{"id":4415,"date":"2017-08-24T10:02:18","date_gmt":"2017-08-24T02:02:18","guid":{"rendered":"https:\/\/blog-staging.tenten.co\/blog\/go-to-markter-strategy\/"},"modified":"2023-12-28T01:27:16","modified_gmt":"2023-12-27T17:27:16","slug":"go-to-markter-strategy","status":"publish","type":"post","link":"https:\/\/tenten.co\/blog\/startups\/go-to-markter-strategy\/","title":{"rendered":"\u7522\u54c1\u4e0a\u5e02\u524d\u7684\u95dc\u9375 Review"},"content":{"rendered":"<p>HBO\u5ee3\u53d7\u6280\u8853\u5b85\u6b61\u8fce\u7684\u300a\u77fd\u8c37\u7fa4\u778e\u50b3\u300b\uff0c\u8b1b\u8ff0\u516d\u4f4d\u77fd\u8c37\u5e74\u8f15\u4eba\u7684\u5275\u696d\u6545\u4e8b\u3002<br \/>\n\u9084\u8a18\u5f97\u7b2c\u4e00\u5b63\u7684\u958b\u59cb\uff0cRichard\uff08 Thomas Middleditch \u98fe\u6f14 \uff09 \u6240\u5275\u7684 Pied Piper \u715e\u90a3\u9593\u8b93\u5275\u6295\u8207\u6295\u8cc7\u4eba\u55c5\u5230\u4e86\u5546\u6a5f\uff0c\u800c\u4ed6\u9078\u64c7\u4e86\u8207 Peter Gregory\uff08 Christopher Evan Welch \u98fe\u6f14 \uff09\u5408\u4f5c\uff0cPeter \u662f\u4f4d\u98a8\u96aa\u6295\u8cc7\u4eba\u3002Richard \u8208\u6c96\u6c96\u7684\u4ee5\u70ba\u5408\u4f5c\u53ea\u662f\u62ff\u4e86\u652f\u7968\u5275\u696d\uff0c\u6beb\u7121\u8a08\u756b\uff1b\u7d50\u679c\u7b2c\u4e00\u6b21\u8207 Peter \u6703\u9762\u6642\uff0cPeter\u7b2c\u4e00\u500b\u958b\u53e3\u554f\u4ed6\u7684\u5c31\u662f\u4f60\u7684 Go-to-Marktet Strategy \uff08\u5e02\u5834\u9032\u5165\u7b56\u7565\uff09\u662f\u4ec0\u9ebc\uff1f<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/silicon1.jpg\" \/><\/p>\n<p>\u7531\u9019\u90e8\u7f8e\u5287\u8b93\u6211\u5011\u5f97\u77e5\uff0c\u65b0\u5275\u6240\u7522\u51fa\u7684\u7522\u54c1\uff0c\u9762\u5c0d\u9996\u8981\u7684\u4f7f\u7528\u8005\u9700\u6c42\u8207\u5e02\u5834\u63a5\u53d7\u5ea6\u76f8\u5c0d\u4e00\u822c\u7522\u54c1\u4f86\u7684\u4e0d\u78ba\u5b9a\u6027\u975e\u5e38\u9ad8\uff0c\u6240\u4ee5 GTM \u7b56\u7565\u66f4\u986f\u5f97\u91cd\u8981\uff0c\u6beb\u7121\u898f\u5283\u3001\u7121\u7b56\u7565\u7684\u9032\u5165\u53ea\u6703\u9020\u6210\u4e00\u6642\u7684\u8f5f\u52d5\u800c\u5f88\u5feb\u5730\u554f\u984c\u5c07\u4e00\u4e00\u51fa\u73fe\u3002<\/p>\n<h2><span class=\"s1\">\u4ec0\u9ebc\u662f Go-to-Market Strategy\uff1f<br \/>\n<\/span><\/h2>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\">Go-to-Market Strategy\uff08GTM Strategy\uff0c\u9032\u5165\u5e02\u5834\u7b56\u7565\uff09\u6307\u7522\u54c1 \/ \u670d\u52d9\u9032\u5165\u5e02\u5834\u524d\u6240\u63a1\u53d6\u7684\u8a08\u756b\uff0c\u800c\u9019\u8a08\u5283\u7531\u4f60\u7684\u9858\u666f\u3001\u76ee\u6a19<\/span><span class=\"s2\">\u8207\u5546\u696d\u6a21\u5f0f (Business Model) <\/span><span class=\"s1\">\u6240\u884d\u4f38\u800c\u4f86\uff0c\u5305\u542b\u627e\u51fa\u4f60\u7684\u5229\u57fa\u3001\u76ee\u6a19\u5ba2\u7fa4\u3001\u4e86\u89e3\u81ea\u5df1\u7684\u7af6\u722d\u512a\u52e2\u7b49\u3002\u800c GTM \u7684\u76ee\u7684\u662f\u7522\u54c1\u767c\u4f48\u6703\u524d\uff0c\u63d0\u4f9b\u4e00\u500b\u8a73\u7d30\u7684\u7522\u54c1 \/ \u670d\u52d9\u85cd\u5716\u5411\u4f60\u7684\u7d42\u7aef\u7528\u6236\u3001\u6295\u8cc7\u4eba\u8aaa\u660e\u5176\u50f9\u9322\u3001\u92b7\u552e\u901a\u8def\u3001\u7522\u54c1\u6f5b\u529b\u8207\u5e02\u5834\u3002<\/span><\/p>\n<\/blockquote>\n<h2>GTM \u7b56\u7565\u5236\u5b9a\u7684\u95dc\u9375<\/h2>\n<h3>\u7522\u54c1\u5b9a\u7fa9 PRODUCT DISCOVERY &amp; DEFINITION\uff1a<\/h3>\n<p>\u5b9a\u7fa9\u4f60\u7684\u7522\u54c1\u3001\u7528\u6236\u8207\u5e02\u5834\u53ef\u884c\u6027\uff0c\u78ba\u4fdd\u7522\u54c1\u6240\u5e36\u4f86\u7684\u5f71\u97ff\u529b\u3002\u53ef\u4ee5\u900f\u904e\u57fa\u672c\u7684 Why\u3001What\u3001How \u4ee5\u53ca When \u53bb\u601d\u8003\u3002<br \/>\n\u5e02\u5834\u4e0a\u7684\u6a5f\u6703\uff1a\u70ba\u4ec0\u9ebc\u6709\u9019\u7522\u54c1\u7684\u767c\u60f3\uff1f\u76ee\u524d\u5e02\u5834\u662f\u5426\u6709\u6a5f\u6703\u5b58\u5728\uff1f\u4f60\u7684\u7522\u54c1\u80fd\u6eff\u8db3\u7528\u6236\u4ec0\u9ebc\u9700\u6c42\uff1f<\/p>\n<ul>\n<li>\u4f60\u60f3\u8a66\u8457\u9054\u5230\u4ec0\u9ebc\uff1a\u88fd\u4f5c\u9019\u7522\u54c1\u7684\u76ee\u6a19 \/ \u76ee\u7684\u662f\u4ec0\u9ebc\uff1f\u60f3\u89e3\u6c7a\u7684\u662f\u4ec0\u9ebc\u554f\u984c\uff1f\u5728\u5176\u4e2d\u80fd\u7522\u751f\u54ea\u4e9b\u50f9\u503c\uff1f\u77ed\u3001\u4e2d\u3001\u9577\u671f\u76ee\u6a19\u70ba\u4f55\uff1f<\/li>\n<li>\u9019\u500b\u7522\u54c1\u7684\u5c0d\u8c61\u662f\u8ab0\uff1a\u7522\u54c1\u5fc5\u9808\u4f9d\u64da\u5e02\u5834\u3001\u7528\u6236\u7684\u9700\u6c42\u70ba\u88fd\u4f5c\u65b9\u5411\u3002<\/li>\n<li>\u50f9\u503c\u70ba\u4f55\uff1a\u7af6\u722d\u5c0d\u624b\u662f\u8ab0\uff1f\u70ba\u4ec0\u9ebc\u4ed6\u5011\u80fd\u751f\u5b58\uff1f\u4ed6\u5011\u7684\u5f31\u9ede\u662f\u4ec0\u9ebc\uff1f\u4f60\u7684\u7522\u54c1\u80fd\u70ba\u73fe\u6709\u5e02\u5834\u589e\u52a0\u4f55\u7a2e\u50f9\u503c\uff1f<\/li>\n<\/ul>\n<h3>\u71df\u904b\u8207\u7372\u5229\u8a08\u756b A BUSINESS &amp; MONETIZATION PLAN<\/h3>\n<p><span class=\"s2\">\u9664\u4e86\u6210\u672c\u63a7\u7ba1\uff0c\u7372\u5229\u4e5f\u662f\u9032\u5165\u5e02\u5834\u9322\u5f88\u91cd\u8981\u7684\u4e00\u500b\u6b65\u9a5f\uff0c\u6a21\u64ec\u9019\u500b\u7522\u54c1\u53ef\u4ee5\u900f\u904e\u54ea\u4e9b\u65b9\u5f0f\u7372\u5229\uff0c\u4f8b\u5982\uff1a\u5ee3\u544a\u3001\u4f7f\u7528\u8005\u4ed8\u8cbb\u3001IAP\uff08 In-App Purchase\uff1a\u6307\u4f7f\u7528\u514d\u8cbb\u6216\u4ed8\u8cbb App \u4e2d\uff0c\u82e5\u9700\u64f4\u5145\u9053\u5177\u6216\u529f\u80fd\uff0c\u5247\u9808\u984d\u5916\u8cfc\u8cb7\uff09\u6216\u8a02\u95b1\u7684\u65b9\u5f0f\u4f5c\u70ba\u71df\u6536\u4f86\u6e90\uff0c\u6709\u4e86\u7372\u5229\u7684\u65b9\u5f0f\uff0c\u7dca\u63a5\u8457\u5c31\u8981\u8a02\u5b9a\u92b7\u552e\u76ee\u6a19 \/ \u92b7\u552e\u696d\u7e3e\uff0c\u70ba\u7522\u54c1\u71df\u904b\u6d41\u7a0b\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/silicon4.jpg\" \/><\/p>\n<h3><span class=\"s2\">\u884c\u92b7\u8a08\u756b\u8207\u7528\u6236\u53d6\u5f97 MARKETING &amp; USER ACQUISITION<br \/>\n<\/span><\/h3>\n<p><span class=\"s2\">\u5728\u884c\u92b7\u8a08\u756b\u8207\u7528\u6236\u53d6\u5f97\u7b56\u7565\u4e2d\uff0c\u9700\u8a08\u756b\u4ee5\u4e0b\u5167\u5bb9\uff1a<\/span><\/p>\n<ul>\n<li><span class=\"s2\">\u7522\u54c1\u767c\u4f48\u524d\u53ef\u5148\u8207\u7279\u5b9a\u5c0d\u8c61\u63a5\u89f8\uff08\u5c01\u6e2c\u6e2c\u8a66\u3001\u5408\u4f5c\u5925\u4f34\u3001\u5ee3\u544a\u516c\u53f8\u7b49\uff09<\/span><\/li>\n<li><span class=\"s2\">\u9810\u544a\u8207\u767c\u4f48\u524d\u7684\u63a1\u8a2a\u8a08\u756b\uff08\u65b0\u805e\u5a92\u9ad4\uff09\uff1a\u6e96\u5099\u65b0\u805e\u8cc7\u6599\u888b\u8207\u76f8\u95dc\u8aaa\u660e\u66f8<\/span><\/li>\n<li><span class=\"s2\">\u7522\u54c1\u7db2\u7ad9\uff08\u7522\u54c1\u641c\u5c0b\u65b9\u5f0f\u3001\u5b98\u7db2\u3001\u7528\u6236\u53d6\u5f97\u65b9\u5f0f\u3001\u652f\u63f4\u4e2d\u5fc3\u3001\u5e38\u898b\u554f\u8207\u7b54\uff09<\/span><\/li>\n<li><span class=\"s2\">\u53ef\u5728\u54ea\u4e9b\u901a\u8def\u53d6\u5f97\uff08App strore\u3001\u5be6\u9ad4\/\u865b\u64ec\u901a\u8def\uff09<\/span><\/li>\n<\/ul>\n<p>\u884c\u92b7\u7b56\u7565\u5340\u5206\u70ba\uff1a<\/p>\n<ul>\n<li class=\"li1\"><span class=\"s2\">Outbound Marketing Strategy \u6307\u7684\u662f\u54c1\u724c\u4e3b\u52d5\u628a\u8a0a\u606f\u63a8\u9001\u7d66\u6240\u6709\u4eba\uff0c\u4e0d\u7ba1\u5c0d\u65b9\u662f\u5426\u6709\u8208\u8da3\uff0c\u5c6c\u65bc\u50b3\u7d71\u578b\u884c\u92b7\u65b9\u5f0f\uff0c\u4f8b\u5982\u96fb\u8996\u3001\u5ee3\u64ad\u3001\u5ee3\u544a\u770b\u677f\u3001\u5831\u7d19\u3001\u96fb\u8a71\u884c\u92b7\u3001\u5783\u573e\u90f5\u4ef6\u7b49\u3002<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">Inbound Marketing Strategy \u662f\u900f\u904e\u7db2\u8def\u5de5\u5177\uff08SEO\u3001SEM\uff09\u8207\u5e73\u53f0(facebook or google)\uff0c\u8b93\u6d88\u8cbb\u8005\u4e3b\u52d5\u627e\u5230\u81ea\u5df1\u60f3\u8981\u7684\u7522\u54c1\u8207\u670d\u52d9\uff0c\u9032\u800c\u8f49\u5316\u6210\u92b7\u552e\uff0c\u7c21\u800c\u8a00\u4e4b\uff0c\u5c31\u662f\u8b93\u6d88\u8cbb\u8005\u4e3b\u52d5\u4e0a\u9580\u7684\u884c\u92b7\u7b56\u7565\u3002<\/span><\/li>\n<\/ul>\n<p>\u884c\u92b7\u8a08\u756b\uff1a<\/p>\n<ul>\n<li>\u5efa\u7acb\u5c08\u6848\u884c\u4e8b\u66c6\uff1a\u884c\u4e8b\u66c6\u80fd\u5e6b\u52a9\u4f60\u5b89\u6392\u6240\u6709\u4e8b\u60c5\uff0c\u7121\u8ad6\u662f\u793e\u7fa4\u6d3b\u52d5\u3001\u767c\u4f48\u6703\u3001\u7522\u54c1\u5b8c\u6210\u5ea6\u7b49\uff0c\u900f\u904e\u884c\u4e8b\u66c6\u53ef\u4ee5\u6e05\u695a\u7684\u5b89\u6392\u6392\u7a0b\u3002<\/li>\n<li>\u5efa\u7acb\u92b7\u552e\u7c21\u5831\uff1a\u64ec\u5b9a\u4e00\u4efd\u7c21\u5831\u8b93\u6210\u54e1\u5011\u80fd\u4e86\u89e3\u5982\u4f55\u92b7\u552e\u3001\u92b7\u552e\u5167\u5bb9\u8207\u92b7\u552e\u6280\u5de7\uff0c\u5c07\u8a0a\u606f\u5b8c\u6574\u7684\u50b3\u905e\u7d66\u5916\u754c\u3002<\/li>\n<\/ul>\n<h3>\u7af6\u722d\u512a\u52e2 COMPETITIVE ADVANTAGE<\/h3>\n<p><span class=\"s1\">\u4f60\u7684\u7522\u54c1\u70ba\u4ec0\u9ebc\u597d\uff1f\u662f\u64cd\u4f5c\u4e0a\u901f\u5ea6\u6bd4\u5225\u4eba\u5feb\uff1f\u9084\u662f\u8a2d\u8a08\u4ecb\u9762\u8b93\u7528\u6236\u4f7f\u7528\u4e0a\u66f4\u76f4\u89ba\u66f4\u6d41\u66a2\uff0c\u5982\u4f55\u544a\u8a34\u7528\u6236\u4f60\u7684\u5dee\u7570\u5316\u662f\u4ec0\u9ebc\uff0c\u8207\u4ed6\u724c\u7684\u7af6\u722d\u512a\u52e2\u662f\u4ec0\u9ebc\uff1f<\/span><\/p>\n<ul>\n<li><span class=\"s1\">\u5206\u6790\u5de5\u5177\uff1a\u900f\u904e\u5206\u6790\u5de5\u5177\u627e\u51fa\u81ea\u5df1\u7684\u7af6\u722d\u512a\u52e2\uff0c\u5206\u6790\u5de5\u5177\u5982SWOT\u3001\u4e94\u529b\u5206\u6790\u3001\u7b56\u7565\u8349\u5716\u7b49\u90fd\u662f\u5e38\u7528\u7684\u57fa\u672c\u5de5\u5177\uff0c\u4e86\u89e3\u81ea\u5df1\u7684\u7af6\u722d\u512a\u52e2\u70ba\u4f55\uff0c\u4e26\u7dad\u6301\u7af6\u722d\u512a\u52e2\u3002<\/span><\/li>\n<li>\u5efa\u7acb\u81ea\u5df1\u7684\u50f9\u503c\u4e3b\u5f35\uff1a\u5982\u4f55\u5728\u5e02\u5834\u4e0a\u8b93\u6d88\u8cbb\u8005\u767c\u73fe\u4f60\uff0c\u5982\u4f55\u88ab\u5e02\u5834\u8b58\u5225\uff1f\u7c21\u55ae\u7684\u95e1\u8ff0\u81ea\u5df1\u80fd\u5e36\u7d66\u5e02\u5834\u4ec0\u9ebc\uff0c\u4e0d\u8981\u4f7f\u7528\u5546\u696d\u8853\u8a9e\uff0c\u8d8a\u7c21\u6f54\u8d8a\u597d\u3002<\/li>\n<\/ul>\n<p>\u4e0a\u8ff0\u6240\u63d0\u5230\u7684\u5167\u5bb9\u5982\u679c\u90fd\u5df2\u7d93\u6e96\u5099\u597d\uff0c\u90a3\u4f60\u63a5\u4e0b\u4f86\u8981\u5c08\u6ce8\u7684\u5c31\u662f\u5982\u4f55\u628a\u7522\u54c1\u63a8\u5411\u5e02\u5834\u3002\u614e\u9078\u767c\u8868\u6703\u4e0a\u7684\u7522\u54c1\uff0c\u53ef\u900f\u904e MVP \u6216\u5df2\u6210\u719f\u7684\u7522\u54c1\uff0c\u7136\u5f8c\u767c\u4f48\u6703\u53c8\u5206\u70baSoft Launch \u6b63\u5f0f\u767c\u4f48\u6703\u524d\u7684\u5c0f\u578b\u6e2c\u8a66\u6703\u8207Hard Launch \u6b63\u5f0f\u767c\u4f48\u6703\u7684\u7b56\u7565\u3002<\/p>\n<h3>\u767c\u4f48\u7b56\u7565 LAUNCH STRATEGY<\/h3>\n<p>MVP\u6307\u7684\u662f Minimum Viable Product \u6700\u5c0f\u53ef\u884c\u6027\u7522\u54c1\uff0c\u900f\u904e\u6700\u4f4e\u7684\u6210\u672c\uff0c\u5c07\u7522\u54c1\u8a2d\u8a08\u5b8c\u6210\uff0c\u518d\u7528\u6700\u5feb\u7684\u901f\u5ea6\u653e\u5230\u5e02\u5834\u4e0a\u6e2c\u8a66\uff0c\u770b\u56de\u994b\u5982\u4f55\uff0c\u4ee5\u6aa2\u8a0e\u6b64\u7522\u54c1\u7684\u53ef\u884c\u6027\u3002\u900f\u904e MVP \u53ef\u8b93\u4f60\u63d0\u65e9\u6e2c\u8a66\u8207\u9a57\u8b49\u9019\u9805\u7522\u54c1\u8207\u670d\u52d9\uff0c\u4ee5\u6e1b\u5c11\u6642\u9593\u8207\u958b\u767c\u6210\u672c\u3002<br \/>\nMVP\u7684\u512a\u9ede\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li class=\"li1\"><span class=\"s2\">\u9a57\u8b49\u5f0f\u5b78\u7fd2<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">\u5118\u65e9\u6e2c\u8a66\u4f60\u6240\u8a8d\u70ba\u95dc\u9375\u7684\u6982\u5ff5\u6216\u7522\u54c1<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">\u589e\u5f37\u5546\u696d\u6848\u4f8b<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">\u900f\u904e\u53cd\u8986\u904e\u7a0b\uff0c\u8b93\u7522\u54c1\u6f14\u5316<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">\u964d\u4f4e\u6210\u672c\uff0c\u589e\u52a0\u6548\u76ca\u8207\u52a0\u901f\u4e0a\u5e02\u6642\u9593<\/span><span class=\"s2\"><br \/>\n<\/span><\/li>\n<\/ul>\n<div><img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/silicon5.jpg\" \/><\/div>\n<p>\u800c Soft Launch \u70ba\u6b63\u5f0f\u767c\u8868\u6703\u524d\u7684\u6e2c\u8a66\u767c\u5e03\uff0c\u975e\u6b63\u5f0f\uff0c\u800c\u6e2c\u8a66\u7684\u5c0d\u8c61\u70ba\u67d0\u7279\u5b9a\u9818\u57df\u6216\u5c0d\u9019\u500b\u5e02\u5834\u5340\u9694\u6709\u60f3\u6cd5\u7684\u6d88\u8cbb\u8005\uff0cSoft Launch \u512a\u9ede\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li class=\"li1\"><span class=\"s2\">\u5f9e\u5c0f\u578b\u6e2c\u8a66\u5e02\u5834\u4e2d\u80fd\u63d0\u65e9\u767c\u73fe\u932f\u8aa4\u8207\u5c1a\u53ef\u52a0\u5f37\u6539\u5584\u7684\u5730\u65b9<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">\u900f\u904e\u4f7f\u7528\u56de\u994b\u53cd\u8986\u7684\u6e2c\u8a66\u7522\u54c1<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">\u4e86\u89e3\u5e02\u5834\u63a5\u53d7\u5ea6<\/span><\/li>\n<li><span class=\"s2\">\u6700\u91cd\u8981\u7684\u5c31\u662f\u70ba\u4e86\u6b63\u5f0f\u767c\u4f48\u6703\u4f5c\u6e96\u5099<\/span><\/li>\n<\/ul>\n<p><span class=\"s2\">\u6b63\u5f0f\u767c\u4f48\u6703 Hard Launch \u4e5f\u5c31\u662f\u771f\u6b63\u767c\u8868\u7522\u54c1\u7684\u90a3\u4e00\u5929\uff0c\u914d\u5408\u8457\u76f8\u5c0d\u61c9\u7684\u884c\u92b7\u7b56\u7565\uff0c\u5c07\u7522\u54c1\u9806\u5229\u5730\u63a8\u5230\u5e02\u5834\u4e0a\u3002\u6b63\u5f0f\u767c\u4f48\u6703\u7684\u6210\u672c\u76f8\u7576\u9ad8\uff0c\u901a\u5e38\u5927\u4f01\u696d\u90fd\u6703\u5217\u70ba\u4e00\u7b46\u56fa\u5b9a\u5fc5\u8981\u82b1\u8cbb\u7684\u9810\u7b97\uff0c\u800c\u6210\u719f\u7684\u7522\u54c1\u4e00\u5b9a\u6703\u900f\u904e\u7522\u54c1\u767c\u8868\u6703\u7684\u904e\u7a0b\u723e\u5f8c\u4e0a\u5e02\u3002\u5176\u512a\u52e2\u5982\u4e0b\uff1a<br \/>\n<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s2\">\u7af6\u722d\u512a\u52e2\uff08\u96e3\u4ee5\u8907\u88fd \/ \u6a21\u4eff\uff09<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">\u529f\u80fd\u66f4\u8c50\u5bcc\u3001\u958b\u767c\u66f4\u5b8c\u6574\u7684\u7522\u54c1<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">\u6b63\u5f0f\u767c\u4f48\u6703\u80fd\u589e\u52a0\u7528\u6236\u4e0b\u8f09\u3001\u4f7f\u7528\u7684\u901f\u5ea6<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/silicon3.jpg\" \/><\/p>\n<p class=\"p1\">\u4ee5\u4e0a\u6240\u63d0\u5230\u7684\u7b56\u7565\u5236\u5b9a\u8207\u5b89\u6392\u4e26\u975e\u4e00\u4eba\u55ae\u6253\u7368\u9b25\u5c31\u80fd\u5b8c\u6210\uff0c\u6700\u91cd\u8981\u7684\u662f\uff0c\u8acb\u6253\u9020\u4f60\u7684\u5718\u968a\uff0c\u8eab\u70ba\u5718\u968a\u7684\u6210\u54e1\u80fd\u4e00\u8d77\u53c3\u8207\u8a08\u756b\u8207\u5236\u5b9a\u7b56\u7565\uff0c\u900f\u904e\u4e0d\u540c\u7684\u89c0\u9ede\u8166\u529b\u6fc0\u76ea\u8207\u78b0\u649e\uff0c\u8a08\u756b\u5c07\u6703\u66f4\u5b8c\u6574\u66f4\u5168\u9762\u6027\uff0c\u76f8\u5c0d\u57f7\u884c\u53ef\u80fd\u6027\u4e5f\u63d0\u9ad8\uff0c\u63d0\u9ad8\u6d88\u8cbb\u8005\u3001\u6295\u8cc7\u4eba\u7684\u8cb7\u55ae\u610f\u9858\u3002<\/p>\n<p class=\"p1\"><span class=\"s1\">\u7d9c\u5408\u4ee5\u4e0a\u6240\u8a0e\u8ad6\uff0c<\/span><span class=\"s1\">\u5275\u9020\u7522\u54c1\u4e26\u975e\u96e3\u4e8b\uff0c\u96e3\u7684\u662f\u9019\u500b\u7522\u54c1\u662f\u5426\u88ab\u5e02\u5834\u6240\u63a5\u53d7\uff0c\u662f\u5426\u80fd\u5275\u9020\u6548\u76ca\u624d\u662f\u6211\u5011\u6240\u9700\u8003\u91cf\u7684\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u552f\u6709\u7368\u7279\u7684\u5546\u696d\u6a21\u5f0f\u3001\u5b8c\u6574\u7684GTM \u7b56\u7565\u8207\u5718\u7d50\u7684\u5718\u968a\uff0c<\/span><span class=\"s1\">\u4e86\u89e3\u81ea\u5df1\u7684\u7af6\u722d\u512a\u52e2\u8207\u5dee\u7570\u5316\u3001\u64c1\u6709\u81ea\u5df1\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u518d<\/span><span class=\"s1\">\u900f\u904e\u8a31\u591a\u5206\u6790\u8207\u8f14\u52a9\u7684\u5de5\u5177 Scrum\u3001SWOT\u3001\u4e94\u529b\u5206\u6790\u3001\u7b56\u7565\u8349\u5716\u7b49\uff0c\u767c\u73fe\u7522\u54c1\u7684\u6f5b\u529b\u8207\u5229\u57fa\u5e02\u5834\uff0c\u9806\u5229\u7684\u5c07\u7522\u54c1\u63a8\u5165\u5e02\u5834\uff0c\u800c<\/span><span class=\"s1\">\u7576\u7522\u54c1\u9806\u5229\u9032\u5165\u5e02\u5834\uff0c\u5546\u696d\u6a21\u5f0f\u8207\u884c\u92b7\u7b56\u7565\u4e5f\u6301\u7e8c\u7684\u96a8\u8457\u7522\u54c1\u751f\u547d\u9031\u671f\u8207\u5e02\u5834\u800c\u6709\u6240\u8abf\u6574\u3002<\/span><\/p>\n<p class=\"p1\">\u53c3\u8003\u6587\u7ae0\uff1a<a href=\"https:\/\/medium.com\/@ClickHere\/new-go-to-market-strategy-checklist-for-savvy-entrepreneurs-adac69cf2251\">GTM Strategy Checklist<\/a>\u3001<a href=\"https:\/\/medium.com\/@ClrMobile\/how-to-build-the-ultimate-go-to-market-strategy-a4c72994eefc\">Ultimate GTM strategy<\/a>\u3001<a href=\"https:\/\/medium.com\/inside-the-salesforce-ecosystem\/6-steps-to-creating-a-business-model-and-go-to-market-plan-392b29f68401\">GTM Strategy Plan<\/a>\u3001<a href=\"https:\/\/www.bnext.com.tw\/article\/37675\/BN-2015-10-16-154041-156\">MVP<\/a><\/p>\n<p class=\"p1\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"http:\/\/www.businessinsider.com\/silicon-valley-season-3-opening-sequence-2016-4\">Silicon Valley<\/a>\u3001<a href=\"https:\/\/www.hbo.com\/silicon-valley\">HBO<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u65b0\u5275\u6240\u7522\u51fa\u7684\u7522\u54c1\uff0c\u9762\u5c0d\u9996\u8981\u7684\u4f7f\u7528\u8005\u9700\u6c42\u8207\u5e02\u5834\u63a5\u53d7\u5ea6\u76f8\u5c0d\u4e00\u822c\u7522\u54c1\u4f86\u7684\u4e0d\u78ba\u5b9a\u6027\u975e\u5e38\u9ad8\uff0c\u6240\u4ee5 GTM \u7b56\u7565\u66f4\u986f\u5f97\u91cd\u8981\uff0c\u6beb\u7121\u898f\u5283\u3001\u7121\u7b56\u7565\u7684\u9032\u5165\u53ea\u6703\u9020\u6210\u4e00\u6642\u7684\u8f5f\u52d5\u800c\u5f88\u5feb\u5730\u554f\u984c\u5c07\u4e00\u4e00\u51fa\u73fe\u3002","protected":false},"author":1,"featured_media":4424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[270],"tags":[469,423,407],"ppma_author":[533],"class_list":["post-4415","post","type-post","status-publish","format-standard","has-post-thumbnail","category-startups","tag-gtm-strategy","tag-marketing","tag-startups","cs-entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u7522\u54c1\u4e0a\u5e02\u524d\u7684\u95dc\u9375 Review - Tenten Blog<\/title>\n<meta name=\"description\" content=\"\u65b0\u5275\u6240\u7522\u51fa\u7684\u7522\u54c1\uff0c\u9762\u5c0d\u9996\u8981\u7684\u4f7f\u7528\u8005\u9700\u6c42\u8207\u5e02\u5834\u63a5\u53d7\u5ea6\u76f8\u5c0d\u4e00\u822c\u7522\u54c1\u4f86\u7684\u4e0d\u78ba\u5b9a\u6027\u975e\u5e38\u9ad8\uff0c\u6240\u4ee5 GTM \u7b56\u7565\u66f4\u986f\u5f97\u91cd\u8981\uff0c\u6beb\u7121\u898f\u5283\u3001\u7121\u7b56\u7565\u7684\u9032\u5165\u53ea\u6703\u9020\u6210\u4e00\u6642\u7684\u8f5f\u52d5\u800c\u5f88\u5feb\u5730\u554f\u984c\u5c07\u4e00\u4e00\u51fa\u73fe\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenten.co\/blog\/startups\/go-to-markter-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u7522\u54c1\u4e0a\u5e02\u524d\u7684\u95dc\u9375 Review - Tenten Blog\" \/>\n<meta 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property=\"og:image\" content=\"https:\/\/s5.tenten.co\/2023\/12\/silicon-valley-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1376\" \/>\n\t<meta property=\"og:image:height\" content=\"775\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nancy P\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/tentencreative\" \/>\n<meta name=\"twitter:site\" content=\"@tentencreative\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy P\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" 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