Topeak, an award-winning bike accessory brand (Red Dot Design Award 2015 for multiple products), is known for quality and value. Their success comes from their team—cyclists who ride professionally and bring that passion to every product. They don't just design accessories; they solve real problems that riders face.
We handled front-end and back-end development while collaborating on their standout innovation: a Buyers Guide that helps customers find exactly what they need. We designed core features like advanced filtering and store locator functionality together through research and iterative development.
The centerpiece of this project is the Buyers Guide—a thoughtful, modern tool that helps customers select accessories in just a few clicks. Instead of drowning in options, shoppers navigate by their actual needs. It's intuitive design that removes guesswork from purchasing decisions.
Topeak has over 1000 accessories, so the filtering is in multiple search function. Making it easier to find what you want.
Social Function we have designed「Topeak World」, combined Facebook, Instagram which has hashtag #Topeak to gather up all the Topeak lovers around the world. On the server strategy we used CDN（Content Delivery System）to fasten the browsing experience.
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