Summary

Founder ShaoLan Hsueh created a visual method to make Chinese readable and fun. We built a website showcasing her innovation—turning one of the world's hardest languages into an approachable learning experience through clever pictorial representation.

Background and Challenges

The core challenge: designing for foreigners without intimidating them. Chinese characters and educational content need to feel inviting, not overwhelming. We needed a design system that felt simple, cute, and functional while honoring the learning mission.

Project Process

Tenten's international team built the site on Webflow, creating playful graphic animations that guide learners through concepts. The interface strips away complexity—each character becomes a visual story rather than a memorization task.

The Solution

With the cooperation of our team, Chineasy has a new look. Following the style of Chineasy's own design images, we animated the images and presented them in the whole website. We also designed the site with the digital device in mind (Mobile First) to attract young people and create a connection through the fast information generation of the Internet with easy visuals. We have also integrated the sales e-book page, so that consumers who like the Chineasy concept can purchase intuitively.

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