Established in 1973, TSRC is a leader in synthetic rubber with 50+ products serving global markets. Their outdated website no longer reflected their growth and ambitions. We redesigned it to showcase their merit, market leadership, and vision for the future.
TSRC's catalog required a product finder with filterable parameters so users could discover the right solution. Each product includes multiple technical documents and data sheets in various languages—our filtering system made this content accessible and searchable.
Beyond products, we highlighted TSRC's corporate responsibility through annual CSR reports, environmental policies, and safety initiatives. We also created an investors area for financial transparency and stakeholder relationships, making the site a resource for communities, partners, and shareholders alike.
To provide a more friendly way to our potential partners, we categorised the network of partners, dealers and local service points by region; along with google map appealing that can clearly disclose contact details of each location.
We want something more than revamping a website. What we aimed at from the first place, is a transformation of a traditional manufacturer shows their capacity, eminence, and flexibility to digital branding market, twist the image of conservative cooperate. We looking forward to the influences of a new digital branding strategy can bring to TSRC; with responsive web design, the multi-language system that can take TSRC to the next step.
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