amba Hotel
Project description
Tailored to urban travelers who appreciate creativity and fun, amba Hotel is a boutique design hotel based in Taipei, Taiwan, with an emphasis on modern, young, and playful design.This was a project which involved a customized content management system (CMS) platform, search engine optimization (SEO), and responsive web design (RWD), created with the center of user experience and strategic content.
Provided services
- User interface
- User experience
- SEO
- Front-end
- Back-end
What we did
Taking into account amba Hotel's international clientele, we built a website that supports several languages, and implemented a keyword strategy in 3 different languages. With responsive web design principles in mind, the website looks great on any screen size. As a result, we successfully optimized the user experience and enhanced its search results.
Fully tailored
Internally, a clear-sorted CMS platform was customized for our partner to facilitate the management of content on the website without prior code knowledge.
The road to SEO success
This is a comparatively comprehensive project of building a website, which included marketing strategy and search engine optimization. The general principle is content-first design. By thoroughly analyzing competitors and researching users, we got excellent insights to produce user-oriented content that helped them to get on the first page of search results. We then followed SEO practices to maximize amba Hotel's online visibility, and helped our partner analyze the statistic with Google Analytics to turn data insights into actionable business solutions. In the end, amba successfully got some great results within 3 months.
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