TYPA - Taipei American School

User-centered school website that are purposeful and easy to use



Before 2010, TYPA within Taipei American School was having an in-house built website that was limited in its functionality. Over time, the site had become outdated and repetitive. The website was failed to showcase its strong academic program, outstanding student services and culture.

TYPA’s website was visited daily by parents that needed to quickly access important information about school events and updates. However, the website was difficult to navigate and cluttered with outdated information. Moreover, the website was feeble and slow when making simple updates.


Our goal was to redesign the website using minimalist style and create a clear interface with user's demands in mind.
We revamp TYPA's brand image by adding video and picture of school life that vibrate the school's impression.

TYPA - Taipei American School


The brand new web design reflects TYPA's rejuvenating brand image and well-organized digital strategies.

  • 1. TYPA's website now attracts new audiences and clients, bringing out website's visibility.
  • 2. Reflects both socially compassionate image and the school's academic excellence
  • 3. Increased interaction of parents and school Useful, accessible resources are well organized
  • 4. Simplified website maintenance allows TYPA staff to update content without third party involved.
  • 5. Community service, programs, and schedules are now accessible
  • 6. The unique and exploratory school atmosphere is conveyed through featured lessons and events on web pages

We create experiences that transform brands.

TYPA - Taipei American School

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.