Since its official listing in 2018, ASE Group has successfully integrated ASE, SPIL, and USI, leveraging collective synergies to deliver exceptional technological solutions through forward-thinking R&D and deep industry connectivity. This comprehensive website redesign establishes a unified brand visual identity system, optimizes the presentation of holding company information, and systematically organizes extensive ESG content to create seamless user experiences. Complemented by the 40th anniversary milestone theme, this project marks a significant chapter in the company's digital evolution.
Brand Identity Confusion
The previous website lacked unified visual standards and clear brand identification guidelines. The shared sun logo between ASE Semiconductor and ASE Group created particular confusion, necessitating clear brand differentiation.
Digital Image Transformation Needs
The project established comprehensive digital image transformation as its primary objective, evolving the iconic sun logo with more sophisticated color schemes while harmoniously integrating the brand identities of three subsidiary companies.
Visual Identity Guidelines Development
Tenten developed comprehensive ASEH brand visual identity guidelines to ensure consistent future digital representation, addressing the long-standing absence of unified standards.
Multi-dimensional Content Architecture Optimization
The website encompasses diverse content including holding company history, facility information, news center, and download resources, requiring user-centric layout designs for all information categories.
ESG Content Reorganization
ASE Group demonstrates significant commitment to sustainable ESG practices and local community foundation initiatives, making ESG-related content the website's primary showcase. Each ESG category benefits from redesigned layouts that effectively address content complexity and information accessibility challenges.
User Experience Enhancement Design
Breadcrumb navigation and related content linking enhance inter-page connectivity, while sharing functions and report anchor links increase visibility of ASE Group's ESG achievements through improved interactive elements.
Unified Visual Identity Presentation
Visual assets prioritize authentic photographs and videos provided by ASEH and its foundations, showcasing distinctive corporate spirit. The overall color palette employs deep blue tones to convey professionalism, complemented by clean, sans-serif typography for consistent visual communication.
Interactive Detail Refinement
Interactive details like buttons incorporate ASE's signature colors through gradient animations, creating engaging hover effects that enhance overall user experience quality.
Technical Architecture Optimization
During the development phase, addressing ASE Group's internal website management requirements, the technical architecture combines Webflow for CMS management with Laravel Nova for file handling. This approach maintains existing file URL structures while leveraging Webflow to reduce technical barriers for website updates, facilitating cross-departmental operational efficiency.
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