Teamson

Teamson

Project description

As an industry leader in hand-crafted furniture and kids' toys, Teamson wanted to launch an ambitious online experience in time for their 10th anniversary.‍Teamson partnered with Tenten to develop a native eCommerce website to integrate its brand strategy and boost sales through marketing automation and a new membership program.

Provided services

  • User interface
  • User experience
  • Brand identity
  • Brand strategy
  • Front-end
  • Back-end

Cater to all on a single shopping platform

Teamson operates across four different product strategies with four different target groups ranging from elderly women to toddlers. Considering both the brand image and the diverse consumer group, we focused on simplifying the foundation of the design. We stuck to a modern, minimal design to allow space for creativity and product differentiation in the icons, color choice, and imagery. As the result, all four brands could tell their individual product stories on the same platform.

Better design, better sales

From the product page to checkout, we optimized the purchase journey to inform users of Teamson's range of products and to impress these potential customers with brand and product stories.

The backend management system was updated to support efficient inventory and display management in response to marketing needs.

A new mobile shopping experience

The new Teamson website is fully responsive across all screen sizes and devices to tap into the rising number of mobile shoppers. We created a mobile experience that caters to all of Teamson's subsidiary brands and its unique customer base, from on-the-go moms to tech-savvy seniors.

Teamson

As an industry leader in hand-crafted furniture and kids' toys, Teamson wanted to launch an ambitious online experience in time for their 10th anniversary.‍Teamson partnered with Tenten to develop a native eCommerce website to integrate its brand strategy and boost sales through marketing automation and a new membership program.

%
Revenue growth
%
+
MRR
Visit website
Deliverables
Services
  • User interface
  • User experience
  • Brand identity
  • Brand strategy
  • Front-end
  • Back-end

Cater to all on a single shopping platform

Teamson operates across four different product strategies with four different target groups ranging from elderly women to toddlers. Considering both the brand image and the diverse consumer group, we focused on simplifying the foundation of the design. We stuck to a modern, minimal design to allow space for creativity and product differentiation in the icons, color choice, and imagery. As the result, all four brands could tell their individual product stories on the same platform.

Better design, better sales

From the product page to checkout, we optimized the purchase journey to inform users of Teamson's range of products and to impress these potential customers with brand and product stories.

The backend management system was updated to support efficient inventory and display management in response to marketing needs.

A new mobile shopping experience

The new Teamson website is fully responsive across all screen sizes and devices to tap into the rising number of mobile shoppers. We created a mobile experience that caters to all of Teamson's subsidiary brands and its unique customer base, from on-the-go moms to tech-savvy seniors.