Building a website that communicates its highly specialized capabilities in a user-friendly manner
Wendell have offices in Korea, Japan, Singapore, Suzhou, Shanghai and Shenzhen. Before going on the market at the end of this year, Wendell is facing the same problem as most traditional industries, that is, the corporate image website is too old. To Wendell, building a website that communicates its highly specialized capabilities in a user-friendly manner is a very important part of its larger digital transformation strategy.
With 42 years in their business, our goal was to increase brand equity and online impact through brand storytelling and expertise and win the trust of visitors, turn more website visitors into customers, create a more user-friendly and intuitive website, navigate and filter through professional taxonomies to create a more international and professional image of scale.
With the same mission that has been in place since the founding of Wendell - innovation and service. Our website has chosen to follow the color palette of Wendell's logo, a strong, clean one. It feels confident without being overbearing. The professional lab videos with sans serif fonts are easy to read and allow users to understand at a glance the services offered by Wendell.
Whether you are already a customer or new to Wendell, you should be able to see that Wendell has confidence in their expertise. The new website makes it easy to find services and products, and inspires trust, professionalism and credibility in our customers.