{"id":4672,"date":"2018-08-09T06:54:43","date_gmt":"2018-08-08T22:54:43","guid":{"rendered":"https:\/\/blog-staging.tenten.co\/blog\/newretail-2018\/"},"modified":"2024-11-14T00:35:29","modified_gmt":"2024-11-13T16:35:29","slug":"newretail-2018","status":"publish","type":"post","link":"https:\/\/tenten.co\/blog\/%e6%95%b8%e4%bd%8d%e8%a1%8c%e9%8a%b7\/%e9%9b%bb%e5%95%86\/newretail-2018\/","title":{"rendered":"\u9867\u5ba2\u9ad4\u9a57\u5347\u7d1a\uff01\u65b0\u96f6\u552e\u900f\u904e\u6578\u4f4d\u79d1\u6280\uff0c\u6253\u9020\u8cbc\u5fc3\u670d\u52d9"},"content":{"rendered":"<p>\u77ed\u77ed\u7684 20 \u5e74\uff0c\u7d93\u6b77\u5ee3\u544a\u6642\u671f\u7684\u6f14\u8b8a\uff0c\u5f9e\u71b1\u9b27\u4ea4\u901a\u6a1e\u7d10\u7684\u5ee3\u544a\u770b\u677f\u3001\u6536\u8996\u7387\u5f88\u9ad8\u7684\u96fb\u8996\u7bc0\u76ee\uff08Outbound Marketing\uff09\uff0c\u5230\u73fe\u5728\u6bcf\u5206\u6bcf\u79d2\u7684\u6578\u64da\u8207\u6d88\u8cbb\u884c\u70ba\u89c0\u5bdf\uff0c\u6295\u653e\u6d88\u8cbb\u8005\u6709\u8208\u8da3\u7684\u5ee3\u544a\uff08Inbound Marketing\uff09\uff0c\u751a\u81f3\u300c\u70ba\u4ec0\u9ebc\u4ed6\u653e\u5165\u4e86\u8cfc\u7269\u8eca\uff0c\u6700\u5f8c\u537b\u6c92\u6709\u5b8c\u6210\u7d50\u5e33\u300d\u5df2\u662f\u73fe\u5728\u884c\u92b7\u90e8\u9580\u6700\u95dc\u5fc3\u7684\u554f\u984c\u3002<\/p>\n<p>\u96f6\u552e\u7684\u4ea4\u6613\u6a21\u5f0f\u4e5f\u5f9e\u65e9\u671f\u7684\u96dc\u8ca8\u5e97\u3001\u9023\u9396\u8d85\u5546\u7684\u5d1b\u8d77\uff087\u201311\u3001\u5168\u5bb6\u3001\u840a\u723e\u5bcc\uff09\u3001\u63a5\u8457\u7dda\u4e0a\u865b\u64ec\u5546\u5e97\u7684\u52a0\u5165\uff08Yahoo \u62cd\u8ce3\u3001\u9732\u5929\u62cd\u8ce3\u3001Pchome \u5546\u5e97\u8857\uff09\uff0c\u518d\u8005\u8f49\u578b\u6210\u96fb\u5546\u5e73\u53f0\uff08Pchome 24\u5c0f\u6642\u3001\u8766\u76ae\u3001Honest bee \u7b49\uff09\uff0c\u76f4\u5230 2018 \u5e74\u300c\u65b0\u96f6\u552e\u6642\u4ee3\u7684\u4f86\u81e8\u300d\uff0c\u96f6\u552e\u696d\u4e0d\u65b7\u7684\u6539\u8b8a\u7d93\u71df\u6a21\u5f0f\uff0c\u8eab\u70ba\u96f6\u552e\u696d\u8001\u95c6\u7684\u4f60\uff0c\u6578\u64da\u662f\u5426\u9084\u638c\u63e1\u5728\u96fb\u5546\u5e73\u53f0\u7684\u624b\u4e2d\u5462\uff1f<\/p>\n<p>\u73fe\u5728\u5275\u696d\u7684\u4eba\u53ef\u662f\u6eff\u8857\u90fd\u662f\uff0c\u7d93\u71df\u5c6c\u65bc\u81ea\u5df1\u7684\u54c1\u724c\u96fb\u5546\uff0c \u5728\u53f0\u7063\uff0c\u54c1\u724c\u65b0\u96f6\u552e\u6700\u5e38\u807d\u5230\u7684\u4e0d\u5916\u4e4e\u662f <a href=\"https:\/\/www.91app.com\/\">91APP<\/a>\uff0c\u800c\u5176\u4ed6\u7db2\u8def\u958b\u5e97\u5e73\u53f0\u5de5\u5177 <a href=\"https:\/\/shopline.tw\/\">Shopline<\/a>\u3001<a href=\"https:\/\/www.easystore.co\/zh-tw\">EasyStore<\/a>\u3001<a href=\"https:\/\/www.meepshop.com\/\">Meepshop<\/a> \u4e5f\u662f\u9078\u9805\u4e4b\u3127\uff0c\u800c\u80fd\u88ab Amazon \u8996\u70ba\u5c0d\u624b\u7684 <a href=\"https:\/\/www.shopify.com\/\">Shopify<\/a>\uff0c\u66f4\u662f\u8fd1\u671f\u54c1\u724c\u4f01\u696d\u773e\u6240\u9078\u64c7\u7684\u5e73\u53f0\uff0c \u50cf Redbull\u3001Tesla \u90fd\u662f Shopify \u7684\u5ba2\u6236\uff0c\u900f\u904e\u9019\u4e9b\u5e73\u53f0\u5de5\u5177\u5b8c\u5168\u4e0d\u7528\u64d4\u5fc3\u6c92\u6709\u5de5\u7a0b\u6280\u8853\u7aef\u7684\u554f\u984c\u3002<\/p>\n<h3>2018 \u5df2\u662f AI \u5927\u8209\u7a81\u7834\u7684\u4e00\u5e74\uff0c\u7f8e\u570b\u96f6\u552e\u806f\u5408\u6703 (National Retail Federation, NRF) \u6307\u51fa\u96f6\u552e\u7522\u696d\u6709\u4ee5\u4e0b\u8da8\u52e2\uff1a<\/h3>\n<ol>\n<li>\u63d0\u4f9b\u66f4\u6709\u54c1\u724c\u500b\u6027\u7684\u6578\u4f4d\u9ad4\u9a57\u3002<\/li>\n<li>\u865b\u5be6\u6574\u5408\uff0c\u7dda\u4e0a\u8207\u7dda\u4e0b\u5be6\u9ad4\u9ad4\u9a57\u7684\u4e00\u81f4\u6027\u662f\u95dc\u9375\u3002<\/li>\n<li>\u6d88\u8cbb\u8005\u6703\u5728\u7dda\u4e0a\u6bd4\u50f9\u3001\u6311\u9078\u3001\u4e0b\u55ae\uff0c\u7136\u5f8c\u5728\u5c31\u8fd1\u7684\u9580\u5e02\u53d6\u8ca8\uff08buy online, pick up in store, BOPUS)\uff0c\u6885\u897f\u767e\u8ca8\u6307\u51fa\u6d88\u8cbb\u8005\u4ecd\u7136\u559c\u6b61\u5728\u5e97\u9762\u6311\u9078\uff0c\u5728\u5be6\u9ad4\u9580\u5e02\u8a66\u7a7f\uff0c\u800c\u4e0d\u6703\u5728\u7dda\u4e0a\u8cfc\u8cb7\u4e09\u500b\u5c3a\u5bf8\u7684\u725b\u4ed4\u8932\u3002<\/li>\n<li>\u667a\u80fd\u5be6\u9ad4\u5e97\u9762\u6b63\u9010\u6f38\u51fa\u73fe\uff0c\u7121\u4eba\u4fbf\u5229\u8d85\u5546\u3001\u81ea\u52a9\u5065\u8eab\u623f\u3001\u7121\u4eba\u9910\u5ef3\u7b49\u3002<\/li>\n<li>\u54c1\u724c\u96fb\u5546\u3001\u793e\u7fa4\u5a92\u9ad4\u9019\u5169\u90e8\u5206\u5c07\u6703\u662f\u4f54\u64da\u884c\u92b7\u9810\u7b97\u4e2d\u6700\u9ad8\u7684\u6bd4\u4f8b\u3002<\/li>\n<\/ol>\n<h2>\u7a76\u7adf\u4ec0\u9ebc\u662f\u65b0\u96f6\u552e\uff1f<\/h2>\n<p>2016 \u5e74\u5e95\u99ac\u96f2\u63d0\u5230\u300c\u96fb\u5b50\u5546\u52d9\u5f88\u5feb\u5c31\u6703\u904e\u53bb\uff0c\u672a\u4f86\u7684 10 \u5e74\u5c07\u662f\u65b0\u96f6\u552e\u6642\u4ee3\u300d\uff0c\u679c\u7136\u5728\u9019\u4e00\u5e74\u534a\u4e2d\u963f\u91cc\u5df4\u5df4\u4ee5\u98db\u5feb\u7684\u901f\u5ea6\u6536\u8cfc\u4e86\u6578\u5bb6\u96f6\u552e\uff0c\u5305\u62ec\u9913\u4e86\u9ebc\u3001\u9280\u6cf0\u96c6\u5718\u3001\u4e09\u6c5f\u8cfc\u7269\u3001\u76d2\u99ac\u9bae\u751f\u3001\u7f8e\u9ad4\u5c0f\u8216\u7b49\uff0c\u660e\u986f\u5f37\u52e2\u4f48\u5c40\u5728\u96f6\u552e\u7522\u696d\u3002<\/p>\n<p>\u800c\u300c\u65b0\u96f6\u552e\u300d\u7c21\u55ae\u4f86\u8aaa\u5c31\u662f\uff0c\u900f\u904e\u6578\u4f4d\u6280\u8853\u9032\u884c O2O \uff08Online to Offline\uff09\u7684\u865b\u5be6\u6574\u5408\uff0c\u7dad\u6301\u7dda\u4e0a\u5546\u5e97\u8207\u7dda\u4e0b\u5be6\u9ad4\u5e97\u9762\u7684\u71df\u904b\u6d41\u66a2\uff0c\u66f4\u91cd\u8981\u7684\u662f\u7269\u6d41\u7684\u7d50\u5408\uff0c\u6301\u7e8c\u512a\u5316\u670d\u52d9\u6d41\u7a0b\uff0c\u5e36\u7d66\u6d88\u8cbb\u8005\u5b8c\u6574\u7684\u6d88\u8cbb\u9ad4\u9a57\uff0c\u9019\u5c31\u662f\u65b0\u96f6\u552e\u3002<\/p>\n<p>Retail is Detail. \u96f6\u552e\u696d\u63db\u53e5\u8a71\u8aaa\uff0c\u4e5f\u5c31\u662f\u7d30\u7bc0\u3001\u7cbe\u7dfb\u7684\u8868\u73fe\uff0c\u4ee5\u6d88\u8cbb\u8005\u8207\u4ed6\u7684\u611f\u53d7\u70ba\u4e2d\u5fc3\uff0c\u6700\u76f4\u63a5\u80fd\u5e36\u7d66\u5ba2\u6236\u9ad4\u9a57\u7684\u92b7\u552e\u65b9\u5f0f\u3002<\/p>\n<h2>\u65b0\u96f6\u552e\u6240\u9700\u5177\u5099\u7684\u95dc\u9375\u7b56\u7565<\/h2>\n<p>\u7576\u4f60\u5df2\u7d93\u9078\u597d\u7b26\u5408\u4f60\u9700\u6c42\u7684\u54c1\u724c\u96fb\u5546\u5e73\u53f0\uff0c\u90a3\u63a5\u8457\u5c31\u662f\u5982\u4f55\u5728\u92b7\u552e\u74b0\u7bc0\u4e2d\u627e\u5230\u6a5f\u6703\u8207\u7af6\u722d\u529b\u662f\u65b0\u96f6\u552e\u6240\u9700\u8981\u95dc\u6ce8\u7684\u91cd\u9ede\uff0c\u800cTenten\u4e5f\u7d71\u6574\u51fa\u4e00\u5f35\u91cd\u9ede\u5716\u793a\uff0c\u5e36\u4f60\u5feb\u901f\u4e86\u89e3\u65b0\u96f6\u552e\u7684\u95dc\u9375\u7b56\u7565\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog-staging.tenten.co\/wp-content\/uploads\/2023\/12\/xdlMkxK.jpg\" alt=\"newretailtenten\" \/><\/p>\n<h3>Part A. \u54c1\u724c\u500b\u6027\u5316\uff1a<\/h3>\n<p>\u671b\u773c\u904e\u53bb\u6eff\u6eff\u7684\u5305\u5305\u3001\u670d\u98fe\uff0c\u5982\u4f55\u8b93\u6d88\u8cbb\u8005\u5c0d\u4f60\u6709\u5370\u8c61\uff0c\u9858\u610f\u9032\u5165\u4f60\u7684\u5546\u5e97\u8d70\u8d70\uff0c\u54c1\u724c\u7684\u7368\u7279\u6027\u8207\u7279\u8272\u76f8\u5c0d\u91cd\u8981\uff0c\u5982\u4f55\u900f\u904e\u54c1\u724c\u6838\u5fc3\u50f9\u503c\u767c\u5c55\u5438\u775b\u7684\u884c\u92b7\u6d3b\u52d5\uff0c\u96a8\u6642\u6ce8\u5165\u65b0\u9bae\u7684\u5143\u7d20\u523a\u6fc0\u6d88\u8cbb\u8005\uff0c\u52a0\u6df1\u54c1\u724c\u5728\u6d88\u8cbb\u8005\u5fc3\u4e2d\u7684\u5370\u8c61\u662f\u65b0\u96f6\u552e\u5f88\u91cd\u8981\u7684\u4e00\u74b0\u3002<\/p>\n<p>\u50cf\u662f Red Bull\uff0c\u4e00\u60f3\u5230\u7684\u5c31\u6703\u662f\u6975\u9650\u904b\u52d5\u3001\u6311\u6230\u523a\u6fc0\u7684\u54c1\u724c\u5370\u8c61\uff0c\u800c Red Bull \u4e00\u76f4\u4ee5\u4f86\u5b98\u7db2\u9996\u9801\u9732\u51fa\u7684\u4e5f\u7d55\u5c0d\u4e0d\u662f\u7522\u54c1\u8cc7\u8a0a\uff0c\u662f\u6eff\u6eff\u7684\u5167\u5bb9\u884c\u92b7\uff0c\u900f\u904e\u5404\u7a2e\u6975\u9650\u904b\u52d5\u7684\u71b1\u9580\u8cfd\u4e8b\u5831\u5c0e\uff0c\u751a\u81f3\u97f3\u6a02\u3001\u5275\u610f\u7b49\u751f\u6d3b\u5167\u5bb9\uff0c\u50b3\u905e\u4ed6\u5011\u60f3\u5e36\u7d66\u6d88\u8cbb\u8005\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n<p>\u800c\u793e\u7fa4\u5c0f\u7de8\u7684\u5275\u610f\u4e5f\u662f\u5438\u5f15\u76ee\u5149\u5f88\u91cd\u8981\u7684\u884c\u92b7\u65b9\u5f0f\uff0c\u50cf\u662f\u675c\u857e\u65af\u884c\u92b7\u5718\u968a\u900f\u904e\u611f\u8b1d\u6587\u6848\uff0c\u958b\u555f\u4e86 13 \u500b\u54c1\u724c\u7684\u4e92\u52d5\u56de\u61c9\uff0c\u53d7\u5230\u6574\u500b\u5e02\u5834\u7684\u95dc\u6ce8\uff1b\u9084\u6709\u6700\u8fd1\uff0c<a href=\"https:\/\/twitter.com\/yoshinoyagyudon\/status\/1015112883582193664?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1015112883582193664&amp;ref_url=https%3A%2F%2Fbuzzorange.com%2Ftechorange%2F2018%2F07%2F20%2Fyoshinoyagyudon-renger-japan-crazy-2018%2F\">\u65e5\u672c\u5409\u91ce\u5bb6<\/a>\u7684\u793e\u7fa4\u5c0f\u7de8\u4e5f\u4ee5\u4e00\u5f35\u624b\u7e6a\u7684\u5716\u7a3f\u5c0d\u5916\u5fb5\u6c42\u6230\u968a\u7d44\u54e1\uff0c\u6700\u5f8c\u6469\u65af\u3001\u80af\u5fb7\u57fa\u9084\u6709\u5176\u4ed6\u5169\u5bb6\u65e5\u672c\u4f01\u696d\u4e5f\u52a0\u5165\u4e86\u9019\u5834\u56de\u61c9\u4e2d\uff0c\u793e\u7fa4\u884c\u92b7\u4e5f\u662f\u73fe\u5728\u6253\u9020\u54c1\u724c\u5f62\u8c61\u6295\u8cc7\u5927\u91cf\u7684\u5ee3\u544a\u65b9\u5f0f\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog-staging.tenten.co\/wp-content\/uploads\/2023\/12\/VboM5yi.jpg\" alt=\"yoshinoyagyudon\" \/> \u5716\u7247\u4f86\u6e90\uff1a\u5409\u91ce\u5bb6 <a href=\"https:\/\/twitter.com\/yoshinoyagyudon?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1015112883582193664&amp;ref_url=https%3A%2F%2Fbuzzorange.com%2Ftechorange%2F2018%2F07%2F20%2Fyoshinoyagyudon-renger-japan-crazy-2018%2F\">@yoshinoyagyudon<\/a><\/p>\n<p>\u5149\u9760\u54c1\u724c\u5f62\u8c61\u662f\u4e0d\u5920\u7684\uff0c\u9084\u9700\u8981\u900f\u904e<strong>\u767c\u73fe\u65b0\u5ba2\u6236\u3001\u53cb\u5584\u8001\u5ba2\u6236\uff0c\u4e0d\u5b9a\u671f\u7684\u9080\u8acb\u7528\u6236\u53c3\u8207\u4e92\u52d5<\/strong>\u3002<\/p>\n<ul>\n<li><strong>\u767c\u73fe\u65b0\u5ba2\u6236<\/strong> \u8b93\u66f4\u591a\u4eba\u8a8d\u8b58\u4f60\uff0c\u767c\u6398\u66f4\u591a\u6f5b\u5728\u5ba2\u6236\uff0c\u6253\u7834\u540c\u6eab\u5c64\uff0c\u5438\u5f15\u66f4\u591a\u6d88\u8cbb\u8005\u3002\u900f\u904e AARRR \u884c\u92b7\u6f0f\u6597\uff0c\u5c07\u4e0d\u8a8d\u8b58\u4f60\u7684\u6d88\u8cbb\u8005\u8b8a\u6210\u300c\u8a8d\u8b58\u300d\uff0c\u5f9e\u300c\u8a8d\u8b58\u300d\u8b8a\u6210\u300c\u6709\u8208\u8da3\u300d\uff0c\u518d\u5f9e\u300c\u6709\u8208\u8da3\u300d\u7d93\u904e\u4e0d\u6253\u64fe\u884c\u92b7\u7684\u6f5b\u79fb\u9ed8\u5316\u8da8\u4f7f\u4ed6\u9858\u610f\u300c\u8cfc\u8cb7\u300d\uff0c\u800c\u6700\u5f8c\uff0c\u300c\u8cfc\u8cb7\u5f8c\u300d\u518d\u900f\u904e\u6301\u7e8c\u7684\u4e92\u52d5\uff0c\u8b93\u4ed6\u6210\u70ba\u300c\u5fe0\u8aa0\u5ba2\u6236\u300d\uff0c\u6bcf\u500b\u968e\u6bb5\u90fd\u80fd\u900f\u904e\u6578\u64da\u7684\u652f\u6301\u8207\u6d88\u8cbb\u884c\u70ba\u89c0\u5bdf\uff0c\u88fd\u4f5c\u51fa\u8b93\u6d88\u8cbb\u8005\u5f88\u81ea\u7136\u5730\u9858\u610f\u53bb\u63a5\u89f8\u7684\u5ee3\u544a\u5ba3\u50b3\u3002<\/li>\n<li><strong>\u53cb\u5584\u8001\u5ba2\u6236<\/strong> \u73fe\u5728\u7684\u5e02\u5834\uff0c\u6436\u7684\u662f\u6d41\u91cf\uff0c\u8981\u7559\u4f4f\u8001\u5ba2\u6236\u6bd4\u5438\u5f15\u65b0\u5ba2\u6236\u66f4\u9700\u8981\u4e0b\u529f\u592b\uff0c\u6709\u9452\u65bc\u4e4b\u524d\u9b27\u5f97\u6cb8\u6cb8\u9a30\u9a30\u7684 499 \u96fb\u4fe1\u4e4b\u6230\uff0c\u5c31\u80fd\u8f15\u6613\u5730\u767c\u73fe\uff0c\u5c0d\u7528\u6236\u4f86\u8aaa\uff0c\u5fe0\u8aa0\u5ea6\u65e9\u5df2\u62cb\u8af8\u8166\u5f8c\uff0c\u8ab0\u80fd\u63d0\u4f9b\u6700\u597d\u7684\u6d88\u8cbb\u9ad4\u9a57\u3001\u7b26\u5408\u671f\u5f85\u7684\u50f9\u9322\u4e26\u6eff\u8db3\u7528\u6236\u9700\u6c42\uff0c\u5c31\u6703\u662f\u6700\u5f8c\u7684\u8d0f\u5bb6\u3002\u53cd\u89c0\u8001\u5ba2\u6236\uff0c\u7576\u4f60\u5728\u5438\u5f15\u65b0\u7528\u6236\u7684\u540c\u6642\uff0c\u4e5f\u8acb\u5225\u5ffd\u7565\u4e86\u4f60\u7684\u8001\u5ba2\u6236\uff0c\u900f\u904e\u5e73\u6642\u96fb\u5b50\u5831\u6216\u904e\u53bb\u7528\u6236\u6d88\u8cbb\u884c\u70ba\u63d0\u4f9b\u8001\u5ba2\u6236\u7279\u5225\u6298\u6263\u8207\u5ba2\u88fd\u5316\u670d\u52d9\uff0c\u8b93\u4ed6\u77e5\u9053\u4f60\u662f\u5728\u4e4e\u4ed6\u7684\uff0c\u81ea\u7136\u800c\u7136\uff0c\u4e0b\u6b21\u7576\u4ed6\u518d\u6709\u6d88\u8cbb\u9700\u6c42\u6642\uff0c\u81ea\u7136\u800c\u7136\u9084\u662f\u6703\u9078\u64c7\u4f60\u7684\u5546\u54c1\u3002<\/li>\n<li><strong>\u523a\u6fc0\u6d88\u8cbb\uff0c\u63d0\u5347\u4e92\u52d5<\/strong> \u4e0d\u5b9a\u671f\u7684\u8209\u8fa6\u6d3b\u52d5\uff0c\u900f\u904e\u6703\u54e1\u7b49\u7d1a\u7684\u5340\u5206\uff0c\u91dd\u5c0d\u4e0d\u540c\u7684\u6703\u54e1\u63d0\u4f9b\u4e0d\u540c\u7684\u512a\u60e0\u6298\u6263\u6216\u8005\u514d\u904b\u8cbb\u7b49\uff1b\u5e74\u5ea6\u884c\u92b7\u8a08\u756b\u4e2d\u53ef\u4e8b\u5148\u898f\u5283\u6bcf\u9031\u3001\u6bcf\u6708\u3001\u9650\u6642\u9650\u91cf\u7684\u884c\u92b7\u6d3b\u52d5\uff0c\u6700\u7d42\u76ee\u7684\u5728\u65bc\u8b93\u6d88\u8cbb\u8005\u9858\u610f\u4e3b\u52d5\u7684\u8207\u4f60\u4e92\u52d5\uff0c\u5efa\u7acb\u8207\u6d88\u8cbb\u8005\u5c0d\u8a71\u7684\u6a5f\u6703\uff0c\u990a\u6210\u6d88\u8cbb\u7fd2\u6163\u3002<\/li>\n<\/ul>\n<h2>\u6578\u64da\u9a45\u52d5\uff0c\u6253\u7834\u7dda\u4e0a\u7dda\u4e0b\u7684\u4e0d\u6d41\u901a<\/h2>\n<p>\u884c\u92b7\u4eba\u5fc5\u9808\u5728\u6700\u77ed\u7684\u6642\u9593\u5167\u9810\u6e2c\u672a\u4f86\uff0c\u6240\u6191\u9760\u7684\u5c31\u662f\u4ee5\u4e0a\u4e92\u52d5\u5f8c\u6240\u5f97\u5230\u7684\u6578\u64da\uff0c\u85c9\u7531\u6578\u4f4d\u6280\u8853\uff0c\u638c\u63e1\u7dda\u4e0a\u8207\u7dda\u4e0b\u6240\u7372\u5f97\u7684\u6578\u64da\uff0c\u9032\u884c\u5206\u6790\uff0c\u5c07\u8cc7\u6e90\u904b\u7528\u6975\u5927\u5316\uff0c\u66f4\u80fd\u638c\u63e1\u9032\u8ca8\u6578\u91cf\u8207\u6210\u672c\u7684\u638c\u63a7\u3002<\/p>\n<p>\u65b0\u96f6\u552e\u6700\u5177\u4ee3\u8868\u7684\u6848\u4f8b\uff0c\u80af\u5b9a\u662f\u963f\u91cc\u5df4\u5df4\u525b\u6536\u8cfc\u7684\u76d2\u99ac\u751f\u9bae\uff0c\u5b83\u900f\u904e\u5927\u6578\u64da\u5206\u6790\u8207\u65b0\u96f6\u552e\u7684\u6982\u5ff5\uff0c\u7a81\u7834\u4e86\u7a7a\u9593\u8207\u6642\u9593\u7684\u9650\u5236\uff0c\u5b8c\u6574\u7684\u5be6\u9ad4\u5e97\u9762\u3001\u96fb\u5546\u8207\u9910\u98f2\u3001\u7269\u6d41\u914d\u9001\u7684\u6a21\u5f0f\uff0c\u77ed\u77ed\u4e00\u5e74\u7372\u5f97 2.5 \u5104\u7684\u71df\u696d\u984d\uff0c\u900f\u904e APP \u865f\u7a31 3\u516c\u91cc\u5167 30 \u5206\u9418\u7684\u914d\u9001\u670d\u52d9\u5373\u53ef\u62ff\u5230\u8a02\u8cfc\u5546\u54c1\uff0c\u4e26\u5f37\u8abf\u751f\u9bae\u98df\u6750\u7684\u65b0\u9bae\u5ea6\uff0c30 \u5206\u9418\u9700\u8981\u5b8c\u6210\u6240\u6709\u670d\u52d9\uff0c\u5f9e\u63a5\u55ae\u3001\u767c\u55ae\u3001\u5206\u914d\u63c0\u8ca8\u3001\u88dd\u7bb1\u3001\u914d\u9001\u9019\u4e9b\u904e\u7a0b\uff0c\u5be6\u9ad4\u5e97\u9762\u4e3b\u8981\u7d93\u71df\u670d\u52d9\uff0c\u540c\u6642\u4e5f\u5c31\u662f\u5009\u5132\u5340\u3002<\/p>\n<p>\u4e0d\u540c\u6642\u9593\u3001\u4e0d\u540c\u5730\u9ede\u3001\u4e0d\u540c\u7684\u884c\u92b7\u6d3b\u52d5\u6240\u7522\u751f\u7684\u6d88\u8cbb\u8005\u884c\u70ba\uff0c\u90fd\u8a72\u85c9\u8457\u6578\u4f4d\u6280\u8853\uff0c\u4f8b\u5982\uff1aCRM \u7cfb\u7d71\u3001<a href=\"https:\/\/hubsoda.com\/solution\/\">\u81ea\u52d5\u5316\u884c\u92b7<\/a>\u7b49\u7cfb\u7d71\u7559\u4e0b\u7d00\u9304\u3002\u4f60\u5fc5\u9808\u4e86\u89e3\u4f60\u7684\u5ba2\u6236\u662f\u8ab0\uff0c\u7136\u5f8c\u4e86\u89e3\u4e0d\u540c\u5206\u773e\u611f\u8208\u8da3\u7684\u5167\u5bb9\u662f\u4ec0\u9ebc\uff0c\u4f60\u7684\u884c\u92b7\u7b56\u7565\u624d\u6703\u594f\u6548\uff0c\u800c<a href=\"http:\/\/hubsoda.com\/\">\u81ea\u52d5\u5316\u884c\u92b7<\/a>\u4e5f\u5c07\u662f\u65b0\u96f6\u552e\u5f88\u91cd\u8981\u7684\u601d\u7dad\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog-staging.tenten.co\/wp-content\/uploads\/2023\/12\/xdlMkxK.jpg\" alt=\"shop\" \/><\/p>\n<h3>Part B. \u4e0d\u9593\u6b47\u7684\u63d0\u5347\u7528\u6236\u9ad4\u9a57\uff0c\u7b26\u5408\u5ba2\u6236\u671f\u5f85**<\/h3>\n<p>\u5f9e\u6574\u500b\u4f9b\u61c9\u93c8\u5230\u92b7\u552e\u7aef\u7684\u6d41\u7a0b\u7cbe\u7dfb\u5316\uff0c\u80fd\u5e6b\u52a9\u4f60\u6709\u6548\u7684\u5c07\u5c0d\u7684\u6771\u897f\u8ce3\u7d66\u5c0d\u7684\u4eba\uff0c\u66f4\u80fd\u63d0\u5347\u9ad8\u670d\u52d9\u6548\u7387\u8207\u964d\u4f4e\u7ba1\u7406\u6210\u672c\u3002<\/p>\n<p>\u7121\u8ad6\u7dda\u4e0a\u6216\u7dda\u4e0b\uff0c\u7576\u6d88\u8cbb\u8005\u8d70\u904e\u4f60\u7684\u5e97\u9762\u6216\u8005\u901b\u5230\u4f60\u7684\u7dda\u4e0a\u9580\u9762\uff0c\u521d\u6b21\u898b\u9762\u5e36\u7d66\u6d88\u8cbb\u8005\u7684\u7b2c\u4e00\u5370\u8c61\uff0c\u53ef\u80fd\u6703\u5f71\u97ff\u4ed6\u4e00\u8f29\u5b50\u5c0d\u4f60\u7684\u89c0\u611f\uff0c\u6240\u4ee5\u65b0\u96f6\u552e\u5f88\u91cd\u8981\u7684\u4e00\u500b\u5340\u584a\u5c31\u662f\u5f9e\u982d\u5230\u5c3e\u63d0\u5347\u4f60\u7684\u7528\u6236\u9ad4\u9a57\uff0c\u8ffd\u6c42\u7cbe\u7dfb\u5316\u3002<\/p>\n<ul>\n<li><strong>\u4f9b\u61c9\u93c8<\/strong> \u78ba\u4fdd\u5b8c\u6574\u500b\u92b7\u552e\u6d41\u7a0b\u7684\u5b8c\u6574\u6027\uff0c\u5f9e\u51fa\u8ca8\u958b\u59cb\u5230\u5ba2\u6236\u6536\u5230\u7522\u54c1\u7684\u7121\u9593\u65b7\u6d41\u7a0b\uff0c\u4ee5\u53ca\u5eab\u5b58\u4e2d\u7684\u7522\u54c1\u6c38\u9060\u662f\u5145\u8db3\u537b\u53c8\u4e0d\u6d6a\u8cbb\u6210\u672c\u7684\u72c0\u614b\uff0c\u900f\u904e\u6574\u5408\u4e0a\u4e0b\u6e38\u3001\u63a1\u7528\u5206\u4f48\u5f0f\u7684\u7cfb\u7d71\u3001\u53ef\u9760\u5b8c\u6574\u7684\u5f48\u6027\u7269\u6d41\u914d\u9001\u3002\u800c\u4f9b\u61c9\u93c8\u7684\u6574\u5408\u4e5f\u53d6\u6c7a\u65bc\u4f60\u5c0d\u6578\u64da\u7684\u4e86\u89e3\uff0c\u9700\u8981\u5c07\u92b7\u552e\u9810\u6e2c\u6578\u64da\u8207\u5be6\u969b\u92b7\u552e\u60c5\u6cc1\u5c0d\u6bd4\uff0c\u4e26\u5305\u542b\u7dda\u4e0a\u8207\u7dda\u4e0b\u7684\u92b7\u552e\u9032\u884c\u6578\u64da\u5206\u6790\uff0c\u512a\u5316\u6c7a\u7b56\u8abf\u6574\uff1b\u82e5\u7121\u6cd5\u900f\u904e\u6578\u64da\u5f97\u5230\u7dda\u7d22\uff0c\u90a3\u5c07\u6703\u5f88\u96e3\u7684\u5728\u6574\u500b\u92b7\u552e\u6d41\u7a0b\u4e2d\u627e\u5230\u6709\u6548\u7684\u6574\u5408\u3002<\/li>\n<li><strong>\u9ad4\u9a57\u611f<\/strong> \u628a\u81ea\u5df1\u7576\u4f5c\u662f\u6d88\u8cbb\u8005\uff0c\u5be6\u969b\u7684\u700f\u89bd\u4e00\u8d9f\u4f60\u6240\u63d0\u4f9b\u7684\u670d\u52d9\uff0c\u63db\u4f4d\u601d\u8003\u6c38\u9060\u662f\u7a81\u7834\u76f2\u9ede\u7684\u95dc\u9375\uff0c\u7121\u8ad6\u7dda\u4e0a\u6216\u7dda\u4e0b\u7684\u9ad4\u9a57\uff0c\u7dda\u4e0a\u5c31\u8a72\u63d0\u4f9b\u5feb\u901f\u3001\u76f4\u89ba\u7684\u4f7f\u7528\u4ecb\u9762\uff1b\u7dda\u4e0b\u7d55\u5c0d\u662f\u5e36\u7d66\u6d88\u8cbb\u8005\u7121\u6cd5\u53d6\u4ee3\u7684\u9ad4\u9a57\uff0c\u7121\u8ad6\u662f\u5e97\u9762\u7684\u74b0\u5883\u3001\u6d88\u8cbb\u8005\u901b\u8857\u52d5\u7dda\u3001\u5546\u54c1\u7684\u9673\u5217\u3001\u71c8\u5149\u3001\u5834\u666f\u7684\u6253\u9020\uff0c\u90fd\u662f\u5f71\u97ff\u6d88\u8cbb\u8005\u6700\u5f8c\u662f\u5426\u6d88\u8cbb\u7684\u56e0\u7d20\u3002<\/li>\n<li><strong>\u670d\u52d9\u529b<\/strong> \u63d0\u4f9b\u4f60\u7684\u7528\u6236\u5176\u4ed6\u54c1\u724c\u7121\u6cd5\u53d6\u4ee3\u7684\u611f\u53d7\uff0c\u5728\u670d\u52d9\u9762\u63d0\u5347\uff0c\u7dda\u4e0a\u5373\u6642\u7684\u670d\u52d9\u56de\u61c9\u8207\u89e3\u6c7a\u554f\u984c\u7684\u80fd\u529b\uff1b\u7dda\u4e0b\u670d\u52d9\u66f4\u5305\u542b\u4e86\u6240\u6709\u4f60\u6703\u8207\u6d88\u8cbb\u8005\u4e92\u52d5\u7684\u6bcf\u4e00\u523b\uff0c\u7121\u8ad6\u662f\u670d\u52d9\u4e2d\u5fc3\u3001\u6ac3\u6aaf\u3001\u505c\u8eca\u5834\u7b49\u7b49\uff0c\u90fd\u662f\u80fd\u5e36\u7d66\u6d88\u8cbb\u8005\u6b63\u9762\u611f\u53d7\u7684\u65b9\u5f0f\uff0c\u53e6\u5916\uff0c\u662f\u5426 24 \u5c0f\u6642\u5168\u5929\u5019\u670d\u52d9\u4e5f\u8003\u9a57\u8457\u65b0\u96f6\u552e\u7af6\u722d\u7684\u95dc\u9375\u3002<\/li>\n<\/ul>\n<h2>\u6301\u7e8c\u6e2c\u8a66\u3001\u512a\u5316\u6d41\u7a0b<\/h2>\n<p>\u6bcf\u500b\u6d41\u7a0b\u90fd\u900f\u904e\u6578\u64da\u7684\u6aa2\u6e2c\uff0c\u5305\u542b\u5546\u54c1\u3001\u7269\u6d41\u914d\u9001\u3001\u5009\u5132\u3001\u6703\u54e1\u6a5f\u5236\u3001\u63a1\u8cfc\u3001\u884c\u92b7\u3001\u8017\u640d\u72c0\u6cc1\u3001\u6d88\u8cbb\u8005\u6eff\u610f\u5ea6\u7b49\uff0c\u4e0d\u65b7\u7684\u5feb\u901f\u5617\u8a66\u3001\u5feb\u901f\u7684\u6c7a\u7b56\u8207\u512a\u5316\uff0c\u60f3\u5728\u65b0\u96f6\u552e\u53d6\u5f97\u7af6\u722d\u512a\u52e2\uff0c\u5c31\u8981\u5feb\u901f\u7684\u56e0\u61c9\u5168\u6e20\u9053\u7684\u5e02\u5834\u9700\u6c42\u8207\u505a\u51fa\u76f8\u5c0d\u56e0\u61c9\u3002<\/p>\n<h2>\u4ee5\u6d88\u8cbb\u8005\u70ba\u4e2d\u5fc3\uff0c\u8b93\u6578\u64da\u3001\u884c\u92b7\u81ea\u52d5\u5316\u6210\u70ba\u4f60\u7684\u5de6\u53f3\u624b<\/h2>\n<p>\u65b0\u96f6\u552e\u6240\u5e36\u4f86\u7684\u5168\u65b0\u6d88\u8cbb\u9ad4\u9a57\uff0c\u4e0d\u518d\u53ea\u662f\u5f37\u8abf\u7dda\u4e0a\u4f48\u5c40\u7684\u91cd\u8981\uff0c\u5be6\u9ad4\u5e97\u9762\u7684\u6574\u5408\u8207\u7269\u6d41\u914d\u9001\u662f\u5426\u6d41\u66a2\uff0c\u65b0\u96f6\u552e\u7684\u6642\u4ee3\u66f4\u8003\u9a57\u8457\u71df\u904b\u8005\u8cc7\u6e90\u6574\u5408\u7684\u529f\u529b\u3002<\/p>\n<p>\u65b0\u96f6\u552e\u6253\u7834\u4e86\u6642\u9593\u3001\u8ddd\u96e2\u7684\u9650\u5236\uff0c\u5be6\u9ad4\u5e97\u9762\u5df2\u4e0d\u662f\u539f\u672c\u7684\u7d93\u71df\u6a21\u5f0f\uff0c\u4e0d\u7ba1\u6709\u7121\u9580\u5e02\u4eba\u54e1\uff0c\u900f\u904e\u6578\u4f4d\u6280\u8853\u7d00\u9304\u6240\u6709\u7684\u6d88\u8cbb\u884c\u70ba\uff0c\u904b\u7528\u6578\u64da\u9032\u884c\u7cbe\u6e96\u7684\u81ea\u52d5\u5316\u884c\u92b7\uff0c\u8b93\u4f60\u5c07\u5c0d\u7684\u7522\u54c1\u653e\u5230\u5c0d\u7684\u4eba\u9762\u524d\u3002<\/p>\n<p>\u884c\u92b7\u8da8\u52e2\u53ea\u6703\u4e00\u76f4\u671d\u5411\u63d0\u4f9b\u66f4\u597d\u7684\u5ba2\u88fd\u5316\u9ad4\u9a57\u3001\u7368\u7279\u7684\u54c1\u724c\u5f62\u8c61\u3001\u66f4\u4fbf\u5229\u7684\u6d88\u8cbb\u65b9\u5f0f\uff0c\u6700\u91cd\u8981\u7684\u662f\uff0c\u7121\u8ad6\u7dda\u4e0a\u6216\u7dda\u4e0b\uff0c\u6578\u4f4d\u79d1\u6280\u7684\u878d\u5408\u5df2\u907f\u514d\u4e0d\u4e86\uff0c\u672a\u4f86\u80fd\u5920\u638c\u63e1\u6578\u4f4d\u6280\u8853\u4e26\u4fdd\u7559\u4eba\u985e\u6709\u6eab\u5ea6\u60c5\u611f\u7684\u90a3\u4e00\u9762\uff0c\u624d\u6703\u662f\u6700\u7d42\u8d0f\u5bb6\u3002<\/p>\n<h2>Read More:<\/h2>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/veronikasonsev\/2018\/01\/22\/retail-technology-and-marketing-trends-on-the-rise-for-2018\/#1c014dbe64c0\">Retail Technology And Marketing Trends On The Rise For 2018<\/a><\/p>\n<p><a href=\"https:\/\/technode.com\/2018\/02\/14\/alibaba-new-retail\/\">How Alibaba\u2019s \u2018new retail\u2019 is changing the future of retail in China and the world<\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/janeho\/2018\/08\/01\/chinese-virtual-fitting-room-startup-boosts-retailers-revenues-with-big-data\/#2b294652423f\">Chinese Virtual Fitting Room Startup Boosts Retailers\u2019 Revenues With Big Data<\/a><\/p>\n<p><a href=\"https:\/\/www.bnext.com.tw\/article\/50055\/alibaba-investment\">\u5de8\u4eba\u7684\u610f\u5fd7\uff1a\u89e3\u5bc6\u963f\u91cc\u5df4\u5df4\u6295\u8cc7\u54f2\u5b78<\/a><\/p>\n<p><a href=\"https:\/\/zhuanlan.zhihu.com\/p\/38250458\">\u6211\u628a\u65b0\u96f6\u552e\u7684\u6b77\u7a0b\u3001\u5b9a\u7fa9\u3001\u8da8\u52e2\u3001\u65b9\u6cd5\uff0c\u5beb\u4e861\u842c\u5b57\u7684\u5168\u9762\u6574\u7406<\/a><\/p>\n<p><a href=\"https:\/\/www.zhihu.com\/question\/55912784\">\u65b0\u96f6\u552e\u8ddf\u7d14\u96fb\u5546\u3001\u50b3\u7d71\u96f6\u552e\u4e4b\u9593\u7684\u672c\u8cea\u5340\u5225\u662f\u4ec0\u9ebc\uff1f\u76ee\u524d\u963f\u91cc\uff0c\u4eac\u6771\uff0c\u6709\u8d0a<\/a><\/p>\n<p><a href=\"https:\/\/www.zhihu.com\/question\/55912784\">\u7b49\u4f48\u5c40\u5982\u4f55\uff1f\u50b3\u7d71\u96f6\u552e\u5546\u5011\u8a72\u600e\u9ebc\u73a9\uff1f<\/a><\/p>\n<p><a href=\"https:\/\/zhuanlan.zhihu.com\/p\/31928355\">2018\u5e74\uff0c\u65b0\u96f6\u552e\u7684\u6a5f\u6703\u5728\u54ea\u88e1<\/a><\/p>\n<p><a href=\"https:\/\/buzzorange.com\/techorange\/2018\/07\/20\/yoshinoyagyudon-renger-japan-crazy-2018\/\">\u5409\u91ce\u5bb6\u8d85\u6709\u75c5\u884c\u92b7\uff01\u7121\u5fc3\u6254\u51fa\u7684\u641e\u7b11\u4f01\u5283\uff0c\u8b8a\u6210\u65e5\u672c\u6700\u7d05\u7684\u300c\u8089\u9023\u8005\u806f\u76df\u300d<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u5728\u65b0\u96f6\u552e\u6642\u4ee3\uff0c\u6d88\u8cbb\u8005\u671f\u5f85\u66f4\u500b\u4eba\u5316\u3001\u66f4\u4fbf\u5229\u7684\u8cfc\u7269\u9ad4\u9a57\u3002\u672c\u6587\u5c07\u5206\u6790\u65b0\u96f6\u552e\u5982\u4f55\u904b\u7528\u6578\u4f4d\u79d1\u6280\uff0c\u63d0\u5347\u9867\u5ba2\u6eff\u610f\u5ea6\uff0c\u4e26\u5efa\u7acb\u5f37\u5927\u7684\u54c1\u724c\u5fe0\u8aa0\u5ea6","protected":false},"author":1,"featured_media":4679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[322],"tags":[504,423,505],"ppma_author":[533],"class_list":{"0":"post-4672","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-322","8":"tag-e-commerce","9":"tag-marketing","10":"tag-newretail","11":"cs-entry"},"yoast_head":"<!-- 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