{"id":4484,"date":"2017-11-07T03:40:48","date_gmt":"2017-11-06T19:40:48","guid":{"rendered":"https:\/\/blog-staging.tenten.co\/blog\/how-internet-impact-media-part2-top-30-media-company\/"},"modified":"2023-12-28T01:29:31","modified_gmt":"2023-12-27T17:29:31","slug":"how-internet-impact-media-part2-top-30-media-company","status":"publish","type":"post","link":"https:\/\/tenten.co\/blog\/%e6%95%b8%e4%bd%8d%e8%a1%8c%e9%8a%b7\/%e7%a4%be%e7%be%a4%e5%aa%92%e9%ab%94\/how-internet-impact-media-part2-top-30-media-company\/","title":{"rendered":"\u5168\u7403\u5a92\u9ad4\u7522\u696d\u7684\u885d\u64ca\uff08\u4e8c\uff09\uff1a\u524d 30 \u5f37\u5a92\u9ad4\u516c\u53f8\u5927\u6d17\u724c"},"content":{"rendered":"

\u63a5\u7e8c\u4e0a\u7bc7\u7684\u4e3b\u984c\u300a\u5168\u7403\u5a92\u9ad4\u7522\u696d\u7684\u885d\u64ca\uff08\u4e00\uff09\uff1a\u7db2\u8def\u5df2\u7d93\u6210\u70ba\u6700\u5927\u7684\u5ee3\u544a\u5a92\u9ad4<\/a>\u300b\uff0c\u7db2\u8def\u5df2\u9060\u9060\u8d85\u8d8a\u96fb\u8996\uff0c\u6210\u70ba\u5168\u7403\u4e3b\u8981\u7684\u5ee3\u544a\u5a92\u4ecb\uff1bGoogle \u8207 Facebook \u7684\u5ee3\u544a\u71df\u6536\u4f54\u4e86\u5168\u7403\u5a92\u9ad4\u5ee3\u544a\u71df\u6536\u7684 20%\uff0c\u8fd1\u4e94\u5e74\u5438\u6536 64% \u7684\u5168\u7403\u5ee3\u544a\uff0c\u4ee5\u500d\u6578\u7684\u6210\u9577\u3002<\/p><\/blockquote>\n

\u5a92\u9ad4\u884c\u696d\u5982\u4f55\u56e0\u61c9\u9019\u5287\u70c8\u7684\u6d88\u8cbb\u8005\u7fd2\u6163\u7684\u6539\u8b8a\uff1f<\/span><\/h3>\n

\u5927\u898f\u6a21\u7684\u5a92\u9ad4\u5e73\u53f0\u7279\u5225\u6ce8\u91cd\u81ea\u5df1\u8207\u696d\u4e3b\u4e4b\u9593\u7684\u5408\u4f5c\u95dc\u4fc2\u3002\u54c1\u724c\u696d\u8005\u5927\u591a\u9078\u64c7\u8207\u9019\u4e9b\u5e73\u53f0\u5408\u4f5c\uff0c\u900f\u904e\u5e73\u53f0\u4e0a\u7684\u5ee3\u544a\u80fd\u6709\u6548\u4e14\u5feb\u901f\u7684\u8207\u6d88\u8cbb\u8005\u4e92\u52d5\uff0c\u800c\u5a92\u9ad4\u5247\u5fc5\u9808\u6709\u6548\u7684\u5c07\u9019\u4e9b\u5ba3\u50b3\u6d3b\u52d5\u66dd\u5149\u5230\u7528\u6236\u7684\u773c\u4e2d\u3002<\/span><\/p>\n

\u4ee5\u4e0b\u4ecb\u7d39\u5168\u7403\u5ee3\u544a\u71df\u6536\u6392\u884c\u699c\u4e2d\u7684 Top 30 \u5a92\u9ad4\u516c\u53f8\uff0c<\/span>\u4e86\u89e3 2015 \u81f3 2017 \u9019\u5e7e\u5e74\u9593\u767c\u751f\u4e86\u54ea\u4e9b\u5927\u5c0f\u4e8b\uff0c\u5305\u542b\u4eca\u5e74\u6709\u8a31\u591a\u50b3\u7d71\u5a92\u9ad4\u53d7\u5230\u6578\u4f4d\u885d\u64ca\uff0c\u9762\u81e8\u8f49\u578b\u9032\u800c\u5408\u4f75\u6216\u4f75\u8cfc\uff0c\u4ea6\u6709\u8a31\u591a\u4f01\u696d\u7d1b\u7d1b\u8de8\u5165\u5a92\u9ad4\u7522\u696d\uff0c\u9019\u4e00\u4e9b\u7684\u4f01\u696d\u8f49\u578b\u4e5f\u662f\u56e0\u61c9\u6578\u4f4d\u5a92\u9ad4\u6642\u4ee3\u5df2\u5b8c\u5168\u985b\u8986\u50b3\u7d71\u3002<\/span><\/p>\n

1. Alphabet – Google \u6bcd\u516c\u53f8\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

<\/p>\n

\u5ee3\u544a\u6536\u5165\uff1a 2015 \u5e74 596 \u5104\u7f8e\u5143\u6210\u9577\u81f3 2016 \u5e74 794 \u5104\u7f8e\u5143\uff0c\u4e00\u6a23\u5750\u7a69\u7b2c\uff11\u540d\u7684\u4f4d\u7f6e<\/span><\/p>\n

2017 \u5e74\u7b2c\u4e09\u5b63\u8ca1\u5831\u986f\u793a\uff0c\u904e\u53bb\u7684\u4e09\u500b\u6708\u6bd4\u53bb\u5e74\u540c\u671f\u4e0a\u5347 24 %\uff0c\u9ad8\u9054 278 \u5104\u7f8e\u5143\uff0c\u4e3b\u8981\u4f86\u6e90\u6536\u5165\u4e00\u6a23\u662f Google \u7684\u5ee3\u544a\u696d\u52d9\u5171 241 \u5104\uff0c\u4f54\u7e3d\u71df\u6536\u7684 87.6 %\uff1b2016 \u81f32018 \u5e74\u5ee3\u544a\u71df\u6536\u5e73\u5747\u6bcf\u5e74\u6210\u9577 37%\u3002<\/span><\/p>\n

Google <\/span>\u7684\u5546\u696d\u6a21\u5f0f\u53f2\u7121\u524d\u4f8b\uff0c\u9760\u8457\u8d85\u904e 90 %\u7684 Google AD \u70ba\u6536\u5165\uff0c\u5176\u4ed6\u696d\u52d9\u6240\u4f54\u7684\u71df\u6536\u5c11\u4e4b\u53c8\u5c11\uff0c\u9019\u4e5f\u662f Google \u9577\u671f\u4ee5\u4f86\u9760\u8457\u641c\u5c0b\u3001\u90f5\u4ef6\u3001\u5730\u5716\u3001google+ \u7b49\u696d\u52d9\u70ba\u57fa\u790e\uff0c\u7522\u54c1\u57fa\u672c\u4e0a\u5b8c\u5168\u514d\u8cbb\u7684\u4ed8\u51fa\u4e0b\uff0c\u624d\u6709\u5982\u6b64\u9a5a\u4eba\u7684\u5ee3\u544a\u71df\u6536\u6a21\u5f0f\uff0c\u985b\u8986\u4e86\u904e\u53bb\u4f7f\u7528\u8005\u5c0d\u7db2\u8def\u7684\u7fd2\u6163\uff0c\u56de\u9867 2003 \u5e74\u540c\u6a23\u5feb\u901f\u6210\u9577\u7684 Yahoo\uff0c\u7684\u78ba\u5fb9\u5e95\u7684\u8f38\u4e86\u3002\uff08\u5716\u7247\u4f86\u6e90\uff1aGoogle Adwords<\/a>\uff09<\/span><\/p>\n

2. Facebook\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

<\/p>\n

\u5f9e\u7b2c\uff15\u540d\u6649\u5347\u70ba\u7b2c\uff12\u540d
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a<\/span>2015 \u5e74 <\/span>114 <\/span>\u5104\u7f8e\u5143\u6210\u9577\u81f3 2016 \u5e74 269 \u5104\u7f8e\u5143<\/span><\/p>\n

2017 \u5e74\u7b2c\u4e09\u5b63\u8ca1\u5831\u986f\u793a\uff0c\u7e3d\u6536\u76ca\u70ba103 \u5104\uff0c\u800c\u5ee3\u544a\u5ee3\u544a\u5c31\u4f54\u4e86 101.4 \u5104\u7f8e\u5143\uff0c\u6bd4\u53bb\u5e74\u540c\u671f\u589e\u52a0\u4e8649 %\uff0c\u5176\u4e2d\u884c\u52d5\u5ee3\u544a\u7684\u6bd4\u4f8b\u66f4\u5f9e 84%\u64f4\u5927\u81f3 88%\uff0c\u4f46\u81c9\u66f8\u8ca1\u52d9\u9577Dave Wehner \u8868\u793a\uff0c\u5ee3\u544a\u76ee\u524d\u5df2\u8da8\u8fd1\u98fd\u548c\uff0c\u672a\u4f86\u71df\u6536\u6210\u9577\u5c07\u8da8\u7de9\uff1b\u53cd\u89c0 Instagram \u8207 Messenger \u4ecd\u6709\u5f88\u5927\u7684\u6210\u9577\u7a7a\u9593\u3002\uff08\u5716\u7247\u4f86\u6e90\uff1aFacebook<\/a> \uff09<\/span><\/p>\n

3. Comcast\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

<\/p>\n

\u5ee3\u544a\u6536\u5165\uff1a 2015\u5e74 197 \u5104\u7f8e\u5143<\/span>\u6e1b\u5c11<\/span>\u81f3 2016 \u5e74 129 \u5104\u7f8e\u5143\uff0c<\/span>\u4ecd\u7dad\u6301\u7b2c\uff13\u540d
\n<\/span>Comcast \u70ba\u7f8e\u570b\u50b3\u7d71\u5a92\u9ad4\u6700\u5927\u7684\u6709\u7dda\u96fb\u8996\uff0c\u5927\u90e8\u5206\u7684\u5a92\u9ad4\u6536\u5165\u4f86\u81ea NBC \u6709\u7dda\u7db2\u8def\u8207\u5ee3\u64ad\u96fb\u8996\u90e8\u9580\uff1b\u5176\u4ed6\u7684\u6536\u5165\u4f86\u81ea\u65bc\u6709\u7dda\u96fb\u8996\u4ee5\u53ca Hulu \u4e32\u6d41\u670d\u52d9\u3002<\/span><\/p>\n

4. Baidu\uff08<\/span>\u4e2d<\/span>\u570b\uff09<\/span><\/h3>\n

<\/p>\n

2017 <\/span>\u5168\u7403\u6392\u540d\u5f9e\u7b2c\uff19\u540d\u6649\u5347\u70ba\u7b2c\uff14\u540d
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a 2015 \u5e74 78 \u5104<\/span>\u7f8e\u5143\u589e\u52a0<\/span>\u81f3 2016 \u5e74 103 \u5104\u7f8e\u5143<\/span><\/p>\n

\u96a8\u8457\u5ee3\u544a\u6536\u5165\u6301\u7e8c\u589e\u52a0\uff0c2017 <\/span>\u5e74<\/span>\u7b2c\u4e09\u5b63\u5ea6\u767e\u5ea6\u7db2\u8def\u71df\u6536\u540c\u6bd4\u6210\u9577 22 %\u3002\u9019\u584a\u6536\u5165<\/span>\u4f54<\/span>\u5230\u767e\u5ea6\u7e3d\u6536\u5165\u7684\u4e00\u5927\u90e8\u5206\u3002<\/span>\u800c<\/span>\u767e\u5ea6<\/span>\u6307\u51fa<\/span>\u6d3b\u8e8d<\/span>\u7528\u6236<\/span>\u6e1b\u5c11\u4e86 7%\u3002\u7e7c\u53bb\u5e74\u66dd\u51fa\u91ab\u7642\u5ee3\u544a\u919c\u805e\u5f8c\uff0c\u5927\u9678\u52a0\u5f37\u4e86\u5c0d\u767e\u5ea6\u7684\u5be9\u67e5\uff0c\u66f4\u56b4\u53b2\u7684\u76e3\u7ba1\u8981\u6c42<\/span>\u8feb\u4f7f<\/span>\u767e\u5ea6\u4e0d\u5f97\u4e0d\u653e\u68c4\u4e00\u4e9b\u5ee3\u544a\u5ba2\u6236\u3002\uff08\u5716\u7247\u4f86\u6e90\uff1a\u767e\u5ea6\uff09<\/span><\/p>\n

5. The Walt Disney Company\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

<\/p>\n

\u540d\u6b21\u5f9e\u7b2c\uff12\u540d\u4e0b\u6ed1\u81f3\u7b2c\uff15\u540d
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a 2015 \u5e74 224 \u5104\u7f8e\u5143<\/span>\u6e1b\u5c11<\/span>\u81f3 2016 \u5e74 86 \u5104\u7f8e\u5143<\/span><\/p>\n

\u8fea\u58eb\u5c3c\u4e3b\u8981\u71df\u6536\u4f86\u6e90\u662f\u96fb\u8996\u3001\u904a\u6a02\u5712\u3001\u96fb\u5f71\u8207\u51fa\u7248\u3002<\/span>ESPN \u662f\u5168\u7403\u6700\u5927\u7684\u9ad4\u80b2\u983b\u9053\u4e4b\u4e00\uff0c\u4e5f\u66fe\u7d93\u4e5f\u662f\u8fea\u58eb\u5c3c\u7684\u4e3b\u8981\u6536\u5165\u4f86\u6e90\u3002\u4f46\u5728 2016\u5e74 Q4\uff0c\u8fea\u58eb\u5c3c\u7684\u96fb\u8996\u696d\u52d9\u7e3d\u9ad4\u71df\u6536\u4e0b\u964d 2%\uff0c\u5229\u6f64\u4e0b\u964d 4%\u3002\u8fea\u58eb\u5c3c\u8a8d\u70ba\u539f\u56e0\u5728\u65bc NBA \u548c NFL \u5169\u9805\u8cfd\u4e8b\u7684\u7248\u6b0a\u50f9\u683c\u4e0a\u6f32\u3002<\/span><\/p>\n

6. 21st Century Fox\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

2017 \u5e74<\/span>\u540d\u6b21\u5f9e\u7b2c<\/span>\uff14<\/span>\u540d\u4e0b\u6ed1\u81f3\u7b2c<\/span>\uff16<\/span>\u540d
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a 2015 \u5e74 186 \u5104\u7f8e\u5143<\/span>\u6e1b\u5c11<\/span>\u81f3 2016 \u5e74 76 \u5104\u7f8e\u5143<\/span><\/p>\n

2016 \u5e74\u7684\u71df\u696d\u6536\u5165\u540c\u6bd4<\/span>\u53bb\u5e74<\/span>\u4e0b\u964d\u4e86 6\uff05\u3002\u4e3b\u8981<\/span>\u5728 <\/span>2014 \u5e74 11 \u6708\u51fa\u552e\u4e86\u885b\u661f\u76f4\u64ad\u696d\u52d9\u800c\u589e\u52a0\u4e862015 \u8ca1\u5e74\u7684\u71df\u6536\u3002\u9664\u4e86\u885b\u661f\u76f4\u64ad\u696d\u52d9\u5916\uff0c2016 <\/span>\u5e74<\/span>\u71df\u696d\u6536\u5165\u540c\u6bd4\u589e\u9577 1\uff05\uff0c\u4e3b\u8981<\/span>\u662f<\/span>\u6709\u7dda\u96fb\u8996\u7db2\u7d61\u548c\u96fb\u8996\u90e8\u9580\u7684\u5ee3\u544a\u6536\u5165\u4e0a\u5347\uff0c\u4f46\u96fb\u5f71\u5a1b\u6a02\u90e8\u9580\u7684\u5167\u5bb9\u6536\u5165\u4e0b\u964d<\/span>\uff0c\u6240\u4ee5\u7e3d\u62ec\u4f86\u8aaa\u662f\u50c5\u6709\u7565\u5fae\u7684\u6210\u9577<\/span>\u3002<\/span><\/p>\n

7. CBS Corporation\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

\u5168\u7403\u6392\u540d\u5f9e\u7b2c\uff18\u540d\u6649\u5347\u70ba\u7b2c\uff17\u540d\uff0c\u4f46\u5ee3\u544a\u6536\u5165\u7684\u91d1\u984d\u537b\u662f\u4e0b\u964d\u975e\u5e38\u591a
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a 2015\u5e74 95 \u5104<\/span>\u7f8e\u5143\u6e1b\u5c11<\/span>\u81f3 2016 \u5e74 62 \u5104\u7f8e\u5143<\/span><\/p>\n

CBS<\/span>\uff08\u54e5\u502b\u6bd4\u4e9e\u5ee3\u64ad\u516c\u53f8\uff09\u70ba\u7f8e\u570b\u6700\u5927\u7684\u96fb\u53f0\u8207\u96fb\u8996\u50b3\u64ad\u696d\u8005\uff0c\u5ee3\u544a\u6536\u5165\u5927\u591a\u4f86\u81ea\u96fb\u8996\u983b\u9053\u8207\u5ee3\u64ad\u96fb\u53f0\u3002
\n<\/span>CBS 2017 \u5e74\u7b2c\u4e09\u5b63\u8ca1\u5831\u6307\u51fa\uff0c\u7e3d\u71df\u6536\u70ba 32 \u5104\u7f8e\u5143\uff0c\u8f03\u4e0a\u4e00\u5e74\u540c\u671f\u6210\u9577\u4e86 3 %\u3002\u8001\u7247\u91cd\u62cd\u300a\u96d9\u5cf0 Twin Peaks\u300b\u5927\u5e45\u63d0\u5347 Showtime \u5a92\u9ad4\u670d\u52d9\u7684\u8a02\u8cfc\u91cf\uff0c\u4ee5\u53ca\u7f8e\u570b\u5927\u5b78\u7537\u5b50\u7c43\u7403\u7af6\u6a19\u8cfd\u6c7a\u8cfd\u548c\u534a\u6c7a\u8cfd\u5e6b\u52a9\u63d0\u5347\u4e86\u5ee3\u544a\u6536\u5165\u3002<\/span><\/p>\n

8. iHeartMedia Inc.\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

2017 \u5e74<\/span>\u540d\u6b21<\/span>\u63d0\u5347\u81f3<\/span>\u7b2c<\/span>\uff18<\/span>\u540d<\/span>\uff0c2016\u5e74\u4f4d\u5c45\u7b2c 12 \u540d
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a2016 <\/span>\u5e74\u5ee3\u544a\u5e74\u5ea6\u6536\u5165\u7d04 61.1\u5104\u7f8e\u5143\uff0c\u5c11\u65bc 2015 \u5e74\u4e00\u5343\u842c\u7f8e\u5143<\/span><\/p>\n

iHeartMedia\u5275\u7acb\u65bc 1972 \u5e74<\/span>\uff0c\u70ba<\/span>\u884c\u92b7\u5a92\u9ad4\u516c\u53f8<\/span>\uff0c\u6536\u5165\u4f86\u6e90\u65bc\u65d7\u4e0b Clear Channel Outdoor\u3001\u96fb\u53f0\u3001\u570b\u969b\u6236\u5916\u5ee3\u544a\u7b49\u3002\u5728\u7f8e\u570b\u5171\u6709 861 \u500b\u64da\u9ede\uff0c\u6bcf\u9031\u80fd\u89f8\u53ca\u9ad8\u9054 1100 \u842c\u4eba\uff0c\u5168\u7403\u7d04\u64c1\u6709 100 \u842c\u500b\u6236\u5916\u87a2\u5e55\u5ee3\u544a\uff0c\u5176\u6563\u4f48\u5730\u9ede\u591a\u4f4d\u5c45\u65bc\u6a5f\u5834\u3001\u706b\u8eca\u7ad9\u3001\u8cfc\u7269\u4e2d\u5fc3\u7b49\u3002\u904e\u53bb\u5728\u5ee3\u544a\u884c\u92b7\u8207\u5a92\u9ad4\u64ad\u9001\u696d\u52d9\u4e0a\uff0ciHeartMedia \u7a4d\u6975\u9023\u7d50\u8cc7\u8a0a\u6280\u8853\u4f86\u5275\u9020\u7368\u4e00\u7121\u4e8c\u4e14\u65b0\u7a4e\u7684\u5ee3\u544a\u9ad4\u9a57\uff0c\u5305\u542b\u7d50\u5408\u5012\u6578\u6d3b\u52d5\u3001\u793e\u7fa4\u5a92\u9ad4\u6574\u5408\u7b49\u3002\u76ee\u524diHeartMedia \u5728\u7f8e\u570b\u64c1\u6709\u6700\u5ee3\u6cdb\u7684\u96fb\u53f0\u8207\u96fb\u8996\u89c0\u773e\uff0c\u7d04\u8a08\u9ad8\u9054 2.45 \u5104\u89c0\u773e\u3002<\/span><\/p>\n

9. Microsoft<\/span>\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

2016 \u5e74\u4f4d\u5c45\u7b2c 17 \u540d\uff0c\u5728 2017 \u5e74\u8e8d\u5347\u81f3\u7b2c\uff19\u540d
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a2015 \u5e74<\/span>\u71df\u6536\u70ba 45.8 <\/span>\u5104<\/span>\u7f8e\u5143<\/span>\u81f3 2016 \u5e74 61 \u5104\u7f8e\u5143<\/span>\uff0c\u6210\u9577\u4e8616 \u5104\u7f8e\u5143<\/span><\/p>\n

\u5fae\u8edf\u5728 2017 \u5e74\u7b2c\u4e09\u5b63\u6700\u65b0\u7684\u8ca1\u5831\u4e2d\u4e5f\u8868\u793a\uff0c\u300c\u641c\u5c0b\u5ee3\u544a\u300d\u71df\u6536\u8f03\u53bb\u5e74\u540c\u671f\u6210\u9577\u4e86 8%\uff0c\u6210\u9577\u91d1\u984d\u70ba 1.24 \u5104\u7f8e\u5143\u3002<\/span><\/p>\n

10. Bertelsmann<\/span>\uff08\u5fb7\u570b\u5a92\u9ad4\u516c\u53f8\uff09<\/span><\/h3>\n

2016 \u5e74\u4f4d\u5c45\u7b2c<\/span>\uff16<\/span>\u540d\uff0c\u5728 2017 <\/span>\u5e74\u9000\u964d\u81f3\u6392\u540d\u7b2c 10 \u4f4d
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a 2015 \u5e74 100 \u5104\u7f8e\u5143<\/span>\u6e1b\u5c11<\/span>\u81f3 2016 \u5e74 48.4 \u5104\u7f8e\u5143<\/span><\/p>\n

Bertelsman \u5a92\u9ad4\u64c1\u6709\u96fb\u8996\u3001\u5ee3\u64ad\u8207\u51fa\u7248\u767c\u884c\u3002<\/span><\/p>\n

11. Viacom<\/span>\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

\"\"<\/p>\n

2016 \u5e74\u4f4d\u5c45\u7b2c 7 \u540d\uff0c\u5728 2017 <\/span>\u5e74\u9000\u964d\u81f3\u6392\u540d\u7b2c 11 \u4f4d
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a 2015 \u5e74 96.1 \u5104\u7f8e\u5143<\/span>\u6e1b\u5c11<\/span>\u81f3 2016 \u5e74 48.1 \u5104\u7f8e\u5143<\/span><\/p>\n

Viacom<\/span>\u7684\u7f8e\u570b\u570b\u5167\u5ee3\u544a\u6536\u5165\u5728\u7b2c\u4e8c\u5b63\u4e0b\u6ed1 2%\u81f3 9.55 \u5104\u7f8e\u5143\uff0c\u6709\u7dda\u96fb\u8996\u8a02\u95b1\u7528\u6236\u6578\u4e5f\u6e1b\u5c11 3.5%\uff0c\u4e26\u9810\u671f\u672c\u5b63\u9084\u6703\u518d\u6e1b\u5c11 3%\u3002<\/span>Viacom <\/span>\u70ba\u7f8e\u570b\u50b3\u5a92\u96c6\u5718\uff0c\u7531\u5a92\u9ad4\u7db2\u7d61 \uff08Media Network\uff09\u548c\u5f71\u696d\u5a1b\u6a02 \uff08Filmed Entertainment\uff09\u5169\u5927\u4e8b\u696d\u7fa4\u6240\u69cb\u6210\uff1bMedia Network\uff0c\u5168\u7403\u5171\u6709 250 \u500b\u96fb\u8996\u983b\u9053\uff0c\u50cf MTV\u3001Comedy Central\u3001Nickelodeon \u7b49\u71b1\u9580\u983b\u9053\u3002Filmed Entertainment \u7684\u4e3b\u529b\u662f\u6d3e\u62c9\u8499\uff0c\u71df\u6536\u4f86\u6e90\u5305\u542b: \u7968\u623f\u6536\u5165\uff0c\u5bb6\u5ead\u5a1b\u6a02 \uff08 DVD \u7b49\uff09\uff0c\u5546\u6a19\u6388\u6b0a\uff0c\u53ca\u6388\u6b0a\u6578\u4f4d\u5e73\u53f0\u64ad\u653e\u96fb\u5f71\u5206\u5225\u4f54\u4e8b\u696d\u7fa4\u71df\u6536\u3002<\/span><\/p>\n

12. Time Warner Inc.\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

2016 \u5e74\u4f4d\u5c45\u7b2c 16 \u540d\uff0c\u5728 2017 \u5e74\u8e8d\u5347\u81f3\u7b2c 12 \u540d
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a2015 \u5e74<\/span>\u71df\u6536\u70ba 45.7 <\/span>\u5104<\/span>\u7f8e\u5143<\/span>\u81f3 2016 \u5e74 47.6 \u5104\u7f8e\u5143<\/span>\uff0c\u6210\u9577\u4e86\u5c07\u8fd1\uff12\u5104\u7f8e\u5143<\/span><\/p>\n

\u7f8e\u570b\u8de8\u570b\u5a92\u9ad4\u4f01\u696d\uff0c\u6210\u7acb\u65bc 1990 \u5e74\uff0c\u4e8b\u696d\u7248\u5716\u6a6b\u8de8\u51fa\u7248\uff0c\u96fb\u5f71\u8207\u96fb\u8996\u7522\u696d\uff0c\u5305\u62ec\u6642\u4ee3\u96dc\u8a8c<\/span>\u3001<\/span>\u9ad4\u80b2\u756b\u5831<\/span>\u3001<\/span>\u8ca1\u5bcc\u96dc\u8a8c<\/span>\u3001<\/span>\u751f\u6d3b\u96dc\u8a8c<\/span>\u3001<\/span>CNN\u3001HBO\u3001DC \u6f2b\u756b\u516c\u53f8\u3001\u83ef\u7d0d\u5144\u5f1f\u7b49\u5177\u6709\u5168\u7403\u5f71\u97ff\u529b\u7684\u5a92\u9ad4\u7686\u70ba\u65d7\u4e0b\u4e8b\u696d\u30022012 \u5e74\u8ca1\u5bcc\u4e16\u754c 500 \u5f37\u6392\u884c\u699c\u6392\u540d\u7b2c 381 \u540d\u3002\u6642\u4ee3\u83ef\u7d0d (Time Warner) \u516c\u544a<\/span>\u7b2c<\/span>\u4e8c\u5b63\u5229\u6f64\u548c\u6536\u5165\u8d85\u9810\u671f\u3002\u8a72\u5b63\u76c8\u5229\u5347\u81f3 11 \u5104\u7f8e\u5143\uff0c\u4e0a\u4e00\u5e74\u540c\u671f\u70ba 10 \u5104\u7f8e\u5143\u3002\u6536\u5165\u5f9e 69.5 \u5104\u7f8e\u5143\u5347\u81f3 73.3 \u5104\u7f8e\u5143\u3002<\/span><\/p>\n

HBO \u5728 2017 \u8ca1\u5e74\u7b2c\u4e00\u5b63\u5ea6\u71df\u696d\u5229\u6f64\u7834\u7d00\u9304\uff0c\u6642\u4ee3\u83ef\u7d0d (Time Warner) \u5728\u8ca1\u5831\u6703\u8b70\u4e2d\u7279\u5225\u63d0\u5230\u4e86\u300a\u7f8e\u9e97\u5fc3\u8a08 (Big Little Lies) \u300b\u3001\u300a\u77fd\u8c37\u7fa4\u778e\u50b3 (Silicon Valley) \u300b\u5c0d\u696d\u7e3e\u7684\u8ca2\u737b\u3002<\/span><\/p>\n

13. Yahoo\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

<\/p>\n

2016 \u5e74\u4f4d\u5c45\u7b2c 15 \u540d\uff0c\u5728 2017 \u5e74<\/span>\u524d\u9032\u4e86\u5169\u500b\u540d\u6b21
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a2015 \u5e74<\/span>\u71df\u6536\u70ba 46.2 <\/span>\u5104<\/span>\u7f8e\uff0c<\/span>2016 \u5e74<\/span>\u6210\u9577\u70ba<\/span> 46.5 \u5104\u7f8e\u5143<\/span>\uff0c\u6210\u9577\u4e86 3000 \u842c\u7f8e\u5143<\/span><\/p>\n

\u641c\u5c0b\u5ee3\u544a\u4e00\u76f4\u662f Yahoo \u6700\u5927\u7684\u5ee3\u544a\u6536\u5165\u4f86\u6e90\u3002 Yahoo \u7b2c\u4e00\u5b63\u641c\u5c0b\u5ee3\u544a\u7684\u71df\u6536\u70ba 7.45\u5104\u7f8e\u5143\uff0c\u9ad8\u65bc\u4e0a\u5e74\u540c\u671f\u7684 4.92 \u5104\u7f8e\u5143\u3002<\/span>\u4eca\u5e74 6 \u6708 13 \u65e5\uff0c<\/span>\u7f8e\u570b\u96fb\u4fe1\u516c\u53f8 Verizon <\/span>\u6b63\u5f0f<\/span>\u4ee5 44.8 \u5104\u7f8e\u5143\u6536\u8cfc\u96c5\u864e\u7684\u7db2\u8def\u670d\u52d9<\/span>\uff0c\u9019\u4e5f\u4ee3\u8868\u8457 <\/span>1995 \u5e74\u5275\u7acb\u7684 Yahoo \u8d70\u5165<\/span>\u4e86<\/span>\u6b77\u53f2<\/span>\uff0c\u7531 Verizon \u65d7\u4e0b\u7684 Oath \u63a5\u624b\u7d93\u71df\u3002<\/span>\uff08\u5716\u7247\u4f86\u6e90\uff1aYahoo<\/a>\uff09<\/span><\/p>\n

14. Tencent <\/span>\u9a30\u8a0a\uff08\u4e2d\u570b\uff09<\/span><\/h3>\n

\"\"<\/p>\n

\u5728 2017 \u5e74\u8e8d\u9032\u4e86\u524d 30 \u540d\u699c\u55ae\u4e2d\uff0c\u4f4d\u5c45\u7b2c 14 \u540d
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a2015 <\/span>\u5e74\u7e3d\u5ee3\u544a\u6536\u5165\u5c1a\u672a\u80fd\u9032\u699c\uff0c2016 \u5e74\u4e00\u9032\u699c\u5c31\u6392\u540d\u7b2c 14 \u540d\uff0c\u5ee3\u544a\u71df\u6536\u70ba 43.3 \u5104\u7f8e\u5143<\/span><\/p>\n

\u9a30\u8a0a\u7684\u71df\u6536\u4e3b\u8981\u4f86\u81ea\u65bc\u589e\u503c\u670d\u52d9\u696d\u52d9\uff08\u7db2\u7d61\u904a\u6232\u548c\u793e\u4ea4\u7db2\u7d61\uff09\u3001\u7db2\u7d61\u5ee3\u544a<\/span>\u696d\u52d9<\/span>\uff08\u5a92\u9ad4\u5ee3\u544a\u548c\u793e\u4ea4\u53ca\u5176\u4ed6\u5ee3\u544a\uff09\u5169\u500b\u677f\u584a\u3002<\/span>\u4e0d\u904e\u4e3b\u8981\u71df\u6536\u5927\u591a\u4f86\u81ea\u904a\u6232\uff0c\u5ee3\u544a\u6536\u5165\u5927\u7565\u5fae\u7e3d\u71df\u6536\u7684 20%\u3002<\/span><\/p>\n

2017 <\/span>\u5e74\u7b2c\u4e8c\u5b63\u5a92\u9ad4\u5ee3\u544a\u6536\u5165\u8f03\u540c\u671f\u6210\u9577 48%\uff0c\u71df\u6536 6.2 \u5104\u7f8e\u5143\uff0c<\/span>\u4e3b\u8981\u5305\u62ec\u65b0\u805e\u3001\u8996\u983b\u53ca\u97f3\u6a02\u7684\u5ee3\u544a\u4f4d\u7522\u751f\u7684\u6536\u5165<\/span>\uff1b\u793e\u4ea4\u53ca\u5176\u4ed6\u5ee3\u544a\u6536\u5165\u8f03\u540c\u671f\u6210\u9577 61%\uff0c\u5171 9.23 \u5104\u7f8e\u5143\uff0c<\/span>\u4e3b\u8981\u5305\u62ec\u793e\u4ea4\u5e73\u53f0\u3001\u61c9\u7528\u5546\u5e97\u3001\u700f\u89bd\u5668\u53ca\u5ee3\u544a\u806f\u76df\u7522\u751f\u7684\u6536\u5165\u3002<\/span><\/p>\n

15. Hearst<\/span>\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

\"\"<\/p>\n

2016 \u5e74\u4f4d\u5c45\u7b2c 20 \u540d\uff0c\u5728 2017 \u5e74\u8e8d\u5347\u81f3\u7b2c 15 \u540d
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a<\/span>2015 \u5e74 40 \u5104\u7f8e\u5143\u6210\u9577\u81f3 2016 \u5e74 41 \u5104\u7f8e\u5143<\/span><\/p>\n

\u70ba\u7f8e\u570b\u6700\u5927\u7684\u5a92\u9ad4\uff0c\u64c1\u6709 360 \u5bb6\u4f01\u696d\uff0c\u4e3b\u8981\u5305\u542b\u6709\u7dda\u96fb\u8996\u7684\u6240\u6709\u6b0a\uff08\u5982 A&E\u3001HISTORT\u3001Lifetime \u4ee5\u53ca ESPN\uff09\u3001\u91ab\u7642\u8cc7\u8a0a\u8207\u670d\u52d9\u4e8b\u696d\u300130 \u5bb6\u96fb\u8996\u53f0\uff08WCVB-TV\u3001KCRA-TV\u7b49\uff09\u64c1\u6709 19 %\u7684\u7f8e\u570b\u89c0\u773e\u3001\u5831\u7d19\u3001\u8d85\u904e 300 \u672c\u96dc\u8a8c\uff08Cosmopolitan \uff0cELLE\uff0c Harper’s BAZAAR \u7b49\u7b49\uff09\u4ee5\u53ca\u6578\u4f4d\u5f71\u97f3\u5a92\u9ad4\uff08Complex, BuzzFeed, VICE and AwesomenessTV\uff09\u7b49\u3002<\/span><\/p>\n

16. Advance <\/span>Publications<\/span>\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

\u5ee3\u544a\u6536\u5165\uff1a 2015 \u5e74 64 \u5104\u7f8e\u5143<\/span>\u6e1b\u5c11<\/span>\u81f3 2016 \u5e74 39.6 \u5104\u7f8e\u5143
\n<\/span>2016 \u5e74\u4f4d\u5c45\u7b2c 11 \u540d\uff0c\u57282017<\/span>\u5e74\u9000\u81f3\u6392\u540d\u7b2c 16 \u4f4d<\/span><\/p>\n

\u64c1\u6709 Cond\u00e9 Nast Publications \u96dc\u8a8c\u4e8b\u696d\uff08\u50cf\u662fGlamour, Vogue, Vanity Fair, and GQ\uff09\uff0c\u5831\u7d19\uff08The Plain Dealer\u3001The Times-Picayune\uff09\u4ee5\u53ca\u64c1\u6709 31% Discovery\u7684\u80a1\u6b0a\u3002<\/span><\/p>\n

17. JCDecaux<\/span>\uff08\u6cd5\u570b\uff09<\/span><\/h3>\n

2016 \u5e74\u4f4d\u5c45\u7b2c 21 \u540d\uff0c\u5728 2017 \u5e74\u8e8d\u5347\u81f3\u7b2c 17 \u540d
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a<\/span>2015 \u5e74 37.4 \u5104\u7f8e\u5143\u6210\u9577\u81f3 2016 \u5e74 37.6 \u5104\u7f8e\u5143<\/span><\/p>\n

\u7e3d\u90e8\u4f4d\u65bc\u6cd5\u570b\uff0c\u662f\u5168\u7403\u6700\u5927\u7684\u6236\u5916\u5ee3\u544a\u5546\uff0c\u64c1\u6709\u8d85\u904e 100 \u842c\u500b\u5ee3\u544a\u770b\u677f\u300150 \u591a\u842c\u7684\u8857\u982d\u770b\u677f\uff0c\u8a72\u516c\u53f8\u9032\u884c\u4e86\u5927\u91cf\u7684\u6536\u8cfc\uff0c\u5305\u62ec\u6536\u8cfc\u4e86 Continental Outdoor Media 70%\u7684\u80a1\u6b0a\u53ca Eye Catcher Media 70%\u7684\u80a1\u6b0a\u4ee5\u53ca\u5168\u8cc7\u6536\u8cfc\u4e86CEMUSA\u3002<\/span><\/p>\n

18. News <\/span>Corporation\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

\u4f4d\u5c45 2016 <\/span>\u5e74<\/span>\u7b2c 10 \u540d\uff0c<\/span>\u4f46 <\/span>2017 <\/span>\u5e74\u7531\u65bc\u5831\u7d19\u5ee3\u544a\u9700\u6c42\u4e0b\u964d\uff0c\u9000\u81f3\u6392\u540d\u7b2c 18 \u540d
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a 2015 \u5e74 68 \u5104\u7f8e\u5143<\/span>\u6e1b\u5c11<\/span>\u81f3 2016\u5e74 36.4 \u5104\u7f8e\u5143<\/span><\/p>\n

News Corp <\/span>\u64c1\u6709\u7f8e\u570b\u7684 The Wall Street Journal\u3001The New York Post \u4ee5\u53ca\u82f1\u570b\u7684The Times\u3001the Sun.
\n<\/span>News Corporation \u7b2c<\/span>\u4e09<\/span>\u5b63\u8667\u640d 4.3 \u5104\u7f8e\u5143\uff0c\u53bb\u5e74\u540c\u671f<\/span>\u76c8\u5229<\/span> 8900 \u842c\u7f8e\u5143\u3002\u6536\u5165\u6e1b\u5c11 6.6%<\/span>\uff0c\u7d04 <\/span>20.8 \u5104\u7f8e\u5143\uff0c\u5ee3\u544a\u6536\u5165\u4e0b\u8dcc 8.2% <\/span>\u7d04 <\/span>7.37 \u5104\u7f8e\u5143\uff0c\u56e0<\/span>\u5831\u7d19<\/span>\u5ee3\u544a<\/span>\u7684<\/span>\u9700\u6c42\u4e0d\u65b7\u4e0b\u964d\u3002<\/span><\/p>\n

19. Grupo Globo\uff08<\/span>\u5df4\u897f<\/span>\uff09<\/span><\/h3>\n

\u7531 2016 \u5e74\u7b2c 14 \u540d\u964d\u81f3\u7b2c 19 \u540d
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a 2015 \u5e74 48.3 \u5104\u7f8e\u5143<\/span>\u6e1b\u5c11<\/span>\u81f3 2016 \u5e74 35.4 \u5104\u7f8e\u5143<\/span><\/p>\n

Grupo Globo <\/span>\u70ba\u5df4\u897f\u6700\u5927\u7684\u5a92\u9ad4\u516c\u53f8\uff0c2015 \u5e74\u5ea6\u6210\u9577\u5f88\u5feb\uff0c\u4f46 2016 \u53cd\u964d\uff0c\u4ea6\u53d7\u5230\u5be6\u9ad4\u5831\u7d19\u5ee3\u544a\u7684\u9700\u6c42\u4e0b\u964d\u6240\u5f71\u97ff\uff1b\u6b64\u516c\u53f8\u64c1\u6709\u96dc\u8a8c\u696d\u52d9\u3001\u5ee3\u64ad\u3001\u96fb\u8996\u7b49\u3002<\/span><\/p>\n

20. CCTV\uff08<\/span>\u4e2d<\/span>\u570b\uff09<\/span><\/h3>\n

\u7531 2016 \u5e74 19 \u540d\u9000\u5f8c\u81f3\u5168\u7403\u7b2c 20 \u540d
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a 2015 \u5e74 40.8 \u5104\u7f8e\u5143<\/span>\u6e1b\u5c11<\/span>\u81f3 2016\u5e74 33 \u5104\u7f8e\u5143<\/span><\/p>\n

CCTV<\/span>\u662f\u4e2d\u570b\u4e2d\u592e\u96fb\u8996\u53f0\uff0c\u64c1\u670945\u500b\u96fb\u8996\u983b\u9053\uff0c\u5176\u4e2d 10 \u500b\u983b\u9053\u70ba\u570b\u969b\u983b\u9053\uff0c\u64c1\u6709\u82f1\u3001\u6cd5\u3001\u897f\u73ed\u7259\u3001\u4fc4\u7f85\u65af\u3001\u97d3\u570b\u3001\u963f\u62c9\u4f2f\u7b49\u8a9e\u8a00\u3002<\/span><\/p>\n

21. Verizon (Oath)\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

\"\"<\/p>\n

\u5728 2017 \u5e74\u8e8d\u9032\u4e86\u524d 30 \u540d\u699c\u55ae\u4e2d\uff0c\u4f4d\u5c45\u7b2c 21 \u540d
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a2016 \u5e74 31.9 \u5104\u7f8e\u5143<\/span><\/p>\n

\u7f8e\u570b\u96fb\u4fe1\u5de8\u982d Verizon \u901a\u8a0a\u516c\u53f8<\/span>\u4eca\u5e74 6 \u6708\u5b8c\u6210 Yahoo \u6536\u8cfc\uff0c\u4e26\u8207 AOL \u5408\u4f75\u6210\u70ba\u65b0\u5b50\u516c\u53f8 Oath\uff0c\u800c Yahoo \u5c07\u7d0d\u5165\u70ba Oath \u65d7\u4e0b\uff0c\u7576\u4e2d\u5305\u542b Yahoo Sports\u3001HuffPost\u3001Alto \u53ca Tumblr \u7b49\u7db2\u7ad9\u53ca\u670d\u52d9\u3002\u5148\u5f8c\u6536\u8cfc AOL \u53ca Yahoo \u4e4b\u5f8c\uff0cVerizon \u4e0d\u4f46\u6210\u529f\u5165\u624b\u66f4\u591a\u5ee3\u544a\u6280\u8853\uff0c\u518d\u7d50\u5408 AOL \u53ca\u81ea\u5df1\u4e92\u806f\u7db2\u670d\u52d9\u7684\u5ba2\u6236\uff0c\u4ed6\u5011\u5c07\u53ef\u4ee5\u66f4\u4e86\u89e3\u7528\u6236\u5728\u7db2\u4e0a\u7684\u6d3b\u52d5\uff0c\u6709\u52a9\u4ed6\u5011\u767c\u5c55\u5ee3\u544a\u696d\u52d9\uff0c\u4ea6\u662f Verizon \u9081\u5411\u5168\u7403\u5316\u7684\u91cd\u8981\u4e00\u6b65\u3002<\/span><\/p>\n

22. Mediaset\uff08<\/span>\u7fa9\u5927\u5229<\/span>\uff09<\/span><\/h3>\n

2016 \u5e74\u4f4d\u5c45\u7b2c <\/span>23 <\/span>\u540d\uff0c\u57282017 \u5e74<\/span>\u524d\u9032\u4e00\u500b\u540d\u6b21
\n<\/span>\u5ee3\u544a\u6536\u5165\uff1a<\/span>\u96d6\u7136\u540d\u6b21\u5f80\u524d\uff0c\u4f46\u8207\u53bb\u5e74\u76f8\u8f03\u4e0b\u5ee3\u544a\u71df\u6536\u70ba\u6e1b\u5c11\uff0c<\/span>2015 \u5e74 40.8 \u5104\u7f8e\u5143<\/span>\u6e1b\u5c11<\/span>\u81f3 2016 \u5e74 30\u5104\u7f8e\u5143<\/span><\/p>\n

Mediaset <\/span>\u662f<\/span>\u7fa9\u5927\u5229\u7684\u96fb\u8996\u516c\u53f8\uff0c\u7e3d\u90e8\u4f4d\u65bc\u7c73\u862d<\/span>\uff0c<\/span>\u5275\u5efa\u65bc 1978 \u5e74<\/span>\uff0c\u70ba<\/span>\u7fa9\u5927\u5229\u6700\u5927\u7684\u96fb\u8996\u7db2\u4e4b\u4e00<\/span>\u3002<\/span><\/p>\n

23. Discovery <\/span><\/span>Communications\uff08\u7f8e\u570b\uff09<\/h3>\n

<\/p>\n

2016 \u5e74\u4f4d\u5c45\u7b2c<\/span>\uff11\uff13<\/span>\u540d\uff0c\u5728 2017 \u5e74<\/span>\u9000\u5230\u7b2c 23 \u540d<\/span><\/p>\n

Discovery \u662f<\/span>\u4e00\u9593<\/span>\u8de8\u570b\u50b3\u5a92\u548c\u5a1b\u6a02\u516c\u53f8\uff0c1985 \u5e74\u5275\u7acb\u63a2\u7d22\u983b\u9053<\/span>\uff0c<\/span>\u7e3d\u90e8\u4f4d\u65bc\u99ac\u91cc\u862d\u5dde\u9280\u6cc9\uff0c\u4e3b\u71df\u696d\u52d9<\/span>\u5305\u542b<\/span>\u5ee3\u64ad\u96fb\u81fa\u3001\u7db2\u969b\u7db2\u8def\u548c\u6709\u7dda\u96fb\u8996\u3002Discovery \u7684\u71df\u6536\u4e3b\u8981\u4f86\u81ea\u5ee3\u544a\u53ca\u6703\u54e1\u8cbb\u7528<\/span>\uff0c\u8fd1\u5e74\u7531\u65bc\u6295\u8cc7\u8005\u5c0d\u4e32\u6d41\u5a92\u9ad4\u7522\u696d\u7684\u8208\u8d77\u548c\u5c0d\u672a\u4f86\u4ed8\u8cbb\u96fb\u8996\u7684\u524d\u666f\u55ae\u64d4\u6182\uff0c\u904e\u53bb\u5e7e\u5e74 DLC \u7684\u80a1\u50f9\u4e00\u76f4\u5728\u4f4e\u4f4d\u5f98\u5f8a\u3002<\/span><\/p>\n

\u4e0d\u904e\u4eca\u5e74 7 \u6708Discovery \u4ee5 119 \u5104\u7f8e\u5143\u73fe\u91d1\u8207\u80a1\u7968\u6536\u8cfc\u6709\u7dda\u96fb\u8996 Scripps Networks Interactive\u3002\u5169\u5927\u539f\u5275\u7d00\u9304\u985e\u7684\u983b\u9053\u7d50\u5408\uff0c\u63a5\u4e0b\u4f86\u8981\u4e00\u8d77\u9762\u81e8\u9019\u904d\u4e32\u6d41\u5f71\u97f3\u7684\u7af6\u722d\u3002Discovery \u76ee\u524d\u64c1\u6709\u63a2\u7d22\u983b\u9053\u3001\u52d5\u7269\u661f\u7403\u8207 TLC\uff0c\u7d93\u904e\u6536\u8cfc Scripps \u5f8c\u66f4\u64c1\u6709 Food Network\u3001HGTV \u5c45\u5bb6\u751f\u6d3b\u983b\u9053\uff0c\u4ee5\u6b64\u70ba\u5438\u5f15\u5e74\u8f15\u65cf\u7fa4\u3002\uff08\u5716\u7247\u4f86\u6e90\uff1aAdweek<\/a>\uff09<\/span><\/p>\n

24. TEGNA\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

\u5728 2017 \u5e74\u8e8d\u9032\u4e86\u524d 30 \u540d\u699c\u55ae\u4e2d\uff0c\u4f4d\u5c45\u7b2c 23 \u540d
\n<\/span>2016 <\/span>\u5e74\u5229\u6f64\u5927\u5e45\u589e\u52a0 34%\uff0c\u4e3b\u8981\u662f\u6578\u5b57\u5a92\u9ad4\u5ee3\u544a\u8207\u5e02\u5834\u884c\u92b7\u6240\u7372\u5f97\u5927\u534a\u7684\u6536\u5165\u3002
\n<\/span>TEGNA \u6210\u7acb\u65bc 1906 \u5e74\uff0c\u7e3d\u90e8\u4f4d\u65bc\u7dad\u5409\u5c3c\u4e9e\u5dde McLean\u3002\u4e3b\u8981<\/span>\u70ba<\/span>\u5a92\u9ad4<\/span>\u7d93\u71df<\/span>\u8207\u6578\u4f4d\u696d\u52d9<\/span>\uff0c\u5171\u6709 <\/span>46 \u5bb6\u96fb\u8996\u53f0\u63d0\u4f9b\u5728\u5730\u7bc0\u76ee\u5167\u5bb9\uff0c\u5305\u542b\u65b0\u805e\u3001\u9ad4\u80b2\u3001\u5a1b\u6a02\u7b49\u548c\u9644\u5c6c\u5728\u7dda\u983b\u9053\u3002<\/span><\/p>\n

25. ITV\uff08<\/span>\u82f1\u570b<\/span>\uff09<\/span><\/h3>\n

\"\"<\/p>\n

2016 \u5e74\u4f4d\u5c45\u7b2c 24 \u540d\uff0c\u5728 2017 \u5e74<\/span>\u9000\u5f8c\u4e00\u500b\u540d\u6b21
\n<\/span>ITV <\/span>\u662f\u82f1\u570b\u524d\u5e7e\u5927\u96fb\u8996\u53f0\uff0c\u64c1\u6709\u8d85\u904e 15 \u500b\u983b\u9053\uff0c1955 \u5e74\u5275\u7acb\u30022017 \u5e74\u8ca1\u5831\u6307\u51fa\uff0c\u65d7\u4e0b\u88fd\u4f5c\u516c\u53f8\u6536\u5165\u5927\u5e45\u589e\u52a0\uff0c\u7db2\u8def\u696d\u52d9\u4e5f\u6210\u9577 23%\uff0c\u4f46<\/span>\u5ee3\u544a\u6536\u5165\u4e0b<\/span>\u6ed1<\/span> 3%<\/span>\uff1b\u800c ITV Hub \u5f88\u53d7\u6b61\u8fce\uff0c\u5728\u82f1\u570b 16 \u81f3 24 \u6b72\u7684\u89c0\u773e\u4e2d\uff0c\u5728\u7dda\u89c0\u770b\u7387\u9054\u5230\u4e86 42%\uff0c\u63a5\u8fd1\u4e00\u534a\u7684\u6536\u8996\u7387\u3002<\/span><\/p>\n

26. ProSiebenSat.1 <\/span>Group\uff08<\/span>\u5fb7\u570b<\/span>\uff09<\/span><\/h3>\n

2016 \u5e74\u4f4d\u5c45\u7b2c 28 \u540d\uff0c\u5728 2017 \u5e74<\/span>\u524d\u9032\u4e86\u5169\u500b\u540d\u6b21\uff0c\u6210\u9577\u4e86 171\uff05\u3002
\n<\/span>\u64c1\u6709 15 \u500b\u96fb\u8996\u53f0\uff0c\u6a6b\u8de8\u5fb7\u570b\u3001\u6fb3\u6d32\u3001\u745e\u58eb\u7b49\uff0c\u5728\u5168\u7403\u8d85\u8d8a 4200 \u842c\u7684\u7528\u6236\u3002<\/span><\/p>\n

27. Sinclair Broadcasting Group\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

\u5728 2017 \u5e74\u8e8d\u9032\u4e86\u524d 30 \u540d\u699c\u55ae\u4e2d\uff0c\u4f4d\u5c45\u7b2c 27 \u540d
\n<\/span>\u5275\u7acb\u65bc 1986 \u5e74\uff0c\u662f\u7f8e\u570b\u570b\u5167\u7b2c\u4e8c\u5927\u96fb\u8996\u53f0\uff0c\u8986\u84cb\u7387 40%\uff0c\u4e26\u5728\u5168\u570b\u5404\u7570\u64c1\u6709 173\u53f0\u983b\u9053\uff0c\u6578\u4f4d\u5a92\u9ad4\u4f54\u8a72\u96c6\u5718 2016 \u5e74\u71df\u6536\u8d85\u904e 60%\u3002<\/span><\/p>\n

28. Axel Springer\uff08<\/span>\u5fb7<\/span>\u570b\uff09<\/span><\/h3>\n

2016 \u5e74\u4f4d\u5c45\u7b2c 22 \u540d\uff0c\u5728 2017 \u5e74<\/span>\u9000\u5230\u7b2c 28 \u540d
\n<\/span>Axel Springer <\/span>\u662f<\/span>\u6b50\u6d32\u6700\u5927\u7684\u6578\u4f4d\u51fa\u7248<\/span>\u516c\u53f8\u4e4b\u4e00\uff0c\u64c1\u6709\u5831\u7d19\u3001\u96dc\u8a8c\u3001\u96fb\u8996\u983b\u9053\u3001\u5ee3\u64ad\u8207\u7db2\u7ad9\u7b49\u696d\u52d9\uff0c\u904d\u53ca 35 \u500b\u570b\u5bb6\uff1b\u5305\u542b\u77e5\u540d\u5831\u7ae0\u300a\u4e16\u754c\u5831 Die Welt\u300b\u548c\u300a\u5716\u7247\u5831 Bild\u300b\u5916\uff0c\u9084\u6709 2015 \u5e74\u4f75\u8cfc\u7684\u77e5\u540d\u8ca1\u7d93\u79d1\u6280\u7db2\u7ad9 Business Insider\u3002<\/span><\/p>\n

29. Scripps Networks Interactive\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

\u5728 2017 \u5e74\u8e8d\u9032\u4e86\u524d 30 \u540d\u699c\u55ae\u4e2d\uff0c\u4f4d\u5c45\u7b2c 29 \u540d
\n<\/span>\u5275\u7acb\u65bc 2008 \u5e74\uff0c\u70ba\u7f8e\u570b\u77e5\u540d\u6709\u7dda\u96fb\u8996\uff0c\u5982\u540c\u4e0a\u8ff0\u63d0\u5230\uff0cScripps \u65bc\u4eca\u5e74 7\u6708 Discovery \u4ee5 119 \u5104\u7f8e\u5143\u6536\u8cfc\u3002<\/span><\/p>\n

30. Twitter\uff08\u7f8e\u570b\uff09<\/span><\/h3>\n

\"\"<\/p>\n

\u5728 2017 \u5e74\u8e8d\u9032\u4e86\u524d 30 \u540d\u699c\u55ae\u4e2d\uff0c<\/span>\u662f <\/span>2016 <\/span>\u5e74<\/span>\u6210\u9577\u6700\u5feb\u7684\u5a92\u9ad4\uff0c<\/span>\u5728 <\/span>2012 <\/span>\u81f3 <\/span>2016 \u5e74\u671f\u9593\u5ee3\u544a\u6536\u5165\u589e\u52a0\u4e86 734%<\/span>\u3002\u800c\u4eca\u5e74 2017 \u5e74\u7b2c\u4e09\u5b63\u8ca1\u5831\u6307\u51fa\uff0cTwitter \u5ee3\u544a\u6536\u5165\u4ecd\u4ee5\u5e74\u589e\u9577 8% \u7684\u901f\u5ea6\u6301\u7e8c\u4e0a\u5347\uff0c\u76f8\u8f03\u53bb\u5e74\uff0c\u6bcf\u65e5\u6d3b\u8e8d\u7528\u6236\u589e\u52a0 14%\uff0c\u6bcf\u6708\u6d3b\u8e8d\u7528\u6236\u589e\u52a0 4%\uff1b\u7e3d\u6708\u6d3b\u8e8d\u7528\u6236\u70ba 3.3 \u5104\u4eba\uff0c\u7f8e\u570b 6,900 \u842c\uff0c\u5168\u7403 2.61 \u5104\u3002<\/span><\/p>\n

\u76f8\u5c0d\u7684\u53f0\u7063\u7dda\u4e0a\u5ee3\u544a\u7684\u8da8\u52e2\u4e5f\u662f\u66f4\u52a0\u660e\u986f\uff0c\u6839\u64da\u53f0\u5317\u5e02\u5a92\u9ad4\u670d\u52d9\u4ee3\u7406\u5546\u5354\u6703\u76842017\u5e74\u8abf\u67e5\u5831\u544a\u6307\u51fa\uff0c\u53f0\u7063\u6574\u9ad4\u5ee3\u544a\u91cf\u9ad8\u9054 604.6 \u5104\uff0c\u6210\u9577 2.47%\uff0c\u5176\u4e2d\uff0c\u7db2\u8def\u5ee3\u544a\u652f\u51fa\u4ee5 258.7 \u5104\u65b0\u53f0\u5e63\uff0c\u9996\u5ea6\u8d85\u8d8a\u96fb\u8996\uff08\u5305\u542b\u6709\u7dda\u8207\u7121\u7dda\u96fb\u8996\uff09\u5ee3\u544a\u7684 225.3 \u5104\uff0c\u7e7c 2009 \u5e74\u8d85\u8d8a\u96dc\u8a8c\u30012012\u5e74\u8d85\u8d8a\u5831\u7d19\u5f8c\uff0c\u8e8d\u5c45\u70ba\u4f01\u696d\u9996\u8981\u5ba3\u50b3\u5a92\u9ad4\u3002<\/p>\n

\u96a8\u8457\u6578\u4f4d\u5ee3\u544a\u91cf\u7684\u6210\u9577\uff0c\u884c\u52d5\u88dd\u7f6e\u7684\u666e\u53ca\u8207\u7db2\u8def\u5e02\u5834\u7121\u9650\u7684\u64f4\u5927\uff0c\u788e\u7247\u5316\u7684\u8da8\u52e2\uff0c\u66f4\u6210\u70ba\u5404\u5bb6\u54c1\u724c\u4e3b\u66f4\u52a0\u95dc\u6ce8\u7684\u884c\u92b7\u8b70\u984c\u3002<\/p>\n

\u5ef6\u7e8c\u4e0a\u7bc7<\/h5>\n

\u5168\u7403\u5a92\u9ad4\u884c\u696d\u7684\u885d\u64ca (\u4e00) : \u7db2\u8def\u5df2\u7d93\u6210\u70ba\u6700\u5927\u7684\u5ee3\u544a\u5a92\u9ad4<\/a><\/h4>\n

\u5ef6\u4f38\u95b1\u8b80\uff1a<\/h3>\n

Top 30 Global Media Owners 2017
\n<\/a>The 30 biggest media companies in the world<\/a>
\nZuck says ad transparency regulation would be \u2018very good if it\u2019s done well\u2019
\n<\/a>Amazon’s advertising business could reach $5 billion in revenue in 2018
\n<\/a>Discovery to Buy Scripps, Owner of Food Network, in $11.9 Billion Deal<\/a>
\n<\/a>Disney Financial Releases
\n<\/a>TEGNA Inc. Reports 2017 Second Quarter Results<\/a>
\nTwitter Financial Releases
\n<\/a>Tencent Financial Releases
\n<\/a>CBS Financial Releases<\/a>
\nBERTELSMANN Financial Releases<\/a>
\n<\/a>Hearst info<\/a>
\n\u81c9\u66f8\u6700\u65b0\u8ca1\u5831\u5927\u516c\u958b\uff01\u9760\u5ee3\u544a\u5927\u8cfa 3000 \u5104\u53f0\u5e63\uff0c\u99ac\u514b\u558a\u8a71\uff1a\u7dad\u8b77\u793e\u7fa4\u6bd4\u7372\u5229\u91cd\u8981<\/a>
\nVerizon \u5ba3\u4f48\u6b63\u5f0f\u5b8c\u6210 Yahoo \u6536\u8cfc\uff01\u5c07\u7d0d\u5165\u65b0\u5b50\u516c\u53f8 Oath \u65d7\u4e0b<\/a>
\n\u7dad\u5eb7\u8ca1\u5831\u512a\u65bc\u9810\u671f \u4f46\u5c55\u671b\u4e0d\u660e\u5c0e\u81f4\u80a1\u50f9\u91cd\u632b
\n<\/a>Twitter stock surges more than 18 percent as it nears first profitable quarter
\n<\/a>Twitter \u71df\u6536\u548c\u7528\u6236\u6578\u91cf\u96d9\u96d9\u56de\u6696\uff0c\u7b2c\u56db\u5b63\u53ef\u80fd\u8981\u958b\u59cb\u7372\u5229\u4e86
\n<\/a>2017\u5e74\u53f0\u7063\u5a92\u9ad4\u767d\u76ae\u66f8<\/a>
\n<\/a>\u6a02\u5712\u6536\u5165\u4e0d\u932f\uff0c\u96fb\u5f71\u6536\u5165\u66b4\u8dcc\uff0c\u4f46\u8fea\u58eb\u5c3c\u6700\u5927\u7684\u554f\u984c\u9084\u662fESPN
\n<\/a>Alphabet\u516c\u5e03\u7b2c\u4e09\u5b63\u71df\u6536\uff0cGoogle\u4f54\u8fd199<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u7db2\u8def\u5df2\u9060\u9060\u8d85\u8d8a\u96fb\u8996\uff0c\u6210\u70ba\u5168\u7403\u4e3b\u8981\u7684\u5ee3\u544a\u5a92\u4ecb\uff1b Google \u8207 Facebook \u7684\u5ee3\u544a\u71df\u6536\u4f54\u4e86\u5168\u7403\u5a92\u9ad4\u5ee3\u544a\u71df\u6536\u7684 20%\uff0c\u8fd1\u4e94\u5e74\u5438\u6536 64% \u7684\u5168\u7403\u5ee3\u544a\uff0c\u4ee5\u500d\u6578\u7684\u6210\u9577\u3002","protected":false},"author":1,"featured_media":4502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[320,319],"tags":[477,479,471,337],"ppma_author":[533],"class_list":{"0":"post-4484","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-320","8":"category-319","9":"tag-adspend","10":"tag-advertising","11":"tag-facebook","12":"tag-google","13":"cs-entry"},"yoast_head":"\n\u5168\u7403\u5a92\u9ad4\u7522\u696d\u7684\u885d\u64ca\uff08\u4e8c\uff09\uff1a\u524d 30 \u5f37\u5a92\u9ad4\u516c\u53f8\u5927\u6d17\u724c - 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