{"id":4507,"date":"2017-12-18T03:27:44","date_gmt":"2017-12-17T19:27:44","guid":{"rendered":"https:\/\/blog-staging.tenten.co\/blog\/how-inbound-marketing-impacted-marketing-thinking\/"},"modified":"2023-12-28T01:29:45","modified_gmt":"2023-12-27T17:29:45","slug":"how-inbound-marketing-impacted-marketing-thinking","status":"publish","type":"post","link":"https:\/\/tenten.co\/blog\/%e6%95%b8%e4%bd%8d%e8%a1%8c%e9%8a%b7\/how-inbound-marketing-impacted-marketing-thinking\/","title":{"rendered":"\u96c6\u5ba2\u884c\u92b7 (inbound marketing ) \u5982\u4f55\u985b\u8986\u4e86\u50b3\u7d71\u884c\u92b7\u601d\u8003?"},"content":{"rendered":"<h2>\u4f60\u5c0d Inbound Marketing (\u96c6\u5ba2\u884c\u92b7) \u6709\u591a\u5c11\u4e86\u89e3\uff1f <\/h2>\n<p>\u672c\u6587\u5c07\u5f9e\u4e00\u500b\u5168\u65b0\u7684\u89d2\u5ea6\u7e7c\u7e8c\u63a2\u8a0e Inbound Marketing (\u96c6\u5ba2\u884c\u92b7\/ \u6216\u7a31\u81ea\u4f86\u5ba2\u884c\u92b7 or \u640f\u4f86\u5ba2\u884c\u92b7)<\/p>\n<p>\u5728\u8ac7 Inbound Marketing (\u96c6\u5ba2\u884c\u92b7) \u4e4b\u524d\uff0c\u6211\u5011\u5148\u4f86\u5927\u6982\u4e86\u89e3\u4e0b\u8207\u5176\u76f8\u5c0d\u61c9\u7684 Outbound Marketing \u4ee5\u53ca\u5b83\u9010\u6f38\u5931\u6548\u7684\u539f\u56e0\u3002<\/p>\n<h3>Outbound Marketing \u5c31\u662f 4P \u7406\u8ad6\u7576\u4e2d\u7684 Promotion Mix<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/1sq0PeRMo0teBfkvu1DPBcg.jpeg\" alt=\"\" data-src=\"https:\/\/s5.tenten.co\/2023\/12\/1sq0PeRMo0teBfkvu1DPBcg.jpeg\" \/><\/p>\n<blockquote><p>\u6240\u8b02\u4fc3\u92b7\u7d44\u5408(Promotion Mix)\uff0c\u662f\u4e00\u7a2e\u7d44\u7e54\u4fc3\u92b7\u6d3b\u52d5\u7684\u7b56\u7565\u601d\u8def\uff0c\u4e3b\u5f35\u4f01\u696d\u904b\u7528\u5ee3\u544a\u3001\u4eba\u54e1\u63a8\u92b7\u3001\u516c\u95dc\u5ba3\u50b3\u3001\u71df\u696d\u63a8\u5ee3\u3001\u56db\u7a2e\u57fa\u672c\u4fc3\u92b7\u65b9\u5f0f\u7d44\u5408\u6210\u4e00\u500b\u7b56\u7565\u7cfb\u7d71\uff0c\u4f7f\u4f01\u696d\u7684\u5168\u90e8\u4fc3\u92b7\u6d3b\u52d5\u4e92\u76f8\u914d\u5408\u3001\u5354\u8abf\u4e00\u81f4\uff0c\u6700\u5927\u9650\u5ea6\u5730\u767c\u63ee\u6574\u9ad4\u6548\u679c\uff0c\u5f9e\u800c\u9806\u5229\u5be6\u73fe\u4f01\u696d\u76ee\u6a19\u3002<\/p><\/blockquote>\n<p>\u4e00\u65e6\u4f01\u696d\u6c7a\u5b9a\u8981\u548c\u6d88\u8cbb\u8005\u6e9d\u901a\u7684\u7279\u5b9a\u8a0a\u606f\u5f8c\uff0c\u4fbf\u958b\u59cb\u5229\u7528\u4e00\u4e9b\u5de5\u5177\u6301\u7e8c\u5927\u91cf\u7684&rdquo;\u50b3\u64ad&rdquo;\u8a72\u8a0a\u606f\u7d66\u6d88\u8cbb\u8005\uff0c\u4e26\u6642\u6642\u63d0\u9192\u4ed6\u5011\u81ea\u5df1\u54c1\u724c\u7684\u5b58\u5728\uff0c\u5e0c\u671b\u80fd\u501f\u6b64\u89f8\u53ca\u66f4\u591a\u7684\u76ee\u6a19\u5ba2\u6236\u7fa4\uff0c\u4e26\u5f15\u8d77\u4ed6\u5011\u7684\u8a3b\u610f\u3002<\/p>\n<p>\u9019\u4e9b Outbound marketing \u50b3\u64ad\u5de5\u5177\uff0c\u5305\u542b\u96fb\u8996\u3001\u5ee3\u64ad\u3001\u5e73\u9762\u96dc\u5fd7\u3001\u5831\u7d19\u3001\u96fb\u8a71\u884c\u92b7\u3001\u90f5\u4ef6\u884c\u92b7\u3001\u53c3\u5c55\u3001\u5783\u573e\u90f5\u4ef6\u7b49\u3002<\/p>\n<p>\u9019\u500b\u5df2\u7d93\u64cd\u4f5c\u8d85\u904e 50 \u5e74\u7684\u884c\u92b7\u6a21\u5f0f\uff0c\u4e3b\u8981\u505a\u6cd5\u5c31\u662f\u5c07\u5404\u985e\u7684\u884c\u92b7\u8a0a\u606f\u901a\u904e\u4e0d\u540c\u7684 Outbound Marketing \u5de5\u5177\u50b3\u64ad\u7d66\u6f5b\u5728\u5ba2\u6236\uff0c\u671f\u671b\u5728\u4ed6\u5011\u5fc3\u4e2d\u5efa\u7acb\u5370\u8c61\uff0c\u4ee5\u4fbf\u5728\u672a\u4f86\u5ba2\u6236\u6709\u9700\u6c42\u6642\uff0c\u53ef\u4ee5\u8cfc\u8cb7\u8a72\u7522\u54c1\u6216\u54c1\u724c\u3002<\/p>\n<p>\u4f46\u5728\u9019\u500b\u793e\u7fa4\u7db2\u8def\u8207\u7db2\u8def\u8cc7\u8a0a\u7206\u70b8\u7684\u5e74\u4ee3\uff0c\u904e\u591a\u7684\u884c\u92b7\u8a0a\u606f\u5df2\u9020\u6210\u6d88\u8cbb\u8005\u5fc3\u4e2d\u7684\u8cc7\u8a0a\u8d85\u8f09\uff0c\u6703\u8b93\u6d88\u8cbb\u8005\u9010\u6f38\u5c0d Outbound Marketing \u7684\u5ee3\u544a\u611f\u5230\u75b2\u4e4f\u8207\u4e0d\u582a\u5176\u64fe\uff0c\u6240\u4ee5\u6548\u679c\u4e5f\u6703\u8207\u65e5\u4ff1\u964d\u3002\u6b64\u5916\uff0c\u8a31\u591a\u79d1\u6280\u696d\u8005\u770b\u5230\u9019\u500b\u5546\u6a5f\uff0c\u4e5f\u958b\u767c\u51fa\u4e86\u5404\u985e\u65b0\u7522\u54c1\u4f86\u5354\u52a9\u6d88\u8cbb\u8005\u904e\u6ffe\u8207\u963b\u65b7\u9019\u4e9b\u5e72\u64fe\u4fe1\u606f\uff0c\u9019\u7121\u7591\u4ee4 Outbound Marketing \u9762\u81e8\u7684\u7a98\u5883\u96ea\u4e0a\u52a0\u971c\u3002<\/p>\n<p><iframe src=\"https:\/\/giphy.com\/embed\/Lu64TXdqO8f9S\" width=\"480\" height=\"431\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/p>\n<p>\u50b3\u7d71\u7684\u884c\u92b7\u65b9\u6cd5\u5df2\u7d93\u6f38\u6f38\u7684\u8b93\u6d88\u8cbb\u8005\u5931\u53bb\u8208\u8da3<\/p>\n<p>\u56e0\u6b64\u60f3\u8981\u8b93\u4f01\u696d\u7e7c\u7e8c\u6210\u9577\u6216\u8a31\u53ef\u4ee5\u8003\u616e Inbound \u7684\u884c\u92b7\u65b9\u5f0f<\/p>\n<p>\u4f01\u696d\u6216\u8a31\u61c9\u8a72\u8003\u616e\u6539\u8b8a\u50b3\u64ad\u7684\u6a21\u5f0f\u3002\u4e0d\u662f\u4e0d\u65b7\u7684\u628a\u81ea\u5df1\u7684\u884c\u92b7\u5ee3\u544a\u4fe1\u606f\u5411\u5916\uff08outbound\uff09\u50b3\u64ad\u7d66\u6f5b\u5728\u5ba2\u6236\uff0c\u800c\u662f\u61c9\u8a72\u5229\u7528\u65b0\u7684\u7db2\u8def\u5de5\u5177\u8207\u5e73\u53f0\uff0c\u8b93\u6f5b\u5728\u5ba2\u6236\u4e3b\u52d5\u627e\u5230\uff08inbound\uff09\u81ea\u5df1\u7684\u7522\u54c1\u8207\u670d\u52d9\uff0c\u9032\u800c\u7522\u751f\u8f49\u5316\u8207\u92b7\u552e\u3002<\/p>\n<p>2009\u5e74\u958b\u59cb\uff0c\u7f8e\u570b\u7684\u4e00\u4e9b\u65b0\u8208\u79d1\u6280\u516c\u53f8\u958b\u59cb\u7d1b\u7d1b\u63a1\u7528 Inbound Marketing \u884c\u92b7\u65b9\u5f0f\u3002\u76f8\u6bd4\u800c\u8a00\uff0c\u5f88\u591a\u5949\u884c Inbound Marketing \u7684\u516c\u53f8\uff0c\u76f8\u6bd4\u904e\u53bb\u53ea\u7528 outbound marketing \u6642\u696d\u7e3e\u90fd\u7ffb\u4e86\u6578\u500d\uff0c\u800c\u71df\u92b7\u6210\u672c\u53ea\u662f Outbound Marketing \u7684\u4e0d\u5230\u4e00\u534a (\u6216\u662f\u66f4\u5c11)<\/p>\n<blockquote><p><strong>\u518d\u6b21\u5f37\u8abf! Inbound Marketing\uff08\u96c6\u5ba2<\/strong>\u884c<strong>\u92b7\uff09\uff0c\u662f\u4e00\u7a2e\u8b93\u9867\u5ba2\u81ea\u5df1\u627e\u4e0a\u9580\u7684<\/strong>\u884c<strong>\u92b7\u7b56\u7565\u3002<\/strong>\u884c<strong>\u92b7\u8005\u4ee5\u81ea\u5df1\u7684\u529b\u91cf\u6399\u5f97\u9867\u5ba2\u7684\u9752\u775e\uff0c\u800c\u975e\u50b3\u7d71\u5ee3\u544a\u65b9\u5f0f\u53bb\u62c9\u9867\u5ba2\u3002<\/strong><\/p><\/blockquote>\n<p><iframe src=\"https:\/\/giphy.com\/embed\/3oeSAF90T9N04MyefS\" width=\"480\" height=\"360\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/p>\n<p>\u96c6\u5ba2\u884c\u92b7 &#8211; \u662f\u4e00\u7a2e\u8b93\u9867\u5ba2\u81ea\u5df1\u627e\u4e0a\u9580\u7684<\/p>\n<h4>Inbound Marketing (\u96c6\u5ba2\u884c\u92b7)&nbsp;\u7684\u4e09\u5927\u6838\u5fc3<\/h4>\n<p>\u884c\u92b7\u4e0d\u53ea\u662f\u628a\u7522\u54c1\u8ce3\u51fa\u53bb, \u800c\u662f\u5c07\u7522\u54c1\u5275\u9020\u51fa\u7684\u50f9\u503c\u63d0\u4f9b\u7d66\u5ba2\u6236, \u501f\u7531\u5ba2\u6236\u7372\u5f97\u7684\u50f9\u503c\u4f86\u5275\u9020\u5229\u76ca\u95dc\u7cfb\u4eba\u7684\u7372\u5229\uff0c\u8b93\u5ba2\u6236\u8207\u4f01\u696d\u96d9\u8d0f\u3002\u56e0\u6b64\u884c\u92b7\u5fc5\u9808\u517c\u9867\u5230\u9867\u5ba2\u662f\u5426\u9084\u6703\u518d\u56de\u4f86\u3002\u5ba2\u6236\u4ec0\u9ebd\u6642\u5019\u624d\u6703\u518d\u56de\u4f86\u5462? \u7576\u9867\u5ba2\u6eff\u610f\u6574\u500b\u6d41\u7a0b\u3001\u6eff\u610f\u7522\u54c1\uff0c\u4ed6\u624d\u6703\u518d\u56de\u4f86\u3002<\/p>\n<p><strong>\u6240\u4ee5 Inbound Marketing \u6700\u91cd\u8981\u7684\u7cbe\u795e\u61c9\u8a72\u5728\u65bc \uff1a<\/strong><\/p>\n<p><strong>\uff081\uff09\u50f9\u503c\uff08Value\uff09<\/strong><\/p>\n<p>\u771f\u6b63\u63d0\u5347\u53ef\u4ee5\u63d0\u4f9b\u7d66\u9867\u5ba2\u7684\u50f9\u503c\uff0c\u800c\u975e\u53ea\u662f\u4ee5\u54c4\u9a19\u7684\u65b9\u5f0f\u8b93\u9867\u5ba2\u4e0a\u9264\u3002<\/p>\n<p><strong>\uff082\uff09\u88ab\u5ba2\u6236\u627e\u5230\uff08Get Found\uff09<\/strong><\/p>\n<p>\u5728\u5404\u7a2e\u514d\u8cbb\u7684\u7db2\u7d61\u5de5\u5177\u5167\u5e03\u5c40\uff08\u535a\u5ba2\u3001\u793e\u4ea4\u7db2\u7d61\u3001\u641c\u7d22\u5f15\u64ce\u7b49\uff09\uff0c\u8b93\u5927\u5bb6\u770b\u5230\u4f60\u6240\u80fd\u63d0\u4f9b\u7684\u50f9\u503c\u3002<\/p>\n<p><strong>\uff083\uff09\u5206\u6790\u3001\u4fee\u6b63\uff0c\u4e26\u91cd\u8986\u57f7\u884c\uff08Analysis\u3001Modify &amp; Repeat\uff09<\/strong><\/p>\n<p>\u4ee5\u5404\u7a2e\u5206\u6790\u5de5\u5177\u4f86\u5206\u6790\u96c6\u5ba2\u884c\u92b7\u6548\u679c\uff0c\u4e26\u4e0d\u65b7\u5730\u4fee\u6b63\u5b8c\u5584\u3002<\/p>\n<h3>Inbound Marketing (\u96c6\u5ba2\u884c\u92b7)&nbsp;\u7684\u5e7e\u5927\u6b65\u9a5f<\/h3>\n<h4><strong>Step 1\uff1a\u5efa\u7acb\u4e00\u500b\u6210\u529f\u7684\u884c\u92b7\u6230\u7565<\/strong><\/h4>\n<ul>\n<li>\u6211\u7684\u884c\u92b7\u76ee\u6a19\u662f\u4ec0\u9ebd\uff1f<\/li>\n<li>\u6211\u7684\u884c\u92b7\u9762\u81e8\u600e\u6a23\u7684\u6311\u6230\uff1f<\/li>\n<li>\u8ab0\u662f\u6211\u7684\u7406\u60f3\u5ba2\u6236\uff1f\u6211\u8a72\u5982\u4f55\u5438\u5f15\u4ed6\u5011\uff1f<\/li>\n<li>\u6211\u7684\u6f5b\u5728\u5ba2\u6236\u6703\u5728\u610f\u6211\u7684\u516c\u53f8\u7684\u4ec0\u9ebd\uff1f<\/li>\n<li>\u6211\u61c9\u8a72\u5728\u884c\u92b7\u4e0a\u6295\u8cc7\u591a\u5c11\uff1f<\/li>\n<li>\u6211\u7684\u884c\u92b7\u8a08\u5283\u6703\u7d66\u6211\u5e36\u4f86\u591a\u5c11\u56de\u5831\uff1f<\/li>\n<\/ul>\n<h4><strong>Step 2\uff1a\u5efa\u7acb\u8207\u6301\u7e8c\u512a\u5316\u7db2\u7ad9<\/strong><\/h4>\n<p>\u4e00\u500b\u9ad8\u6548\u7387\u4e26\u80fd\u6301\u7e8c\u5275\u9020\u9ad8\u8f49\u63db\u7387\u7684\u7db2\u7ad9\u662f\u4f60\u505a\u6578\u4f4d\u884c\u92b7\u8207\u5275\u9020\u92b7\u552e\u6a5f\u6703\u7684\u4e2d\u5fc3\uff0c\u4f60\u7684\u7db2\u7ad9\u9700\u8981\uff1a<\/p>\n<ul>\n<li>\u7c21\u4fbf\u7684\u5c0e\u822a<\/li>\n<li>\u5c08\u696d\u7684\u5916\u89c0<\/li>\n<li>\u512a\u5316\u641c\u7d22\u5f15\u64ce<\/li>\n<li>\u9069\u5408\u5728\u624b\u6a5f\u79fb\u52d5\u7aef\u700f\u89bd<\/li>\n<li>\u80fd\u5920\u5feb\u901f\u66f4\u65b0\u4e26\u8abf\u6574\u7db2\u7ad9\u5167\u5bb9<\/li>\n<\/ul>\n<h4><strong>Step 3\uff1a\u628a\u6d41\u91cf\u8f49\u63db\u6210\u92b7\u552e\u6a5f\u6703<\/strong><\/h4>\n<p>\u5c0d\u65bc\u4e0d\u540c\u5c64\u6b21\u7684\u9867\u5ba2\u63d0\u4f9b\u6709\u8a98\u60d1\u529b\u53ef\u80fd\u559a\u8d77\u884c\u52d5\u7684\u670d\u52d9\uff1a<\/p>\n<ul>\n<li>\u5efa\u7acb\u8457\u9678\u9801\u9762 (Landing Page): \u5f62\u5bb9\u4f60\u7684\u512a\u60e0\u4e26\u4e14\u8b93\u4f60\u7684\u5ba2\u6236\u53ef\u586b\u5beb\u76f8\u95dc\u8cc7\u8a0a\u3002<\/li>\n<li>\u5728\u586b\u5beb\u5b8c\u8cc7\u8a0a\u5f8c\uff0c\u7528\u6236\u53ef\u4ee5\u5f97\u5230\u512a\u60e0\uff0c\u5f97\u5230\u81ea\u52d5\u56de\u8986\u90f5\u4ef6\uff0c\u4f60\u53ef\u4ee5\u5c07\u7372\u5f97\u7684\u6f5b\u5728\u5ba2\u6236\u4fe1\u606f\u5b58\u653e\u65bc CRM \u7cfb\u7d71\u88cf\u3002<\/li>\n<li>\u5c08\u6ce8\u65bc\u8a2d\u8a08\u53ef\u4ee5\u559a\u8d77\u884c\u52d5\u7684\u9801\u9762 (Call to Action) \u53ef\u4ee5\u5e6b\u52a9\u4f60\u7522\u751f\u66f4\u591a\u7684\u6f5b\u5728\u5ba2\u6236\u3002<\/li>\n<\/ul>\n<h4><strong>Step 4\uff1a\u628a\u92b7\u552e\u6a5f\u6703\u8b8a\u6210\u771f\u6b63\u7684\u92b7\u552e<\/strong><\/h4>\n<ul>\n<li>\u81ea\u52d5\u5316\u884c\u92b7\u7cfb\u7d71\u7684\u5c0e\u5165 (Marketing Automation)<\/li>\n<li>\u7d30\u5206\u4f60\u7684\u92b7\u552e\u6a5f\u6703<\/li>\n<li>\u57f9\u990a\u92b7\u552e\u6a5f\u6703<\/li>\n<li>\u90f5\u4ef6\u884c\u92b7<\/li>\n<li>CRM<\/li>\n<\/ul>\n<h4><strong>Step 5\uff1a\u4efb\u4f55\u6b65\u9a5f\u90fd\u9700\u8981\u7cbe\u6e96\u6e2c\u91cf\u5206\u6790<\/strong><\/h4>\n<p>\u9700\u8981\u5206\u6790\u4ee5\u4e0b\u6700\u91cd\u8981\u7684\u6578\u64da\uff1a<\/p>\n<ul>\n<li>\u80fd\u5920\u5e36\u4f86\u92b7\u552e\u6a5f\u6703\u7684\u6d41\u91cf<\/li>\n<li>\u92b7\u552e\u6a5f\u6703\u8b8a\u6210\u5be6\u969b\u5ba2\u6236\u7684\u6578\u5b57<\/li>\n<li>\u5efa\u7acb\u6bcf\u7b46\u92b7\u552e\u6a5f\u6703\u7684\u6210\u672c<\/li>\n<li>\u5ba2\u6236\u7372\u53d6\u6210\u672c<\/li>\n<\/ul>\n<p>\u5982\u679c\u4f60\u89ba\u5f97\u4e0a\u9762\u6709\u95dc<strong>\u96c6\u5ba2\u884c\u92b7<\/strong>\u6b65\u9a5f\u7684\u63cf\u8ff0\u7121\u6cd5\u5e6b\u4f60\u5177\u9ad4\u7406\u89e3\u3002\u4e0b\u9762\u6211\u5011\u7528\u53e6\u4e00\u7a2e\u65b9\u5f0f\u5e6b\u52a9\u4f60\u5c0d<strong>\u96c6\u5ba2\u884c\u92b7<\/strong>\u7684\u6b65\u9a5f\u6709\u66f4\u6df1\u7684\u4e86\u89e3\u3002<\/p>\n<ol>\n<li>\u6709\u6f5b\u5728\u9700\u6c42\u7684\u5ba2\u6236\u6703\u5229\u7528\u641c\u7d22\u5f15\u64ce\u3001\u793e\u4ea4\u5a92\u9ad4\u3001\u5b98\u7db2\u3001\u65b0\u805e\u3001\u96fb\u5b50\u90f5\u4ef6\u3001\u514d\u4ed8\u8cbb\u96fb\u8a71\u3001\u7dda\u4e0b\u6d3b\u52d5\u3001\u751a\u81f3\u767b\u9580\u62dc\u8a2a\u7b49\u5404\u7a2e\u7ba1\u9053\u4e3b\u52d5\u63a5\u89f8\u54c1\u724c\u3002<\/li>\n<li>\u54c1\u724c\u9700\u8981\u5728\u4ee5\u4e0a\u63a5\u89f8\u9ede\u901a\u904e\u512a\u8cea\u7684\u5167\u5bb9\u6253\u52d5\u5ba2\u6236\uff0c\u4ee5\u62c9\u52d5\u5ba2\u6236\u8a2a\u554f\u6578\u5b57\u71df\u92b7\u5e73\u53f0\uff08\u5b98\u7db2\/\u6d3b\u52d5\u7db2\u7ad9\u7b49\uff09\u4e0a\u7684\u4e0d\u540c\u8457\u9678\u9801\u9762\uff08landing page\uff09\u3002<\/li>\n<li>\u5728\u8457\u9678\u9801\u9762\u4e0a\u5c0d\u5ba2\u6236\u8eab\u4efd\u9032\u884c\u8b58\u5225\uff0c\u4e26\u8a18\u9304\u5ba2\u6236\u8a2a\u554f\u884c\u70ba\u8a18\u9304\u5ba2\u6236\u8a2a\u554f\u8def\u5f91\uff0c\u64c7\u6a5f\u5229\u7528\u8868\u55ae\u548c\u5728\u7dda\u5ba2\u670d\u7b49\u624b\u6bb5\u6355\u7372\u5ba2\u6236\u9700\u6c42\u4fe1\u606f\u548c\u806f\u7cfb\u4fe1\u606f\uff0c\u9019\u4e9b\u4fe1\u606f\u90fd\u88ab\u81e8\u6642\u5132\u5b58\u5230\u5927\u578b\u6578\u64da\u5eab\u4e2d\u3002<\/li>\n<li>\u6839\u64da\u8a08\u5206\u5361\u898f\u5247\u628a\u6709\u6548\u6578\u64da\u8f38\u51fa\u5230 CRM \u7cfb\u7d71\uff0c\u5f62\u6210\u6f5b\u5728\u5ba2\u6236\u7684\u5546\u6a5f\u5217\u8868\uff0c\u958b\u59cb\u9032\u5165\u5546\u6a5f\u57f9\u80b2\u968e\u6bb5\uff0c\u5728\u6b64\u968e\u6bb5\u92b7\u552e\u6216\u96fb\u92b7\u4eba\u54e1\u8207\u5ba2\u6236\u4e4b\u9593\u983b\u7e41\u901a\u904e\u90f5\u4ef6\u3001\u77ed\u4fe1\u3001\u96fb\u8a71\u7b49\u65b9\u5f0f\u4e92\u52d5\uff0c\u9019\u4e9b\u4e92\u52d5\u8a18\u9304\u9700\u8981\u88ab\u6709\u5e8f\u7ba1\u7406\uff0c\u4fbf\u65bc\u8a08\u5206\u5361\u91cd\u65b0\u70ba\u5546\u6a5f\u6253\u5206\u3002<\/li>\n<li>\u92b7\u552e\u4eba\u54e1\u901a\u904e\u8a08\u5206\u5361\u628a\u6210\u719f\u5546\u6a5f\u7be9\u9078\u51fa\u4f86\uff0c\u9032\u5165\u5be6\u8cea\u7684\u92b7\u552e\u74b0\u7bc0\uff0c\u6700\u7d42\u5f62\u6210\u92b7\u552e\u8f49\u5316\u3002<\/li>\n<li>\u6240\u4ee5\uff0c\u8ddf\u904e\u53bb\u4e0d\u540c\u7684\u662f\uff0c\u70ba\u4e86\u66f4\u6709\u6548\u7684\u638c\u63e1\u5404\u7a2e\u4e0d\u540c\u6e20\u9053\u4f86\u7684\u5ba2\u6236\u7684\u7279\u6027\uff0c\u5728\u96c6\u5ba2\u884c\u92b7\u7684\u6d41\u7a0b\u4e2d\u4e26\u4e0d\u662f\u76f4\u63a5\u5230\u9054\u7db2\u7ad9\u4e3b\u9ad4 (\u9996\u9801)\uff0c\u800c\u662f\u8b93\u7528\u6236\u5148\u5230\u9054\u7cbe\u5fc3\u8a2d\u8a08\u904e\u7684<strong>\u8457\u9678\u9801\u9762\uff08Landing Page\uff09<\/strong>\u5f8c\uff0c\u5728\u5176\u4e2d\u52a0\u8a3b\u4f86\u5ba2\u8005\u7684\u8eab\u5206\uff0c\u7db2\u7ad9\u7ad9\u9577\u4fbf\u53ef\u900f\u904e\u5206\u6790\u8edf\u4ef6\uff0c\u627e\u5c0b\u51fa\u9069\u5408\u5404\u7a2e\u4e0d\u540c\u4f86\u5ba2\u7684\u884c\u92b7\u6587\u6848\u3002<\/li>\n<\/ol>\n<blockquote><p><strong>Inbound Marketing \u4e26\u975e\u662f\u4e00\u7a2e\u5b88\u682a\u5f85\u5154\u7684<\/strong>\u884c<strong>\u92b7\u7b56\u7565\uff0c\u800c\u662f\u900f\u904e\u5404\u7a2e\u4e0d\u540c\u7684\u6e20\u9053\u505a\u5230\u5206\u773e\u4e14\u7cbe\u6e96\u7684\u7db2\u7d61<\/strong>\u884c<strong>\u92b7\u3002\u5229\u7528\u4ed8\u8cbb\u6216\u662f\u6295\u5165\u4eba\u529b\u6642\u9593\u7684\u5a92\u9ad4\uff08Paid Media\uff09\u53bb\u52a0\u5f37\u4fe1\u606f\u7684\u50b3\u64ad\uff0c\u5f97\u5230\u66f4\u591a\u514d\u8cbb\u7684\u50b3\u64ad\u6a5f\u6703\uff08Earned Media\uff09\uff0c\u4e26\u4e14\u52a0\u5f37\u6578\u5b57\u8cc7\u7522\u7684\u512a\u5316\u4ee5\u53ca\u95dc\u9375\u5b57\u7684\u9396\u5b9a\uff0c\u540c\u6642\u505a\u597d SEO\uff08\u641c\u7d22\u5f15\u64ce\u512a\u5316\uff09\u3001SMO\uff08\u793e\u4ea4\u5a92\u9ad4\u512a\u5316\uff09\u3001\u7528\u6236\u9ad4\u9a57\u512a\u5316\uff08UEO\uff09\u7684\u5168\u7db2\u7ad9\u512a\u5316\uff0c\u53ea\u6709\u9019\u6a23\u624d\u80fd\u771f\u6b63\u505a\u597d Inbound Marketing\u3002<\/strong><\/p><\/blockquote>\n<h4>\u5ba2\u6236\u4e0d\u6703\u4e0d\u8acb\u81ea\u4f86\uff0c\u800c\u662f\u9700\u8981\u4f60\u544a\u8a34\u4ed6\u5011\u8a72\u600e\u9ebd\u9032\u4f86\u3002<\/h4>\n<p>\u5982: \u7528\u6236\u770b\u5b8c\u5f71\u7247\uff0c\u544a\u8a34\u4ed6\u54ea\u88cf\u53ef\u4ee5\u5f97\u5230\u66f4\u591a\u8a0a\u606f\uff0c\u9019\u662f Inbound Marketing\uff1b\u770b\u5b8c\u4e00\u7bc7\u5be6\u7528\u5de5\u5177\u76e4\u9ede\u985e\u6587\u7ae0\uff0c\u544a\u8a34\u4ed6\u5f9e\u54ea\u53ef\u4ee5\u67e5\u770b\u7522\u54c1\u8a73\u60c5\u9801\u9762\uff0c\u9019\u662f Inbound Marketing\uff1b\u770b\u5b8c\u4e00\u500b\u96fb\u8996\u5ee3\u544a\uff0c\u544a\u8a34\u4ed6\u8981\u7528\u4ec0\u9ebd\u95dc\u9375\u5b57\u641c\u7d22\u9032\u5230\u4f60\u7684\u7db2\u7ad9\uff0c\u9019\u662f Inbound Marketing\uff1b\u770b\u5b8c\u4e00\u500b Blog \u98df\u8a18\uff0c\u544a\u8a34\u4f7f\u7528\u8005\u4ed6\u5011\u53ef\u4ee5\u600e\u9ebd\u53bb\u4f60\u7684\u9910\u5ef3\u6216\u662f\u600e\u9ebd\u4e0a\u7db2\u67e5\u770b\u66f4\u591a\u83dc\u8272\uff0c\u9019\u662f Inbound Marketing\uff1b\u5275\u9020\u4f7f\u7528\u8005\u9700\u6c42\uff0c\u523a\u6fc0\u4ed6\u4e0a\u7db2\u641c\u7d22\u7279\u5b9a\u95dc\u9375\u5b57\uff0c\u9019\u662f Inbound Marketing\u3002\u5275\u9020\u5404\u7a2e\u4e0d\u540c\u7ba1\u9053\u8b93\u4f7f\u7528\u8005\u9032\u5165\u5230\u4f60\u7684\u7db2\u7ad9\uff0c\u4e26\u4e14\u505a\u597d\u5206\u773e\u884c\u92b7\u7b56\u7565\uff0c\u9019\u624d\u662f Inbound Marketing\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/1KhKSlQbCQR1f8czihF68aA.gif\" alt=\"\" \/><\/p>\n<h3>\u60f3\u8981\u4e86\u89e3\u66f4\u591a&nbsp;<a href=\"https:\/\/inboundnow.org\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/inboundnow.org\/\">Inbound Marketing<\/a>&nbsp;\u7684\u77e5\u8b58\uff1f<\/h3>\n<p><a href=\"https:\/\/inboundnow.org\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/inboundnow.org\/\">\u884c\u92b7\u5ba2 INBOUNDNOW<\/a>&nbsp;\u70ba\u884c\u92b7\u4eba\u54e1\u63d0\u4f9b\u5927\u91cf\u3001\u514d\u8cbb\u3001\u512a\u8cea\u7684\u7db2\u8def\u884c\u92b7\u77e5\u8b58\uff0c\u662f\u884c\u92b7\u5ba2\u7684\u77e5\u8b58\u4e2d\u5fc3<br \/>\u672c\u6587\u4e5f\u540c\u6b65\u767c\u4f48\u65bc <a href=\"https:\/\/share.tenten.co\/\">Tenten Medium<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Inbound Marketing (\u535a\u5ba2\u884c\u92b7) \u5373\u884c\u92b7\u8005\u8207\u54c1\u724c\u4ee5\u81ea\u5df1\u7684\u529b\u91cf\u6399\u5f97\u9867\u5ba2\u7684\u9752\u775e\u8207\u6d41\u91cf\uff0c\u800c\u975e\u900f\u904e\u50b3\u7d71\u5ee3\u544a\u6216\u662f\u6578\u4f4d\u5a92\u9ad4\u5ee3\u544a\u7684\u65b9\u5f0f\u53bb\u63a5\u89f8\u5176\u5ba2\u6236","protected":false},"author":1,"featured_media":4514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[320],"tags":[],"ppma_author":[533],"class_list":{"0":"post-4507","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-320","8":"cs-entry"},"yoast_head":"<!-- This site is optimized with the 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