The real estate industry has undergone a significant shift in recent years, thanks to the rise of digital marketing. Before making a final purchase, buyers will conduct thorough online research to ensure they get the best deal possible. This means that every real estate company must have an optimized website using a digital marketing communication strategy. Here is our ultimate guide to getting you started.
The role of digital marketing in real estate
If you’re worried about sales risk, consider mitigating it through digital real estate marketing. When done right, digital marketing can help you:
- Create a lot of interest before you even start construction.
- Manage your development story – tell it directly to your end-buyer.
- Grow and control a database of interested and qualified leads.
If your project includes a hotel, you’re not only building awareness and interest for its future success – you could also give yourself a competitive edge that guarantees the project’s ongoing success. A successful digital marketing campaign can not only capture leads, but it can also give you the data and insights you need to make your project even more successful in the future.
Real estate digital marketing ideas
Now that we know some of the advantages of digital real estate marketing let’s explore some real estate marketing concepts you can use to increase your success in sales outcomes!
KNOW WHERE YOU STAND WITH REAL ESTATE MARKET ANALYSIS
- It’s important to know where you stand with your competition, and one way you can do that is by using software tools like SEMRush and Moz. These tools can provide detailed insights into your rivals’ digital audiences, including how well they utilize advertising and marketing.
- This same process can help you better understand what the market demands, what searches they’re carrying out, and where high-volume demand lies. Integrating this data into your marketing campaigns can make a crucial difference to your project’s success.
- Making sure you accurately assess your marketing efforts is crucial to saving time and money. Knowing where your marketing budget is best spent, you can focus your efforts on areas with the highest potential return on investment. This will help you make the most of your resources and get the best results for your business.
REAL ESTATE VIDEO MARKETING
- Real estate is a very competitive industry, so it’s important to ensure your company is ahead of the curve in video marketing. By 2022, web traffic from videos is expected to surpass all other continents combined. As a result, real estate businesses that use video content could see an increase in income by up to 49%.
- Some ideas for high-impact real estate videos include unique shoots, virtual tours, live events, and educational animations. With today’s technology, most of this material can be shot quickly and at a lower cost than ever.
- Quality over quantity – that’s what we always say. And in the case of videos, shorter clips usually perform best on social media and your website. For example, We have many prestige Hotel brand clients who did a fantastic job with their 60-second-only video.
FOCUS ON AUTHENTIC REAL ESTATE MARKETING
- Building trust with your audience is essential, and digital marketing is the best way to do that. The average digital customer is savvy and well-informed, so you must ensure that your content is relevant and timely. If you don’t give them the information they need, they will move on to someone who will.
- instead of focusing on selling properties, focus on providing helpful content. Keep listings as a minority of your total content, and focus instead on tips – about neighborhoods, contract review, how to finance a property, and other ways to support your audience. By providing valuable information, you’ll build trust with your audience and position yourself as an expert in the field.
- When you’re marketing your product, it’s important to showcase the destination and the lifestyle that comes with it. Your potential customers should be able to see the value in what you’re offering and how it will enhance their lives. Take the time to educate them on all that your product has to offer and why it’s worth their investment.
Boost your speed with Real Estate Marketing Automation
- Real estate digital marketing is a process that requires high-quality content to be consistently produced to get the results you desire. This is where marketing automation can play a role in making your life easier.
- Marketing automation platforms are tools that can segment and organize your email subscribers, send the appropriate messages, track audience engagement, send you reports, and manage your sales – all without you having to lift a finger. So if you’re looking for a way to simplify your real estate digital marketing process, consider investing in a marketing automation platform.
- Various tools can help with social media management, lead generation, ROI reporting, testing landing pages, and running online ad campaigns. These tools can be beneficial in streamlining your workflows and ensuring that you get the most out of your efforts.
PERSONALISE the Marketing for your customers
- If you want to get into real estate email marketing, there are a few things you should keep in mind to make the most of it. First, focus on building up your list of email subscribers by asking for their addresses and using them to send updates on new listings, projects, and buying advice.
- As your list expands, categorize your subscribers (by age, income, region, hobby, etc.) and begin creating content that appeals to each group. This way, you can ensure that each person on your list is getting information that appeals to them specifically, making them more likely to engage with your emails and convert them into leads or customers.
- It’s important to personalize each email by addressing the customer by name and providing relevant content to their search. This way, you can keep them informed during the sometimes lengthy search process and show appreciation for their business.
SEO is still a major factor for success in Real Estate Marketing
Although SEO might take a little longer to show results, it’s worth it because you will get free, organic traffic from qualified sources.
- Make sure your blog posts and website material are targeted. Conduct search engine and SEO research and strategically include high-volume keywords in your articles.
- Don’t stuff your content with keywords that are unrelated to your content, or you risk penalization.
- Build strong backlinks through guest posting on other highly-ranked real estate marketing websites.
- Hiring an SEO expert to aid with your setup and conduct in-depth keyword research will also be beneficial. Please look closely at some of our SEO services for more help.
Mobile First Approach
You might argue that people aren’t buying houses using their smartphones, but mobile searches are increasing in all sectors of the economy. Your website needs to be responsive to the device being used to view it;
This is crucial for your real estate digital marketing plan. With the rise of mobile property applications like Love Your Postcode, Zoopla, and OnTheMarket, which account for 77% of customers who use portals to search for houses, it’s more important than ever to have a mobile-responsive website.
It’s essential to make sure that your content is not only mobile-friendly but also visually appealing. Your website should be adaptive to whatever device it is being viewed on, meaning every element of your web design must be well-thought-out, from font size and background color to optimized paragraph lengths.
Real estate ad retargeting is a great way to keep your business on your client’s mind.
Ad retargeting allows you to stay at the forefront of your potential customers’ minds as they browse the internet. These ads will appear on different websites and portals, which is especially effective for searches with a long sales cycle – like real estate transactions – where buyers often explore dozens of homes before deciding on one. Retargeting helps consumers remember what they liked about your product or service, resulting in a 10x greater click-through rate than brands that don’t employ retargeting.
What are the benefits of Real Estate Digital Marketing
Major customers are looking for property online already
- Real estate consumers search for properties online 98% of the time, so your marketing efforts must be focused on this medium.
- Your customers are already searching for real estate online, so having a solid online presence is essential to increase awareness and promote lead creation.
Real Estate Tech can be easy to implement and inexpensive
- Real estate companies are always looking for new and innovative ways to appeal to customers, and with today’s market, there are plenty of options to choose from that won’t break the bank. Utilizing virtual reality tours, 3D images, and live-streamed open houses are just some of the methods you could use to inform potential buyers and pique their interest in the homes you’re selling. These technologies are relatively easy and inexpensive to use, so once you have them set up, you can start promoting them to larger audiences with little to no hassle.
Digital marketing provides access to a larger, more engaged audience.
Online advertising platforms open access to any audience you want to attract, wherever they are. You can easily target your content to audiences with specific income levels, geographic locations, interests, purchasing patterns, and much more. This means your real estate marketing content is more likely to reach the right people rather than having to wait for them to come to you.
How Tenten Can Help You Success in Real Estate Digital Marketing
Digital marketing has helped us sell real estate projects in various market conditions for many developers and marketing teams. Digital has helped us overcome sales challenges and differentiate our projects from the competition.
Real estate digital marketing provides an impactful way to showcase properties and reach a large audience cost-effectively. Proven Partners offers assistance with integrating digital marketing into your real estate project. Visit our real estate digital marketing services page to learn more about what we can do for you.
- Learn more about our Real Estate Marketing Services
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- Take a look at our Case studies:
In the competitive world of real estate development, differentiation and targeting are crucial to effective marketing. Differentiation is significant to real estate developers or marketers building and selling properties.