什麼是內容行銷? (2025 新增 AI 內容行銷工具)

在現今數位時代，內容行銷（Content Marketing) 已經成為企業觸及與留住顧客的重要方式。透過精心規劃的文章、影片、Podcast 或其他形式的內容，我們不僅能吸引用戶，也能在關鍵時刻引導他們完成對品牌有利的行動。以下將為想要初次嘗試內容行銷的新手們，提供一份完整且深入的指南。

什麼是內容行銷？

簡而言之，內容行銷 是一種策略性的行銷方法，專注於創建和分發有價值、相關且持續的內容，以吸引和保留特定目標受眾，最終目的是推動有利可圖的客戶行動。透過製作並分發有價值的內容來吸引、教育並最終留住顧客。當潛在客戶在尋找解決方案時，若你的內容恰好能夠出現在他們面前，並能滿足或解決他們的問題，就能逐步帶領他們完成購買或其他對企業有利的行為。

內容行銷如何在日常中發揮影響力

舉例來說，想像你在網路上找尋合適的兒童馬桶練習。從最初在 Google 搜尋「兒童上廁所練習」的那一刻開始，到瀏覽部落格文章、觀看商品評測或其他人分享心得，每一個能幫你做決定的資訊都稱得上是內容行銷的一環。這些內容能在適當的時機出現，引導你更加了解產品，最後選擇購買。

對品牌來說，只要能掌握使用者搜尋軌跡，並在關鍵字與需求交匯點提供有用的內容，就能提升被認可與信任的機會。而當消費者開始重複接觸同一家公司的內容後，自然就會更傾向於選購其產品或服務。

為什麼內容行銷如此重要？

1. 曝光與品牌知名度
   當你的內容出現在搜尋結果或社群平台時，就能讓更多潛在客戶認識你。更頻繁的曝光意味著更高的機會吸引讀者或觀眾。
2. 建立專業形象與信任感
   有價值的內容能為品牌在消費者心中建立權威感。持續提供有幫助的資訊，便能讓讀者或觀眾對你的產品與建議更加信賴。
3. 培養忠實客戶群
   透過內容行銷搭配適當的教學或分享，能讓既有用戶持續獲得新知，也會提升他們對產品的黏著度，進而延長客戶生命週期。
4. 維持持續流量
   與廣告預算花完就結束不同，高品質的內容能持續在搜尋引擎與社群被搜尋、被推薦，形成長期的自然流量與收益。

內容行銷的核心：創作與分發

做內容行銷時，最主要的兩個部分是「內容創作」與「內容分發/推廣」。若只顧著「創作」而忽略「推廣」，那麼再好的作品也難以被看見；反之，只顧推廣卻內容乏善可陳，也無法真正抓住客戶。

1. 內容創作

多種內容形式

不同受眾與情境適合不同的內容形式，如：

• 部落格文章
• YouTube 影片
• Podcast
• 電子書與白皮書
• InfoGraphic（資訊圖表）
• 免費工具或範本
• 社群貼文

最重要的是先選擇符合你產品或主題的形式。如果你的產品是烹飪食譜，那就可以嘗試文章＋影片的組合；如果是專訪或教學類內容，Podcast 或直播也可能適合。

如何選擇內容主題

大多數時候，我們會先進行「關鍵字研究」，確認哪些主題與關鍵字在市場上有需求。例如透過 Ahrefs 或其他 SEO 工具輸入「Skincare（肌膚保養）」等範圍廣的詞，再從中選出更具體的問題（如「預防肌膚老化」），讓你鎖定有興趣且可能會購買課程或產品的族群。

認知搜尋意圖

當使用者在 Google 或 YouTube 輸入關鍵字時，他們的搜尋意圖（Search Intent）是什麼？是單純找知識、工具比較，還是具體想購買？去查看搜尋結果排名前三名或前五名的內容，能幫你判斷最佳的內容形式與方向。

2. 內容推廣

有了優質的內容，接下來就是選擇合適的管道推廣：

• SEO：透過優化關鍵字、獲得外部連結等方式提高在搜尋引擎的排名。
• 社群媒體：在 Facebook、Instagram、LinkedIn 等平台分享內容，但要小心社群流量常常如曇花一現，難以長期維持。
• 電子報：如果已累積訂閱名單，可以定期郵件發送新內容，加強黏著度。
• 論壇與社群：像是 Reddit、Quora，甚至是專門討論某領域議題的社群，不僅能接觸目標受眾，也能互動交流。
• YouTube：YouTube 本身就有搜尋與推薦功能，一旦影片獲得一定的觀看時間與互動，系統就會幫你進行推廣。

Google SEO 與 YouTube 的內容行銷策略

1. Google SEO
   • 主題研究：透過關鍵字工具找出熱門關鍵字，並確認搜尋意圖是否與你的產品或服務相關。
   • 內容對應搜尋意圖：確保文章能完整解答使用者問題，結構清晰、標題明確。
   • 推廣並獲得外部連結：透過電郵、與相關部落格合作或者論壇分享，為內容建立更多連結，讓 Google 判斷你的內容權威度較高。
2. YouTube 影片
   • 找尋關鍵字：在 YouTube（或使用相關工具）查找使用者常搜尋的影片關鍵字，如「美白」。
   • 獨特主題創意：找出某個熱門領域卻少有人討論的切入角度，提升點擊與瀏覽時間（例如「A醇安瓶如何美白」）。
   • 製作系列影片：例如「響應式網頁設計 - Responsive Web Design 」，觀看者如果喜歡第一集，很可能會接著看下一集，大幅延長觀看時間並提高轉換率。

內容行銷的持久價值

內容行銷不是一夜致富的捷徑，而是一種「持續耕耘、累積成果」的長期策略。就像種下一棵果樹，需要時間才能開花結果，但只要根基穩固，未來便能源源不絕地收穫。

如果你對 Google SEO 有興趣，可以先從 Google 提供的免費 SEO 課程學起；若想在 YouTube 上發力，建議從了解如何優化標題、縮圖和關鍵字開始。只要持續創作出能夠解決使用者需求、具有價值的內容，自然就能讓你的內容行銷發揮威力，吸引並留住更多顧客。

Content marketing for 2025

如何衡量內容行銷工作是否成功

消費指標

網站流量

• 有機搜尋流量
• 頁面瀏覽次數
• 訪客停留時間
• 跳出率

參與度指標

• 社群媒體互動（按讚、分享、留言）
• 內容分享次數
• 觀看時間
• 滾動深度

轉換指標

潛在客戶

• 電子報訂閱數
• 表單填寫率
• 下載次數
• 潛在客戶品質

銷售成效

• 轉換率
• 銷售收入
• ROI
• 客戶終身價值

品牌指標

品牌知名度

• 社群媒體追蹤人數成長
• 品牌提及次數
• 網站直接流量
• 搜尋引擎排名

受眾忠誠度

• 回訪率
• 訂閱retention rate
• 客戶滿意度
• 推薦率

內容效能分析工具

主要工具

• Google Analytics：追蹤網站流量和使用者行為
• Semrush：分析關鍵字排名和SEO表現
• Social Media Analytics：監測社群媒體表現

長期成效評估

持續性指標

• 客戶留存率
• 品牌權威度
• 市場定位
• 競爭優勢

1. 善用 UTM 參數

UTM 參數常被視為追蹤廣告或其他外部連結的工具，但若資源有限，又想快速掌握不同內容的成效，透過 UTM 參數為文章或內容加上標籤依然是個方便的做法。雖然這種方式並不算是「最佳實踐」，但在缺乏更複雜的方案時，它能協助你快速區分各內容帶來的流量來源與轉換結果。

• 如何使用：在每篇部落格文章或社群貼文連結中加入自訂 UTM 參數，如「utm_source=blog&utm_medium=cta&utm_campaign=content_roi」等，方便在 GA4 中篩選並比對成效。
• 限制：UTM 參數原本並非用於內部流量追蹤，若站內頁面非常多，可能導致標籤管理較混亂，需搭配清晰的命名規則。

2. AB 測試優化轉換

若要提升內容行銷 ROI，光有流量遠遠不夠，必須思考如何透過 AB 測試來最佳化內文或側邊欄中的「行動呼籲（CTA）」，最終轉換更多潛在客戶（Leads）或直接銷售。

1. 選擇高流量文章
   挑出網站上造訪量最高的文章作為測試標的。高流量意味著更充足的測試樣本，有助於加速了解哪種類型的 CTA 最能提升轉換率。
2. 在內文與側邊欄加入 CTA
   若你提供服務，可以放置「洽詢服務」或「與我們聯繫」等 CTA；若你是電商，則可放產品 CTA 連結。
3. 觀察轉換結果
   分析 GA4 或其他分析工具，比較不同 CTA 在相同文章中的表現，最終挑選表現最佳的 CTA 形式。
4. 擴大應用
   取得勝出的 CTA 後，將其套用至其他流量較高的文章，並持續監控成效。

3. 追蹤內容帶來的潛在客戶與銷售

僅僅知道哪篇文章有最多流量並不代表能實際帶來收益，因此需要進一步追蹤「哪篇文章的流量」最終轉換成 Leads 或銷售。以下是關鍵做法：

• 連結 CRM 系統
  像 Salesforce 這類 CRM 工具，可以記錄新客戶最初是從哪篇內容或哪個 Campaign 進入。若能把 GA4 與 CRM 結合，就可以精準知道哪篇文章最能創造實際收入。
• 鎖定優質內容類型
  分析數據後，你也許發現「SEO 初階指南」比「SEO 進階教學」帶來更多付費客戶，那麼就可針對初階需求衍生更多細分內容（例如「國外市場 SEO 入門」、「影像式連結建立」等），而不是重複撰寫太過雷同的主題。

4. 平衡「能測量」與「難測量」的要素

在「內容行銷投資報酬率」的世界裡，有時候我們很難精准計算每一篇內容帶來的所有價值。例如，有些文章可能帶來大量品牌能見度、自然外部連結或長期影響，這些收益未必能透過數據一一量化。

• 可量化元素：像付費流量、Email 訂閱量、線上表單送出次數等，都能以 GA4 或 CRM 進行統計。
• 難量化元素：品牌知名度、權威度累積、顧客關係維繫等，需要更長期觀察與質化方法。

因此，在行銷策略中要懂得維持彈性，別過度追求「每一數字都要量化」。針對易量化的部分，用最有效率的方式深度分析；對難量化的要素，則需結合行銷經驗與長期觀察來補足。

持續優化並擴大成效

最後，衡量內容行銷 ROI不僅是確認當下成果，更是為了知道下一步該做什麼。針對帶來最高轉換率的主題或類型，你可持續擴充延伸；對於成效不佳的內容，則可嘗試更新、改寫或更換主題。記得持續進行 AB 測試與數據追蹤，並把篩選出的高效 CTA 推廣到更多熱門文章，確保整體站點不斷進步。

建議先從 UTM 參數與 AB 測試入門，配合 CRM 系統追蹤實際的轉換與銷售數據，將結果反饋到新內容的生產策略中。雖然過程需要花些時間進行實驗，但長期下來能夠強化流量轉換、打造更扎實的收益成長。若你想持續在數位行銷領域站穩腳步，絕對不能忽視「內容行銷 ROI」的最佳化策略。祝你在 2023 年的內容行銷之路更上一層樓！

內容行銷有哪些常見錯誤需要避免？

以下是內容行銷中最常見的錯誤及其避免方法：

策略規劃錯誤

缺乏明確策略

• 沒有設定清晰的目標和方向
• 缺乏內容發布計劃
• 沒有衡量成效的指標

對目標受眾理解不足

• 未進行充分的受眾研究
• 建立假設性的買家角色
• 無法與目標客群產生共鳴

內容品質問題

內容品質不佳

• 過度注重數量而非品質
• 內容過於複雜或充斥專業術語
• 標題和文案撰寫不當

銷售導向過強

• 過度推銷產品和服務
• 忽視提供有價值的資訊
• 未能解決客戶實際問題

SEO與推廣問題

SEO策略不當

• 忽視SEO最佳實踐
• 錯誤的關鍵字策略
• 為搜尋引擎而非用戶創作內容

推廣不足

• 缺乏內容推廣計劃
• 忽視社群媒體平台
• 未善用多媒體內容

執行層面問題

期待立即成效

• 對成果期待過高
• 缺乏耐心等待內容發酵
• 忽視長期投資的重要性

內容形式單一

• 僅專注於部落格文章
• 未善用不同內容形式
• 忽視內容再利用的機會

品牌一致性

品牌聲音不一致

• 缺乏統一的品牌風格指南
• 跨平台訊息不連貫
• 影響品牌可信度

避免這些錯誤的關鍵在於制定完整的內容策略，深入了解目標受眾，持續產出高品質內容，並保持長期投入的耐心。

內容行銷與傳統廣告有何不同

方法與策略

溝通方式

• 內容行銷著重於提供有價值的資訊，建立長期關係
• 傳統廣告採用直接推銷方式，著重即時銷售

內容形式

• 內容行銷：部落格文章、影片、社群媒體貼文、Podcast等多元形式
• 傳統廣告：電視廣告、平面廣告、廣播等固定形式

成本與效益

投資成本

• 內容行銷相對較為經濟實惠
• 傳統廣告需要大量預算投入媒體購買

曝光時間

• 內容行銷具有長期效益，內容可持續被搜尋和使用
• 傳統廣告有固定的曝光時間，受限於購買的媒體時段

受眾互動

互動方式

• 內容行銷鼓勵雙向溝通，建立互動關係
• 傳統廣告多為單向傳播，較少互動機會

目標受眾

• 內容行銷針對特定目標群體，提供客製化內容
• 傳統廣告通常以觸及廣大群眾為目標

效果衡量

成效追蹤

• 內容行銷可透過數位分析工具精確追蹤成效
• 傳統廣告的效果較難精確量化

轉換週期

• 內容行銷著重建立長期關係，漸進式轉換
• 傳統廣告追求立即性的銷售和轉換

新增觀點 - B2B 如何做內容行銷

哪些類型的內容對 B2B 行銷最有效

根據最新的B2B內容行銷趨勢研究，以下是最有效的B2B內容類型：

主要內容形式

影片內容

• 最受歡迎且最有效的內容形式，點擊率高出27%
• 網站轉換率提升34%
• 適合產品展示和專業訪談

案例研究

• 約53%的行銷人員認為有效
• 特別適合銷售漏斗後期的說服
• 近半數企業領導者認為有價值

白皮書與電子書

• 45%的行銷人員認為有效
• 22%的企業領導者偏好此類深度內容
• 適合展現專業知識和收集潛在客戶

其他重要內容類型

部落格文章

• 優先投入部落格的行銷人員有13倍機會獲得正ROI
• 66%的買家在決策初期偏好閱讀部落格
• 有助於建立專業權威和提升搜尋引擎排名

電子報與研究報告

• 研究報告效果達45%
• 提供深入的產業洞察
• 建立品牌公信力

內容分發策略

多管道分發

• 結合網站、社群媒體和產業平台
• 善用內容再製
• 確保觸及目標受眾

成功的B2B內容行銷需要根據目標受眾的需求和偏好，選擇適當的內容類型，並確保內容品質和一致性。重點在於提供有價值的資訊，建立專業權威，並推動潛在客戶轉換。

如何在 B2B 行銷策略中有效使用影片

影片類型選擇

產品展示影片

• 展示產品或服務如何解決客戶問題
• 提高品牌知名度並鼓勵購買行為
• 適合銷售漏斗中期階段使用

教學與說明影片

• 製作教學、操作指南和解說影片
• 回答常見問題並展示新產品功能
• 建立與品牌的關係

內容製作策略

網路研討會

• 與潛在客戶即時互動
• 分享專業知識並推廣品牌
• 建立產業領導地位

客戶見證

• 請滿意客戶分享使用經驗
• 增加品牌可信度
• 展示實際價值和聲譽

影片優化與分發

搜尋引擎優化

• 優化影片標題和描述
• 使用相關關鍵字提升搜尋可見度
• 加入分享按鈕和行動召喚

電子郵件行銷

• 在電子報中加入影片可提升開信率20%
• 影片長度建議控制在2-3分鐘
• 包含明確的行動召喚

成效追蹤

關鍵指標監測

• 追蹤觀看次數和完整觀看率
• 監測互動率和轉換率
• 定期分析影片表現

最佳實踐

保持一致性

• 建立內容發布日曆
• 維持固定的發布頻率
• 持續與觀眾互動

故事敘述

• 運用引人入勝的故事情節
• 分享客戶成功案例
• 展示產品實際應用場景

B2B 如何針對買家旅程的不同階段選擇合適的內容類型

認知階段內容

教育性內容

• 部落格文章：解答基本問題和教學內容
• 社群媒體貼文：提供快速資訊和見解
• 影片和Podcast：以視聽方式解釋概念
• 資訊圖表：視覺化呈現複雜資訊

考慮階段內容

深入研究內容

• 電子書和白皮書：提供深入的解決方案分析
• 網路研討會：展示專業知識和解決方案
• 測驗：幫助潛在客戶評估需求
• 比較指南：協助評估不同解決方案

決策階段內容

轉換導向內容

• 產品展示：展示具體功能和優勢
• 案例研究：展示實際成功案例
• 常見問題：解答最後疑慮
• 用戶見證：增加信任度和可信度

內容選擇考量因素

目標受眾分析

• 了解目標客群的需求和痛點
• 掌握客戶使用的搜尋關鍵字
• 根據客戶偏好選擇內容形式

內容分發策略

• 選擇適當的傳播管道
• 確保內容觸及目標受眾
• 保持各階段內容的連貫性

新增單元 - 如何使用 HubSpot AI 工具做內容行銷

在數位行銷的世界裡，「AI內容行銷工具」已成為大幅提升產能與效能的關鍵。HubSpot 提供了一系列直觀且強大的 SEO 與 AI工具文章，而 HubSpot 的代理商 Tenten 有行銷人員在最短時間內製作網站、撰寫部落格文章、生成影音素材，甚至能進行內容重混，再用於不同管道。以下將為大家介紹 Hubspot 的 AI 內容行銷工具，並說明如何運用這些工具減少工作量、加速行銷流程。

行銷的未來就在這裡：AI個性化行銷將全面接管

準備好迎接以客戶為中心的革命吧！2024年，AI行銷將前所未有地個性化體驗。探索 AI 行銷的無限可能

Tenten | AI、科技、新創快訊｜解鎖人工智慧的未來Rae Yu

1. AI 驅動的網站產生器

HubSpot 的 AI 驅動網站產生器能透過幾個簡單的輸入，快速生成一個初版網站。步驟如下：

1. 填寫公司名稱、行業與網站目標：AI 會根據你給定的資料草擬網站框架與版面。
2. 選擇風格與版型：例如極簡風、活潑風，讓網站符合你的品牌視覺。
3. 生成後的調整：AI 生成的內容是基礎版本，後續可利用行銷團隊的創意與品牌基調進行修飾。

此工具能在短時間內提供「即用版本」的網站雛形，讓行銷人員能將重心放在品牌定位與優化，而非從零開始搭建網站。

Free AI Website Generator for Business Websites | HubSpot

Easily create your business website with HubSpot’s free AI website builder. Answer prompts and watch your design come alive. No coding required.

HubSpot

2. Blog Ideas Generator：AI 部落格靈感與草稿

寫部落格文章最花時間的，往往不是動手敲字，而是確定主題與結構。Blog Ideas Generator 能協助你：

1. 尋找主題：只要簡單描述你的部落格領域，系統就會提出符合 SEO 潛力的標題。
2. 快速生成大綱與初版內容：包含段落標題、小節內容，甚至自動插入生成的圖片。
3. 彈性編輯：將 AI 的初稿再調整成適合品牌特色與讀者需求的版本。

讓 AI內容行銷工具 幫助你更有效率地產出高品質的文章。

Blog Ideas Generator - Free AI Topics and Content by HubSpot

HubSpot’s free Blog Ideas Generator tool uses AI to give you SEO-friendly blog post ideas and content in a matter of seconds.

Free AI Topics and Content by HubSpotHubSpot

3. AI Content Writer：一鍵產生行銷文案 (免費工具)

想快速寫出電子報、登陸頁(Landing Page)或社群貼文？HubSpot 的 AI Content Writer 可以：

• 調整語氣：如友善、幽默、正式等，讓文案更貼合目標受眾。
• 協助改寫：可將原文擴充、縮短或優化。
• 整合於編輯器內：直接在行銷頁面、Email 或社群版面使用。

不論是要撰寫全新文案，或僅對現有內容做細微調整，都能迅速完成。

Free AI Content Writer | HubSpot

Scale your marketing efforts with a free, AI-powered content generator that helps your team create social copy, ad scripts, blog content, and more.

HubSpot

4. 免費 AI Email Writer：快速生成電子郵件

連結你的收件匣後，就能在 HubSpot 介面中透過「寫封信給我」的功能，以下幾步便能寫出專業且有吸引力的 Email：

1. 選擇郵件類型：如介紹信、邀請函、促銷信等。
2. 輸入簡要內容：描述想傳達的重點與目的。
3. 選擇語氣：想用「熱情」、「樂觀」或「專業」等氛圍都可以。
4. 點擊生成：AI 立即給出主旨與完整信件內容，可再微調後直接寄送。

Boost Marketing Efforts with Free AI Email Writer | HubSpot

Scale your sales outreach and email marketing efforts with an AI email writer that slashes content creation time and expense in half. Get started free today!

HubSpot

5. ChatSpot 圖像產生器：免費生成行銷用圖

品牌形象少不了吸睛的圖片。ChatSpot 的圖像生成功能能幫你快速創造出符合描述的視覺素材：

1. 輸入想要的場景：例如「中年爸爸在家中書房前電腦前微笑」。
2. 選擇風格：想要插畫風、寫實風或抽象風都行。
3. 一鍵下載：生成後可直接下載並應用於網站、EDM、社群貼文。

完全免費，無需額外付費就能獲得多張圖片選擇。

ChatSpot

HubKit

Createx Studio

6. AI Clip Creator：輕鬆將文字轉換為影片

若你需要在官網或社群上新增影片宣傳，Clip Creator 可以：

• 依據簡短文字敘述：自動提供影片模板。
• 可調整片頭片尾、切換效果：支援多樣化風格，讓影片在簡報或社群上更顯專業。
• 即時預覽：製作過程中可直接觀看預覽並調整背景、字型或時長。

無論是產品介紹、品牌宣傳或簡短教學影片，都能用這個 AI內容行銷工具 快速完成初版。

Clip Creator: HubSpot’s Free AI Text to Video Slideshow Maker

Use AI to create a free text-to-video slideshow. Input your video topic and quickly generate a unique, ready-to-download video.

Public BetaClip Creator: Free AI-powered video maker Experience effortless and seamless video creation by converting text into professional videos for your business with just a few clicks. Get startedHubSpot

7. Campaign Assistant：一次生成行銷活動所需資源

打造整合行銷活動往往需要著陸頁、電子報、廣告素材等多重管道。Campaign Assistant 能：

1. 建立活動名稱：如「夏日爆款行銷」。
2. 同時生成：登陸頁、Google 關鍵字廣告、Facebook Ads、LinkedIn Ads、Email 等。
3. 即時調整與發布：直接進入編輯器進行品牌化設計與語調調整。

將行銷活動的建置時間從數週或數月，縮短到幾分鐘。

Campaign Assistant: HubSpot’s Free AI Marketing Asset Creator

Use AI to create copy for your next ad, email, or landing page campaign. Provide your campaign info and generate the text you need.

Public BetaCampaign Assistant: Free AI Marketing Asset Creator Generate engaging copy for landing pages, emails, or ads in just a few clicks by providing info about your campaign. Get Started Get Started with Campaign AssistantHubSpot

8. AI Podcast 產生器：從文字生成音檔

音頻內容對於許多聽眾來說更容易接受。HubSpot 提供：

• 即時文字轉語音：可選擇不同聲線與風格。
• 上傳或直接生成：可將現有錄音上傳，或直接從文字轉換。
• 自訂 Podcast 細節：包括標題、節目簡介、封面圖等。

有了這項工具，製作 Podcast 不再需要昂貴的錄音設備，讓 AI內容行銷工具 成為你最佳的音檔好幫手。

Automatically generate podcast episodes (BETA)

Learn how to use AI to create your podcast episode using prompts. Generate your podcast episode’s title, podcast outline, podcast show notes, and episode artwork (BETA).

HubSpot

9. 文章文字轉語音：多種方式閱讀內容

同樣地，針對部落格文章，HubSpot 還能「一鍵生成語音版本」，為你的文章增添更多受眾：

1. 選擇聲音：像 Echo、Onyx 等不同 AI 聲線。
2. 自動產生音訊檔：適合讀者邊走邊聽。
3. 內嵌播放：讀者可在同一篇文章中自行選擇「閱讀文字」或「收聽音檔」。

對想在碎片時間學習的使用者來說，這是非常便利的功能。

Set up brand voice using AI

Learn more about setting up a consistent voice for your brand using AI tools.

Skip to content English : Select a language 日本語 Deutsch Nederlands English Español Português Français Italiano Polski Suomi Svenska 中文 - 繁體 Norsk Dansk Go to my account Get a demo Get started free Home Knowledge Base Menu Help Center Documentation Knowledge Base Setup, how-to, and troubleshooting guides Developer Documentation Reference for API & CMS development Training Academy Content Library A complete library of Academy’s free online video lessons and certification courses. Academy Certification Courses A collection of lessons and practical exercises leading to an industry-recognized certification in HubSpot’s tools or strategy. Classroom Training Schedule in-person training for a hands-on and personalized HubSpot training experience. Community CRM & Sales Hub Ask and answer questions about using HubSpot’s CRM and Sales Hub. Marketing Hub Discuss and learn HubSpot’s marketing tools and inbound strategy. Service Hub Learn about Service Hub and share your expertise. Meet the Experts Learn how to get the most out of HubSpot from those who know it best. Submit Ideas Search, vote for, and submit ideas to improve the HubSpot platform. HubSpot Developers Ask questions and connect with users building on HubSpot. HubSpot User Groups Meet regularly with your local community of HubSpot users. Blogs HubSpot Blog Marketing, sales, agency, and customer success blog content. Customer Blog Examples of how real customers use HubSpot for their business. Product Updates Blog Updates on the latest releases from HubSpot’s Product team. let userLang = "en"; // console.log(`user lang: ${userLang}`); const injectContent = (results) => { let promoBar = document.querySelector('#kb-alert'); results.forEach(result => { // console.log(result); if (result.message.length) { if (document.querySelector('#kb-alert.transparent')) { document.querySelector('#kb-alert.transparent').classList.remove('transparent'); } let messageWrapper = document.createElement('div'); messageWrapper.classList.add('hs-page-width-normal'); let message = document.createElement('p'); message.classList.add("banner-message-text"); message.innerHTML = result.message.trim(); promoBar.appendChild(messageWrapper); messageWrapper.appendChild(message) if (result.ctaLink.length && result.ctaText.length) { let ctaWrapper = document.createElement('div'); let cta = document.createElement('a'); ctaWrapper.classList.add('banner-cta-link'); // cta.classList.add('cta'); // cta.classList.add('cta--medium'); // cta.classList.add('cta--primary-dark'); cta.classList.add('banner-cta-link'); cta.setAttribute('href',result.ctaLink.trim()); cta.innerHTML = result.ctaText.trim(); // ctaWrapper.appendChild(cta); message.appendChild(cta); } } else { // console.log("no message...returning"); return; } }) } const processBanner = (results) => { // console.log(results); if (sessionStorage.getItem("HSSupportAnnouncements")) { // console.log('processBanner() announcements found'); let data = JSON.parse(sessionStorage.getItem('HSSupportAnnouncements')); if (data.lang === userLang) { // console.log('pB() lang match'); data.messages = results; sessionStorage.setItem("HSSupportAnnouncements", JSON.stringify(data)); return; } else { // console.log('pB() no lang match'); injectContent(results); data.lang = userLang; data.messages = results; sessionStorage.setItem("HSSupportAnnouncements", JSON.stringify(data)); } } else { // console.log('pB() injecting'); injectContent(results); // console.log(JSON.stringify(results)); messageData = { lang: userLang, messages: results } sessionStorage.setItem("HSSupportAnnouncements", JSON.stringify(messageData)); } } // console.log(userLang); if (sessionStorage.getItem('HSSupportAnnouncements')) { // console.log('announcements found'); let data = JSON.parse(sessionStorage.getItem('HSSupportAnnouncements')); // console.log(typeof data, data); if (userLang === data.lang) { // console.log('lang match'); injectContent(data.messages); } else { // console.log('no lang match'); } } Knowledge Base right Web Content right Blog right Set up brand voice using AI Set up brand voice using AI Last updated: November 8, 2024 Available with any of the following subscriptions, except where noted: Content Hub Professional , Enterprise You can use the AI-powered brand voice tools to tailor generated or written content to your brand's specific voice. The tools will analyze your writing's personality and tone. Once brand voice is turned on, you can apply it to social posts, emails, blog posts, website & landing pages, and SMS messages. Brand voice will not automatically be applied to existing content. Currently, brand voice is available in English, Spanish, Portuguese, French, German, and Japanese for social, email, blog, page and SMS message content. Please note: please avoid sharing any sensitive information in your prompts and review the AI-generated outputs for biases and inaccuracies. To provide and improve the product, HubSpot logs and stores your prompts, generated outputs, and usage metrics when you use our AI tools. HubSpot shares your prompts with AI Service Providers in order to enable your use of this tool, and AI Service Providers access your prompts and generated output for content moderation purposes. Your prompts will be attributed to you. By using this tool, you agree to comply with our AI Service Providers’ policies. Set up brand voice In your HubSpot account, click the settings settings icon in the top navigation bar. In the left sidebar menu, navigate to Account Defaults. Click the Branding tab, then click a brand kit. Click the Brand voice tab, then click Generate brand voice. In the Writing sample field, paste a writing sample that uses your brand voice. The writing sample should be at least 500 words long and contain the beginning, middle and end of your content. Click the Type of sample dropdown menu and select the type that applies to your writing. In the Target audience of sample, enter a description of the audience for your content. Click Next, then wait for your writing sample to be analyzed. Customize the personality and tone of your brand voice set by the AI tools, then click Next: To add additional characteristics, click the dropdown menu and select a characteristic. To remove a characteristic, click the X next to its name. Personality and Tone can only have four characteristics at a time, so you may need to remove an existing characteristic to add a new one. To add additional context about your brand voice, click to expand the Advanced settings section, then enter additional information: In the Company mission field, enter a mission that describes the purpose and values of your organization. In the Terms to avoid field, enter any words that you do not wish to appear in content generated with brand voice. To set terms for the brand voice tools to use instead of specific words: Click Add replacement in the Replacement rules section. Enter the term the brand voice tools should avoid using in the first blank. Enter the term the brand voice tools should use instead in the second blank. To remove a replacement rule, click the delete delete icon next to that replacement. To add additional replacement rules, click Add replacement rule again. In the Inclusivity section, select the checkbox next to each inclusivity setting you wish to apply to your brand voice. By default, your brand voice will be used for blog posts, emails, pages, social posts, and SMS messages. To edit your brand voice settings for a channel: Click to expand the Channel-specific settings section. To turn off brand voice for a channel, toggle the switch next to that channel off. To set a different tone for a channel, select Use a different tone for [channel]. Click the dropdown menu and select up to four characteristics. To delete your brand voice, click the Actions dropdown menu in the top right and select Delete brand voice. In the dialog box, click Delete. Apply brand voice to existing content Once you've set up your brand voice, you can use it to rewrite social, email, blog and SMS content in the editors. Content created using brand voice will be indicated in the editors. Apply brand voice to posts and pages You can use your brand voice to rewrite blog and page content in the content editor. Once configured, brand voice will be used for rewrite, expand, and shorten slash commands. Navigate to your content: Website Pages: In your HubSpot account, navigate to Content > Website Pages. Landing Pages: In your HubSpot account, navigate to Content > Landing Pages. Blog: In your HubSpot account, navigate to Content > Blog. Hover over a post or page and click Edit. In the content editor, highlight content, then click the artificialIntelligence AI assistant icon and select Apply brand voice. In the dialog box, review the rewritten content, then click Insert to replace your current content or Generate to generate a new version. Apply brand voice to marketing emails You can use your brand voice to rewrite marketing email content in the email editor: In your HubSpot account, navigate to Marketing > Marketing Email. Hover over an email and click Edit. In the email editor, highlight the text in a Text module, then click the artificialIntelligence AI assistant icon and select Apply brand voice. In the dialog box, review the rewritten content, then click Insert to replace your current content or Generate to generate a new version. Apply brand voice to social posts You can use your brand voice to rewrite social posts: In your HubSpot account, navigate to Marketing > Social. In the top right, click Create social posts. In the sidebar editor, click the Select accounts dropdown menu and select the checkbox next to each social network. In the Draft field, enter your text. Highlight the text, then click the artificialIntelligence AI assistant icon and select Apply brand voice. In the dialog box, review the rewritten content, then click Insert to replace your current content or Generate to generate a new version. Apply brand voice to SMS messages If your account has the Marketing SMS Add-On, you can apply brand voice to your SMS messages. In your HubSpot account, navigate to Marketing > SMS. Hover over a message and click Edit. In the SMS editor, highlight your text, then click the artificialIntelligence AI assistant icon and select Apply brand voice. In the dialog box, review the rewritten content, then click Insert to replace your current content or Generate to generate a new version. Blog AI Tools Website & Landing Pages Was this article helpful? Yes No Thanks for letting us know. How would you describe this article? Inaccurate: it doesn’t reflect what I see in the product Unclear: it’s difficult to understand Missing information: it’s not comprehensive enough Irrelevant: it doesn’t match what I searched for Great! Is there anything we could change to make it even more helpful? Is there anything we could change to make this article helpful? Allow HubSpot to contact me about my documentation feedback. Email address Only used if we need clarification on your feedback. 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Do you wish to proceed?","mostHelpfulArticles":"Highest rated articles","multipleIngredients":"Requires any of:","name":"Contact name","navAIChatbot":"In your HubSpot account, navigate to <strong>Automations</strong> > <strong>AI Chatbot</strong> .","navAcademy":"In your HubSpot account, click your <strong>account name</strong> in the top right corner, then click <strong>HubSpot Academy</strong>.","navAccountandBilling":"In your HubSpot account, click your <strong>account name</strong> in the top right corner, then click <strong>Account & Billing</strong>.","navActivityFeed":"In your HubSpot account, navigate to <strong>Workspaces</strong> > <strong>Prospecting</strong>. 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<strong>Directory Info</strong>.","navDirectoryProfile":"In your HubSpot account, navigate to <strong>Partner</strong> > <strong>Directory Profile</strong>.","navDocuments":"In your HubSpot account, navigate to <strong>Library</strong> > <strong>Documents</strong>.","navEmail":"In your HubSpot account, navigate to <strong>Marketing</strong> > <strong>Marketing Email</strong>.","navEmbeds":"In your HubSpot account, navigate to <strong>Content</strong> > <strong>Embeds</strong>.","navFiles":"In your HubSpot account, navigate to <strong>Library</strong> > <strong>Files</strong>.","navForecast":"In your HubSpot account, navigate to <strong>Reporting</strong> > <strong>Forecast</strong>.","navForms":"In your HubSpot account, navigate to <strong>Marketing</strong> > <strong>Forms</strong>.","navGoals":"In your HubSpot account, navigate to <strong>Reporting</strong> > <strong>Goals</strong>.","navHelpDesk":"In your HubSpot account, navigate to <strong>Workspaces</strong> > <strong>Help Desk</strong>.","navHubDB":"In your HubSpot account, navigate to <strong>Content</strong> > <strong>HubDB</strong>.","navIntegrations":"In your HubSpot account, navigate to <strong>Data Management</strong> > <strong>Integrations</strong>.","navInvoices":"In your HubSpot account, navigate to <strong>Commerce</strong> > <strong>Invoices</strong>.","navKnowledgeBase":"In your HubSpot account, navigate to <strong>Content</strong> > <strong>Knowledge Base</strong>.","navLandingPages":"In your HubSpot account, navigate to <strong>Content</strong> > <strong>Landing Pages</strong>.","navLists":"In your HubSpot account, navigate to <strong>CRM</strong> > <strong>Lists</strong>.","navMarketingEvents":"In your HubSpot account, navigate to <strong>Marketing</strong> > <strong>Events</strong>. ","navMarketplace":"In your HubSpot account, click the <strong>Marketplace icon</strong> <span class='ss-icon-font'>marketplace</span> in the top navigation bar, then select <strong>Template Marketplace</strong>.","navMeetings":"In your HubSpot account, navigate to <strong>Library</strong> > <strong>Meetings Scheduler</strong>.","navMemberships":"In your HubSpot account, navigate to <strong>Content</strong> > <strong>Memberships</strong>.","navNotifications":"In your HubSpot account, click the <span class='ss-icon-font'>notification</span> <strong>Notifications icon</strong> in the top navigation bar.","navPartnerCommission":"In your HubSpot account, navigate to <strong>Partner</strong> > <strong>Commission</strong>.","navPartnerDashboard":"In your HubSpot account, navigate to <strong>Partner</strong> > <strong>Dashboard</strong>.","navPartnerTier":"In your HubSpot account, navigate to <strong>Partner</strong> > <strong>Tier</strong>.","navPaymentLinks":"In your HubSpot account, navigate to <strong>Commerce</strong> > <strong>Payment Links</strong>.","navPayments":"In your HubSpot account, navigate to <strong>Commerce</strong> > <strong>Payments</strong>.","navPlaybooks":"In your HubSpot account, navigate to <strong>Library</strong> > <strong>Playbooks</strong>.","navPodcasts":"In your HubSpot account, navigate to <strong>Content</strong> > <strong>Podcasts</strong>.","navPricingandFeatures":"In your HubSpot account, click your account name in the top right corner, then click <strong>Pricing & Features</strong>.","navProducts":"In your HubSpot account, navigate to <strong>Commerce</strong> > <strong>Products</strong>.","navProfileandPreferences":"In your HubSpot account, click your account name in the top right corner, then click <strong>Profile & Preferences</strong>.","navProjects":"In your HubSpot account, click your <strong>account name</strong> in the top right corner, then click <strong>Projects</strong>.","navProspecting":"In your HubSpot account, navigate to <strong>Workspaces</strong> > <strong>Prospecting</strong>.","navQuotes":"In your HubSpot account, navigate to <strong>Commerce</strong> > <strong>Quotes</strong>.","navRemix":"In your HubSpot account, navigate to <strong>Content</strong> > <strong>Remix</strong>.","navReports":"In your HubSpot account, navigate to <strong>Reporting</strong> > <strong>Reports</strong>.","navResources":"In your HubSpot account, navigate to <strong>Partner</strong> > <strong>Resources</strong>.","navSEO":"In your HubSpot account, navigate to <strong>Content</strong> > <strong>SEO</strong>.","navSMS":"In your HubSpot account, navigate to <strong>Marketing</strong> > <strong>SMS</strong>.","navScoring":" In your HubSpot account, navigate to <strong>Marketing</strong> > <strong>Lead Scoring</strong>.","navSequences":"In your HubSpot account, navigate to <strong>Automations</strong> > <strong>Sequences</strong>.","navSettings":"In your HubSpot account, click the <span class='ss-icon-font'>settings</span> <strong>settings icon</strong> in the top navigation bar.","navSnippets":"In your HubSpot account, navigate to <strong>Library</strong> > <strong>Snippets</strong>.","navSocial":"In your HubSpot account, navigate to <strong>Marketing</strong> > <strong>Social</strong>.","navSubscriptions":"In your HubSpot account, navigate to <strong>Commerce</strong> > <strong>Subscriptions</strong>.","navTargetAccounts":"In your HubSpot account, navigate to <strong>CRM</strong> > <strong>Companies</strong>, then click <strong>See Target Accounts</strong>.","navTasks":"In your HubSpot account, navigate to <strong>CRM</strong> > <strong>Tasks</strong>.","navTemplates":"In your HubSpot account, navigate to <strong>Library</strong> > <strong>Templates</strong>.","navTickets":"In your HubSpot account, navigate to <strong>CRM</strong> > <strong>Tickets</strong>.","navWebsitePages":"In your HubSpot account, navigate to <strong>Content</strong> > <strong>Website Pages</strong>.","navWorkflows":"In your HubSpot account, navigate to <strong>Automations</strong> > <strong>Workflows</strong>.","netherlands":"Netherlands","new":"New","newToHubSpot":"<strong>New to HubSpot?</strong> Use <a href='https://knowledge.hubspot.com/get-started'>these guides</a> to get started.","newZealand":"New Zealand","next":"Next","nextArticle":"Next article:","no":"No","noResults":"No results found. Please try a different search query or update the filters above.","noResultsFor":"No results for “[]”","norway":"Norway","of":"of","ops":"Operations","opsPricingPage":"https://www.hubspot.com/products/operations","optionsHeading":"Additional support options","outlookOffice365Addin":"HubSpot Sales Outlook desktop add-in and Office 365 add-in","pageFeedbackDocumentationHelpful":"Great! Is there anything we could change to make it even more helpful?","pageFeedbackDocumentationUnhelpful":"Is there anything we could change to make this article helpful? 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10. Content Remix：一鍵重混內容至各種管道

行銷人員常常需要將同一份內容延伸到不同平台。Content Remix 可以：

1. 選擇欲重混內容：可從文章、影片、Podcast 中任選。
2. 指定重混格式：想變成 Landing Page、社群貼文、Email、甚至廣告文案。
3. AI 自動轉換：快速適配不同管道所需的字數、排版與格式。

大幅縮短在多平台投放同一主題內容時的人工修改工作。

Repurpose content using AI with content remix

Learn more about creating new types of content using AI with content remix.

HubSpot

結語：用 AI內容行銷工具 全面提升效率

希望本篇指南能幫你更清楚地理解內容行銷如何運作，並掌握如何把你的內容在對的時候，呈現在對的人面前。祝你在內容行銷的旅程一切順利，我們下次見！

🧑‍✈️ 需要 內容行銷 與 CRM 專家 的幫助?

想要提升客戶關係管理效率，實現業務成長新突破？Tenten CRM 顧問團隊提供從內容行銷到 Salesforce, HubSpot, Pipedrive, Prefex 等 CRM 系統導入與優化服務，從數據分析到自動化行銷，為您量身打造最適合的 B2B 成長策略。立即預約免費諮詢，讓我們協助您的企業創造更多商機，邁向數位轉型新里程！

• 💬 線上諮詢：https://t.me/tentencx
• 🌐 詢問表單：https://tenten.co/zh/contact