One of the China’s leading real estate company, Mayrin group wanted a new digital look that would connect the dot between China and Australia. So we developed a comprehensive new design language that established a strong and more international brand image that combined Modernism of West and traditional culture of China.
In the digitally driven world, finding the right overlap between a real estate organization’s brand architecture – or how its products, offerings, and services are organized – and its information architecture. And how its website is organized is critically important, particularly after the rebranding, we make it easier for key audiences to understand and interact with a firm.
The new brand images leverages the potential in Mayrin Group while emphasizing the ingenuity. The brand underscores that innovation does not occur in a vacuum; it arises from the deep bonds with clients, cemented through global communications, which enable Mayrin Group to create breakthrough solutions that meet evolving client needs.