: Building High-Value Segments in 2026

Lookalike Audiences for Ecommerce: Building High-Value Segments in 2026

EKC
Jan 19, 2026 in Performance Marketing

Brand vs Performance Marketing: Finding the Right Budget Split

EKC
Aug 7, 2025 in Branding

Retargeting for Shopify: Facebook, Google, and Email Sequences That Convert

Retargeting for Shopify: Facebook, Google, and Email Sequences That Convert

EKC
Jul 29, 2025 in Performance Marketing

UGC Ads for Shopify Brands: How to Source, Brief, and Scale User-Generated Content

UGC Ads for Shopify Brands: How to Source, Brief, and Scale User-Generated Content

Marcus Chen
Jun 27, 2025 in UGC

Scaling Ad Spend on Shopify: When and How to Increase Your Budget Profitably

Scaling Ad Spend on Shopify: When and How to Increase Your Budget Profitably

Marcus Chen
Jan 24, 2025 in Performance Marketing

Attribution for Shopify: Understanding Where Your Sales Really Come From

Attribution for Shopify: Understanding Where Your Sales Really Come From

Elena Rodriguez
Jan 20, 2025 in Shopify

UGC Ads for Shopify Brands: How to Source, Brief, and Scale User-Generated Content

UGC Ads for Shopify Brands: How to Source, Brief, and Scale User-Generated Content

EKC
May 13, 2024 in UGC

Black Friday Cyber Monday Ad Strategy: A Shopify Merchant's 90-Day Plan

Black Friday Cyber Monday Ad Strategy: A Shopify Merchant's 90-Day Plan

Sarah Mitchell
May 8, 2024 in BFCM

TikTok Ads for Ecommerce: How Shopify Brands Are Winning on Short-Form Video

TikTok Ads for Ecommerce: How Shopify Brands Are Winning on Short-Form Video

Marcus Chen
Mar 19, 2024 in TikTok

Microsoft Ads (Bing) for Shopify: An Overlooked Opportunity

Microsoft Ads (Bing) for Shopify: An Overlooked Opportunity

EKC
Mar 19, 2024 in Ecommerce Marketing

Google Ads for Shopify: Shopping, Search, and Performance Max Explained

Google Ads for Shopify: Shopping, Search, and Performance Max Explained

EKC
Nov 25, 2023 in Google Ads

Now featured in Performance Marketing

What we love

Attribution for Shopify: Understanding Where Your Sales Really Come From

Attribution for Shopify: Understanding Where Your Sales Really Come From

Elena Rodriguez
Jan 20, 2025 in Shopify

Black Friday Cyber Monday Ad Strategy: A Shopify Merchant's 90-Day Plan

Black Friday Cyber Monday Ad Strategy: A Shopify Merchant's 90-Day Plan

Sarah Mitchell
May 8, 2024 in BFCM