{"id":4849,"date":"2020-12-14T07:27:47","date_gmt":"2020-12-13T23:27:47","guid":{"rendered":"https:\/\/blog-staging.tenten.co\/blog\/what-find-digital-marketing-agency\/"},"modified":"2023-12-28T01:35:56","modified_gmt":"2023-12-27T17:35:56","slug":"what-find-digital-marketing-agency","status":"publish","type":"post","link":"https:\/\/tenten.co\/blog\/blog-post\/what-find-digital-marketing-agency\/","title":{"rendered":"\u600e\u6a23\u624d\u80fd\u627e\u5230\u4e00\u500b\u5408\u9069\u7684\u6578\u4f4d\u884c\u92b7\u516c\u53f8?"},"content":{"rendered":"<p>\u7576\u6578\u4f4d\u884c\u92b7\u6a5f\u69cb\u8207\u5ba2\u6236\u4e00\u8d77\u5de5\u4f5c\u6642\uff0c\u96d9\u65b9\u90fd\u61c9\u8a72\u6709\u660e\u78ba\u3001\u7c21\u6f54\u7684\u52d5\u6a5f\u3002\u516c\u53f8\u77e5\u9053\u4ed6\u5011\u7684\u6700\u7d42\u76ee\u6a19\u662f\u4ec0\u9ebc\u6a23\u5b50\u7684\uff0c\u800c\u4ee3\u7406\u516c\u53f8\u5247\u4e86\u89e3\u4ed6\u5011\u60f3\u5982\u4f55\u9054\u5230\u76ee\u6a19\u3002\u96d6\u7136\u96d9\u65b9\u7684\u76ee\u6a19\u6703\u6709\u4e0d\u540c\u7684\u6a23\u5b50\uff0c\u4f46\u6211\u5011\u53ef\u4ee5\u80af\u5b9a\u7684\u662f\uff0c\u96d9\u65b9\u90fd\u61c9\u8a72\u5c0d\u81ea\u5df1\u7684\u76ee\u6a19\u6709\u6240\u4e86\u89e3\u3002\u4e0d\u77e5\u9053\u8207\u6578\u4f4d\u884c\u92b7\u6a5f\u69cb\u5f59\u5831\u6642\u8981\u6ce8\u610f\u4ec0\u9ebc\uff1fTenten \u884c\u92b7\uff08<a href=\"https:\/\/tenten.marketing\/zh\/why-us\/\" title=\"Tenten.Marketing\">Tenten.Marketing<\/a>\uff09\u5df2\u7d93\u70ba\u4f60\u5beb\u597d\u4e86\uff0c\u8b93\u4f60\u7684\u884c\u92b7\u7b56\u7565\u7372\u53d6\u6700\u5927\u7684 ROI\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/cyber-crime-long-check-confused-thumbnail-2x.webp\" alt=\"Tenten Marketing Expert\" \/><\/p>\n<h2>\u76ee\u6a19\u548cKPI<\/h2>\n<p>\u6bcf\u500b\u516c\u53f8\u90fd\u61c9\u8a72\u6709\u884c\u92b7\u76ee\u6a19\u548c\u95dc\u9375\u7e3e\u6548\u6307\u6a19\uff08KPI\uff09\uff0c\u9019\u6709\u52a9\u65bc\u8861\u91cfea\u76ee\u6a19\u7684\u6210\u529f\u3002\u4f8b\u5982\uff0c\u96fb\u5b50\u5546\u52d9\u7684\u76ee\u6a19\u662f\u589e\u52a0\u6536\u5165\uff0c\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u5229\u6f64\u3002\u4f5c\u70ba\u4e00\u5bb6\u4ee3\u7406\u516c\u53f8\uff0c\u6211\u5011\u5c07\u8861\u91cf\u6bdb\u6536\u5165\u3001\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387\uff08ROAS\uff09\u548c\u6578\u5b57\u5370\u8c61\u6578\u91cf\uff08\u5305\u62ec\u6709\u6a5f\u548c\u4ed8\u8cbb\uff09\u7b49KPI\u3002<\/p>\n<p>\u5728\u8207\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\u5408\u4f5c\u6642\uff0c\u6e05\u695a\u5730\u52fe\u52d2\u51fa\u4f60\u7684\u76ee\u6a19\uff0c\u4e26\u8981\u6c42\u6bcf\u5468\u6216\u6bcf\u6708\u6309\u6642\u4ea4\u4ed8\u4f60\u7684\u5831\u544a\uff0c\u9019\u4e00\u9ede\u5f88\u91cd\u8981\u3002\u91cd\u8981\u7684\u662f\uff0c\u4ed6\u5011\u4e5f\u8981\u59cb\u7d42\u5982\u4e00\u5730\u5831\u544a\u76f8\u540c\u7684\u696d\u7e3e\u6307\u6a19\u3002\u4fe1\u8b7d\u8f03\u5dee\u7684\u6a5f\u69cb\u53ef\u80fd\u6703\u8a66\u5716\u901a\u904e\u53ea\u544a\u8a34\u4f60\u597d\u6d88\u606f\u4f86\u5411\u4f60\u5c55\u793a\u5c0d\u4ed6\u5011\u6709\u5229\u7684\u7d71\u8a08\u6578\u64da\u3002\u5728Tenten\uff0c\u6211\u5011\u76f8\u4fe1100%\u7684\u900f\u660e\u5ea6\u3002\u9019\u610f\u5473\u8457\u6211\u5011\u4e5f\u6703\u8a0e\u8ad6\u58de\u6d88\u606f\uff0c\u9019\u6a23\u6211\u5011\u5c31\u53ef\u4ee5\u8fc5\u901f\u5730\u9032\u884c\u8abf\u6574\u3002\u6211\u5011\u7684\u5718\u968a\u5e0c\u671b\u8207\u5ba2\u6236\u4fdd\u6301\u5b8c\u5168\u4e00\u81f4\uff0c\u9019\u6a23\u6bcf\u500b\u4eba\u90fd\u80fd\u7406\u89e3\u7576\u524d\u7684\u7d50\u679c\uff0c\u4ee5\u53ca\u6211\u5011\u6b63\u5728\u505a\u4ec0\u9ebc\u4f86\u6539\u5584\u5b83\u5011\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/cyber-crime-password-leaving-thumbnail-2x.webp\" alt=\"\u6708\u5ea6\u548c\u5e74\u5ea6\u5831\u544a\" \/><\/p>\n<h2>\u6708\u5ea6\u548c\u5e74\u5ea6\u5831\u544a<\/h2>\n<p>\u6bcf\u4efd\u5831\u544a\u90fd\u61c9\u8a72\u986f\u793a\u51fa\u4f60\u5728\u6708\u5ea6\u548c\u5e74\u5ea6\u7684\u8868\u73fe\u3002\u5b83\u5011\u61c9\u8a72\u5305\u62ec\u986f\u793a\u5206\u6790\u5be6\u65bd\u4ee5\u4f86\u7684\u6708\u5ea6\u8868\u73fe\u7684\u5716\u8868\u3002\u8981\u770b\u5230\u8a2a\u554f\u91cf\u548c\u8f49\u5316\u7387\u7684\u5716\u8868\uff0c\u6216\u8005\u5982\u679c\u4f60\u662f\u4e00\u5bb6\u96fb\u5b50\u5546\u52d9\u516c\u53f8\uff0c\u6536\u5165\u7684\u5716\u8868\u5c07\u5e6b\u52a9\u4f60\u767c\u73fe\u9577\u671f\u7684\u8da8\u52e2\u3002\u554f\u554f\u81ea\u5df1\uff1a&quot;\u6211\u7684\u8da8\u52e2\u662f\u5426\u6b63\u78ba\uff1f\u6211\u662f\u5426\u9047\u5230\u4e86\u771f\u6b63\u7684\u9ad8\u539f\uff1f\u6211\u662f\u5426\u9054\u5230\u4e86\u6211\u7684\u76ee\u6a19\uff1f&quot; \u5831\u544a\u9084\u61c9\u8a72\u6709\u6309\u5a92\u4ecb\u5206\u985e\u7684\u7d50\u679c\u3002\u4f8b\u5982\uff0c\u81ea\u7136\u641c\u5c0b\u3001\u9ede\u64ca\u4ed8\u8cbb\uff08PPC\uff09\u3001\u4ed8\u8cbb\u793e\u4ea4\u3001\u96fb\u5b50\u4fe1\u7bb1\u7b49\u3002<\/p>\n<p>\u4e00\u65e6\u4f60\u7684\u7db2\u7ad9\u8a2a\u554f\u8005\u5230\u9054\u4f60\u7684\u7db2\u7ad9\uff0c\u67e5\u770b\u4ed6\u5011\u7684\u60c5\u6cc1\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u8acb\u60a8\u7684\u4ee3\u7406\u516c\u53f8\u67e5\u770b\u9802\u7d1a\u767b\u9678\u9801\u9762\u3001\u8df3\u51fa\u7387\u548c\u8f49\u63db\u7387\u4ee5\u53ca\u8a2a\u5ba2\u884c\u70ba\u5831\u544a\u3002\u5982\u679c\u60a8\u6b63\u5728\u904b\u884cHotjar\u7b49\u71b1\u5716\u8edf\u9ad4\uff0c\u8acb\u89c0\u770b\u5ba2\u6236\u700f\u89bd\u884c\u70ba\u7684\u5f71\u7247\uff0c\u4ee5\u78ba\u5b9a\u60a8\u7684\u4f7f\u7528\u8005\u4ecb\u9762\uff08UI\uff09\u548c\u7528\u6236\u9ad4\u9a57\uff08UX\uff09\u7684\u554f\u984c\u3002<\/p>\n<p>\u5982\u679c\u4f60\u5c0d\u4f60\u7684\u7db2\u7ad9\u5728\u6709\u6a5f\u641c\u7d22\u4e2d\u7684\u8868\u73fe\u611f\u8208\u8da3\uff08\u4f60\u61c9\u8a72\u611f\u8208\u8da3\uff01\uff09\uff0c\u4f60\u61c9\u8a72\u8981\u6c42\u4f60\u7684\u4ee3\u7406\u6a5f\u69cb\u5305\u542b\u4e00\u4efd\u95dc\u65bc\u4f60\u7684\u641c\u7d22\u5f15\u64ce\u6392\u540d\u7684\u6708\u5ea6\u5831\u544a\uff0c\u4ee5\u53ca\u4f60\u662f\u5426\u6b63\u5728\u6539\u5584\u5230\u95dc\u9375\u8a5e\u6c34\u5e73\u3002\u901a\u904eGoogle\u641c\u7d22\u63a7\u5236\u53f0\u4f86\u8861\u91cf\u4f60\u7684\u641c\u7d22\u5370\u8c61\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u4e5f\u662f\u6709\u5229\u65bc\u6709\u6a5f\u641c\u7d22\u7684\u3002\u901a\u904eGoogle Search Console\u67e5\u770b\u60a8\u7684\u9802\u7d1a\u6392\u540d\u548c\u95dc\u9375\u8a5e\uff0c\u4ee5\u53ca\u901a\u904eGoogle Analytics\u67e5\u770b\u6700\u4f73\u767b\u9678\u9801\u9762\uff0c\u5c07\u5e6b\u52a9\u60a8\u78ba\u5b9a\u60a8\u7684<a href=\"https:\/\/tenten.marketing\/search-engine-optimization\/\">\u641c\u7d22\u5f15\u64ce\u512a\u5316<\/a>\u548c<a href=\"https:\/\/tenten.marketing\/inbound-marketing\/\">\u5167\u5bb9(\u5165\u7ad9)\u884c\u92b7<\/a>\u7684\u52aa\u529b\u6700\u6709\u50f9\u503c\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/cyber-crime-same-password-thumbnail-2x.webp\" alt=\"\u4ed8\u8cbb\u5a92\u9ad4\u5ee3\u544a\" \/><\/p>\n<h2>\u4ed8\u8cbb\u5a92\u9ad4\u5ee3\u544a\u6d3b\u52d5\u7684\u8861\u91cf\u6a19\u6e96<\/h2>\n<p>\u6240\u6709\u7684\u4ed8\u8cbb\u5a92\u9ad4\u6d3b\u52d5\u90fd\u61c9\u8a72\u5c0d\u6240\u8ddf\u8e64\u7684\u6578\u64da\u9032\u884c\u6e2c\u91cf\u3002\u9019\u5c07\u70ba\u5982\u4f55\u63a8\u9032\u884c\u92b7\u7b56\u7565\u63d0\u4f9b\u91cd\u8981\u8cc7\u8a0a\u3002\u61c9\u8a72\u5305\u62ec\u7684\u8861\u91cf\u6a19\u6e96\u6709<\/p>\n<ul>\n<li>\u50b3\u64ad\u7684\u5ee3\u544a\u9ede\u64ca\u91cf(Ad Impressions Delivered)<\/li>\n<li>\u6bcf\u5343\u4eba\u5370\u8c61\u6210\u672c(CPM)<\/li>\n<li>\u9ede\u64ca\u6210\u672c(CPC)<\/li>\n<li>\u7e3d\u6210\u672c<\/li>\n<li>\u8f49\u63db\u6b21\u6578<\/li>\n<li>\u6bcf\u8f49\u63db\u6210\u672c(CPC)<\/li>\n<li>\u8f49\u63db\u7387<\/li>\n<\/ul>\n<p>\u5982\u679c\u4f60\u662f\u4e00\u5bb6\u96fb\u5b50\u5546\u52d9\u516c\u53f8\uff0c\u4f60\u6703\u5e0c\u671b\u95dc\u6ce8\u4ea4\u6613\u6578\u91cf\u548c\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387\uff08ROAS\uff09\u3002\u6309\u5ee3\u544a\u6d3b\u52d5\u3001\u5ee3\u544a\u7d44\u3001\u95dc\u9375\u8a5e\u6216\u641c\u5c0b\u95dc\u9375\u5b57\uff08\u5728\u4ed8\u8cbb\u641c\u7d22\u7684\u60c5\u6cc1\u4e0b\uff09\u4ee5\u53ca\u55ae\u500b\u5ee3\u544a\u5275\u610f\u548c\u8cc7\u8a0a\u50b3\u905e\u4f86\u67e5\u770b\u4e0a\u8ff0\u6307\u6a19\u7684\u5206\u985e\u662f\u975e\u5e38\u6709\u7528\u7684\u3002<\/p>\n<p>\u5982\u679c\u4f60\u5728Facebook\u3001Instagram\u3001Twitter\u6216LinkedIn\u7b49\u793e\u4ea4\u7ba1\u9053\u4e0a\u904b\u884c\u5ee3\u544a\uff0c\u8acb\u78ba\u4fdd\u4f60\u6e2c\u91cf\u53c3\u8207\u5ea6\u3002\u4f60\u6703\u60f3\u77e5\u9053\u54ea\u4e9b\u793e\u4ea4\u5167\u5bb9\u6703\u5f15\u8d77\u5171\u9cf4\uff0c\u4ee5\u53ca\u4f60\u7684\u53d7\u773e\u5c0d\u5167\u5bb9\u7684\u53cd\u61c9\u3002Facebook\u7b49\u7ba1\u9053\u4e5f\u6703\u5831\u544a\u4f60\u63a5\u89f8\u5230\u7684\u500b\u4eba\u6578\u91cf&#8211;\u9019\u662f\u53e6\u4e00\u500b\u91cd\u8981\u7684\u793e\u7fa4\u5a92\u9ad4KPI\u3002\u4f60\u7684\u76ee\u6a19\u662f\u589e\u52a0\u5728\u9019\u4e9b\u5e73\u53f0\u4e0a\u95dc\u6ce8\u4f60\u7684\u54c1\u724c\u7684\u4eba\u6578\u55ce\uff1f\u8981\u6c42\u67e5\u770b\u9801\u9762\u559c\u6b61\u7684\u7e3d\u6578\u91cf\u7684\u5716\u8868\u3002<\/p>\n<h2>\u5373\u6642\u6578\u64da<\/h2>\n<p>\u5982\u679c\u60a8\u7684\u4ee3\u7406\u6a5f\u69cb\u6b63\u5728\u5411\u5ba2\u6236\u767c\u9001\u96fb\u5b50\u4fe1\u7bb1\u7206\u70b8\u6216\u884c\u92b7\u81ea\u52d5\u5316\u96fb\u5b50\u4fe1\u7bb1\uff0c\u8acb\u78ba\u4fdd\u4ed6\u5011\u7684\u5831\u544a\u5305\u542b\u8ddf\u8e64\u60a8\u7684\u96fb\u5b50\u4fe1\u7bb1\u5de5\u4f5c\u6210\u529f\u7684\u8cc7\u8a0a\u3002\u61c9\u8a72\u6e2c\u91cf\u7684\u6578\u64da\u662f\u96fb\u5b50\u4fe1\u7bb1\u7684\u767c\u9001\u91cf\u3001\u6253\u958b\u7387\u3001\u9ede\u64ca\u7387\u4ee5\u53ca\u5176\u4ed6\u985e\u4f3c\u985e\u578b\u7684\u6578\u64da\uff0c\u9019\u4e9b\u6578\u64da\u6d89\u53ca\u8a2a\u554f\u8005\u9ede\u64ca\u96fb\u5b50\u4fe1\u7bb1\u540e\u5982\u4f55\u8207\u60a8\u7684\u7db2\u7ad9\u4e92\u52d5\u3002\u9019\u4e9b\u8cc7\u8a0a\u4e5f\u61c9\u8a72\u5305\u62ec\u8df3\u51fa\u7387\u548c\u8f49\u63db\u7387\u3002<\/p>\n<p>\u6700\u597d\u7684\u6578\u4f4d\u884c\u92b7\u6a5f\u69cb\u7684\u5831\u544a\u5c07\u62c9\u5165\u5373\u6642\u6578\u64da\u3002Tenten\u4f7f\u7528Google\u5e73\u53f0Data Studio\u4f86\u88fd\u4f5c<a href=\"https:\/\/tenten.marketing\/digital-marketing-asia\/\">\u81ea\u5b9a\u7fa9\u884c\u92b7\u5100\u9336\u76e4<\/a>\u3002\u9019\u500b\u5de5\u5177\u5f9e\u4ee5\u4e0b\u4f86\u6e90\u63d0\u53d6\u6578\u64da<\/p>\n<ul>\n<li>Google\u5206\u6790<\/li>\n<li>Google\u3001YouTube\u3001Facebook\u3001Instagram\u548cLinkedIn\u4ed8\u8cbb\u5ee3\u544a\u3002<\/li>\n<li>HubSpot<\/li>\n<li>\u641c\u7d22\u5f15\u64ce\u6392\u540d<\/li>\n<li>Instagram\u3001Facebook\u3001LinkedIn\u548cTwitter\u7684\u6709\u6a5f\u5e16\u5b50\u3002<\/li>\n<li>Mailchimp\u548cConstant 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