strategy

Explore strategy (8 articles)

The D2C Playbook for Shopify: Building a Brand That Lasts

Sarah Mitchell
Sep 30, 2025 in D2C

Brand vs Performance Marketing: Finding the Right Budget Split

EKC
Aug 7, 2025 in Branding

Shopify Stores That Pivoted Successfully: Lessons in Adaptability

Shopify Stores That Pivoted Successfully: Lessons in Adaptability

Sarah Mitchell
Nov 10, 2024 in Founder Stories

Shopify Discount Strategy: When to Discount (and When Not To)

Shopify Discount Strategy: When to Discount (and When Not To)

EKC
Oct 6, 2024 in pricing

Shopify Agency RFP Template: How to Write an Effective Brief

Shopify Agency RFP Template: How to Write an Effective Brief

EKC
Mar 19, 2024 in Shopify

How to Validate a Product Idea Before Launching on Shopify

How to Validate a Product Idea Before Launching on Shopify

Sarah Mitchell
Feb 20, 2024 in Product

Shopify's Partnership Strategy: Google, Meta, ChatGPT & Beyond

Shopify's Partnership Strategy: Google, Meta, ChatGPT & Beyond

Elena Rodriguez
Nov 11, 2023 in Partnerships

Brand vs Performance Marketing: Finding the Right Budget Split

EKC
Sep 18, 2023 in Marketing