Product comprehension
People can find the product, but not the information needed to compare it.
We restructure features, terms, supporting content, and decision tools around a clear evaluation path.
Industry / Fintech
06 / 10Make complex financial products easier to evaluate.
Financial products carry dense information, several user goals, and careful review. We design the hierarchy and interface so people can understand the offer without losing access to detail.
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Useful when product pages read like internal documentation, or different regions and teams are maintaining inconsistent versions.
Financial decision map: Need (What the user is solving); Product (Terms and mechanism); Review (Details and ownership); Action (A clear next step)
One briefAcross strategy, content, design, and engineering
DirectAccess to the delivery team
WrittenScope and trade-offs
After launchThe same team can maintain it
Three starting points
Start with the decision already on your desk.
See the relevant service
Cross-border consistency
Regional sites have become different products.
We define shared content, local ownership, and components that keep the product story consistent while allowing regional requirements.
Product and brand connection
The public site and application no longer feel related.
A shared design language and experience principles reconnect acquisition, onboarding, and product use.
What creates friction
The website usually reveals the operating problem.
Important detail competes with basic comprehension
The interface needs a clear reading order that keeps terms available without leading with every qualification.
Several teams own the same information
Product, marketing, legal, and regional teams need explicit fields and review roles for shared records.
Tools appear before the decision
Calculators and dashboards help only when the surrounding content explains what input and result mean.
Brand consistency stops at acquisition
A sharp gap between website and application increases cognitive load and makes the product harder to learn.
One operating system
Strategy, content, and engineering move as one brief.
Build a readable decision hierarchy
01Place product purpose, terms, tools, supporting detail, and action in an order users can follow.
Information architectureContent designDecision tools
Connect public and product experiences
02Define shared typography, components, interaction rules, and user language across acquisition and use.
UX and UIDesign systemPrototyping
Give shared financial content an owner
03Model reusable records and review paths for products, terms, resources, and regional versions.
Headless CMSLocalization modelPublishing roles
Capabilities
Bring us the system behind the screen.
01
Financial product UX
Flows, tools, and interfaces organized around evaluation, onboarding, and repeat use.
02Information architecture
A hierarchy that gives basic comprehension and detailed review separate but connected places.
03Headless content systems
Shared product, resource, term, and regional records with explicit publishing roles.
04Interactive calculators
Decision tools designed with clear inputs, explanations, states, and responsive behavior.
05Cross-border websites
Content and delivery planning for teams serving more than one market or language.
06Website operations
Ongoing support for publishing, design system changes, monitoring, and maintenance.
Relevant work
Real projects, selected for this brief.
What to measure
Agree on the signals before the interface.
Can users find the terms behind the offer?
Review navigation, page depth, tool use, and questions that recur in contact or support channels.
01Where do important flows stop?
Track the states and context around calculator, form, account, and application paths.
02Do product facts match across regions?
Audit shared records, duplicate pages, update ownership, and visible differences across markets.
03Ways to work together
Pick the shape that matches the decision.
Best for a specific friction point
Decision-path review
Map one important product and prototype a clearer content, tool, or onboarding path.
Best for a full reset
Website and product redesign
Research, design, system definition, content architecture, and development for a connected experience.
Best for several markets
Cross-market design support
Ongoing work across regional publishing, interface updates, design system changes, and new content.
Fintech working session
Map the product information people need before they act.
We review one product path, its supporting terms, tools, review owners, regional variants, and measured actions. The output is a clearer decision and content model.
Contact usWorking session output
- 01A product decision hierarchy
- 02A shared content and ownership map
- 03A prioritized interface and build scope
Adjacent industries
Questions before scope
What buyers usually ask first.
How do you handle content that requires internal review?
We define fields, owners, review states, and release responsibilities with the client team. The system supports the approved process; Tenten does not decide regulated or legal wording.
Can you redesign calculators and application flows?
Yes. We map inputs, states, explanations, errors, and next actions. Data rules and eligibility logic need an approved product contract from the client.
Can one system support regional content?
Yes. We separate shared product records from local content and define which team owns each layer. The CMS choice follows those relationships and workflow needs.
Do you make security or compliance guarantees?
No. We can implement approved platform and content requirements, document website responsibilities, and support review. Certifications and regulatory claims stay attributed to the responsible product or platform.
Industry / Fintech
Bring the brief. We will map the next decision.
Web and product systems for trading, financial services, mortgage, and cross-border teams with complex information.
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