The Challenge

ASUS's Pressroom is the company's front door to global media. Journalists and media partners come here for product launch details, press releases, high-res images, and video content.

The old system had problems. Publishing a single article required multiple steps across different screens. File management couldn't keep up with ASUS's catalog — thousands of product images across dozens of categories, new launches every quarter. The frontend looked dated too, treating press releases and blog posts with the same layout.

ASUS needed a complete rebuild. A modern CMS their team could actually operate quickly. A design system that distinguished between content types. And a file architecture that wouldn't buckle under their product portfolio.

What We Built

We went with Directus as the headless CMS. It's flexible enough for custom content workflows but keeps the editorial experience simple — important when the people publishing aren't developers.

File management was the hardest problem. ASUS launches products at Computex, CES, and IFA every year. Each event generates hundreds of press assets. We built an album folder system with unlimited nesting, so their team can organize by event, product line, region, or any combination without hitting structural limits.

Video was the other big change. We moved all playback to external streaming platform embeds. Pages load faster now, and ASUS finally has view analytics they didn't have before.

Key Technical Decisions

• Directus headless CMS — custom content models for press releases, blog posts, image galleries, and video libraries
• Unlimited nested album folders — built for ASUS's scale: dozens of product lines, quarterly launches, global events
• External video embedding — replaced self-hosted video with streaming platform integration for faster loads and better analytics
• Three-resolution image downloads — every press image available in web, print, and full-resolution formats
• Tag-based content filtering — journalists can find relevant content by product, event, or topic
• Per-page SEO fields — custom meta title, description, and OG tags built into the CMS editor

The Design

We moved to a card-based layout with bold typography that makes content scannable at a glance. But we didn't use one layout for everything.

Press releases get a clean, document-style layout — minimal distraction, fast scanning, optimized for journalists pulling quotes on deadline. Blog posts use a full-width card design with prominent imagery, built for longer browsing sessions. The distinction matters: the press section serves speed, the blog section serves engagement.

Fixing the Backend

The old publishing workflow was the biggest pain point for ASUS's team. Uploading content meant navigating redundant fields and multiple confirmation screens. We collapsed that into a single-step publish flow.

We also stripped out unused fields and simplified the editorial interface. The goal was to make it fast enough that a communications manager could publish a press release in under five minutes — from draft to live.

The Result

ASUS's Pressroom now runs on one system with one publishing workflow. Press releases, product launches, image galleries, multimedia albums, video — it's all in one place.

The communications team publishes faster. Journalists find assets with less friction. The site loads quicker with externalized video. And the nested album system has already survived multiple major product launches without hitting organizational limits.