Yenchuan supplies bubble tea ingredients to over 30 countries worldwide, powered by proprietary R&D and premium Taiwanese raw materials. Founder Sean wanted more than a fresh design—he wanted a true B2B branding platform that connects YenChuan with global partners and reflects their mission to share Taiwan's bubble tea culture globally.
YenChuan lacked direct communication channels with overseas customers. They needed a modern B2B platform that combined striking design with intuitive navigation, letting global buyers quickly find products and understand the brand's unique value. We combined Webflow for design with WordPress for product management to solve this.
An engaging Webflow homepage features storytelling that conveys Sean's passion and vision through animation and custom AI video (created with Kaiber). WordPress powers effortless product browsing and checkout. The fully responsive platform works as a bridge—partners can inquire, order, and collaborate all in one place, cutting friction from B2B operations.
Catalog Management
B2B users desire the ability to organize catalogs, products, and pricing options according to their specific requirements. Assigning user catalogs to particular customer groups is one way to personalize the B2B shopping experience. From variable product options to tiered pricing, you should be able to create a variety of tailored catalog and agreement combinations for each B2B client.
Quick Ordering
B2B customers often know precisely what they want. By using forms, users can directly upload item numbers or SKUs, quickly adding products to their cart without the need for browsing and searching.
Inventory Management
By integrating with ERP, align the corporate inventory system to keep users fully informed about product availability. Failure to update inventory in real time can lead to out-of-stock situations after placing orders, potentially resulting in complaints.
Staggered Delivery
If a user chooses to order in bulk due to a pricing advantage but lacks the storage space to accommodate such a large volume, you can offer the option for staggered deliveries. Allow users to split orders, select different delivery dates, and opt for various delivery location choices.
Payments
Integrations are needed for Line, Telegram, Whatsapp, bank transfer payments, and even credit point systems, as well as deferred payment services.
Online Customer Service
Integrate online communication tools to address their immediate queries. Implement online customer support (automated/manual) to function as sales representatives, for tasks such as placing orders on behalf of users, ordering samples, or checking inventory.
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