Background, Challenges, and Objectives

WeFer is an innovative referral and recruitment platform dedicated to breaking the limitations of the traditional headhunting industry. It provides individuals and businesses with more flexible and high-return recruitment opportunities, allowing anyone to leverage their network to recommend talent and earn substantial rewards. No professional headhunting background is required to participate in the recruitment process.

To achieve this vision, WeFer aimed to develop an official website that effectively communicates its brand concept, enhances conversion rates, and delivers an outstanding user experience, attracting more talent referrers and corporate users. Additionally, WeFer sought to disrupt the market through digitalization, addressing challenges in the traditional headhunting model, such as low commission rates, long payment cycles, and inflexible work structures.

Project Process

Needs Analysis and Planning

We first conducted an in-depth analysis of WeFer's business model and target audience. Based on different user roles (recruitment consultants, talent referral partners, and hiring companies), we designed dedicated pages tailored to their needs. We developed a clear information architecture to ensure every visitor could quickly access relevant content. At the same time, we carefully designed CTA (Call-to-Action) buttons to guide users to key destination pages, optimizing conversion rates and increasing form submissions.

Data Visualization and Interactive Design

To help recruitment consultants better understand the process, we designed interactive infographics that visually showcase WeFer's workflow and highlight the differences from traditional headhunting models. Additionally, in the talent referral partner form, we incorporated logical calculations that automatically recommend the most suitable consultant type based on user input, making the decision-making process more seamless.

UI/UX Design

We optimized the website’s user experience (UX) to ensure a smooth navigation flow and well-structured information, allowing users to quickly find the details they need. The design follows a clean, professional, and modern aesthetic, aligning with WeFer's identity as an innovative platform.

Website Development and Technical Implementation

Tenten utilized Webflow for website development to ensure high performance and ease of maintenance. We fine-tuned the responsive design, ensuring an optimal browsing experience across desktops, tablets, and mobile devices. Additionally, we integrated SEO optimization strategies to improve search engine rankings and drive organic traffic.

Project Outcomes

Enhanced Brand Image

Through carefully crafted UI/UX design and a Hero video, WeFer’s website successfully conveys its innovation and professionalism, strengthening brand credibility and attracting more talent referrers and corporate users.

Improved User Experience

The intuitive interface and visualized process guide new users in quickly understanding WeFer’s operational model, streamlining the talent referral and recruitment experience, and enhancing user satisfaction.

Optimized SEO Performance

With structured content and SEO improvements, the website achieved a significant boost in search engine rankings, driving more organic traffic and increasing WeFer’s market visibility.

Conclusion

Through this collaboration with Tenten, WeFer successfully launched an official website that aligns with its brand values, effectively enhances conversion rates, and expands market influence. Our professional design and technical implementation ensured website stability and scalability, laying a strong foundation for WeFer’s growth in the talent referral and recruitment industry.