Mayrin Group

美麟集團

Project description

One of the China’s leading real estate company, Mayrin group wanted a new digital look that would connect the dot between China and Australia. So we developed a comprehensive new design language that established a strong and more international brand image that combined Modernism of West and traditional culture of China.

User Experience

使用者經驗

User Interface

使用者介面

Project Management

專案管理

Back End Development

後端開發

Front End Development

前端開發

Brand Identity

品牌識別

Brand architecture in real estate

In the digitally driven world, finding the right overlap between a real estate organization’s brand architecture – or how its products, offerings, and services are organized – and its information architecture. And how its website is organized is critically important, particularly after the rebranding, we make it easier for key audiences to understand and interact with a firm.

Changing the game of real estate in China

The new brand images leverages the potential in Mayrin Group while emphasizing the ingenuity. The brand underscores that innovation does not occur in a vacuum; it arises from the deep bonds with clients, cemented through global communications, which enable Mayrin Group to create breakthrough solutions that meet evolving client needs.

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