VIVE Arts launched "Head in the Clouds," the first NFT collection by London-based Icelandic artist Kristjana S. Williams. Her work blends Victorian-era engravings with the natural world—exotic plants and vibrant animals converge in digital and physical forms to create dreamlike fantasy landscapes.
Kristjana needed a platform to showcase her artworks while giving collectors agency and participation in the creative process. We leveraged Webflow's animation tools to produce multiple dynamic presentation styles, letting her quickly preview how each visual effect enhanced her vision. The platform had to balance artistic beauty with interactive functionality.
We integrated interactive elements throughout the design so collectors become part of the art experience, not just viewers. Visitors can engage with Kristjana's creations and generate personalized NFTs based on their preferences. This interactivity strengthens the bond between collectors and artworks, creating a uniquely immersive encounter.
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