Summary

The project focused on assisting BTL in building a multilingual website, utilizing Webflow components to allow different regional teams to easily manage content across various languages. We structured the website to ensure that managers in different locations and languages can update information quickly and efficiently, enhancing overall operational efficiency. The website supports multiple languages and offers scalability to adapt to BTL's growth and evolving needs.

Background and Challenges

Founded in 1993 in the UK, BTL specializes in innovative technologies in medical aesthetics, rehabilitation, and cardiopulmonary medicine. In 2019, BTL established its 16th branch in Taiwan, further expanding its presence in Asia. To promote their magnetic therapy and other medical innovations, BTL needed a multilingual, multi-region website to showcase their products and services. Previously, their website lacked flexibility in content updates, and managing different languages was challenging. Our main challenge was to design a website that could meet the global market demands while ensuring ease of management, performance, and user experience.

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Process and Results

We began by gaining a deep understanding of BTL's brand positioning and global market needs, designing a modern and scalable website architecture that reflects these goals. By leveraging Webflow, we developed modular components that allow each regional team to easily manage their respective localized websites without requiring complex technical knowledge. Additionally, the website supports multiple languages and is highly adaptable to future expansion needs.

The end result is a multilingual website tailored to BTL's global operations, streamlining the content management process and improving the synchronization and efficiency of language updates. BTL now possesses a powerful platform that strengthens their brand image, supports their global business growth, and enhances responsiveness to local markets.

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