Hepatitis C treatment achieves roughly a 95% cure rate (SVR). Many infected individuals don't realize they carry the virus, which puts them at risk for cirrhosis and liver cancer. This landing page needed to educate and reassure patients with clear, accessible information.
We built a mobile-first landing page combining layout knowledge with video and typography. The diary aesthetic—featuring grid backgrounds and handwritten fonts—kept information front and center while using white space and soft, amorphous shapes to maintain calm.
Users scroll to discover treatment options and actionable steps. We redesigned each section with a cohesive color scheme that makes complex medical information digestible. The result: a landing page that educates patients while building trust in treatment options.
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