"Head in the Clouds", a fantastical NFT world created by Icelandic artist Williams.


"Head in the Clouds" is the first digital collection (NFT) project of London-based Icelandic artist Kristjana S. Williams. Her artworks draw inspiration from the Victorian-era engravings and the natural world, cleverly intertwining exotic plants and vibrant animals through physical and digital techniques to create a dreamlike fantasy world.

Background and Challenges

In this project, our designers fully utilized the advantages of Webflow's animation controls, producing multiple dynamic styles for Kristjana to quickly confirm her envisioned art presentation and visual effects. Webflow's animation capabilities provided us with great flexibility, enabling us to craft visually captivating and dynamic animations.

Process and Results

In addition to showcasing Kristjana's artworks, "Head in the Clouds" aims to involve collectors and make them an integral part of the artistry. To achieve this, we integrated interactive elements into the design, allowing collectors to engage with Kristjana's creations online and generate personalized NFTs based on their preferences. This level of interactivity not only strengthens the connection between collectors and the artworks but also provides them with a unique and immersive art experience.