LA Weekly

Translating a cultural cornerstone for readers in Asia



Founded in 1978, L.A. Weekly is the most widely read alt-weekly in the States, with well over 4 million visitors on each month. We worked with LA Weekly to craft an Asia site identical to the U.S. version and create a custom solution that sync and translates all articles and content.

Fetching content

One of the goals we had was to enable auto-syncing between and We needed one crawler site to fetch the articles and sync them to the actual site. This involves not only to fetch text data but also accurately show images, links, and other media from the original article.

We built a custom crawler pattern that shows all content and permits easy component editing in the case of inaccurate translations.

Bridging cultures

Since LA Weekly uses the WordPress CMS, we integrated onto WordPress with a custom-built translation solution that automatically translates each article into Traditional Chinese, which not many third-party translation solutions support.

LA Weekly
LA Weekly

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.