Article FAQ
Q: Can we run scripts on standard Shopify (non-Plus)?
A: No. Scripts are Shopify Plus exclusive. Standard Shopify uses apps and Shopify Flow. If you need script-level personalization, you need Plus.
Q: How much does it cost to develop a script?
A: $5,000-15,000 per script. A "script" might include discount logic + shipping logic + bundle logic. Maintenance is $1,000-2,000/month after launch.
Q: What if a script breaks during checkout?
A: Shopify's infrastructure has fallbacks. If a script errors, the cart proceeds without the script applied—no transaction blocked. But the customer loses their discount, so you want to catch errors in testing.
Q: Can scripts read data from external APIs?
A: No. Scripts cannot make HTTP requests—it's a hard Shopify constraint for performance. All data must be pre-populated in Shopify (customer tags, metafields, etc.).
Q: How do we update VIP status if scripts can't call external APIs?
A: Sync customer data daily from your loyalty platform to Shopify via Zapier, a Flow, or a custom sync script. Update customer tags/metafields with VIP status, then scripts read those tags.