One of the China’s leading real estate company, Mayrin group wanted a new digital look that would connect the dot between China and Australia.
We developed a comprehensive new design language that established a strong and more international brand image that combined Modernism of West and traditional culture of China.
Concept: Creating a new luxury real estate group
While not everyone is convinced that Chinese luxury consumers want to buy anything that says “China”, there are clearly opportunities in this since the highest of China’s high-end consumers tends to stick stubbornly to Western brands and little else.
Brand Architecture in Real Estate
In the digitally driven world, finding the right overlap between a real estate organization’s brand architecture – or how its products, offerings, and services are organized – and its information architecture. And how its website is organized is critically important, particularly after the rebranding, we make it easier for key audiences to understand and interact with a firm.
Changing the game of Real Estate in China
The new brand images leverages the potential in Mayrin Group while emphasizing the ingenuity. The brand underscores that innovation does not occur in a vacuum; it arises from the deep bonds with clients, cemented through global communications, which enable Mayrin Group to create breakthrough solutions that meet evolving client needs.