Product discovery
Buyers know the application, not the internal product family.
We connect industry, task, specification, comparison, and product content through a usable discovery model.
Industry / Information Technology
09 / 10Organize deep product systems around buyer decisions.
IT websites can carry thousands of products, specifications, industries, and regional records. We make the relationships visible and give each content owner a workable part of the system.
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Useful when product discovery depends on internal naming, or the same specification is maintained across several pages and regions.
IT product map: Need (Industry and application); Family (Product relationship); Detail (Specs and evidence); Owner (Region and content team)
One briefAcross strategy, content, design, and engineering
DirectAccess to the delivery team
WrittenScope and trade-offs
After launchThe same team can maintain it
Three starting points
Start with the decision already on your desk.
See the relevant service
Content architecture
The same product facts live in too many page fields.
Structured records and relationships reduce manual duplication across products, regions, resources, and applications.
Brand system
The corporate story and product catalog feel like separate websites.
We create shared typography, components, media rules, and page hierarchy without forcing every content type into one layout.
What creates friction
The website usually reveals the operating problem.
Internal taxonomy reaches the public interface
A buyer may begin with a use case or constraint, while the site expects a product code.
Specifications are repeated manually
Duplicate fields become inconsistent when products appear in families, comparisons, solutions, and regional pages.
Corporate and product content use different systems
Separate platforms and design languages make shared navigation, search, and publishing harder to maintain.
Regional needs arrive after the core build
Language, ownership, market records, and delivery requirements need an explicit model from the start.
One operating system
Strategy, content, and engineering move as one brief.
Connect products to the way buyers search
01Map applications, industries, product families, specifications, resources, and comparison criteria.
Product taxonomySearch UXComparison model
Create one source for shared product facts
02Define structured records and relationships that can serve several page types and regions.
Headless CMSData relationshipsPublishing roles
Unify corporate and product experience
03Apply one design language across brand, catalog, technical, resource, and regional pages.
Design systemPage familiesResponsive implementation
Capabilities
Bring us the system behind the screen.
01
Product taxonomy and search
Discovery paths based on industry, application, specification, family, and comparison needs.
02Headless product CMS
Structured product, specification, resource, application, and regional records.
03Product finder UX
Filtering, comparison, saved research, and contact paths designed around complex catalogs.
04Corporate design systems
Shared brand and component rules with distinct page families for different information jobs.
05Regional web delivery
Language, content ownership, and delivery planning for regional and mainland China needs.
06Managed hosting
Cloud hosting, monitoring, updates, and website operations based on the selected stack.
Relevant work
Real projects, selected for this brief.
What to measure
Agree on the signals before the interface.
Can buyers move from need to product?
Review search terms, filter behavior, comparisons, product paths, and the questions sent to sales.
01Do shared specifications agree?
Audit duplicated fields, missing relationships, regional differences, and content ownership.
02Can each team update its part safely?
Track handoffs, review states, time to publish, and changes that still require engineering.
03Ways to work together
Pick the shape that matches the decision.
Best for a catalog problem
Product architecture sprint
Model one complex product family and test search, filter, comparison, and content relationships.
Best for a large replatform
Corporate platform rebuild
Unify brand, product discovery, CMS, regional content, and design systems in one program.
Best for continuous releases
Regional and product support
Extend records, templates, market pages, and product tools with ongoing design and development.
Information Technology working session
Model one product family before rebuilding the whole catalog.
We review how a buyer searches, how products and specifications relate, where records repeat, and who owns regional updates. That sample becomes the basis for a larger architecture.
Contact usWorking session output
- 01A product and application relationship map
- 02A search, filter, and comparison model
- 03A CMS and regional publishing scope
Adjacent industries
Questions before scope
What buyers usually ask first.
Can you work with a large product catalog?
Yes. We start with representative product families and model their relationships, specifications, applications, resources, and regional variants before scaling the structure.
Do you build product finders and comparison tools?
Yes. We design the information model, filters, comparison states, saved research, and contact path. Data and application contracts need to be available for implementation.
Can the CMS connect corporate and product content?
Yes. Shared records can serve product, solution, resource, and regional pages while page families keep distinct editorial structures.
Can you support mainland China delivery?
Tenten offers Chinafy and can plan content and delivery around the selected approach. ICP filing, infrastructure, and market requirements need to be assessed for the specific organization.
Industry / Information Technology
Bring the brief. We will map the next decision.
Product and corporate websites for IT, industrial technology, infrastructure, hardware, and enterprise platform companies.
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