Everlight Chemical

Simplified CMS and information architecture to support the business caliber of the high-tech chemical enterprise.

2019
Website
http://ecic.com

Summary

Founded in 1972, Everlight Chemical is focused on research and development for production of the high-value tech chemicals. From dye company transforms into a high-tech chemical enterprise, specializing in color chemicals, light stabilizers, toners, electronic chemicals, and pharmaceutical chemicals. It has 17 operation bases and 6 production bases in the world, including 5 in Taiwan and 1 in Suzhou, China, and the marketing is around 5 continents, more than 100 countries.‍ We not only reorganized the information architecture but also employed responsive web design (RWD) to tailor a professional and international digital brand image for Everlight.

What we did

The aim was to present product assortment and establish a better corporate impression. To achieve the aim, we optimized the existing information architecture to allow users to quickly browse product categories, creating a good experience and portraying the professional image of Everlight Chemical.

Customized CMS to simplify the workflow

We also customized an easy to use content management system (CMS) for them to manage content, including information editing and updating product information to various languages, with just a few clicks. As a result, from text information editing, updating product information to managing versions of other languages, this customized CMS got it all.

Everlight Chemical

Simple and friendly user experience across devices

Clarity was the emphasis throughout the project to showcase the product assortment of Everlight Chemical without disorienting users, creating a smooth web browsing experience.

Research shows that over 60% of searches online now come from a mobile device. Furthermore, getting the latest updates of financial information through mobile devices is essential to those business people who travel a lot.

Therefore, to ensure a website offers an experience to any devices without creating a separate app, we employed responsive web design as our mobile solution to optimize browsing experience tailored to handheld devices, conforming to the increasing use of mobile to do searches online. Through developed a responsive web design supported website, it increased the smoothies of phone and tablet, and allowed the business people to navigate financial information during their travel with ease.

Everlight Chemical

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.