{"id":4358,"date":"2017-04-28T03:03:11","date_gmt":"2017-04-27T19:03:11","guid":{"rendered":"https:\/\/blog-staging.tenten.co\/blog\/how-ux-intech-change-the-world\/"},"modified":"2023-12-28T01:25:45","modified_gmt":"2023-12-27T17:25:45","slug":"how-ux-intech-change-the-world","status":"publish","type":"post","link":"https:\/\/tenten.co\/blog\/startups\/how-ux-intech-change-the-world\/","title":{"rendered":"\u4eca\u5929\u6211\u8981\u8aaa\u7684\u662f\u4e00\u500bBetterment\u6311\u6230\u83ef\u723e\u8857\u7684\u6545\u4e8b\u3002"},"content":{"rendered":"
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David and Goliath<\/em>, a colour lithograph by Osmar Schindler<\/a> (c. 1888)<\/figcaption><\/figure>\n

\u52f5\u5fd7\u7684\u6545\u4e8b\u6709\u5f88\u591a\u7a2e\uff0c\u5c24\u5176\u4ee5\u4ee5\u5c0f\u640f\u5927\u7684\u6545\u4e8b\u7279\u5225\u632f\u596e\u4eba\u5fc3\u3002
\n\u5728\u820a\u7d04\u8056\u7d93\u4e2d\uff0c\u975e\u5229\u58eb\u4eba\u88e1\u6709\u4e00\u4f4d\u5de8\u4eba\u53eb\u505a\u54e5\u5229\u4e9e\uff0c\u7121\u4eba\u80fd\u6575\u3002\u6709\u4e00\u4f4d\u7267\u7f8a\u5c11\u5e74\u5927\u885b\u6070\u597d\u4f86\u5230\u8ecd\u4e2d\uff0c\u5728\u79b1\u544a\u4e4b\u5f8c\u5411\u54e5\u5229\u4e9e\u64f2\u51fa\u4e86\u4e00\u9846\u5c0f\u77f3\u5b50\uff0c\u6b63\u4e2d\u4ed6\u7684\u984d\u982d\uff0c\u54e5\u5229\u4e9e\u61c9\u8072\u5012\u4e0b\u800c\u6b7b\u3002
\n\u6240\u4ee5\u5c0f\u8766\u7c73\u5c0d\u6297\u5927\u9be8\u9b5a\u5728\u82f1\u6587\u7684\u8aaa\u6cd5\u88e1\uff0c\u5c31\u662fDavid verses Goliath<\/strong>\u3002\u800c\u63a5\u4e0b\u4f86\u6211\u6240\u8981\u5206\u4eab\u7684\uff0c\u662f\u771f\u5be6\u767c\u751f\u572821\u4e16\u7d00\u7d10\u7d04\u7684\u5927\u885b\u7684\u6545\u4e8b\u3002<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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\u5f9e8\u4eba\u5718\u968a\u5230\u7ba1\u740670\u5104\u8cc7\u7522<\/h3>\n

\u843d\u5730\u7684\u73bb\u7483\u7246\uff0c\u4eba\u624b\u4e00\u53f0\u7684Mac book\uff0c\u6572\u64ca\u9375\u76e4\u7684\u8072\u97f3\u97ff\u5fb9\u8fa6\u516c\u5ba4\u3002\u9019\u770b\u4f3c\u518d\u666e\u904d\u4e0d\u904e\u7684\u4e00\u9593\u8fa6\u516c\u5ba4\uff0c\u662f\u64c1\u6709\u8d85\u904e20\u842c\u5ba2\u6236\u3001\u7ba1\u7406\u8d85\u904e70\u5104\u8cc7\u7522<\/strong>\u7684Betterment \u8fa6\u516c\u5ba4\u3002<\/p>\n

\u8eab\u70baRobo-advisor\uff08\u6216\u7a31\u667a\u80fd\u6295\u9867\uff0f\u7406\u8ca1\u6a5f\u5668\u4eba\uff09\u696d\u754c\u7ff9\u695a\u3001\u66f4\u6709\u201dApple of finance\u201d\u4e4b\u7a31\u7684Betterment\uff0c\u5275\u7acb\u65bc\u91d1\u878d\u6d77\u562f\u767c\u751f\u7684\u540c\u5e742008\u5e74\uff0c\u5728\u7576\u6642\u7684Robo-advisor\u5e02\u5834\u958b\u7586\u95e2\u571f\uff0c\u8173\u8e0f\u5be6\u5730\u5730\u6df1\u8015\uff0c\u5728\u7d93\u6b77\u7de9\u6162\u800c\u7a69\u5b9a\u7684\u5e7e\u5e74\u6210\u9577\u5f8c\uff0c\u96a8\u8457Big data\u3001\u4eba\u5de5\u667a\u6167\u7b49\u767c\u5c55\uff0cRobo-advisor\u7684\u5e02\u5834\u7528\u6236\u57282015\u5927\u8e8d\u9032<\/strong>\uff01
\n\u5176\u5a01\u529b\u9707\u64bc\u4e86\u6574\u500b\u91d1\u878d\u5e02\u5834\uff0c\u5927\u5927\u5a01\u5687\u4e86\u50b3\u7d71\u9280\u884c\u548c\u91d1\u878d\u6295\u9867\u516c\u53f8\u7684\u5730\u4f4d\uff0c\u4fc3\u4f7f\u4e86\u8a31\u591a\u8001\u724c\u4f01\u696d\u5982Vanguard\u3001J.P. morgan\u3001Goldman Sachs\u7d1b\u7d1b\u6295\u5165Robo-advisor\u7684\u884c\u5217\u89d2\u9010\u3002<\/p>\n<\/div>\n

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\u7136\u800c\u7a76\u7adf\u662f\u4ec0\u9ebc\u795e\u79d8\u6b66\u5668\uff0c\u8b93Betterment\u6642\u81f3\u4eca\u65e5\u5730\u4f4d\u5c79\u7acb\u4e0d\u6416\uff0c\u8db3\u4ee5\u8ddf\u9019\u4e9b\u8eab\u50f9\u6578\u5341\u5104\u7f8e\u91d1\u7684\u5927\u516c\u53f8\u5728\u5e02\u5834\u4e0a\u4e26\u99d5\u9f4a\u9a45\uff1f<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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\u5728\u71b1\u8840\u4e2d\u7684Digital DNA<\/h3>\n

\u7531\u4e00\u7fa4\u6c92\u6709\u91d1\u878d\u7522\u696d\u80cc\u666f\u7684\u5718\u968a\u4f86\u6253\u9020\u91d1\u878d\u7522\u54c1\uff0c\u4efb\u8ab0\u807d\u4e86\u90fd\u6703\u66ff\u4ed6\u5011\u634f\u628a\u51b7\u6c57\u3002\u7136\u5f8c\u9019\u52c7\u65bc\u5275\u65b0\u6311\u6230\u7684\u53cd\u9aa8\u65b0\u5275\u5718\u968a\uff0c\u53cd\u5012\u662f\u7528\u53e6\u4e00\u500b\u89d2\u5ea6\u53bb\u770b\u5f85\u9019\u9805\u7522\u54c1\u7684\u958b\u767c\uff0c\u9078\u64c7<\/em>\u4ee5UI\/ UX \u512a\u5148\u8003\u616e\u7684\u65b9\u6cd5\u53bb\u89e3\u6c7a\u554f\u984c<\/em><\/strong>\uff1b\u900f\u904e\u53cb\u5584\u7684\u4f7f\u7528\u8005\u7d93\u9a57\uff0c\u4ee5\u4e00\u500b\u64cd\u4f5c\u7c21\u55ae\u3001\u6613\u61c2\u7684\u800c\u4e14\u89aa\u6c11<\/em><\/strong>\u7684\u5207\u5165\u9ede\u596a\u4e0b\u666e\u7f85\u5927\u773e\u7684\u5fc3\u7406<\/em>\u3002<\/p>\n

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The Mobile Interface of Betterment ( Source: Betterment )<\/figcaption><\/figure>\n<\/div>\n
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A good User Experience drives some of the people use products.<\/figcaption><\/figure>\n<\/div>\n
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\u904e\u53bb\uff0c\u8cc7\u7522\u7684\u898f\u5283\u770b\u4f3c\u4e0d\u6613\uff0c\u81ea\u5df1\u64cd\u63a7\u6295\u8cc7\u6a19\u7684\u5247\u597d\u50cf\u8981\u6642\u6642\u95dc\u6ce8\u5e02\u5834\uff0c\u6df1\u6015\u758f\u6f0f\uff1b\u800c\u8981\u9810\u7d04\u7406\u8ca1\u5c08\u5bb6\u7684\u6642\u9593\u3001\u7a2e\u7a2e\u7121\u6cd5\u4fe1\u4efb\u7684\u5fc3\u614b\u4e5f\u6642\u5e38\u8b93\u6d88\u8cbb\u8005\u537b\u6b65\u3002
\nRobo-advisor\u7684\u8a95\u751f\u8de8\u8d8a\u9019\u4e9b\u5fc3\u7406\u9580\u6abb\uff0c\u800c\u900f\u904eRobo-Advisor\u7684\u6295\u8cc7\u884c\u70ba\uff0c\u5247\u66f4\u6709\u6a5f\u6703\u80fd\u6559\u80b2\u5ba2\u6236\u3001\u6559\u80b2\u5e02\u5834\u3002<\/strong><\/p>\n

\u8ca1\u7d93\u8cc7\u8a0a\u7684\u50b3\u9054\u8b8a\u5f97\u66f4\u52a0\u5bb9\u6613\uff0c\u6295\u8cc7\u7406\u8ca1\u6982\u5ff5\u66f4\u52a0\u666e\u53ca\u5316\u3002Betterment\u66f4\u662f\u5c07\u4ed6\u5011\u7684\u52a3\u52e2\u8f49\u70ba\u512a\u52e2\uff0c\u4e5f\u8a31\u4ed6\u5011\u4e26\u4e0d\u50cf\u83ef\u723e\u8857\u7684\u5c08\u5bb6\u5011\u90a3\u6a23\u61c2\u8ca1\u7d93\u5e02\u5834\uff0c<\/p>\n

\u7136\u800c\u6b63\u662f\u56e0\u70ba\u6709\u8457Digital\u7684DNA\uff0c\u624d\u80fd\u8b93\u4ed6\u5011\u8df3\u812b\u50b3\u7d71\u9280\u884c\u601d\u7dad\u7684\u6846\u67b6\uff0c\u650f\u7d61\u5e02\u5834\u4e2d\u88ab\u5ffd\u7565\u7684\u6f5b\u5728\u76ee\u6a19\u7fa4\u3001\u6b63\u5207\u9577\u5c3e\u6548\u61c9\u3002<\/em><\/strong><\/p>\n

 <\/p>\n<\/div>\n

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( Source: Betterment )<\/figcaption><\/figure>\n<\/div>\n
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\u6b63\u662f\u56e0\u70ba\u6709\u8457Digital\u7684DNA\uff0c\u624d\u80fd\u8b93\u4ed6\u5011\u8df3\u812b\u50b3\u7d71\u9280\u884c\u601d\u7dad\u7684\u6846\u67b6\uff0c\u650f\u7d61\u5e02\u5834\u4e2d\u88ab\u5ffd\u7565\u7684\u6f5b\u5728\u76ee\u6a19\u7fa4\u3001\u6b63\u5207\u9577\u5c3e\u6548\u61c9\u3002<\/strong><\/p><\/blockquote>\n<\/div>\n

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( Resource: Betterment )<\/figcaption><\/figure>\n<\/div>\n
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\u4e0d\u50c5\u5982\u6b64\uff0c\u4ed6\u5011\u9084\u7814\u7a76\u4ed6\u5011\u7684\u7528\u6236\u884c\u70ba\uff1a\u900f\u904e\u4f60\u7684\u6295\u8cc7\u6578\u64da\uff0c\u5206\u6790\u51fa\u4f60\u4ec0\u9ebc\u6642\u5019\u5bb9\u6613\u505a\u51fa\u885d\u52d5\u7684\u6c7a\u5b9a\uff1f\u5e7e\u6b72\u7684\u5ba2\u6236\u8f03\u80fd\u66f4\u7406\u667a\u7684\u7ba1\u7406\u4ed6\u5011\u7684\u8cc7\u7522\uff1f<\/strong><\/p>\n

Betterment\u900f\u904e\u9019\u4e9b\u6578\u64da\u7372\u5f97\u7684\u8cc7\u8a0a\uff0c\u4e26\u4e0d\u55ae\u53ea\u5206\u4eab\u7d66\u4ed6\u5011\u7684\u6295\u8cc7\u5ba2\uff0c\u4ed6\u5011\u66f4\u662f\u958b\u62d3\u7406\u8ca1\u5c08\u54e1\u5c08\u5340<\/strong>\uff0c\u8b93\u4f60\u7684\u7406\u8ca1\u5c08\u54e1\u7372\u5f97\u9019\u4e9b\u60c5\u5831\u5f8c\u80fd\u66f4\u77ad\u89e3\u5e02\u5834\u3001\u66f4\u4e86\u89e3\u4f60<\/strong>\uff0c\u9032\u800c\u7d66\u4f60\u66f4\u591a\u7b26\u5408\u6d88\u8cbb\u8005\u9700\u6c42\u7684\u5efa\u8b70\u3002<\/p>\n

\u6709\u4eba\u7684\u53c3\u8207\uff0c\u4e0d\u4f46\u524a\u6e1b\u4e86\u6c11\u773e\u5c0d\u5168\u7cfb\u7d71\u5316\u7ba1\u7406\u8cc7\u7522\u7684\u4e0d\u5b89\u611f\uff0c\u6578\u64da\u7684\u652f\u6490\u66f4\u6709\u4fe1\u670d\u529b\uff0c\u800c\u9019\u4e9b\uff0c\u662f\u552f\u6709\u4ee5\u4f7f\u7528\u8005\u70ba\u512a\u5148\u601d\u8003\u7684\u65b0\u5275\u5718\u968a\u624d\u80fd\u5468\u5230\u8003\u91cf\u3001\u958b\u767c\u7684\u3002<\/em><\/p>\n<\/div>\n

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( Source: Betterment )<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/section>\n
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\u6578\u5b57\u00d7\u79d1\u6280\u00d7\u4e16\u754c<\/h3>\n

\u5728Fintech\u9818\u822a\u7684\u5982\u4eca\uff0c\u50b3\u7d71\u7684\u9280\u884c\u7522\u696d\u4e5f\u7d1b\u7d1b\u6295\u5165Robo-advisor\u7684\u884c\u5217\u3002\u622a\u81f32016\u5e74\u7684\u7b2c\u4e09\u5b63\uff0cCharles Schwab\u548cVanguard\u7b49\u50b3\u7d71\u91d1\u878d\u4f01\u696d\u7684Robo-advisor\u5728\u77ed\u77ed\u7684\u4e00\u5e74\u88e1\u5be6\u73fe\u7ba1\u7406\u8d85\u904e440\u5104\u7f8e\u5143\u7684\u8cc7\u5c55\uff0c\u4f54\u64da\u4e86\u5e02\u5834\u7684\u767e\u5206\u4e4b62%\u3002<\/p>\n<\/div>\n

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Forecast: Robo-Advisor will manage approximately 10% of all worldwide assets under management (AUM) by 2020<\/figcaption><\/figure>\n<\/div>\n
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Robo-advisor\u7684\u5e02\u5834\u898f\u5247\u5728\u5de8\u982d\u5011\u7684\u52a0\u5165\u5f8c\u5df2\u6539\u8b8a\u904a\u6232\u898f\u5247\u3002\u5148\u5929\u64c1\u6709\u8f03\u591a\u91d1\u878d\u80cc\u666f\u3001\u6839\u64da\u3001\u5ba2\u6236\u548c\u7406\u8ca1\u5c08\u54e1\u7684\u512a\u52e2\u7684\u50b3\u7d71\u91d1\u878d\u5de8\u982d\uff0c\u6709\u66f4\u591a\u7684\u5546\u54c1\u92b7\u552e\u548c\u89e3\u8b80\u7d93\u9a57\u3002\u800c\u6c7a\u5b9a\u6027\u7684\u90a3\u5f35\u724c\uff0c\u5247\u975e\u6578\u64da\u83ab\u5c6c\u4e86\u3002\u5728Rabo-Advisor\u80cc\u5f8c\u7684\u5c64\u5c64\u6f14\u7b97\u6cd5\u4e2d\uff0c\u7121\u8ad6\u662f\u8a08\u7b97\u6a21\u7d44\u98a8\u96aa\u3001\u5236\u5b9a\u8cc7\u7522\u7d44\u5408\u6216\u8a18\u9304\u4f7f\u7528\u8005\u8cc7\u8a0a\uff0c\u6709\u8d8a\u591a\u7684\u6a23\u672c\u6578\u64da\uff0c\u6703\u6709\u8d8a\u4f73\u7684\u7d50\u679c\u3002\u96d6Betterment\u3001Wealthfront\u7684\u65b0\u5275\u5718\u968a\u5728\u9019\u500b\u5e02\u5834\u4e0a\u6436\u596a\u5148\u6a5f\uff0c\u7136\u800c\u91d1\u878d\u5de8\u982d\u5011\u7dca\u63e1\u7684\u95dc\u9375\u6578\u64da\u3001\u4ee5\u53ca\u9019\u9010\u6b65\u62d3\u5c55\u7684\u8da8\u52e2\uff0c\u52a0\u5c55\u4e86\u9019\u500b\u5e02\u5834\u7684\u71b1\u70c8\u5c40\u52e2\uff0c\u96d6\u7121\u6cd5\u9810\u6e2c\u6700\u7d42\u5c40\u52e2\u7684\u5927\u8d0f\u5bb6\u7a76\u7adf\u5c6c\u8ab0\u83ab\u5c6c\uff1f<\/p>\n

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\u300aThrilla in Manila\u300bMuhammad Ali and Joe Frazier at 1975 ( Source : Associated Press )<\/figcaption><\/figure>\n

\u7136\u800c\u6211\u5011\u6df1\u4fe1\uff0c\u7531Betterment\u8207Wealthfront\u7b49\u79d1\u6280\u65b0\u5275\u5718\u968a\u5f15\u9818\u7684\u667a\u80fd\u6295\u9867\u3001\u6a5f\u5668\u4eba\u7406\u8ca1\u884c\u70ba\uff0c\u5df2\u5927\u5927\u5730\u6539\u8b8a\u4f7f\u7528\u8005\u7684\u6d88\u8cbb\u6295\u9867\u884c\u70ba\uff0c\u6578\u4f4d\u79d1\u6280\u5c0d\u50b3\u7d71\u91d1\u878d\u7522\u696d\u3001\u5c0d\u6c11\u751f\u6d88\u8cbb\u884c\u70ba\u3001\u5c0d\u7d93\u6fdf\u5e02\u5834\u6240\u5e36\u4f86\u7684\u5f71\u97ff\u529b\u5df2\u662f\u4e0d\u722d\u7684\u4e8b\u5be6\u3002<\/em><\/p>\n

\u5728\u9019\u500b\u6241\u5e73\u5316\u7684\u4e16\u4ee3\uff0c\u79d1\u6280\uff0c\u5c31\u662f\u4e00\u9805\u6539\u8b8a\u4e16\u754c\u7684\u5229\u5668\u3002<\/p>\n<\/div>\n

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\"\"<\/figure>\n<\/div>\n
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