We audited friDay's mobile experience through user testing and competitive analysis, identifying friction points. Using design sprints, we iterated rapidly—designing features, testing with users, refining. This compressed timeline let teams work collaboratively and validate changes before development.
Friction in the login and registration flow was causing drop-offs. We simplified both to reduce barriers to entry and redesigned the profile screen for easy account management. We also consolidated three separate carts into one, eliminating confusion while respecting the company's logistics constraints.
friDay partners with multiple department stores. We introduced a central button that lets users swipe across stores instantly, eliminating the need to exit and re-navigate. This small change significantly improved the discovery and switching experience.
By rethinking the whole friDay Shopping app as a whole, we were able to improve the shopping experience for users and friDay themselves.
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