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Tenten

Headless CMS / Jamstack

One content system for every digital touchpoint.

Store content once and deliver it to websites, apps, commerce, and other channels through APIs. We own the model, front end, migration, integrations, and launch.

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  • React
  • Contentful
  • Strapi
  • Custom APIs
system / visuallive
Engineers reviewing a headless CMS and front-end architecture
The final platform choice follows the content, team, and integration requirements.
Two engineers working across code and content screens at night

Why headless

One content repository, any frontend

A headless CMS separates the content repository, the body, from the presentation layer, the head. Your team edits in one place; every site, app, and screen pulls the same content through an API. One honest caveat: it costs more to implement than an all-in-one CMS, because the CMS, the development, and the infrastructure are billed separately.

  • One source of truthManage website, app, commerce, and internal content together, then publish through documented APIs.
  • Editors and engineers work in parallelThe content model gives each team a contract, so editorial work does not wait for every frontend release.
  • A frontend can change without moving the archiveA new site or channel can use the existing content APIs when the model still fits the job.

Architecture decision

Choose headless for the operating model, not the label

Headless earns its extra moving parts when several products, markets, or teams need the same structured content. For one website with a simple editing workflow, an integrated CMS is often the better system.

Integrated CMS

Best fit

One primary website, a small editing team, and few custom integrations

Operating model

One platform owns content, templates, preview, and hosting

Trade-off

Harder to reuse the same content across products or replace the presentation layer

Headless CMS

Best fit

Several frontends, structured content reuse, complex permissions, or deep integrations

Operating model

CMS, frontend development, and infrastructure are separate responsibilities

Trade-off

More architecture, testing, and operational ownership than an all-in-one CMS

Migration workbench

The estimate is built from these four inspectable artifacts.

01

Inventory

Content types, locales, media, URLs, integrations, and ownership

02

Model

Fields, references, permissions, preview, validation, and API contracts

03

Move

Transform scripts, media transfer, checksums, redirect map, and dry runs

04

Cut over

Parity QA, editor acceptance, monitoring, rollback, and launch receipt

Not every case proves the same thing

We label direct technology proof, adjacent operating experience, and portfolio context separately. That is more useful than calling all three logos headless projects.

ASUS Pressroom website

Direct headless proof

ASUS Pressroom

Directus, structured content models, editorial workflow, media renditions, filtering, external video, and page-level SEO.

Open case →
ASE Holdings corporate website

Publishing operations

ASE Holdings

A complex corporate publishing system using Webflow CMS and Laravel Nova. Relevant to governance, but not presented as a headless implementation.

Open case →
Viverse website

Portfolio context

Viverse

Visual and interaction redesign evidence. The available case record does not prove its CMS architecture.

Open case →

Frequently asked questions

Straight answers, including what headless costs.

What can you do with a headless CMS?
Manage structured content for websites, apps, commerce, and internal tools in one repository. Each frontend requests the fields it needs through an API, so a product description, policy, or media asset can be reused without copying it into another CMS.
What is the disadvantage of a headless CMS?
It creates more system ownership. The CMS, frontend, infrastructure, preview environment, and integrations can have separate costs and failure modes. A team also has to maintain the content model and API contracts. We recommend an integrated CMS when that overhead does not solve a real publishing problem.
What makes a CMS headless?
The content repository is separate from the presentation layer. Editors manage structured entries in the CMS, while websites and applications retrieve them through APIs. The CMS does not own one fixed page template for every place the content appears.
Does headless make a website faster?
It can, but the architecture is not an automatic speed guarantee. Pre-rendering and CDN delivery can reduce server work. A slow frontend, oversized media, poor caching, or too many API calls can still produce a slow site. Performance has to be tested at the frontend and delivery layers.
How do you choose the CMS?
We compare the content model, editor workflow, permissions, preview needs, localization, integrations, hosting region, API limits, and the team that will operate it. Directus, Contentful, Sanity, Strapi, WordPress, or an integrated platform can each be right under different constraints.
What has to be migrated?
Entries, relationships, authors, taxonomies, media, metadata, redirects, and integration identifiers. Before cutover we run transformations against a staging model, compare counts and hashes, test the redirect map, and ask editors to accept the workflows they will use after launch.

Bring the current CMS, content inventory, and integration list.

We will tell you whether headless is worth the extra system before we estimate a build.

Schedule your discovery call