Bored Ape Yacht Club: NFT that’s becoming a real brand

Bored Ape Yacht Club: NFT that’s becoming a real brand

Bored Ape Yacht Club: The NFT collection that's becoming a real offline brand
The Bored Ape Yacht Club is a collection of 10,000 NFTs, each of which costs a minimum of $200,000. It's expanding into gaming, fashion and more.

See those three apes up there? They're three different NFTs that are part of the Bored Ape Yacht Club, a collection of 10,000 nonfungible tokens. The middle one with the striped shirt and captain's hat? It's owned by Jimmy Fallon.

If you spend any amount of time online, particularly Twitter, you've probably already seen a Bored Ape Yacht Club (BAYC) NFT. These act as both avatars and tickets to an online social club. Other than Fallon, DJ Khaled, Steph Curry and Post Malone are among those who own a Bored Ape NFT and use it as their profile photo on social media.

One of the most successful collections in the NFT market, BAYC launched in April and consists of 10,000 Bored Apes with different clothing and attributes. Right now the cheapest you can buy one for is 52 ether -- $210,000. They often sell for much, much more. Adidas partnered with BAYC for its first NFT project, and one ape from the Club last month graced the cover of Rolling Stone Magazine.

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