{"id":4758,"date":"2019-04-01T07:14:59","date_gmt":"2019-03-31T23:14:59","guid":{"rendered":"https:\/\/blog-staging.tenten.co\/blog\/how-to-run-a-successful-crowdfunding\/"},"modified":"2023-12-28T01:33:39","modified_gmt":"2023-12-27T17:33:39","slug":"how-to-run-a-successful-crowdfunding","status":"publish","type":"post","link":"https:\/\/tenten.co\/blog\/startups\/how-to-run-a-successful-crowdfunding\/","title":{"rendered":"Kickstarter \u7d42\u6975\u6307\u5357\u200a\u2014\u200a\u555f\u52d5\u4f60\u7684\u773e\u7c4c\u524d\u5fc5\u9808\u77e5\u9053\u7684\u5e7e\u4ef6\u4e8b"},"content":{"rendered":"<blockquote>\n<p>\u5728\u904e\u53bb\u5e7e\u5e74\u7684\u7db2\u8def\u7522\u696d\u4e2d\uff0c \u773e\u7c4c\u53ef\u8b02\u6380\u8d77\u4e86\u4e00\u80a1\u65b0\u578b\u614b\u7684\u5546\u696d\u6d6a\u6f6e\u3002<\/p>\n<\/blockquote>\n<p>\u7fa4\u773e\u52df\u8cc7\u53c8\u7a31\u70ba\u773e\u7c4c\uff0c\u5728\u53f0\u7063\u6211\u5011\u8f03\u5e38\u63a5\u89f8\u7684\u773e\u7c4c\u5e73\u53f0\u4f8b\u5982<a href=\"https:\/\/www.zeczec.com\/\">\u5616\u5616<\/a>\u3001<a href=\"https:\/\/www.webackers.com\/\">\u7fa4\u52df\u8c9d\u679c<\/a>\u6216 <a href=\"https:\/\/www.flyingv.cc\/\">flyingV<\/a> \u7b49\u7b49\uff0c\u800c\u5728\u4e2d\u570b\u5247\u6709<a href=\"https:\/\/izhongchou.taobao.com\/\">\u6dd8\u5bf6\u773e\u7c4c<\/a>\u3001<a href=\"http:\/\/z.jd.com\/sceneIndex.html\">\u4eac\u6771\u773e\u7c4c<\/a>\u3001<a href=\"http:\/\/www.demohour.com\/\">\u9ede\u540d\u6642\u9593<\/a>\uff1b\u7fa4\u773e\u52df\u8cc7\u9019\u4e9b\u5e74\u4f86\uff0c\u51fa\u73fe\u4e86\u904d\u5730\u7e41\u69ae\u4e14\u84ec\u52c3\u767c\u5c55\u7684\u8da8\u52e2\u3002<\/p>\n<p>\u672c\u6587\u6211\u5011\u5c07\u804a\u5230\u7684 <a href=\"https:\/\/www.kickstarter.com\/\">Kickstarter<\/a> \u8207 <a href=\"https:\/\/www.indiegogo.com\/\">Indiegogo<\/a> \u70ba\u76ee\u524d\u5168\u7403\u6700\u77e5\u540d\u4e5f\u6700\u591a\u4eba\u97ff\u61c9\u7684\u773e\u7c4c\u5e73\u53f0\u3002\u773e\u7c4c\u4e0d\u50c5\u662f\u5c07\u6982\u5ff5\u91cf\u7522\u5316\u7684\u4e00\u9805\u5546\u696d\u9014\u5f91\uff0c\u66f4\u88ab\u8a31\u591a\u4f01\u696d\u8996\u70ba\u4e00\u7a2e\u958b\u95e2\u7db2\u8def\u5e02\u5834\u7684\u884c\u92b7\u624b\u6cd5\uff1b\u4e0d\u904e\u5728\u64cd\u4f5c\u9019\u9805\u65b0\u578b\u614b\u7684\u5546\u696d\u6a21\u5f0f\u4e4b\u524d\uff0c\u9700\u8981\u76f8\u7576\u5927\u91cf\u7684\u6e96\u5099\u5de5\u4f5c\u8207\u7e1d\u5bc6\u7684\u8a08\u756b\u3002\u6211\u5011\u6574\u7406\u4e86\u4e00\u4efd\u7c4c\u5283\u7fa4\u773e\u52df\u8cc7\u6642\uff0c\u5fc5\u5099\u7684\u4e8b\u9805\u6e05\u55ae\uff0c\u5e6b\u52a9\u4f60\u66f4\u6709\u8108\u7d61\u7684\u7b56\u5283\u4e00\u500b\u6210\u529f\u7684\u773e\u7c4c\u6d3b\u52d5\u3002 <img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/Related-image-1-1.jpg\" alt=\"enter\" \/><\/p>\n<h3>1. \u4e00\u7bc7\u52d5\u4eba\u7684\u7522\u54c1\u6545\u4e8b<\/h3>\n<p>\u773e\u7c4c\u7684\u8ff7\u4eba\u4e4b\u8655\u4f86\u81ea\u65bc\u8cbc\u5408\u7fa4\u773e\u7684\u751f\u6d3b\u9ad4\u9a57\uff0c\u56e0\u6b64\u8aaa\u6545\u4e8b\u7684\u80fd\u529b\u5c31\u986f\u5f97\u683c\u5916\u91cd\u8981\u3002\u6e96\u5099\u4e00\u6bb5\u5f15\u4eba\u5165\u52dd\u7684\u6545\u4e8b\u80fd\u5f15\u8d77\u7fa4\u773e\u7684\u5171\u9cf4\uff0c\u52a0\u6df1\u5c0d\u7522\u54c1\u7684\u671f\u5f85\u8207\u8a8d\u540c\u611f\u3002\u5efa\u8b70\u53ef\u4ee5\u8058\u8acb\u5c08\u696d\u7684\u6587\u5b57\u5de5\u4f5c\u8005\uff0c\u70ba\u4f60\u7684\u7522\u54c1\u6545\u4e8b\u6253\u7406\u7684\u66f4\u52a0\u751f\u52d5\u6709\u8da3\uff0c\u8ff7\u4eba\u7684\u6545\u4e8b\u7d55\u5c0d\u662f\u9081\u5411\u6210\u529f\u54c1\u724c\u7684\u597d\u6839\u57fa\u3002<\/p>\n<h3>2. \u5438\u775b\u7684\u5f62\u8c61\u5f71\u7247<\/h3>\n<p>\u5f71\u97f3\u5a92\u6750\u662f\u6700\u597d\u5448\u73fe\u4f60\u7684\u6545\u4e8b\u60c5\u5883\u7684\u5de5\u5177\u4e86\uff01\u62cd\u651d\u4e00\u90e8\u597d\u7684\u5ba3\u50b3\u5f71\u7247\u4e26\u975e\u4e00\u5b9a\u5f97\u65a5\u8cc7\u91cd\u672c\u6253\u9020\uff1b\u4ee5\u89c0\u773e\u89d2\u5ea6\u800c\u8a00\uff0c\u597d\u840a\u5862\u7b49\u7d1a\u7684\u8cea\u611f\u8207\u9177\u70ab\u7279\u6548\u4e26\u4e0d\u662f\u6700\u91cd\u8981\u7684\u3002\u56e0\u70ba\u7fa4\u773e\u77e5\u9053\uff0c\u6703\u900f\u904e\u52df\u8cc7\u7684\u5718\u968a\u591a\u6578\u70ba\u8cc7\u672c\u984d\u8f03\u5c0f\u7684\u516c\u53f8\u3002\u56e0\u6b64\uff0c\u6700\u91cd\u8981\u7684\u662f\u5f71\u7247\u80fd\u50b3\u905e\u6e05\u6670\u7684\u8108\u7d61\uff0c\u4ee5\u53ca\u80fd\u5728\u5176\u4e2d\u770b\u5230\u7522\u54c1\u7684\u7279\u8272\u4eae\u9ede\uff0c\u4f7f\u89c0\u770b\u8005\u4e0d\u67af\u71e5\u6216\u7559\u4e0b\u7cdf\u7cd5\u7684\u5370\u8c61\uff0c\u4fbf\u80fd\u7559\u4f4f\u89c0\u773e\u7684\u76ee\u5149\u3002\u5efa\u8b70\u5f71\u7247\u9577\u5ea6\u4e0d\u5b9c\u904e\u9577\uff0c\u76e1\u91cf\u63a7\u5236\u57283\u5206\u9418\u5167\u5b8c\u6574\u95e1\u8ff0\u7522\u54c1\u8a0a\u606f\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/avel-chuklanov-509630-unsplash.jpg\" alt=\"enter\" \/><\/p>\n<h3>3. \u8a2d\u5b9a\u52df\u8cc7\u76ee\u6a19<\/h3>\n<p>\u4e0b\u4e00\u6b65\u70ba\u8a2d\u7acb\u4e00\u500b\u7cbe\u7b97\u904e\u7684\u52df\u8cc7\u76ee\u6a19\uff0c\u95dc\u65bc\u76ee\u6a19\u91d1\u984d\u8a72\u5982\u4f55\u8a02\u5b9a\uff0c\u4f9d\u7167\u5c08\u6848\u76ee\u7684\u8207\u7522\u54c1\u985e\u5225\u7684\u4e0d\u540c\u800c\u6240\u5dee\u7570\uff0c\u4e0d\u904e\u5728\u591a\u6578\u7684\u60c5\u6cc1\u4e0b\uff0c\u7b56\u5283\u4e00\u6a94\u52df\u8cc7\u6d3b\u52d5\u57fa\u672c\u7684\u958b\u92b7\u6210\u672c\u5305\u542b\uff1a<\/p>\n<ul>\n<li>\u7522\u54c1\u958b\u767c\u6210\u672c<\/li>\n<li>\u52df\u8cc7\u9054\u6a19\u734e\u52f5<\/li>\n<li>\u7d20\u6750\u88fd\u4f5c\u8cbb<\/li>\n<li>\u5e73\u53f0\u71df\u904b<\/li>\n<li>PR &amp; marketing<\/li>\n<li>\u6cd5\u5f8b\/\u4eba\u4e8b\u652f\u51fa<\/li>\n<\/ul>\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5728\u5927\u90e8\u5206\u7684\u773e\u7c4c\u6d3b\u52d5\u4e2d\uff0c\u53ea\u67092%\u7684\u773e\u7c4c\u96c6\u8cc7\u4e86\u8d85\u904e\u5341\u842c\u7f8e\u5143\u7684\u8cc7\u91d1\u3002\u8a2d\u5b9a\u904e\u9ad8\u7684\u52df\u8cc7\u6a19\u7684\u4e0d\u50c5\u6703\u63d0\u9ad8\u7fa4\u773e\u9054\u6a19\u7684\u9580\u6abb\uff0c\u751a\u81f3\u6709\u6642\u6703\u9020\u6210\u92b7\u552e\u63a8\u5ee3\u7684\u53cd\u6548\u679c\uff0c\u66f4\u8a73\u7d30\u7684\u5167\u5bb9\u53ef\u4ee5\u53c3\u8003<a href=\"https:\/\/thegadgetflow.com\/blog\/calculate-crowdfunding-goal\/\">\u6b64\u7bc7\u6587\u7ae0<\/a>\u3002<\/p>\n<h3>4. \u5236\u5b9a\u6642\u7a0b\u8868<\/h3>\n<p>\u6839\u64da\u8a08\u756b\u6240\u9700\u57f7\u884c\u7684\u9805\u76ee\uff0c\u5305\u542b\u7522\u54c1\u539f\u578b\u958b\u767c\u5230\u6210\u54c1\u767c\u4f48\uff0c\u4ee5\u53ca\u52df\u8cc7\u9054\u6a19\u5f8c\u66f4\u8fd1\u4e00\u6b65\u7684\u767c\u5c55\u898f\u5283\uff0c\u5c07\u6240\u6709\u6b65\u9a5f\u88fd\u4f5c\u6210\u8a73\u76e1\u7684\u6642\u7a0b\u8868\uff0c\u662f\u5de5\u4f5c\u5718\u968a\u8207\u7fa4\u773e\u8aaa\u660e\u5c08\u6848\u9032\u5c55\u7684\u597d\u65b9\u6cd5\u3002 <img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/kickstarter-campaign-timeline-1024x614-1.jpg\" alt=\"enter\" \/> \u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/www.indiegamegirl.com\/kickstarter-campaign-timelines\/\">www.indiegamegirl.com\/kickstarter-campaign-timelines<\/a><\/p>\n<h3>5. \u5efa\u7acb\u793e\u4ea4\u5a92\u9ad4\u6e20\u9053<\/h3>\n<p>\u5584\u7528FaceBook\u3001Twitter\u8207Instagram\u7d93\u71df\u5f62\u8c61\uff0c\u7dca\u5bc6\u7dad\u7e6b\u8207\u8d0a\u52a9\u8005\u7684\u9ecf\u5408\u5ea6\u3002\u5efa\u8b70\u591a\u52a0\u4f7f\u7528\u5438\u5f15\u4eba\u7684\u60c5\u5883\u5716\u7247\u3001\u5f71\u97f3\u6216GIF\uff0c\u5c55\u793a\u7522\u54c1\u5728\u751f\u6d3b\u4e2d\u8a72\u5982\u4f55\u4f7f\u7528\u3002\u6839\u64da\u7d71\u8a08\u986f\u793a\uff0c\u76f8\u8f03\u65bc\u7d14\u6587\u5b57\u7684\u6558\u8ff0\uff0c\u7fa4\u773e\u5c0d\u65bc\u60c5\u5883\u5716\u7247\u7684\u597d\u611f\u5ea6\u63d0\u5347\u4e8660%\uff0c\u4e5f\u66f4\u80fd\u5920\u71df\u9020\u826f\u597d\u7684\u793e\u7fa4\u4e92\u52d5\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/ben-kolde-430913-unsplashs.jpg\" alt=\"enter\" \/><\/p>\n<h3>6. \u6e96\u5099\u4e00\u4efd\u5177\u6709\u5f71\u97ff\u529b\u7684\u540d\u55ae<\/h3>\n<p>\u4f9d\u7167\u4f60\u7684\u7522\u54c1\u5b9a\u4f4d\u5c0b\u627e\u5728\u76f8\u95dc\u9818\u57df\u5177\u6709\u5f71\u97ff\u529b\u7684\u4eba\uff0c\u8a2d\u6cd5\u4f7f\u4ed6\u5011\u9858\u610f\u70ba\u7522\u54c1\u505a\u63a8\u5ee3\uff0c\u4e5f\u80fd\u5617\u8a66\u5728Instagram\u6216\u5176\u4ed6\u793e\u7fa4\u5e73\u53f0\u4e0a\uff0c\u8207\u985e\u4f3c\u6027\u8cea\u7684\u6d3b\u52d5\u5408\u4f5c\u4ee5\u63d0\u9ad8\u66dd\u5149\u7387\u3002\u53ef\u53c3\u8003<a href=\"https:\/\/thegadgetflow.com\/blog\/find-influential-backers-crowdfunding-campaign\/\">\u6b64\u7bc7\u6587\u7ae0<\/a>\u4e2d\u4ecb\u7d39\u7684\u5e73\u53f0\u8207\u904b\u7528\u65b9\u5f0f\uff0c\u4ee5\u5438\u5f15\u66f4\u591a\u7fa4\u773e\u7684\u53c3\u8207\u3002<\/p>\n<h3>7. \u5a92\u9ad4\u767c\u5e03<\/h3>\n<p>\u5728\u773e\u7c4c\u6d3b\u52d5\u671f\u9593\uff0c\u806f\u7e6b\u5a92\u9ad4\u4ee5\u5c0b\u6c42\u5831\u5c0e\u66dd\u5149\uff0c\u662f\u5f88\u5e38\u898b\u7684\u5ba3\u50b3\u6a21\u5f0f\uff1b\u4e5f\u53ef\u4ee5\u900f\u904e\u5c08\u9580\u7684 Marketing Agency \u70ba\u4f60\u898f\u5283\u5b8c\u6574\u7684\u5a92\u9ad4\u4f48\u5c40\u3002\u4e0d\u904e\u5207\u8a18\uff0c\u900f\u904e\u5a92\u9ad4\u5831\u5c0e\u6240\u50b3\u905e\u7684\u6d88\u606f\uff0c\u6703\u5c0d\u5927\u773e\u9020\u6210\u95dc\u9375\u7684\u5370\u8c61\uff0c\u4e5f\u6703\u662f\u95dc\u4fc2\u8457\u52df\u8cc7\u6210\u6557\u76f8\u7576\u91cd\u8981\u7684\u56e0\u7d20\u4e4b\u4e00\u3002\u56e0\u6b64\uff0c\u4e0d\u8981\u53ea\u70ba\u4e86\u8ffd\u6c42\u5feb\u901f\u66dd\u5149\u8207\u77e5\u540d\u5ea6\uff0c\u800c\u6563\u4f48\u4e86\u8a87\u5927\u4e0d\u5be6\u7684\u5167\u5bb9\uff0c\u6700\u5f8c\u53ef\u80fd\u672c\u672b\u5012\u7f6e\u9020\u6210\u7121\u6cd5\u633d\u6551\u7684\u5931\u6557\u3002<\/p>\n<h3>8. \u5b9a\u6642\u66f4\u65b0\u6d3b\u52d5\u72c0\u614b<\/h3>\n<p>\u5718\u968a\u53ef\u4ee5\u5584\u52a0\u5229\u7528MailChimp\u3001Campaign Monitor\u6216MailerLite\u7b49\u670d\u52d9\u8edf\u9ad4\uff0c\u5411\u8d0a\u52a9\u8005\u5b9a\u671f\u767c\u9001\u6d3b\u52d5\u7684\u66f4\u65b0\u72c0\u614b\uff0c\u4e26\u8ffd\u8e64\u88ab\u9ede\u958b\u7387\u8207\u76f8\u95dc\u6578\u64da\uff0c\u4ee5\u638c\u63e1\u7528\u6236\u5c0d\u4f60\u7684\u597d\u611f\u5ea6\uff0c\u53ca\u611f\u8208\u8da3\u7684\u767c\u5c55\u65b9\u5411\uff0c\u4ee5\u6b64\u70ba\u6839\u64da\u8abf\u6574\u672a\u4f86\u7684\u76ee\u6a19\u7b56\u7565\u3002 \u9664\u6b64\u4e4b\u5916\uff0c\u5728\u52df\u8cc7\u9032\u884c\u7684\u904e\u7a0b\u4e2d\uff0c\u53ef\u4f7f\u7528Crowdox\u3001BackerKit\u7b49\u5e73\u53f0\uff0c\u66f4\u8070\u660e\u7684\u7ba1\u7406\u8d0a\u52a9\u8005\u7aef\u7684\u670d\u52d9\uff0c\u4e5f\u662f\u672a\u4f86\u63a8\u51fa\u8ffd\u52a0\u92b7\u552e\u968e\u6bb5\u6642\uff0c\u76f8\u7576\u4fbf\u6377\u7684\u8edf\u9ad4\u5de5\u5177\u3002 <img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/Artboard-2.jpg\" alt=\"enter\" \/> \u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/crowdox.com\/\">crowdox.com<\/a><\/p>\n<p>\u6211\u5011\u76f8\u4fe1\uff0c\u512a\u79c0\u7684\u7522\u54c1\u3001\u5b8c\u5584\u7684\u6e96\u5099\u8207\u7a69\u5065\u7684\u71df\u904b\u7b56\u7565\uff0c\u5373\u4f7f\u5728\u9019\u500b\u767e\u82b1\u9f4a\u653e\u7684\u773e\u7c4c\u5e02\u5834\u4e0a\uff0c\u4e5f\u80af\u5b9a\u80fd\u596a\u4e0b\u4e00\u5f35\u6f02\u4eae\u7684\u6210\u7e3e\u55ae\u3002\u5e0c\u671b\u9019\u4efd\u6e05\u55ae\u80fd\u5e6b\u52a9\u5230\u672a\u4f86\u6709\u773e\u7c4c\u8a08\u756b\u7684\u5718\u968a\uff0c\u9806\u5229\u5b8c\u6210\u52df\u8cc7\u6d3b\u52d5\u524d\u7e41\u96dc\u7684\u6e96\u5099\u5de5\u4f5c\uff01<\/p>\n<h3>READ MORE<\/h3>\n<p><a href=\"https:\/\/blog.tenten.co\/mvp\/\">\u7522\u54c1\u5230\u5e95\u8981\u591a\u5b8c\u6574\uff0c\u624d\u53ef\u4ee5\u4e0a\u5e02\uff1f<\/a> <a 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