{"id":4575,"date":"2018-06-19T09:27:13","date_gmt":"2018-06-19T01:27:13","guid":{"rendered":"https:\/\/blog-staging.tenten.co\/blog\/how-deep-you-know-your-competitors\/"},"modified":"2023-12-28T01:31:41","modified_gmt":"2023-12-27T17:31:41","slug":"how-deep-you-know-your-competitors","status":"publish","type":"post","link":"https:\/\/tenten.co\/blog\/startups\/how-deep-you-know-your-competitors\/","title":{"rendered":"\u627e\u51fa\u6a5f\u6703\u8207\u95dc\u9375\u9ede\uff0c\u8d85\u8d8a\u4f60\u7684\u7af6\u722d\u5c0d\u624b"},"content":{"rendered":"<p>\u6bcf\u5929\u4e00\u775c\u958b\u773c\uff0c\u5c31\u6709\u65b0\u7684\u516c\u53f8\u6210\u7acb\u3001\u65b0\u7684\u7522\u54c1\u554f\u4e16\u3002\u662f\u4ec0\u9ebc\u95dc\u9375\u8b93\u4f60\u6c7a\u5b9a\u5275\u696d\uff1f\u6c7a\u5b9a\u958b\u767c\u9019\u9805\u7522\u54c1\uff1f\u800c\u7522\u54c1\u8207\u670d\u52d9\u4e0a\u5e02\u5f8c\uff0c\u662f\u4ec0\u9ebc\u56e0\u7d20\u5f71\u97ff\u4f60\u7684\u6c7a\u7b56\u8207\u516c\u53f8\u8d70\u5411\uff1f\u6700\u5f8c\u53c8\u56e0\u70ba\u4ec0\u9ebc\u6c7a\u5b9a\u4f60\u7684\u4f01\u696d\u6210\u8207\u6557\uff1f<\/p>\n<p>\u4f60\u73fe\u5728\u6e38\u7684\u6d77\u6d0b\u6709\u591a\u7d05\uff1f\u7db2\u8def\u4e0a\u6578\u4f4d\u670d\u52d9\u8207\u5de5\u5177\u9019\u9ebc\u591a\uff0c\u4f60\u8981\u5982\u4f55\u900f\u904e\u7db2\u8def\u641c\u5c0b\u8b93\u9867\u5ba2\u627e\u5230\u4f60\uff1f\u5982\u679c\u4f60\u7684\u4f01\u696d\u53ef\u4ee5\u7368\u4f54\u5e02\u5834\uff0c\u90a3\u4f60\u53ef\u4ee5\u76f4\u63a5\u5ffd\u7565\u9019\u7bc7\u6587\u7ae0\u3002<\/p>\n<p>\u300c\u7af6\u722d\u8005\u5206\u6790\u300d\u9019\u4e94\u500b\u5b57\u56de\u7b54\u4e0a\u8ff0\u554f\u984c\u7684 80%\uff0c\u5982\u679c\u4f60\u5b58\u5728\u7684\u662f\u7d05\u6d77\uff0c\u90a3\u80af\u5b9a\u9700\u8981\u900f\u904e\u7af6\u722d\u8005\u5206\u6790\u627e\u5230\u5c6c\u65bc\u4f60\u7684\u85cd\u6d77\u8207\u767d\u5730\u3002<\/p>\n<h2>\u4ec0\u9ebc\u662f\u300c\u7af6\u722d\u8005\u5206\u6790\uff1f\u300d(Competitor Analysis)<\/h2>\n<p>\u9996\u5148\uff0c\u627e\u51fa\u4f60\u7684\u7af6\u722d\u5c0d\u624b\u3002\u63a5\u8457\u900f\u904e\u5de5\u5177\u3001\u8cc7\u8a0a\u3001\u6578\u64da\u8a55\u4f30\u4f60\u7684\u7af6\u722d\u5c0d\u624b\uff0c\u4e86\u89e3\u4ed6\u5011\u7684\u512a\u52a3\u52e2\uff0c\u4ed6\u5011\u8207\u4f60\u7684\u7af6\u722d\u95dc\u4fc2\u70ba\u4f55\u3002\u900f\u904e\u5206\u6790\uff0c\u66f4\u80fd\u7cbe\u9032\u4f60\u7684\u7522\u54c1\u696d\u52d9\uff0c\u751a\u81f3\u7372\u5f97\u512a\u52e2\u3002<\/p>\n<p>\u7af6\u722d\u8005\u5206\u6790\u5fc5\u9808\u5217\u5165\u6bcf\u5e74\u7684\u5e74\u5ea6\u71df\u904b\u8a08\u756b\u4e2d\uff0c\u4e00\u65b9\u9762\u4f60\u80fd\u6e05\u695a\u5730\u77ad\u89e3\u5e02\u5834\uff0c\u4e00\u65b9\u9762\u4f60\u80fd\u5411\u6295\u8cc7\u4eba\u8b49\u660e\u4f60\u5c0d\u7af6\u722d\u8005\u6709\u6e05\u695a\u7684\u638c\u63e1\uff0c\u4e26\u5236\u5b9a\u5c0d\u7b56\u4ee5\u9762\u5c0d\u7af6\u722d\u8005\u3002<\/p>\n<p>\u5982\u679c\u6c92\u6709\u9019\u500b\u904e\u7a0b\uff0c\u90a3\u4f60\u600e\u9ebc\u6703\u6709\u81ea\u4fe1\u8a8d\u70ba\u4f60\u7684\u7522\u54c1\u7368\u4e00\u7121\u4e8c\u5462\uff1f<\/p>\n<blockquote>\n<p>\u7af6\u722d\u5c0d\u624b\u7684\u5206\u6790\u5fc5\u9808\u5b9a\u671f\u9032\u884c\uff0c\u6bcf\u4e00\u5b63\u751a\u81f3\u6bcf\u500b\u6708 Review\uff0c\u800c\u9019\u6703\u662f\u4e00\u500b\u6c38\u7121\u6b62\u76e1\u7684\u904e\u7a0b\u3002<\/p>\n<\/blockquote>\n<h3>\u5ba2\u89c0\u3001\u8aa0\u5be6\u7684\u9762\u5c0d\u4f60\u7684\u7af6\u722d\u8005<\/h3>\n<p>\u6b63\u8996\u7af6\u722d\u8005\u7684\u78ba\u662f\u500b\u5f88\u5927\u7684\u6311\u6230\uff0c\u4f60\u5fc5\u9808\u5ba2\u89c0\u7684\u5206\u6790\u5e02\u5834\uff0c\u4e0d\u80fd\u4e00\u6627\u7684\u53ea\u76f8\u4fe1\u4f60\u76f8\u4fe1\u7684\uff0c\u807d\u4f60\u60f3\u807d\u7684\u3002\u63db\u4f4d\u601d\u8003\uff0c\u53ef\u4ee5\u5e6b\u52a9\u4f60\u91d0\u6e05\u66f4\u591a\u7b56\u7565\u4e0a\u7684\u7455\u75b5\u4ee5\u53ca\u5e02\u5834\u771f\u5be6\u9762\uff0c\u4f60\u53ef\u4ee5\uff1a<\/p>\n<ul>\n<li>\u8996\u4ed6\u5011\u70ba\u81ea\u5df1\u7684\u5ba2\u6236<\/li>\n<li>\u5f9e\u4ed6\u5011\u7684\u89d2\u5ea6\u53bb\u770b\u4e8b\u60c5<\/li>\n<li>\u5411\u4f60\u7684\u7af6\u722d\u5c0d\u624b\u5b78\u7fd2<\/li>\n<\/ul>\n<h2>\u7af6\u722d\u8005\u5206\u6790\u6240\u5e36\u4f86\u7684\u6b63\u9762\u6548\u61c9<\/h2>\n<p>\u5982\u679c\u4f60\u4e0d\u77e5\u9053\u4ed6\u5011\u5728\u505a\u4ec0\u9ebc\uff0c\u4ed6\u5011\u4f7f\u7528\u4ec0\u9ebc\u7b56\u7565\uff0c\u4f60\u5c07\u7121\u6cd5\u5728\u9019\u5834\u6bd4\u8cfd\u4e2d\u64ca\u6557\u4ed6\u5011\u3002\u900f\u904e\u5206\u6790\u53ef\u4ee5\u5e36\u4f86\u4ee5\u4e0b\u6b63\u9762\u6548\u76ca\uff1a<\/p>\n<ul>\n<li>\u5e6b\u52a9\u5718\u968a\u5236\u5b9a\u66f4\u597d\u7684\u71df\u92b7\u7b56\u7565\uff0c\u7dad\u6301\u7af6\u722d\u512a\u52e2<\/li>\n<li>\u767c\u73fe\u5e02\u5834\u76ee\u524d\u4f9b\u61c9\u4e0d\u8db3\u7684\u6a5f\u6703<\/li>\n<li>\u5229\u7528\u7af6\u722d\u5c0d\u624b\u7684\u5f31\u9ede\u5207\u5165\u5e02\u5834\uff0c\u64f4\u589e\u5e02\u4f54\u7387<\/li>\n<li>\u5354\u52a9\u4f60\u5728\u672a\u4f86\u6295\u8cc7\u7684\u898f\u5283<\/li>\n<\/ul>\n<h3>\u7af6\u722d\u8005\u5206\u6790\u9700\u5177\u5099\u4ee5\u4e0b\u689d\u4ef6\uff1a<\/h3>\n<h3>1&#46; 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Campaigns\uff0c\u5927\u5c0f\u6d3b\u52d5\uff0c\u5ba3\u50b3\u4fc3\u92b7\u6d3b\u52d5\uff0c\u793e\u7fa4\u5a92\u9ad4\u7684\u52d5\u614b<\/li>\n<li>\u98a8\u96aa\uff1a\u7af6\u722d\u512a\u52e2\/\u52a3\u52e2\uff0c\u80fd\u5f9e\u4e2d\u5f97\u5230\u4ec0\u9ebc\u6a5f\u6703<\/li>\n<li>\u6a5f\u6703\uff1a\u89c0\u5bdf\u54ea\u4e9b\u670d\u52d9\u662f\u4ed6\u5011\u7684\u5f31\u9805\uff0c\u8f03\u4e0d\u53d7\u5230\u5e02\u5834\u6b61\u8fce\uff0c\u800c\u4f60\u53ef\u4ee5\u5c07\u9019\u4e9b\u7d30\u7bc0\u505a\u5f97\u66f4\u597d<\/li>\n<li>\u516c\u53f8\u6587\u5316\uff1a\u6210\u719f\u4f01\u696d\u9084\u662f\u521d\u5275\u516c\u53f8\uff1f<\/li>\n<li>\u71df\u904b\u5206\u4f48\uff1a\u4ed6\u5011\u71df\u904b\u6240\u6db5\u84cb\u7684\u5730\u5340\u3001\u570b\u5bb6<\/li>\n<li>\u5408\u4f5c\u5c0d\u8c61\uff1a\u540c\u696d\u7d50\u76df\u6216\u7570\u696d\u7d50\u76df\u7684\u5c0d\u8c61\u6709\u8ab0<\/li>\n<\/ul>\n<h3>3&#46; 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href=\"https:\/\/seo.tenten.co\/free-analysis\/\">\u5206\u6790 SEO \u7d50\u69cb<\/a><\/h3>\n<p>\u5728\u4ee5\u4e0b\u60c5\u6cc1\u4f60\u5fc5\u9808\u91cd\u65b0\u6aa2\u8996\u8207\u5206\u6790\u4f60\u7684 SEO<\/p>\n<ul>\n<li>\u5b98\u65b9\u7db2\u7ad9\u662f\u4f60\u7684\u4e3b\u8981\u6230\u5834\uff0c\u5c08\u6ce8\u65bc\u7db2\u7ad9\u7684\u9ad4\u8cea\u8207\u71df\u904b\u64cd\u4f5c<\/li>\n<li>\u4f60\u7684\u4ed8\u8cbb\u5ee3\u544a\u4e00\u76f4\u6c92\u6709\u986f\u8457\u6210\u6548\uff0c\u4e14\u4e00\u76f4\u843d\u5f8c\u65bc\u7af6\u722d\u8005<\/li>\n<li>\u4f60\u7684\u4e8b\u696d\u662f\u6210\u529f\u7684\uff0c\u537b\u4e00\u76f4\u505c\u6eef\u4e0d\u524d\uff0c\u7121\u6cd5\u8ffd\u4e0a\u7522\u696d\u7684\u8da8\u52e2<\/li>\n<\/ul>\n<p>\u60a8\u7684\u7af6\u722d\u5c0d\u624b\u4ee5\u76f8\u540c\u7684\u50f9\u683c\u767c\u4f48\u76f8\u540c\u5167\u5bb9\u3002\u70ba\u4ec0\u9ebc\u4ed6\u5011\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u6392\u540d\u66f4\u9ad8\uff1f\u4f60\u5011\u4e4b\u9593\u6709\u54ea\u88e1\u4e0d\u540c\uff1f \u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u4f60\u9700\u8981\u8a02\u5b9a SEO \u7b56\u7565\uff0c\u627e\u51fa\u4ed6\u5011\u7684\u6230\u7565\u95dc\u9375\u5b57\uff0c\u89c0\u5bdf\u4ed6\u5011\u662f\u5982\u4f55\u900f\u904e\u9023\u7d50\u64cd\u4f5c\u3002<\/p>\n<p><strong>\u900f\u904e\u4ee5\u4e0b\u8cc7\u8a0a\u53ef\u4ee5\u6aa2\u67e5\u4f60\u7684\u7af6\u722d\u5c0d\u624b\u90fd\u5728\u54ea\u88e1\u4f7f\u7528\u4e86\u95dc\u9375\u5b57<\/strong><\/p>\n<ul>\n<li>\u9801\u9762\u6a19\u984c<\/li>\n<li>\u7db2\u5740\u67b6\u69cb<\/li>\n<li>H1 \u6a19\u7c64<\/li>\n<li>\u5167\u5bb9<\/li>\n<li>\u5167\u90e8\u9023\u7d50<\/li>\n<li>\u5716\u7247\u53d6\u4ee3\u6587\u5b57<\/li>\n<li>\u63cf\u8ff0\u6a19\u7c64 (Meta Description)<\/li>\n<li>\u793e\u7fa4\u5a92\u9ad4<\/li>\n<\/ul>\n<p><strong>\u6aa2\u67e5\u7db2\u7ad9\u5167\u5bb9\uff1a<\/strong><\/p>\n<ul>\n<li>\u57df\u540d\u6b0a\u91cd (Domain authority)<\/li>\n<li>\u6839\u9023\u7db2\u57df (Root linking domains)<\/li>\n<li>Sitemaps\uff1aHTML\uff0c\u5716\u50cf\uff0cXML\uff0c\u5f71\u50cf<\/li>\n<li>\u7db2\u7ad9\u8a2d\u8a08\u5982\u4f55\uff1f\u4ed6\u5011\u7db2\u7ad9\u662f\u5426\u70ba\u97ff\u61c9\u5f0f\u7db2\u9801 (RWD)\uff1f\u5728\u884c\u52d5\u88dd\u7f6e\u662f\u5426\u6613\u95b1\u8b80\u3001\u6613\u64cd\u4f5c\uff1f<\/li>\n<li>\u5206\u6790\u4ed6\u5011\u7684\u53cd\u5411\u9023\u7d50\u7b56\u7565\uff1a\u54ea\u4e9b\u7db2\u7ad9\u53ef\u4ee5\u9023\u5230\u4ed6\u5011\u7684\u7db2\u7ad9<\/li>\n<li>Blog \u8b70\u984c\u8207\u767c\u4f48\u983b\u7387<\/li>\n<\/ul>\n<p>\u9664\u4e86\u6aa2\u67e5\u5167\u5bb9 SEO \u7684\u7d50\u69cb\u5916\uff0c\u61c9\u6aa2\u67e5\u7af6\u722d\u5c0d\u624b\u6b63\u4f7f\u7528\u54ea\u4e9b\u95dc\u9375\u5b57\u3002\u6240\u8b02\u95dc\u9375\u8a5e\u5dee\u8ddd\u5206\u6790 (keyword gap analysis)\uff0c\u53ef\u4ee5\u5f9e\u4e2d\u4e86\u89e3\u7af6\u722d\u8005\u95dc\u9375\u5b57\u7684\u6392\u540d\uff0c\u800c\u4f60\u7db2\u7ad9\u6240\u6c92\u6709\u7684\u3002\u7af6\u722d\u5c0d\u624b\u5206\u6790\u7684\u4e00\u90e8\u5206\u662f\u627e\u5230\u4ed6\u5011\u5728 SERP \u4e2d\u7684\u6392\u540d\uff0c\u4e26\u7372\u5f97\u66f4\u9ad8\u7684\u6392\u540d\u3002<\/p>\n<p>\u4e00\u65e6\u64c1\u6709\u5dee\u8ddd\u5206\u6790\u7684\u7d50\u679c\uff0c\u66f4\u80fd\u512a\u5316\u81ea\u5df1\u7684\u7db2\u7ad9\uff0c\u900f\u904e<a href=\"https:\/\/hubsoda.com\/blog\/on-page-seo\/\">\u6230\u7565\u95dc\u9375\u5b57<\/a>\u3001\u63cf\u8ff0\u6a19\u7c64 (Meta description)\u3001\u7db2\u7ad9\u67b6\u69cb\uff0c\u91cd\u65b0\u8abf\u6574\u6392\u540d\u4e0d\u4f73\u7684\u73fe\u6709\u5167\u5bb9\uff0c\u52a0\u5165\u7f3a\u5c11\u7684\u95dc\u9375\u5b57\u5167\u5bb9\u3002<\/p>\n<h3>\u9577\u5c3e\u95dc\u9375\u5b57 (Long-tail Keywords)<\/h3>\n<p>\u50cf\u300c\u66f8 (books) \u300d\u9019\u6a23\u7684\u95dc\u9375\u8a5e\uff0c\u662f\u6d88\u8cbb\u8005\u71b1\u9580\u641c\u7d22\u5b57\u8a5e\uff0c\u5177\u6709\u76f8\u7576\u9ad8\u7684\u7af6\u722d\u529b\uff0c\u96e3\u4ee5\u6392\u5165\u540d\u6b21\u3002\u4e0d\u904e\uff0c\u300c\u66f8\u300d\u662f\u4e00\u500b\u901a\u7528\u7684\u95dc\u9375\u5b57\uff0c\u5b83\u4e26\u6c92\u6709\u544a\u8a34\u6211\u5011\u6d88\u8cbb\u8005\u78ba\u5207\u5728\u5c0b\u627e\u4ec0\u9ebc\uff0c\u4f8b\u5982\u4ed6\u627e\u7684\u662f\u79d1\u5e7b\u985e\u7684\u66f8\uff1f\u50b3\u8a18\u985e\u7684\u66f8\uff1f\u9084\u662f\u4ec0\u9ebc\u985e\u578b\u7684\u66f8\u7c4d\u3002<\/p>\n<p>\u5982\u679c\u60a8\u7684\u7db2\u7ad9\u51fa\u552e\u7f8e\u570b\u65c5\u904a\u7684\u76f8\u95dc\u66f8\u7c4d\uff0c\u5247\u4f60\u53ef\u4ee5\u5728\u7db2\u7ad9\u76e1\u91cf\u5e36\u5165\u9019\u500b\u6a19\u8a9e\uff0c\u5b83\u6703\u662f\u9577\u5c3e\u95dc\u9375\u5b57\u4e4b\u4e00\u3002\u4f60\u80fd\u85c9\u8457\u95dc\u9375\u5b57\u7684\u5ef6\u4f38\u4f86\u589e\u52a0\u641c\u7d22\u6b21\u6578\uff0c\u4f8b\u5982\uff0c\u7f8e\u570b\u65c5\u884c\u3001\u7f8e\u570b\u65c5\u904a\u8def\u7dda\u3001\u7f8e\u570b\u81ea\u7531\u884c\u7b49\u7b49\u3002<\/p>\n<p>\u8acb\u4ee5\u4eba\u985e\u7684\u89d2\u5ea6\u4e00\u6a23\u601d\u8003\uff0c\u800c\u4e0d\u662f\u51b0\u51b7\u51b7\u7684\u641c\u7d22\u6a5f\u5668\u4eba\uff01<\/p>\n<h3>\u8da8\u52e2\u95dc\u9375\u5b57 (Trending Keywords)<\/h3>\n<p>\u60a8\u7684\u7af6\u722d\u5c0d\u624b\u662f\u5426\u5728\u884c\u92b7\u7b56\u7565\u4e2d\u5305\u542b\u8457\u8da8\u52e2\u8a71\u984c\uff1f\u642d\u4e0a\u982d\u689d\u65b0\u805e\u7684\u8b70\u984c\u4e2d\uff0c\u52ab\u6301\u65b0\u805e (newsjacking)\uff1f \u5982\u679c\u4f60\u7684\u5c0d\u624b\u4e00\u76f4\u5728\u505a\u9019\u4ef6\u4e8b\uff0c\u800c\u4f60\u537b\u6c92\u6709\uff0c\u90a3\u641c\u7d22\u5f15\u64ce\u9801\u9762\u4e2d\u7684\u6392\u5e8f\u5c07\u932f\u904e\u8d85\u8d8a\u4ed6\u5011\u7684\u6a5f\u6703\u3002<\/p>\n<p>\u900f\u904e\u8da8\u52e2\u4e3b\u984c\u53ef\u4ee5\u5e6b\u52a9\u4f7f\u7528\u8005\u627e\u5230\u4f60\u7684\u5167\u5bb9\uff0c\u66f4\u6709\u6a5f\u6703\u51fa\u73fe\u5728 Google \u65b0\u805e\u4e2d\uff0c\u641c\u7d22\u6392\u540d\u4e5f\u76f8\u5c0d\u6709\u6a5f\u6703\u7372\u5f97\u63d0\u5347\uff0c\u76ee\u524d Google \u7684\u6f14\u7b97\u6cd5\u6703\u5728\u71b1\u9580\u8a71\u984c\u8207\u8fd1\u671f\u66f4\u65b0\u7684\u9801\u9762\u505a\u5167\u5bb9\u641c\u7d22\u3002\u4f46\u524d\u63d0\u662f\uff0c\u95dc\u9375\u5b57\u4e0d\u80fd\u8207\u4f60\u7684\u4f01\u696d\u670d\u52d9\u6216\u7522\u54c1\u76f8\u5dee\u5341\u842c\u516b\u5343\u91cc\uff0c\u4f8b\u5982\u4f60\u8ce3\u7684\u662f\u91d1\u878d\u7522\u54c1\uff0c\u4f46\u537b\u786c\u8981\u63d2\u5165\u4e4b\u524d\u7d05\u904d\u4e00\u6642\u65c5\u4eba\u9752\u86d9\uff0c\u9019\u662f\u6c92\u6709\u5e6b\u52a9\u7684\uff0c\u53ef\u5225\u5c0f\u770b Google \u7684\u6f14\u7b97\u6cd5\u3002<\/p>\n<blockquote>\n<p>\u52ab\u6301\u65b0\u805e\u6307\u7684\u662f\u4f01\u696d\u900f\u904e\u71b1\u9580\u8a0e\u8ad6\u7684\u5373\u6642\u65b0\u805e\uff0c\u52a0\u5165\u81ea\u5df1\u7684\u89c0\u9ede\u8207\u7d50\u5408\u81ea\u5df1\u7684\u7522\u54c1\u6216\u884c\u92b7\u8a0a\u606f\uff0c\u4ee5\u53d6\u5f97 Google \u6392\u540d\u7684\u6649\u5347\u6216\u5176\u4ed6\u5a92\u9ad4\u7684\u6ce8\u76ee\u3002<\/p>\n<\/blockquote>\n<h3>\u793e\u7fa4\u5a92\u9ad4\u7684\u8868\u73fe<\/h3>\n<p>\u78ba\u8a8d\u7af6\u722d\u5c0d\u624b\u5728\u793e\u7fa4\u5a92\u9ad4\u7684\u64cd\u4f5c\uff0c\u5206\u6790\u4ed6\u5011\u7684\u64cd\u4f5c\u6a21\u5f0f\u4e26\u6aa2\u8996\u81ea\u5df1\u7684\u793e\u7fa4\u5a92\u9ad4\u7d93\u71df\u7b56\u7565\u3002<\/p>\n<ul>\n<li>\u901a\u5e38\u90fd\u5728\u54ea\u500b\u793e\u7fa4\u5e73\u53f0\u4e0a\u5ba3\u50b3\uff1f\u6210\u6548\u5982\u4f55\uff1f<\/li>\n<li>\u6210\u6548\u6578\u64da\u5982\u4f55\uff1fLike \u6578\uff1f\u8ffd\u8e64\u4eba\u6578\uff1f\u81c9\u66f8\u982d\u865f\u7c89\u7d72\u6709\u591a\u5c11\uff1f\u4e92\u52d5\u7559\u8a00\u7684\u71b1\u70c8\u5ea6\uff1f \u9019\u9ede\u5c07\u5f71\u97ff\u4f60\u662f\u5426\u628a\u5b83\u7576\u6210\u4f60\u7684\u6a19\u7aff\u4f01\u696d\u3002<\/li>\n<li>\u767c\u4f48\u7684\u983b\u7387\uff1f \u82e5\u4ed6\u5011\u5167\u5bb9\u7522\u51fa\u975e\u5e38\u5927\u91cf\uff0c\u4f60\u662f\u5426\u61c9\u8a72\u4ee5\u76f8\u540c\u983b\u7387\u767c\u4f48\uff1f<\/li>\n<li>\u6709\u591a\u5c11\u8ffd\u96a8\u8005\uff0c\u800c\u5e73\u5747\u6210\u9577\u7684\u6578\u64da\u662f\uff1f<\/li>\n<li>\u4ed6\u5011 follow \u54ea\u4e9b\u5c0d\u8c61\uff1f\u4f60\u662f\u5426\u4e5f\u8981\u8ddf\u96a8 follow?<\/li>\n<li>\u662f\u5426\u7a4d\u6975\u7684\u56de\u8986\u5ba2\u6236\u554f\u984c\uff1f\u662f\u5426\u6709\u5c08\u9580\u7684\u5ba2\u670d\u5c08\u7dda\u6216\u7ba1\u9053\uff1f\u5ba2\u670d\u6eff\u610f\u5ea6\u5982\u4f55\uff1f<\/li>\n<li>\u505a\u5f97\u5982\u4f55\uff1f\u65b0\u805e\u3001\u5ba3\u50b3\u4fc3\u92b7\u3001\u5ba2\u6236\u4e92\u52d5\u3001\u5ee3\u544a\u3002<\/li>\n<li>\u4ed6\u5011\u7684\u5f31\u9ede\u5728\u54ea\uff1f\u56de\u8986\u901f\u5ea6\u6162\uff1f\u4e0d\u898f\u5247\u7684\u767c\u4f48\uff1f\u4e92\u52d5\u5f88\u4f4e\uff1f<\/li>\n<\/ul>\n<p>\u4e86\u89e3\u7af6\u722d\u5c0d\u624b\u7684\u6240\u6709\u7d30\u7bc0\uff0c\u9019\u5c0d\u54c1\u724c\u7684\u793e\u7fa4\u5a92\u9ad4\u7b56\u7565\u4e0a\u6709\u5f88\u5927\u7684\u5e6b\u52a9\u3002\u4e00\u65e6\u4f60\u5f9e\u5206\u6790\u7d50\u679c\u5207\u5165\uff0c\u627e\u5230\u4f60\u7684\u5229\u57fa\u5e02\u5834\uff0c\u6f38\u6f38\u7684\u9019\u4e9b\u4eba\u5c07\u6210\u70ba\u4f60\u7684\u54c1\u724c\u89c0\u773e\u3002<\/p>\n<h2>\u900f\u904e\u6578\u64da\u4f5c\u51fa\u6b63\u78ba\u7684\u6c7a\u7b56<\/h2>\n<p>\u6700\u57fa\u672c\u7684\u900f\u904e\u516c\u958b\u7684\u6578\u64da\uff0c\u4f8b\u5982\u5e74\u5ea6\u8ca1\u5831\u3001\u8cc7\u91d1\u4f86\u6e90\u3001\u516c\u53f8\u7c21\u4ecb\u3001\u7522\u54c1\u624b\u518a\u3001\u65b0\u805e\u7a3f\u3001 <a href=\"https:\/\/www.crunchbase.com\/\">crunchbase<\/a> \u7b49\u7b49\u4e86\u89e3\u3002 \u53ef\u4ee5\u900f\u904e\u7c21\u55ae\u7684\u8868\u683c\u9032\u884c\u6bd4\u8f03\uff0c\u7e31\u8ef8\u5217\u51fa\u4f60\u7684\u7af6\u722d\u5c0d\u624b\uff0c\u6a6b\u8ef8\u5217\u51fa\u6bd4\u8f03\u69cb\u9762\uff0c\u4f8b\u5982\uff1a\u5e02\u5834\u7bc4\u570d\u3001\u50f9\u683c\u3001\u7814\u767c\u3001\u793e\u7fa4\u5a92\u9ad4\u3001\u8d0a\u52a9\u5546 (\u80cc\u5f8c\u91d1\u4e3b\u6216 VC)\u3001\u54c1\u724c\u6c7a\u7b56\u8005\/\u64c1\u6709\u5f71\u97ff\u529b\u7684\u4eba\u662f\u8ab0\u7b49\u3002<\/p>\n<h3>\u5206\u6790\u6307\u6a19\uff1a<\/h3>\n<ul>\n<li>\u66dd\u5149\u4f54\u6709\u7387 (Share of Voice)\uff1a\u8207\u4f60\u7684\u7af6\u722d\u5c0d\u624b\u76f8\u6bd4\uff0c\u6709\u591a\u5c11\u4eba\u8a0e\u8ad6\u4f60\u7684\u54c1\u724c\uff0c\u4e26\u4e14\u662f\u6b63\u9762\u7684\u8a0e\u8ad6\uff1f<\/li>\n<li>\u60c5\u611f\u5206\u6790 (Sentiment analysis)\uff1a\u7576\u4f7f\u7528\u8005\u8a0e\u8ad6\u4f60\u7684\u54c1\u724c\u6642\u7684\u611f\u53d7\u8868\u9054\u3002<\/li>\n<li>\u76ee\u6a19\u5e02\u5834\u7684\u95dc\u9375\u5b57\u8207\u7247\u8a9e\uff1a\u8abf\u67e5\u9019\u500b\u76ee\u6a19\u5e02\u5834\u4f7f\u7528\u8005\u5e38\u4f7f\u7528\u7684\u5f62\u5bb9\u8a5e\u6216\u540d\u8a5e\uff0c\u4ee5\u4e86\u89e3\u5982\u4f55\u8207\u4ed6\u5011\u4e92\u52d5\u5c0d\u8a71\u3002<\/li>\n<li>\u4eba\u53e3\u7d71\u8a08 (Demographic of cumstomers)\uff1a\u5e74\u9f61\u3001\u570b\u5bb6\u3001\u57ce\u5e02\u3001\u6536\u5165\u7b49\u57fa\u672c\u6578\u64da\u3002<\/li>\n<li>TA \u7684\u8208\u8da3 (Audience Interests)\uff1a\u627e\u51fa\u4ed6\u5011\u6240\u611f\u8208\u8da3\u7684\u5167\u5bb9\uff0c\u8a2d\u6cd5\u8b93\u4ed6\u5011\u53c3\u8207\u3002\u900f\u904e\u5ee3\u544a\u6295\u653e\uff0c\u5c07\u9069\u5408\u7684\u7522\u54c1\u6295\u7d66\u9069\u5408\u7684\u5ba2\u7fa4\u3002<\/li>\n<li>SWOT \u5206\u6790\uff1a\u770b\u4f3c\u57fa\u672c\u537b\u4e0d\u80fd\u5ffd\u8996\u5b83\u7684\u91cd\u8981\u6027\uff0c\u8a8d\u6e05\u81ea\u5df1\u7684\u5f31\u9ede\u8207\u5916\u5728\u5a01\u8105\uff0c\u5c07\u6210\u70ba\u54c1\u724c\u6216\u7522\u54c1\u4fee\u6b63\u5f88\u91cd\u8981\u7684\u95dc\u9375\u3002<\/li>\n<li>PEST \u5206\u6790\uff1a\u5206\u6790\u91cd\u9ede\u5728\u65bc\u5916\u5728\u74b0\u5883\u56e0\u7d20\uff0c\u5f9e\u653f\u6cbb (Politics)\u3001\u7d93\u6fdf (Economic)\u3001\u793e\u6703 (Social)\u3001\u79d1\u6280(Technological) \u56db\u500b\u5c64\u9762\u5207\u5165\u3002<\/li>\n<\/ul>\n<h2>\u5584\u7528\u884c\u92b7\u5206\u6790\u5de5\u5177\uff0c\u627e\u51fa\u6a5f\u6703\u8207\u95dc\u9375\u554f\u984c\u9ede<\/h2>\n<p>\u9664\u4e86 Google Analytics \uff0c\u9084\u6709\u5176\u4ed6\u975e\u5e38\u597d\u7528\u7684\u5de5\u5177\u53ef\u4ee5\u5e6b\u52a9\u4f60\u4e86\u89e3\u7af6\u722d\u8005\u66f4\u4e86\u89e3\u81ea\u5df1\u3002<\/p>\n<h3><a href=\"https:\/\/www.similarweb.com\/\">Similar Web<\/a><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/blog-staging.tenten.co\/wp-content\/uploads\/2023\/12\/KuNo4ul.png\" alt=\"Similar Web\" \/><\/p>\n<h3><a href=\"https:\/\/awario.com\/\">Awario<\/a><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/blog-staging.tenten.co\/wp-content\/uploads\/2023\/12\/JSrU8Be.png\" alt=\"Awario\" \/><\/p>\n<h3><a href=\"http:\/\/buzzsumo.com\/\">Buzzsumo<\/a><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/blog-staging.tenten.co\/wp-content\/uploads\/2023\/12\/9gCDBcD.png\" alt=\"Buzzsumo\" \/><\/p>\n<h3><a href=\"https:\/\/www.alexa.com\/\">Alexa<\/a><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/blog-staging.tenten.co\/wp-content\/uploads\/2023\/12\/FuanSE6.png\" alt=\"Alexa\" \/><\/p>\n<h2>\u7e3d\u7d50<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/blog-staging.tenten.co\/wp-content\/uploads\/2023\/12\/dTI09FT.png\" alt=\"\u7e3d\u7d50\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blog.tenten.co\/\">\u7db2\u8def\u7af6\u722d\u8005\u7b56\u7565\u5206\u6790: \u5fc5\u9808\u77ad\u89e3\u6bcf\u500b\u7af6\u722d\u8005\u7684\u76ee\u6a19\u91cd\u9ede\uff0c\u624d\u80fd\u5c0d\u5176\u7af6\u722d\u884c\u70ba\u7684\u53cd\u61c9\u4f5c\u51fa\u6b63\u78ba\u7684\u5224\u65b7<\/a>\n<\/p>\n<p>\u53ea\u8981\u4f01\u696d\u5b58\u5728\u7684\u4e00\u5929\uff0c\u7af6\u722d\u8005\u5206\u6790\u5c31\u4e0d\u8a72\u505c\u6b62\u3002\u5217\u51fa\u4f60\u7684\u7af6\u722d\u8005\uff0c\u627e\u51fa\u4f60\u7684\u6a19\u7aff\u4f01\u696d\uff0c\u900f\u904e\u6578\u64da\u3001\u57fa\u672c\u8cc7\u8a0a\u3001\u8ca1\u5831\u3001\u65b0\u805e\u7a3f\u7b49\uff0c\u5f9e\u4e2d\u8108\u7d61\uff0c\u5207\u5165\u5229\u57fa\u5e02\u5834\u3002\u7576\u7136\uff0c\u6700\u7d42\u7684\u8f38\u8d0f\u4ecd\u6c7a\u5b9a\u65bc\u4f60\u7684\u57f7\u884c\u529b\u3002<\/p>\n<p>\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/socialmedia.umich.edu\/blog\/instagram-vs-snapchat-a-content-contest\/\">Instagram and Snapchat<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u53ea\u8981\u4f01\u696d\u5b58\u5728\u7684\u4e00\u5929\uff0c\u7af6\u722d\u8005\u5206\u6790\u5c31\u4e0d\u8a72\u505c\u6b62\u3002\u5217\u51fa\u4f60\u7684\u7af6\u722d\u8005\uff0c\u627e\u51fa\u4f60\u7684\u6a19\u7aff\u4f01\u696d\uff0c\u900f\u904e\u6578\u64da\u3001\u57fa\u672c\u8cc7\u8a0a\u3001\u8ca1\u5831\u3001\u65b0\u805e\u7a3f\u7b49\uff0c\u5f9e\u4e2d\u8108\u7d61\uff0c\u5207\u5165\u5229\u57fa\u5e02\u5834\uff0c\u627e\u5230\u5c6c\u65bc\u4f60\u7684\u5e02\u5834\u3002","protected":false},"author":1,"featured_media":4585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[270],"tags":[489,318,490,360],"ppma_author":[533],"class_list":{"0":"post-4575","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-startups","8":"tag-competitors","9":"tag-seo","10":"tag-490","11":"tag-360","12":"cs-entry"},"yoast_head":"<!-- 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