D2C: Direct-to-Consumer

D2C: Direct-to-Consumer10

D2C 全名為 Direct to Consumer,即直接面對消費者。 D2C 的意思是指商家或生產端自行研發產品後,不經過傳統經銷商、平台或者中間商,直接將自家產品從官網送到消費者處。直接面對消費者。D2C 有幾個特點:1.品牌商通過網路直接向客戶行銷,直接形成購買。而不是通過層層中間商。2.通過行銷上的提效,把節省的成本變成價格優勢,往往性價比更高

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