The ASUS Pressroom website serves as the core communication hub connecting ASUS with media partners and the general public. This platform hosts a rich variety of content resources, including news reports, media materials, product launches, high-resolution image galleries, multimedia albums, and video content.
To comprehensively enhance the operational efficiency and user experience of the ASUS Pressroom website, we executed a complete website reconstruction project. In terms of visual design, we implemented a modern card-based interface design, complemented by clear and readable bold typography, significantly improving the website's readability and operational convenience. Additionally, we developed customized layout configurations tailored to the unique characteristics of different content types.
For file management mechanisms, we selected Directus as the core architecture for our headless content management system. Considering ASUS's extensive product portfolio and frequent exhibition activities, we constructed an album folder system supporting unlimited nested hierarchical structures. Furthermore, we converted video playback functionality to external streaming platform embedding, effectively improving website loading performance and optimizing video viewing data tracking and analysis.
Streamlining Backend Management Interface and Optimizing Content Publishing Workflow
We redesigned the backend management interface, removing redundant field settings and complex operational procedures to make content publishing operations more streamlined and intuitive. For instance, we integrated the originally multi-step content upload process into a single-step operation, significantly improving content publishing work efficiency.
Establishing a Comprehensive Digital Asset Management Framework and Optimizing Resource Retrieval Performance
Through Directus's advanced file management capabilities, we established a more comprehensive digital asset management architecture that can create multi-level nested album folder structures meeting ASUS's operational needs to showcase diverse product portfolios, making multimedia data classification management more systematic and organized.
Adopting Contemporary Visual Design Language to Enhance User Interaction Experience
We introduced card-based design concepts, making the website interface more intuitive and user-friendly. Combined with clear and prominent bold typography design, we significantly improved the reading experience and developed differentiated layout design strategies based on the specific requirements of different content types. For press release content, we adopted a clean and clear layout approach, enabling users to quickly read and understand; while for blog articles, we utilized full-page card design to enhance visual appeal and content presentation effectiveness.
Developing Customized Website Functional Modules
We added the following core functionalities to the website:
The comprehensive renovation project of the ASUS Pressroom website achieved outstanding success, significantly enhancing the website's operational efficiency and user experience, providing media partners and the general public with more convenient and rapid information access channels. For the ASUS Pressroom website management team, the new system significantly improved backend management efficiency and file management mechanisms, enhancing the work efficiency of daily website maintenance and updates.
Explore your project with us! Schedule a 30-minute discovery call and leave with valuable insights and great advice.
