A Digital Transformation Milestone for Taiwan's Leading Telecom
FarEastone Telecom, Taiwan's premier telecommunications provider, reached out to our design team in late 2019 to reimagine their mobile application experience. With an impressive user base of 600,000 monthly active users, the app already demonstrated strong market presence. The ambitious goal was to transform their platform into a comprehensive ecosystem where users could seamlessly access diverse services ranging from entertainment and gaming to culinary experiences and retail shopping.
Collaborative Strategy Meets User-Centric Insights
Our collaboration with FarEastone Telecom's leadership team involved conducting intensive strategic workshops to establish clear business objectives and explore how the redesigned application would serve their corporate vision. As active FET users ourselves, our team brought invaluable first-hand experience to the project, enabling us to identify critical improvements in design accessibility and information architecture that would deliver meaningful value to both new and existing users across Taiwan.
"Right Information, Right Time" Design Philosophy
Guided by our core principle of delivering "the right information at the right time," we approached the challenge of creating a powerful, multifunctional application while maintaining user-friendly simplicity. Through intensive cross-functional collaboration, our teams identified and developed innovative features that would provide additional value to FET users while establishing clear competitive differentiation in the telecommunications market. The centerpiece of our solution was the creation of the "Life Circle" section, an innovative feature that enables users to redeem loyalty points for food and entertainment rewards, seamlessly bridging telecommunications services with lifestyle consumption.
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