TYPA - Taipei American School

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School website redesign emphasizing community culture through photography and video with an intuitive backend for easy staff updates.
Year
2017
Category
Website

TYPA operated an outdated in-house website that failed to showcase its strong academics, student services, and school culture. Parents visited daily seeking event info and updates, but cluttered navigation and slow backend made the experience frustrating.

We redesigned the site with a minimalist style and clear interface prioritizing user needs. We refreshed TYPA's brand with video and photography celebrating school life, replacing static content with vibrant visuals.

The new site highlights student experiences through compelling imagery and video. A modern backend lets staff make updates easily. Parents now find event information and school news without friction, strengthening the connection between families and the school community.

KEY FEATURES

The brand new web design reflects TYPA's rejuvenating brand image and well-organized digital strategies.

  • 1. TYPA's website now attracts new audiences and clients, bringing out website's visibility.
  • 2. Reflects both socially compassionate image and the school's academic excellence
  • 3. Increased interaction of parents and school Useful, accessible resources are well organized
  • 4. Simplified website maintenance allows TYPA staff to update content without third party involved.
  • 5. Community service, programs, and schedules are now accessible
  • 6. The unique and exploratory school atmosphere is conveyed through featured lessons and events on web pages

We create experiences that transform brands.

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