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銷售季節策略超越折扣:建立忠誠度和提供獨家優惠

銷售季節策略超越折扣:建立忠誠度和提供獨家優惠

大型銷售活動,如黑色星期五/網絡星期一 (Black Friend/ Cyber Monday),已經風靡了整個商業界。這個最初作為節日的活動已成為全球性事件,品牌們正在重新思考他們的銷售策略。商家優先考慮的策略是提升客戶終身價值,而不是大規模的全面折扣和清理舊庫存。以下是一些做法。

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