VanMoof Smart Bikes

VanMoof Smart Bikes

VanMoof Smart Bikes

E-Commerce website & brand development

Project description

VANMOOF was an ambitious young Dutch company that was born from a love for bicycles and a hunger for change. With a talented young development team and a fresh business approach, VANMOOF pursues only one goal: help the ambitious urbanite worldwide move around town by bike in style. VANMOOF bikes have won numerous design awards and are sold worldwide. VanMoof has since raised €19M in funding and is now selling 100% of its products through its digital channels.


What we did

Working closely with Vanmoof, Tenten delivered an end-to-end process, from development, deployment on a global server on Amazon Web Service, User experience, User Interface  and technology implementation. The website has more than 6 languages and a CMS system where our client can manage content and copy easily and quickly. The website’s core feature is the ability to allow users to customize and choose the right bike for their needs. Giving users and Vanmoof the ability to give each other just what they need.

Fun-ctional and clear

During our design process of the Vanmoof website, we wanted the website to be fun to shop at, yet easy to understand and functional. We think that it is important to payment process of our users, thus we studied the user experiences to make a payment page where user do not need to jump to another page to sign up and check out. By decreasing the complexity of checkout, users can spend less time on this step and make the preorder phase more friendly.


The website and campaign we cooperated with Vanmoof on has successfully generated 1 million euros of profit within the first month month. The huge success of this website and campaign won them the title "The Telsa of electrical bikes". Tenten has been responsible for the digital branding design strategy for more than three years. With the assistance of Tenten, VanMoof now has entirely become a brand that focuses on e-commerce who sells their products all over the world.