{"id":4376,"date":"2017-07-26T06:41:19","date_gmt":"2017-07-25T22:41:19","guid":{"rendered":"https:\/\/blog-staging.tenten.co\/blog\/snapchat-video-ads\/"},"modified":"2024-11-14T00:46:26","modified_gmt":"2024-11-13T16:46:26","slug":"snapchat-video-ads","status":"publish","type":"post","link":"https:\/\/tenten.co\/blog\/%e6%95%b8%e4%bd%8d%e8%a1%8c%e9%8a%b7\/%e7%a4%be%e7%be%a4%e5%aa%92%e9%ab%94\/snapchat-video-ads\/","title":{"rendered":"\u77ed\u5f71\u97f3\u884c\u92b7\u5927\u89e3\u5bc6\uff01\u70ba\u4f55\u80fd\u5feb\u901f\u6293\u4f4f\u6d88\u8cbb\u8005\u76ee\u5149\uff1f"},"content":{"rendered":"<p>\u8fd1\u5e7e\u5e74 Snapchat \u5feb\u901f\u7ac4\u8d77\uff0cSnap \u5ee3\u544a\u6642\u4ee3\u4f86\u81e8\uff0c\u5b83\u662f\u5927\u5bb6\u5ee3\u6cdb\u4f7f\u7528\u7684\u4e00\u500b\u5a1b\u6a02\u5a92\u4ecb\uff0c\u70ba\u5343\u79a7\u4e16\u4ee3\u7684\u6700\u611b\u3002<\/p>\n<p>\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u80fd\u8b93 Facebook\u3001Twitter \u8207 Google \u900f\u904e App \u5ee3\u544a\u7372\u5f97\u6536\u5165\u7684\u539f\u56e0\u3002<\/p>\n<p>\u8b93\u6211\u5011\u5feb\u901f\u56de\u9867 Snapchat \u70ba\u4ec0\u9ebc\u80fd\u5438\u5f15\u9019\u9ebc\u591a\u7684\u624b\u6a5f\u8edf\u9ad4\u958b\u767c\u5546\uff0c\u4ee5\u53ca\u4ecb\u7d39 Snapchat \u5ee3\u544a\u5f71\u7247\u7684\u6700\u4f73\u6848\u4f8b\uff1a<\/p>\n<h2>\u70ba\u4ec0\u9ebc Snapchat \u7684\u5ee3\u544a\u5177\u6709\u6f5b\u529b\uff1f<\/h2>\n<p>Snapchat \u7684\u5ee3\u544a\u6b63\u5728\u4e16\u754c\u5404\u5730\u5feb\u901f\u7684\u6210\u9577\uff0c\u800c\u6b64\u5e73\u53f0\u8207\u5176\u4ed6\u793e\u7fa4\u5a92\u9ad4\u6709\u5f88\u5927\u7684\u5dee\u7570\u3002\u5b83\u5df2\u6210\u70ba\u53ef\u4ee5\u8207\u670b\u53cb\u6e9d\u901a\u806f\u7e6b\u4e14\u5206\u4eab\u751f\u6d3b\u7684\u4e00\u500b\u9078\u64c7\u3002\u7279\u5225\u662f Y \u4e16\u4ee3\uff0c\u751a\u81f3\u7f8e\u570b\u65b0\u7528\u6236 50% \u4ee5\u4e0a\u7684\u4f7f\u7528\u8005\u90fd\u8d85\u904e 25 \u6b72 \uff08\u8cc7\u6599\u4f86\u6e90\uff1aDigiday 2016 \u5e74 11 \u6708\uff09\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/38o8pangdlulo00j385dzt43-wpengine.netdna-ssl.com\/wp-content\/uploads\/2016\/12\/Snapchat-user-audience-age.png\" alt=\"Snapchat-user-audience-age\" \/><\/p>\n<p>\u96a8\u8457\u5730\u9ede\u3001\u5e74\u9f61\u3001\u6027\u5225\u3001\u624b\u6a5f\u7db2\u7d61\u3001\u88dd\u7f6e\u8207\u64cd\u4f5c\u7cfb\u7d71\u3001\u4ee5\u53ca Snapchat \u7684\u539f\u5275\u5167\u5bb9\u7528\u6236\uff0c\u9019\u5e73\u53f0\u8b8a\u5f97\u66f4\u5438\u5f15\u5ee3\u544a\u5546\uff0cSnapchat \u76ee\u6a19\u5ba2\u7fa4\u7684\u4f7f\u7528\u8005\u6301\u7e8c\u589e\u52a0\u3002<\/p>\n<p>Snapchat \u66fe\u900f\u904e Snap Ads \u9032\u884c A\/B \u6e2c\u8a66\uff0cSnapchat \u6307\u51fa\u8981\u8ffd\u8e64\u3001\u6e2c\u91cf\u7e3e\u6548\u4f3c\u4e4e\u4ecd\u662f\u500b\u6311\u6230\u3002\u7576\u7136\uff0cSnapchat \u6578\u64da\u4e2d\u8207\u4e00\u4e9b\u9996\u4f8b\u500b\u6848\u7814\u7a76\u6307\u51fa\u4e0d\u932f\u7684\u7d50\u679c\uff1a<\/p>\n<blockquote>\n<p>Acorn App \u63d0\u5230\u4ed6\u5011\u7684\u5b89\u88dd\u7387\u9060\u9ad8\u65bc Facebook 40%\uff0c\u5373\u4f7f\u73fe\u5728 app \u5b89\u88dd\u7684\u8cbb\u7528\u66f4\u9ad8\u3002Snapchat \u767c\u73fe\u5ee3\u544a\u4e3b\u73fe\u5728\u64c1\u6709\u9ad8\u65bc\u4e94\u500d\u7684\u9ede\u64ca\u7387\uff08\u5176\u5be6\u5728 Snapchat \u7684\u64cd\u4f5c\u662f\u5411\u4e0a\u6ed1\uff09\u9ad8\u65bc\u5176\u4ed6\u5e73\u53f0\u3002<\/p>\n<\/blockquote>\n<h2>\u5404\u7a2e\u5f62\u5f0f\u7684 Snapchat \u5ee3\u544a<\/h2>\n<p>\u6700\u8fd1\u6d41\u884c\u7684\u4e09\u7a2e Snapchat \u5ee3\u544a\u5f62\u5f0f\uff1a<\/p>\n<ul>\n<li>\u5730\u7406\u4f4d\u7f6e\u6ffe\u93e1\uff08Sponsored geofilters\uff09<\/li>\n<\/ul>\n<p>\u539f\u672c\u53ea\u958b\u653e\u7d66Snapchat\u958b\u767c\u8005\u4f7f\u7528\uff0c\u4e0d\u904e\u73fe\u5728\u6bcf\u500b\u7528\u6236\u90fd\u80fd\u64c1\u6709\u6b64\u529f\u80fd\uff0c\u5728\u7279\u5b9a\u7684\u5730\u9ede\u624d\u6703\u51fa\u73fe\u7684\u7279\u5225\u6ffe\u93e1\uff0c\u4f8b\u5982\uff1a\u8fea\u58eb\u5c3c\u6a02\u5712\u3001\u7279\u5b9a\u7684\u9910\u5ef3\u6216\u5496\u5561\u5ef3\u7b49\u7b49\u3002<\/p>\n<ul>\n<li>\u81ea\u62cd\u6ffe\u93e1\uff08Sponsored lenses\uff09<\/li>\n<\/ul>\n<p>\u4e00\u822c\u6ffe\u93e1\u901a\u5e38\u6703\u9700\u8981\u652f\u4ed8\u984d\u5916\u7684\u8cbb\u7528\uff0c\u800c Snapchat \u63d0\u4f9b\u4e86\u5ba2\u88fd\u5316\u7684\u6ffe\u93e1\uff0c\u7528\u6236\u53ef\u4ee5\u9078\u64c7\u81ea\u5df1\u559c\u6b61\u7684\u6ffe\u93e1\u4f7f\u7528\u3002<\/p>\n<ul>\n<li>Snap \u5ee3\u544a\u5f71\u7247\uff08Snapchat Ads\uff09<\/li>\n<\/ul>\n<p>Snap \u5ee3\u544a\u662f 10 \u79d2\u76f4\u5f0f\u5168\u87a2\u5e55\u7684\u5f71\u7247\u3002\u770b Discover \u8207\u751f\u6d3b\u5206\u4eab\u4e4b\u9593\u6703\u51fa\u73fe\u5ee3\u544a\uff0c\u6216\u7576\u7528\u6236\u5728\u67e5\u770b\u670b\u53cb\u7684\u6545\u4e8b\u6642\u4e5f\u6703\u51fa\u73fe\u3002<\/p>\n<p>Snap \u5ee3\u544a\u50c5\u6709 10 \u79d2\u9418\u7684\u5f71\u7247\uff0c\u6216\u5728\u9019 10 \u79d2\u5167\u900f\u904e\u4e92\u52d5\u5f0f\u5ee3\u544a\u8b93\u7528\u6236\u80fd\u5411\u4e0a\u6ed1\uff0c\u5c0e\u5f15\u4ed6\u9078\u64c7\u89c0\u8cde\u66f4\u9577\u7684\u5f71\u7247\u3001\u95b1\u8b80\u6587\u7ae0\u3001\u9023\u7d50\u5230\u5b98\u7db2\u6216\u751a\u81f3\u5f15\u5c0e\u7528\u6236\u4e0b\u8f09\u4f60\u7684\u61c9\u7528\u7a0b\u5f0f\u3002<\/p>\n<p>Snapchat \u73fe\u5728\u63a1\u7528\u300cCost Per View \u6bcf\u6b21\u89c0\u770b\u4ed8\u8cbb\u300d\u6a21\u5f0f\uff0c\u6bcf\u7576\u5ee3\u544a\u958b\u59cb\u64ad\u653e\uff0c\u5247\u5411\u6295\u653e\u5ee3\u544a\u7684\u5ee0\u5546\u6536\u8cbb\u3002<\/p>\n<h2>Snap \u7684\u5ee3\u544a\u5982\u4f55\u5448\u73fe\uff1f<\/h2>\n<p>\u63a5\u4e0b\u4f86\u8209\u7684\u4f8b\u5b50\u662f 2016 \u5e74 2 \u6708\u7b2c\u4e00\u6b21\u51fa\u73fe\u5f15\u5c0e\u300capp \u5b89\u88dd\u300d\u7684\u5ee3\u544a\u4e2d\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/38o8pangdlulo00j385dzt43-wpengine.netdna-ssl.com\/wp-content\/uploads\/2016\/12\/Snapchat-videoad-app-installs-anatomy.jpg\" alt=\"Snapchat-videoad-app-installs-anatomy\" \/><\/p>\n<p>Call to Action\uff08CTA\uff09\u6307\u7684\u662f\u900f\u904e\u8a2d\u8a08\u8b93\u4f7f\u7528\u8005\u81ea\u9858\u9054\u6210\u4f60\u5e0c\u671b\u4ed6\u505a\u5230\u7684\u67d0\u7a2e\u884c\u70ba\uff0c\u4f7f\u7528\u8005\u89c0\u8cde\u5f71\u7247\u4e2d\u6216\u89c0\u770b\u5b8c\u6210\u5f8c\u9032\u800c\u8b93\u4f7f\u7528\u8005\u6709\u52d5\u6a5f\u60f3\u8981\u5ef6\u4f38\u9032\u884c\u4e0b\u4e00\u500b\u968e\u6bb5\u7684\u4f7f\u7528\u884c\u70ba\u3002<\/p>\n<p>\u5982\u4e0a\u5716 Cookie Jam \u8996\u983b\u4e2d\uff0c\u5728 App Store \u7684 Call To Action \u770b\u4f3c\u5f88\u81ea\u7136\u4e14\u7406\u6240\u7576\u7136\u3002\u6211\u60f3 CTA \u5c07\u6703\u6539\u8b8a\uff08\u9084\u662f\u65e9\u5df2\u6539\u8b8a\uff09\u5982\u540c\u300c\u5b89\u88ddApp\u300d\u3001\u300c\u73a9\u904a\u6232\u300d\u7b49\u7b49\uff0c\u5c31\u50cf Instagram \u8207 Facebook \u5ee3\u544a\u4e00\u6a23\u3002<\/p>\n<p>\\[embed\\]https:\/\/youtu.be\/ZP19kUFohDw[\/embed]<\/p>\n<p>\u4e0a\u9762\u5f71\u7247\u662f\u4e92\u52d5\u5f0f\u5ee3\u544a\u7684\u4e00\u7a2e\uff0c\u7576\u4f60\u5728\u770b Discover \u6642\u6703\u51fa\u73fe\u7684\u5ee3\u544a\uff0c\u800c\u5411\u4e0a\u6ed1\u80fd\u5f97\u5230\u66f4\u591a\u7684\u5167\u5bb9\uff0c<strong>\u4e14\u4e26\u6c92\u6709\u8df3\u96e2<\/strong> Snapchat app\u3002\u9019\u4e9b\u53cd\u8986\u7684\u884c\u70ba\u5982\u4f55\u8b93\u7528\u6236\u5728 Discover \u4e2d\u8207 Snpachatc \u4e92\u52d5\uff0c\u6703\u662f\u5ee3\u544a\u4e0d\u932f\u7684\u4e00\u7a2e\u5448\u73fe\u65b9\u5f0f\u3002\u5927\u591a Snap \u5ee3\u544a\u6703\u4e00\u76f4\u91cd\u8907\u64ad\u653e\uff0c\u7528\u6236\u5fc5\u9808\u53bb\u9ede\u5b83\u6216\u6ed1\u904e\u5b83\u3002<\/p>\n<p>\u800c\u4e0a\u534a\u6bb5\uff0c\u5df2\u80fd\u4e86\u89e3\u5982\u4f55\u900f\u904e\u5ee3\u544a\u65b9\u5f0f\u5c0e\u5165\u4f7f\u7528\u8005\u524d\u5f80\u300c\u5b89\u88ddapp\u300d\u7684\u4ecb\u9762\uff0c\u63a5\u4e0b\u4f86\u4ecb\u7d39\u7684\u662f Snapchat \u5ee3\u544a\u7684\u6700\u4f73\u6848\u4f8b\u3002<\/p>\n<h2>\u5982\u4f55\u6253\u9020\u51fa\u7368\u7279\u7684 Snapchat \u5ee3\u544a\u5f71\u7247\uff1f<\/h2>\n<h3>\u78ba\u5b9a\u4f60\u8eab\u8655\u5176\u4e2d<\/h3>\n<p>Snapchat \u662f\u4e00\u500b\u5145\u6eff\u6a02\u8da3\u4e14\u9752\u6625\u6d0b\u6ea2\u7684\u5e73\u53f0\uff0c\u64c1\u6709\u81ea\u5df1\u98a8\u683c\u8207\u8a9e\u8a00\u7684\u793e\u7fa4\u8edf\u9ad4\u3002<\/p>\n<p>\u5982\u679c\u4f60\u6e96\u5099\u8981\u4f7f\u7528\u9019\u5e73\u53f0\u4f86\u884c\u92b7\u6216\u8a18\u9304\u4f60\u7684\u6545\u4e8b\uff08\u63d0\u9192\u4e00\u9ede\uff1a\u4f60\u6240\u505a\u7684\u4e0d\u662f\u5ee3\u544a\uff0c\u53ea\u662f\u5275\u9020\u5167\u5bb9\uff09\uff0c\u4f60\u8981\u4e86\u89e3\u662f\u4eba\u5011\u662f\u5982\u4f55\u4f7f\u7528\u9019\u500b app\u3002\u81f3\u5c11\u5c0d\u65bc\u73fe\u5728\u7684\u8da8\u52e2\u8207\u6709\u6c34\u6e96\u7684\u5167\u5bb9\u7d20\u6750\u9700\u6709\u4e00\u5b9a\u7684\u4e86\u89e3\u3002<\/p>\n<p>Trackmaven \u5728\u4ed6\u7684 Snapchat \u6307\u5357\u4e2d\uff0c\u5206\u4eab\u4e00\u4e9b\u6709\u8da3\u7684\u6280\u5de7\u8207\u60f3\u6cd5\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/38o8pangdlulo00j385dzt43-wpengine.netdna-ssl.com\/wp-content\/uploads\/2016\/12\/Snapchat-marketing-guide-768x592.png\" alt=\"\" \/><\/p>\n<p>\u5176\u4e2d\u4e3b\u8981\u662f\u56db\u9ede\uff1a<\/p>\n<ul>\n<li>\u4ee5\u7b2c\u4e00\u4eba\u7a31\u8996\u89d2\u51fa\u767c<\/li>\n<li>\u8a66\u8a66\u770b Vertigo Effect\uff08\u79fb\u52d5\u8b8a\u7126\uff09\u7684\u6548\u679c<\/li>\n<li>\u5012\u8457\u62cd\u6703\u51fa\u73fe\u4e0d\u4e00\u6a23\u7684\u6548\u679c<\/li>\n<li>\u8d70\u5230\u54ea\u62cd\u5230\u54ea<\/li>\n<\/ul>\n<p>\u4e0d\u904e\u4e0a\u8ff0\u7684\u56db\u9ede\u4e0d\u4e00\u5b9a\u8981\u5b8c\u5168\u7167\u505a\uff0c\u50cf\u7b2c\u4e00\u4eba\u7a31\u8996\u89d2\uff0c\u4e0d\u4e00\u5b9a\u9069\u5408\u88ab\u4f7f\u7528\u5728 Snap \u5ee3\u544a\u4e2d\uff0c\u53ea\u662f\u5927\u591a\u7684\u60c5\u5883\u90fd\u662f\u8207\u9019\u4e9b\u5c0f\u6487\u6b65\u606f\u606f\u76f8\u95dc\uff0c\u5b83\u80fd\u5e6b\u52a9\u4f60\u6253\u9020\u7368\u7279\u6027\u3001\u6210\u70ba\u53d7\u6b61\u8fce\u7684\u5ee3\u544a\u3002<\/p>\n<p>\u800c Apptamin \u4e5f\u8457\u624b\u900f\u904e\u9019\u6a23\u7684\u5f62\u5f0f\u904b\u7528\u5728\u5de5\u4f5c\u8207\u73a9\u6a02\u4e0a\uff0c\u4e0b\u9762\u7684\u5f71\u7247\u662f <a href=\"https:\/\/vimeo.com\/196443888\">Apptamin<\/a> \u5e6b i-wantit \u8edf\u9ad4\u505a\u7684\u5ee3\u544a\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/Screen-Recording-2017-07-21-at-16.09.gif\" alt=\"\" \/><\/p>\n<p>\u4f86\u6e90\uff1aApptamin on Vimeo<\/p>\n<h3>\u8877\u65bc\u54c1\u724c\u7279\u8272<\/h3>\n<p>\u7576\u4f60\u5728 Snapchat \u5ee3\u544a\u4f60\u7684 app \u6216\u904a\u6232\uff0c\u4ee3\u8868\u4f60\u7684\u5ba2\u7fa4\u4e5f\u662f\u540c\u6a23\u7684\u98a8\u683c\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\u512a\u5316\u3001\u8abf\u6574\u4f60\u7684\u5f71\u7247\u7d20\u6750\uff0c\u4f46\u4f60\u4ecd\u7136\u8981\u4fdd\u6709\u81ea\u5df1\u54c1\u724c\u7684\u539f\u5473\uff0c\u4e00\u65e6\u4f7f\u7528\u8005\u6ed1\u5230\u4f60\u7684 app\uff0c\u4ed6\u5011\u5c31\u53ef\u4ee5\u770b\u5230\u7b26\u5408\u4ed6\u5011\u60f3\u770b\u5230\u7684\u5167\u5bb9\u3002<\/p>\n<h3>\u611b\u4e0a\u76f4\u5f0f\u5167\u5bb9<\/h3>\n<p>\u76f4\u5f0f\u7684\u5f71\u7247\u8d8a\u4f86\u8d8a\u666e\u904d\uff0c\u4e00\u822c\u5ee3\u544a\u4e5f\u8d8a\u4f86\u8d8a\u5e38\u898b\u3002\u52d5\u624b\u958b\u59cb\u5427\uff01<\/p>\n<p>\u9019\u4e5f\u662f\u624b\u6a5f\u8edf\u9ad4\u958b\u767c\u5546\u8207\u65b0\u5275\u516c\u53f8\u7684\u4e00\u500b\u6a5f\u6703\uff1a\u4e0d\u904e\u5927\u54c1\u724c\u4e26\u975e\u9069\u5408\u65bc\u9019\u7a2e\u5f62\u5f0f\uff0c\u5275\u610f\u7684\u5167\u5bb9\u4e5f\u5c07\u6703\u53d7\u5230\u5f62\u5f0f\u7684\u6539\u8b8a\u800c\u6210\u70ba\u6311\u6230\u3002\u5c0d\u5c0f\u516c\u53f8\u800c\u8a00\uff0c\u8f03\u8f15\u6613\u5617\u8a66\u4e0d\u540c\u7684\u7684\u5ee3\u544a\u5f71\u7247\u5f62\u5f0f\uff0c\u50cf\u76f4\u5f0f\u5ee3\u544a\u3002\u6240\u4ee5\u7576\u4f60\u5e73\u5e38\u4f7f\u7528 Snapchat 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\u4e2d\u626e\u6f14\u5f88\u91cd\u8981\u7684\u89d2\u8272\uff08\u7279\u5225\u662f\u5206\u4eab\u5c6c\u65bc\u4f60\u81ea\u5df1\u751f\u6d3b\u7684\u6545\u4e8b\uff09\uff0c\u53ef\u4ee5\u8b93\u4eba\u8072\u8207\u80cc\u666f\u97f3\u6a02\u4fdd\u6301\u807d\u89ba\u4e0a\u7684\u5e73\u8861\u3002<\/p>\n<p>\u5f71\u7247\u4e2d\u53ef\u4ee5\u904b\u7528\u5c0d\u8a71\u6846\u3001\u4e00\u6bb5\u5bb9\u6613\u8b93\u4eba\u8a18\u4f4f\u6216\u6709\u6d3b\u529b\u7684\u97f3\u6a02\uff0c\u751a\u81f3\u4efb\u4f55\u97f3\u6548\u3002<\/p>\n<p>\\[embed\\]https:\/\/youtu.be\/IvIBtJ-0bcM[\/embed]<\/p>\n<p>\u5728 Snapchat \u5ee3\u544a\u5f71\u7247\u4e2d\u9078\u64c7\u5c0d\u7684\u97f3\u6a02\u4e5f\u80fd\u5e6b\u52a9\u4f60\u5728\u77ed\u5f71\u7247\u4e2d\u5145\u5206\u8868\u73fe\u4f60\u7684\u7279\u9ede\u3002<\/p>\n<h3><strong>\u76e1\u53ef\u80fd\u8868\u73fe\u4f60\u7684 App<\/strong><\/h3>\n<p>\u53ef\u4ee5\u653e\u5165\u4e00\u4e9b\u81ea\u5df1\u7684\u6558\u8ff0\uff0c\u4e0d\u904e\u8981\u8a18\u5f97\u50c5\u6709\u77ed\u77ed\u5e7e\u500b\u756b\u9762\u53ef\u4ee5\u5438\u5f15\u7528\u6236\u89c0\u770b\u4f60\u7684\u5ee3\u544a\u3002\u900f\u904e\u5ee3\u544a\uff0c\u7528\u6236\u6703\u5c0d\u4f60\u7684\u61c9\u7528\u7a0b\u5f0f\u80fd\u6709\u5145\u5206\u7684\u4e86\u89e3\uff0c\u5fc3\u4e2d\u81ea\u7136\u800c\u7136\u5c0d\u4f60\u7684\u61c9\u7528\u8edf\u9ad4\u7522\u751f\u671f\u5f85\u3002<\/p>\n<p>\u4f60\u7684\u904a\u6232\u6709\u7279\u5225\u7684\u89d2\u8272\u6216\u7368\u7279\u7684\u8a2d\u8a08\u88dd\u7f6e\u55ce\uff1f\u8a66\u8457\u8868\u73fe\u4ed6\u5011\u7368\u4e00\u7121\u4e8c\u7684\u7279\u8272\uff01<\/p>\n<h3><strong>\u6dfb\u52a0\u5b57\u5e55\u3001\u8cbc\u5716\u548c\u52d5\u614b\u6548\u679c<\/strong><\/h3>\n<p>Snapchat \u5ee3\u544a\u5f71\u7247\u7686\u5728\u624b\u6a5f\u4e2d\u88ab\u700f\u89bd\uff0c\u800c\u50cf Facebook \u5ee3\u544a\u548c Instagram \u5ee3\u544a\u53ef\u4ee5\u5728\u4e0d\u7528\u958b\u8072\u97f3\u7684\u60c5\u6cc1\u4e0b\u95b1\u8b80\u6216\u89c0\u770b\u3002<\/p>\n<p>\u5728\u6709\u9650\u7684\u6642\u9593\u5167\u8981\u8b93\u4f60\u76e1\u53ef\u80fd\u7684\u8868\u73fe\u4f60\u7684\u7279\u8272\uff0c\u4f60\u7684 Snapchat \u5ee3\u544a\u5f71\u7247\u5728\u67d0\u7a2e\u7a0b\u5ea6\u5fc5\u9808\u8000\u773c\u7684\u8a87\u5f35\uff0c\u900f\u904e\u5716\u7247\u4e2d\u7684\u8cbc\u7d19\u6216\u756b\u756b\u589e\u52a0\u512a\u52e2\u3002\u7576\u4f60\u589e\u52a0\u4e86\u6587\u5b57\u6216\u7e6a\u5716\u6642\uff0c\u8acb\u8a18\u5f97\u756b\u9762\u6574\u9ad4\u7684\u914d\u7f6e\uff0c\u78ba\u5b9a\u6bcf\u500b\u986f\u793a\u90fd\u662f\u5bb9\u6613\u88ab\u95b1\u8b80\u7684\uff0c\u7279\u5225\u662f\u6709\u4e9b\u756b\u9762\/\u5834\u666f\u5728\u77ed\u77ed\u7684\u5e7e\u79d2\u9418\u5c31\u547c\u562f\u800c\u904e\uff0c\u4e14\u78ba\u8a8d\u7528\u6236\u5728\u770b\u5f71\u7247\u6642\u4e0d\u6703\u6709\u4efb\u4f55\u7684\u963b\u7919\u51fa\u73fe\u3002<\/p>\n<p>\u4e0b\u9762\u662f Cookie Jam \u6700\u4e00\u958b\u59cb\u7684\u5ee3\u544a\uff0c\u53ef\u4ee5\u53c3\u8003\u4ed6\u5011\u662f\u5982\u4f55\u589e\u52a0\u6d6e\u52d5\u8207\u52d5\u614b logo \u4f48\u5c40\u756b\u9762\uff1a<\/p>\n<p>\\[embed\\]https:\/\/youtu.be\/AhlpVjZxutw[\/embed]<\/p>\n<h3><strong>\u52a0\u4e0a\u54c1\u724c\u540d\u7a31<\/strong><\/h3>\n<p>\u4e0d\u8981\u7336\u8c6b\u5230\u5e95\u8981\u4e0d\u8981\u9732\u51fa\u54c1\u724c\u540d\u5b57\uff0c\u751a\u81f3\u5728\u7247\u982d\uff0c\u53ef\u4ee5\u900f\u904e\u5275\u610f\u53bb\u5305\u88dd\u4f60\u7684 logo \u8b93\u4ed6\u5de7\u5999\u5730\u51fa\u73fe\uff0c\u800c\u4e0d\u662f\u5446\u677f\u7684\u4e00\u76f4\u653e\u5728\u89d2\u843d\u3002<\/p>\n<p>\u50cf\u7acb\u9813\u6848\u4f8b\u5c31\u628a\u54c1\u724c\u878d\u5165\u5f71\u7247\u8a2d\u8a08\u4e2d\uff0c\u9192\u76ee\u537b\u4e0d\u523b\u610f\uff1a<\/p>\n<p>\\[embed\\]https:\/\/youtu.be\/N8Ak6uZ64PI[\/embed]<\/p>\n<h3>\u4e0d\u65b7\u5be6\u9a57\u60f3\u6cd5<\/h3>\n<p>\u6700\u597d\u7684\u5efa\u8b70\u8207\u6700\u4f73\u7684\u505a\u6cd5\u5c31\u662f\u958b\u59cb\u52d5\u624b\u505a\uff0c\u518d\u5f9e\u5ee3\u544a\u56de\u994b\u4e2d\uff0c\u770b\u770b\u54ea\u4e9b\u5ee3\u544a\u7372\u5f97\u6700\u71b1\u70c8\u7684\u53c3\u8207\u3001\u64c1\u6709\u6700\u9ad8\u7684\u5b89\u88dd\u7387\u4e26\u5438\u5f15\u6700\u591a\u7684\u7528\u6236\u3002<\/p>\n<p>\u6240\u4ee5\u5225\u7336\u8c6b\u662f\u5426\u8981\u6253\u9020\u51fa\u4e0d\u540c\u7684\u7248\u672c\uff0c\u5728 App \u4e2d\u7a81\u51fa\u904a\u6232\u4e2d\u8207\u5225\u4eba\u4e0d\u540c\u7684\u7279\u8272\u8207\u5167\u5bb9\u3002\u66f4\u9032\u4e00\u6b65\uff0c\u4e5f\u53ef\u4ee5\u5f9e\u4e0d\u540c\u7684\u89d2\u5ea6\u4e2d\u5275\u9020\u51fa\u4e0d\u540c\u7248\u672c\u3002<\/p>\n<p>\u518d\u8907\u7fd2\u4e00\u4e0b\u672c\u7bc7\u7684\u91cd\u9ede\uff0c\u5982\u4f55\u900f\u904e Snap \u5ee3\u544a\u5275\u4f5c\u51fa\u66f4\u4f73\u7684\u5f71\u7247\u5275\u610f\uff1a<\/p>\n<ul>\n<li>\u78ba\u8a8d\u81ea\u5df1\u8eab\u8655\u5176\u4e2d\uff0c\u5f88\u61c2 Snapchat<\/li>\n<li>\u8877\u65bc\u54c1\u724c\u98a8\u683c\u8207\u7279\u8272<\/li>\n<li>\u5584\u65bc\u5229\u7528\u5f71\u7247\u76f4\u5f0f\u7684\u683c\u5f0f<\/li>\n<li>\u751f\u52d5\u6d3b\u6f51\u7684\u5f71\u7247\u5167\u5bb9<\/li>\n<li>\u756b\u9f8d\u9ede\u775b\u7684\u80cc\u666f\u97f3\u6a02\uff0c\u9ede\u7db4\u5167\u5bb9<\/li>\n<li><strong>\u6dfb\u52a0\u5b57\u5e55\u3001\u8cbc\u5716\u548c\u52d5\u614b\u6548\u679c<\/strong><\/li>\n<li>\u76e1\u53ef\u80fd\u8868\u73fe\u4f60\u7684 App<\/li>\n<li>\u5145\u6eff\u5275\u610f\uff0c\u5de7\u5999\u5730\u66dd\u5149\u54c1\u724c<\/li>\n<li>\u52c7\u65bc\u5617\u8a66\u3001\u5be6\u9a57\u4efb\u4f55 Idea<\/li>\n<\/ul>\n<p>via\uff1a<a href=\"https:\/\/www.apptamin.com\/blog\/snapchat-video-ads-creatives-app\/\">apptamin<\/a> &#8212;&#8212;<\/p>\n<h2>\u60f3\u4e86\u89e3\u66f4\u591aTenten UX Team \u7684\u5206\u4eab?<\/h2>\n<p>How? Tenten\u4e0d\u662f\u4e00\u822c\u7684\u5ee3\u544a\u516c\u53f8\u6216\u662f\u7db2\u9801\u8a2d\u8a08\u516c\u53f8\u3002Tenten\u662f\u4e00\u9593\u5c08\u6ce8\u65bc\u505a\u7522\u54c1\/ \u6253\u9020\u54c1\u724c\u8207\u63d0\u4f9b\u9ad8\u7aef\u6578\u4f4d\u8aee\u8a62\u670d\u52d9\u7684\u6a5f\u69cb<\/p>\n<h3>\u4f7f\u7528\u8005\u7d93\u9a57\u5206\u4eab<\/h3>\n<p><a href=\"https:\/\/goo.gl\/0Vqi3E\">UX \u8a2d\u8a08\u8cc7\u6e90\u7e3d\u6574\u7406 (Tenten UX Team \u6301\u7e8c\u66f4\u65b0)<\/a> <a href=\"https:\/\/goo.gl\/BceTES\">\u5225\u53ea\u9760\u7d93\u9a57\u6cd5\u5247-\u53bb\u627e\u4f60\u7684\u7528\u6236\u804a\u804a\u5929<\/a> <a href=\"https:\/\/goo.gl\/zMgPgq\">Finteh Share: \u4eca\u5929\u6211\u8981\u8aaa\u7684\u662f\u4e00\u500b Betterment \u6311\u6230\u83ef\u723e\u8857\u7684\u6545\u4e8b<\/a> <a href=\"https:\/\/goo.gl\/QGMRM2\">\u8a2d\u8a08\u5e2b\u65bc\u65b0\u5275\u7522\u696d\u751f\u5b58\u6307\u5357: \u8cc7\u8a0a\u67b6\u69cb\u601d\u8003<\/a> <a href=\"https:\/\/goo.gl\/paoCa2\">10 \u500b\u8f15\u9b06\u8b93\u7528\u6236\u6210\u70ba\u5fe0\u8aa0\u9867\u5ba2\u7684\u96fb\u5546\u8a2d\u8a08 Tips<\/a> <a 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