FAQ

Here are answers to questions we are often asked by people who haven’t gotten to know us yet.
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Design Service

We help you do better. You tell us where you want to be. We audit where you are. We research what you do and who it matters to. Then we work together to meet your goals. Sometimes we manage execution in full, sometimes we partner with an in-house team, and sometimes we coach teams and provide comprehensive training as needed.

If we wanted a service page for every single thing we’ve ever done to help our clients do better, we’d never stop writing content.

Yes, we’re of the “teach a person to fish” school of thought! It’s typically way more economical for you (or you and your team) to learn how to take your marketing in-house than it is to pay an agency a monthly fee for the rest of your life.

Get in touch and tell us what type of education you and your team are looking for.

Yes, being active in the global marketing community is very important to our team. Our marketing team has spoken at conferences around the world on a variety of topics such as SEO, Google Analytics, reporting, UX personas, Growth Hacking and more. We always develop new talks and slide decks in order to ensure your attendees get valuable, unique content.

Get in touch with us to discuss your conference or event.

We help people do better marketing. That is priority number one. More often than not, awards focus on subjectivity instead of valuing the actual results a client saw. Flash and flare typically trump conversions and financial gains, which isn’t fair to clients. Would you rather have your website win an award for the people who designed it or would you rather have your website bring more customers into your business?

Maybe we’re a bit jaded when it comes to awards because rarely do we go more than a few months without someone contacting us with a sob story about how they got a new website (and it won all these design awards) and then their traffic plummeted. Or they stopped getting phone calls. Or they were never taught how to make changes.

It takes months to fix the crimes award-winning design agencies commit, but that never stops them from sponsoring social media posts about their shiny trophies.

All that being said, awards are actually a valuable link building technique and our team does great work for our clients, so we do win awards. We focus on entering awards where the results we achieved for our clients are actually taken into consideration. You can read about some of them in our case studies!

A design sprint is (usually) a five-day process for answering critical business questions about your product through design, prototyping and testing new ideas with customers.

WEBSITE & DEVELOPMENT

Yes, we design and develop websites in-house. If you have less than $15,000 to spend, we will work with a customized theme — which gives you less control over appearance/options/animation, but you still get the important benefits of an **impactful, data-driven, SEO-sound, properly migrated marketing website.**

The websites we build fall into a wide range of budgets, but most of our design/dev project budgets are between $15,000-175,000. We focus on designing and developing for who your website is actually for — your clients or customers. Research is an important part of this process to ensure we build a site that will work for your business now and into the future, because sustainability is important to us.

Yes, we design and develop websites in-house. If you have less than $15,000 to spend, we will work with a customized theme — which gives you less control over appearance/options/animation, but you still get the important benefits of an **impactful, data-driven, SEO-sound, properly migrated marketing website.**

The websites we build fall into a wide range of budgets, but most of our design/dev project budgets are between $15,000-175,000. We focus on designing and developing for who your website is actually for — your clients or customers. Research is an important part of this process to ensure we build a site that will work for your business now and into the future, because sustainability is important to us.

Yes, we design and develop websites in-house. If you have less than $15,000 to spend, we will work with a customized theme — which gives you less control over appearance/options/animation, but you still get the important benefits of an **impactful, data-driven, SEO-sound, properly migrated marketing website.**

The websites we build fall into a wide range of budgets, but most of our design/dev project budgets are between $15,000-175,000. We focus on designing and developing for who your website is actually for — your clients or customers. Research is an important part of this process to ensure we build a site that will work for your business now and into the future, because sustainability is important to us.

We typically ask all of our potential clients: “how much money do you have set aside for this project?

The purpose of this question is to give us an understanding of whether or not we can realistically help you, or if we need to recommend a different company to meet your needs.

If you cannot tell us “how much money you have set aside” we will provide an estimated range for you to review before moving into a proposal stage, in order to ensure we do not waste our time or yours.

Because we don’t have packages or templated solutions, we cannot provide pricing information without receiving details from you about your company and your goals. Goals first, proposal second. Tell us your goals.

An average project usually takes around 4 weeks, which includes design, build, copywriting, custom interaction, and other third-party integrations.

We use major cloud hosting suppliers which are Amazon AWS, Google Cloud, or Microsoft Azure accordingly based on the size of your website and your in-house cloud infrastructure, the functionality required, and expected traffic.

Yes – most of it. Each website Tenten creates comes with a CMS (content management system – Webflow or WordPress). This means you can edit the text on the pages as often as you like and change things like special offers, photos, prices etc. You will be given full training on the use of the simple CMS (content management system) and this is included in your website package.

NO CODE DEVELOPMENT

There are many no-code tools to build with, and nearly all of them offer speed and ease of use. No-code is simply a new approach to build amazing digital products like website or APPs, at a fraction of the time and cost. Using no-code decouples programming languages and syntax from logic, and instead take a visual approach to software development to enable rapid delivery.

Since we don’t need to hire expensive professional developers to build your project, we can complete it at a fraction of the time and cost.

Speed : Your projects can be built in days/weeks, not months. We don’t need to sink tons of time on scoping documents early on, and in most cases can get to work right away.

Cost : A custom, professionally built website could cost anywhere from $50k up to $100k depending on the project scope. A no code website can be designed and built with relative ease, and maintained by you directly.

We ask some questions to get a sense of your goals and requirements at our first meeting, and from there, work as quickly as possible to give you a sense of what we will deliver, with associated costs and timeline. If everything sounds good to you, we take a deeper dive to nail down all the finer details and provide a more formalized proposal and agreement.

Of course! As a Webflow professional partner, we can help companies tackle more stringent security and legal requirements that might be required for their organization, and match them to Enterprise services across the board that make IT teams confident.

Maybe we’re a bit jaded when it comes to awards because rarely do we go more than a few months without someone contacting us with a sob story about how they got a new website (and it won all these design awards) and then their traffic plummeted. Or they stopped getting phone calls. Or they were never taught how to make changes.

It takes months to fix the crimes award-winning design agencies commit, but that never stops them from sponsoring social media posts about their shiny trophies.

All that being said, awards are actually a valuable link building technique and our team does great work for our clients, so we do win awards. We focus on entering awards where the results we achieved for our clients are actually taken into consideration. You can read about some of them in our case studies!

All projects are priced with fixed rate on a project by project basis, so you know exactly how much you’re spending.

The project builder bases it’s pricing on the man-hours it takes to complete a certain page or task.

How quickly can I get something launched?

An average project usually takes around 4 weeks, which includes design, build, copywriting, custom interaction, and other third-party integrations.

Think days/weeks, not months. And it depends on your project scope.

We can build pretty much everything: websites, web apps, mobile apps, blogs, platforms and internal dashboards.

We can also help you automate business operations using dynamic forms, data wrangling, and no code databases to digitize and streamline your work.

For sure! Tenten is an CX & Design agency. We believe no-code products shouldn’t look like weekend hacks or just template designs. We take pride in designing solutions that look as good as they are entirely custom-coded.

DIGITAL MARKETING STRATEGY

The main elements of a marketing strategy are your target audience, goals and objectives, and the tactics you will employ to actively market to your target audience and achieve your goal KPIs. These three elements are crucial to formulate an effective marketing strategy.

Whatever the size of your business it is important that you have a marketing strategy in place, to make sure that whatever marketing activity you do, it is aligned with your goals and objectives. Having a strategy means you have clear steps to take to meet your objectives whether they are short term, mid-term or long term.

Get in touch with us to discuss your conference or event.

It gives you a clear plan to stick to and something to measure against your results. If you have a plan in place to meet a certain objective, and that objective wasn’t met, then the activity would need to be analysed to make sure it was the right one for that objective.

Content marketing is the description given for the creation and distribution of relevant and valuable content in order to attract a target market to a destination. Content is the collective term used for blogs, articles, infographics, videos and images. Distribution of content can on your own website and Social Media channels or via third-party channels such as ‘influencers’ blogs, online publishers and directories.

It is the job of a content strategist to understand the ‘big picture’ business objectives and develop a content plan which meets this.

Done properly content marketing is a great way to earn trust and credibility thereby attracting new customers and retaining existing ones. Key to its success is producing relevant, reliable and consistent content which can be distributed through a variety of channels including blogs, videos, podcasts, social media and digital publications.

Once you have a fully researched content calendar which meets the business objectives and includes your keywords, good content marketing includes creating original content which is thought-provoking, memorable and engaging – rich with images and videos.

Firstly you need to establish and define your goals, target audience and content channels before setting clear and achievable KPIs (so you know what success looks like). You then assess your current position by reviewing all of your content ‘assets’ such as blogs, videos and images to decide whether you can repurpose or whether you need to create new content. This will enable you to create a content gap analysis and decide which content types will work best. You can then create a content calendar which will plan out your campaign.

Content marketing is all about creating and sharing unique content which people actually want to see. It entails communicating and getting in front of your prospects and customers without going for the hard sell. A content marketing strategy is simply the master plan for your campaign.

Yes, we can manage your Facebook, Twitter, Instagram, etc, accounts for you! We discover content to post, write and schedule posts, retweet, and provide reporting. We’ll also engage with your audience by responding to positive sentiment comments, liking tweets, etc.

However, we need someone on your team to monitor social media as we do not provide 24/7 support or customer service. You’ll be responsible for responding to customer questions, requests, and feedback, as you have more knowledge and a deeper connection to your organization than us. If you need help responding to negative comments or customer questions, we can help, but ultimately the answer must come from you.

Yes! We can set up or fix Google Analytics, set up and implement Google Tag Manager, and create custom reports using Google Data Studio so you can easily see data that’s important to you.

LEAD GENERATION ( HUBSPOT )

Lead generation is essential to the growth of any business. Having a strategy in place means that you are able to keep a steady flow of leads in your sales pipeline.

A lead generation strategy will be a comprehensive plan of how you intend to generate leads, outlining your target audience, the channels you will use to reach them, and the tactics you will employ to convert them into leads.

There are many ways to increase sales, even when working with a limited budget. The easiest way is to look at your current customers: can you offer an upsell on your current products or services? Maybe run a promotion or offer for a limited time period? The best way to increase sales is to grow the number of leads or customers in your sales funnel. By effectively marketing your business you can increase your number of qualified leads and potential sales.

Assuming you (hopefully!) already have a lead generation process in place, the best place to start is a review of your current process. Does it perform well? Are you happy with the quality of leads? Where are the areas it could be improved? Once the process itself has been refined, then you can start working to increase the number of leads in your funnel.

If you have your lead generation strategy and process in place, then it’s time to ramp up your marketing efforts to grow the number of leads in your funnel. Identify your target audience and where you can reach them, plan an effective marketing strategy with clear steps and objectives, then implement your strategy and measure its results.

To market a B2B product or service, first you need to establish your objectives and goals. What are you trying to achieve? How will you measure this? Then, you must clearly define your target audience. Who are they? What is their position within their company? Are they the ultimate decision maker? Next you need to form a strategy to reach your target audience. What channels will be most effective? What copy will you use to get your message across? Once you have these fundamental elements in place, then you can begin implementing your strategy.

How you go about generating leads for sales will depend on your business and target market. Define your audience, research the channels that will allow you to reach them effectively, then form a clear strategy with objectives and goals to follow as you market to them.

New leads can come from any area of the business. Soft lead generation can come from keeping your customers happy so that they will refer you, to encouraging people to leave Google reviews to build trust in the digital space, from networking regularly so that your business (and face) is known to the target market. Hard lead generation is more strategic and will involve researching businesses, emailing speculatively or even picking up the phone!

Having a clear lead generation strategy and process in place will allow you to generate new leads consistently.

There are many ways of generating leads for your business without having to resort to cold calling. Using digital marketing as an example, you can use search engine marketing to be found by your target audience when they are searching for relevant buying terms, social media to generate brand awareness, and content marketing to create informative and engaging content that both educates your target audience and establishes you as an authority. All of these are effective methods of generating inbound leads.

This is where having a good lead generation, marketing and sales strategy comes into play. If you can identify the traits that make a lead high-quality to your business, then you can focus your marketing on not only attracting these quality leads, but qualifying their quality and what stage of the buying cycle they are currently at.

Business to consumer (B2C) lead generation is the process of generating leads and sales directly from the consumer market, who are the end users of the product and services you supply and are using them for personal use. This contrasts from business to business (B2B) sales, where the target market will either be businesses or users buying for business needs.

We specialise in using digital marketing techniques to generate leads, both for ourselves and our clients. Using a range of methods, from driving organic traffic from Google to creating engaging content on social media, we are able to consistently drive targeted traffic that results in high-quality leads.

To generate more B2B leads, you need to define your audience, research the channels that will allow you to reach them effectively, then form a strategy with clear objectives and goals to follow as you market to them. Once you have an effective lead generation strategy and process in place, then it’s time to increase your marketing to grow the number of leads in your funnel.

SEO

Unfortunately no one can guarantee number one or even first page rankings on Google, and you should be wary of anyone who promises otherwise. With constant changes to how it processes and evaluates its results, aiming for a page one ranking on Google can often be a moving target. What you should be looking for is a measurable increase in targeted traffic that drives people actively looking for your products or services to your website. This is what will convert into leads and potential sales, and this is what we focus on for our clients.

Yes! We are able to work with a wide range of websites, from ones built with static coding to bespoke eCommerce solutions. If your website has a content management system such as WordPress this will make things easier. If not then we can still work with you! Depending on the complexities of your website we will either carry out technical work in-house, or suggest liaising with your web developer to implement the changes we recommend.

SEO is similar to any other form of marketing – what you should spend will always be dependent on your budget, objectives, and what you hope to achieve. The amount you spend will directly correlate with the output of work and timeframe of expected results.

If you have questions regarding budget get in touch and one of our experienced team will be able to talk you through the details.

Search engine optimisation is a long-term investment, and the time required to see results will depend drastically on both the work required and competitiveness of your industry. While we always look for quick wins for our clients, you can expect to wait at least 3-6 months to see any significant results from your campaigns, unless your website is already fairly well-established.

Asking is it ‘worth it’ is like asking if a dentist is ‘worth it’ when you need a tooth pulled. Like most things in life, it can be done yourself given time and effort, but if you value your time and the expertise of professionals then it pays to go with a reputable SEO company.

Given a few key metrics such as your conversion rate and average or lifetime sale value, a good SEO agency will be able to forecast your expected ROI based on increases in targeted traffic – this should help you determine whether it is worth it or not.

There is a caveat to this: if a business doesn’t have the budget to afford a reputable SEO company, lacks the infrastructure to deal with an increase in leads and sales, and/or needs results immediately, then working with an SEO company will likely not prove worth it.

A good SEO company will be an established business, with reviews and demonstrable results that show they can deliver what they are proposing. They will be good communicators, and you will be able to contact them without issue.

The right agency for you will listen to your requirements and objectives, then devise an SEO strategy designed to help you achieve your KPIs. They will have experience in your industry or a related field, with past results that prove they are capable of meeting your objectives.

An SEO agency specialises in marketing and promoting companies within the organic (free) results of search engines such as Google and Bing. Based on your requirements and objectives, they will devise a strategy to meet these objectives by optimising your website so it can be found for terms relevant to your business.