Building a website that communicates its highly specialized capabilities in a user-friendly manner



Wendell have offices in Korea, Japan, Singapore, Suzhou, Shanghai and Shenzhen. Before going on the market at the end of this year, Wendell is facing the same problem as most traditional industries, that is, the corporate image website is too old. To Wendell, building a website that communicates its highly specialized capabilities in a user-friendly manner is a very important part of its larger digital transformation strategy.

Background and Challenge

With 42 years in their business, our goal was to increase brand equity and online impact through brand storytelling and expertise and win the trust of visitors, turn more website visitors into customers, create a more user-friendly and intuitive website, navigate and filter through professional taxonomies to create a more international and professional image of scale.

Project Process

With the same mission that has been in place since the founding of Wendell - innovation and service. Our website has chosen to follow the color palette of Wendell's logo, a strong, clean one. It feels confident without being overbearing. The professional lab videos with sans serif fonts are easy to read and allow users to understand at a glance the services offered by Wendell.



Whether you are already a customer or new to Wendell, you should be able to see that Wendell has confidence in their expertise. The new website makes it easy to find services and products, and inspires trust, professionalism and credibility in our customers.


What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.