ORSUS is a blockchain platform that brings together people passionate about performing arts. The logo draws chain links and the letter S from "Superstar" into a single symbol that captures this concept. We established a stylish, elegant purple color palette as the brand's foundation, implementing it throughout the landing page to create a fresh impression.
We used a grid system for the landing page, but added intentional visual breaks to avoid rigidity. The opening screen features an animated ripple spreading outward from the logo, catching attention while blocks and overlays create rhythm down the page.
Simplifying the ecosystem's complexity was the hardest challenge. We reconstructed the information architecture early, tested three landing designs against user research, and refined the copy to communicate ORSUS's vision clearly. The result is a stunning visual experience that doesn't sacrifice clarity.
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