Teamson Design Furniture

Turn your stories into wow-inspiring memories

2017
E-Commerce
https://www.teamson.com/

AN E-COMMERCE SITE THAT FULFILLS ALL YOUR NEEDS

As a famous design furniture brand based in U.S.A, Teamson has a great market portion on Amazon and Wayfair since 1997. Engaging in handmade crafts, they never stop inventing and has started to expand their brand strategy these years.

In order to launch an ambitious new online experience, they decided to combine all of their brands by the time they meet their 10th anniversary.

We cooperated with Teamson to build a comprehensive EC site, boosting sales through marketing automation and member system.

EXPRESS BRAND SPIRIT ON A SINGLE PLATFORM

It is our obligation to present brand spirit on a website.
In Teamson's case, there're four different product strategies.
Teamson's target audience are elderly women and moms, but their consumers are actually children.

As a result, we have to balance between the range of age, so we started with modern minimalist style when designing the website.
There're space for creativity on product image. Playful elements are applied on icons, colors, and dynamic effects.
Four brands are able to present their stories independently on the same page.

IMPROVE SALES WITH UX DESIGN AND IA

From purchasing process to product page, information structure and content arrangement, we constructed a comprehensive product page to help customers understand product details, indulge in brand stories and make actual order.

Brand stories and product details are able to edit through backstage system, changing content constantly according to marketing needs.

Teamson Design Furniture

THE RISE OF MOBILE SHOPPING EXPERIENCE

Over 76% of users browsing website through mobile device, under this condition, we curated a brand new user experience for Teamson's mobile website. Since responsive web design has become fundamental, we understand that a great user experience is pivotal to build a successful e-commerce store.

Teamson Design Furniture

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.