B2B Transformation: Growth with Customer Experience
B2B Customers Initiate Buying Process Online and Through Social Channels
Did Southwest Airlines’ 2023 debacle teach CIOs anything?
The issues Southwest is experiencing, and learnings are equally applicable to just about any company in any industry. There are supply chain problems: Ensuring adequate capacity (planes, crew and supplies) to get products (passengers in this case) to their intended destination
Metaverse 元宇宙 – 引領客戶體驗的新浪潮
有朝一日，我們終將抵達一個叫「元宇宙」的地方。在那裡，人們的工作、生活、娛樂、購物方式，都會發生翻天覆地的變化，而其中不變的，是對好體驗的追求
CX轉型失敗的「七宗罪」
根據麥肯錫的研究顯示，客戶體驗的成功轉型，CX 可使企業在2-3年內平均實現10%-15%的營收增長、15%-20%的服務成本降低、20%-30%的員工滿意度提升。然而，對於許多企業來說，客戶體驗轉型並非易事，取得的實際效果也常常難以達
