{"id":4162,"date":"2016-07-11T07:53:50","date_gmt":"2016-07-10T23:53:50","guid":{"rendered":"https:\/\/blog-staging.tenten.co\/blog\/ecommerce-design-tips\/"},"modified":"2024-11-14T01:42:05","modified_gmt":"2024-11-13T17:42:05","slug":"ecommerce-design-tips","status":"publish","type":"post","link":"https:\/\/tenten.co\/blog\/design\/ecommerce-design-tips\/","title":{"rendered":"SEO \u6a19\u984c\uff1a \u96fb\u5546\u8a2d\u8a08\u7684\u79d8\u5bc6\uff0110\u500b\u6280\u5de7\u6253\u9020\u5fe0\u8aa0\u9867\u5ba2\uff0c\u63d0\u5347\u71df\u6536"},"content":{"rendered":"<p>\u63d0\u5230\u300c\u96e3\u7528\u7684\u7dda\u4e0a\u8cfc\u7269\u7cfb\u7d71\u300d\u8b93\u4f60\u806f\u60f3\u8d77\u54ea\u500b\u8cfc\u7269\u7db2\u7ad9\u4e86\u55ce\uff1f\u7cdf\u7cd5\u7684\u7dda\u4e0a\u8cfc\u7269\u7d93\u9a57\u4eba\u4eba\u90fd\u6709\u904e\uff0c\u5f9e\u6a21\u7cca\u7684\u63a8\u92b7 Slogan\u3001\u624b\u6a5f\u6ed1\u8d77\u4f86\u5f88\u96e3\u7528\u5230\u8b93\u4eba\u56f0\u60d1\u7684\u8868\u55ae\u90fd\u6709\u53ef\u80fd\u662f\u4f60\u906d\u9047\u5230\u7684\u300c\u7cdf\u7cd5\u96fb\u5b50\u5546\u52d9\u8a2d\u8a08\u300d\u8aa4\u89f8\u7684\u5730\u96f7\uff0c\u5c31\u56e0\u70ba\u904e\u7a0b\u592a\u4e0d\u9806\u5229\u3001\u5145\u6eff\u4e0d\u5b89\uff0c\u8b93\u4f60\u4e0d\u9858\u610f\u638f\u51fa\u4fe1\u7528\u5361\u3002 \u4e0d\u5e78\u7684\u662f\uff0c\u5927\u591a\u6578\u7684\u884c\u92b7\u4eba\u54e1\u4e26\u672a\u5bdf\u89ba\uff0c\u4e0a\u8ff0\u5c0d\u92b7\u552e\u91cf\u7684\u5f71\u97ff\u6709\u591a\u5927\uff0c\u56e0\u6b64\u4ed6\u5011\u4e5f\u4e0d\u5728\u4e4e\uff0c\u4e0d\u904e\u4e5f\u8a31\u770b\u5b8c\u4e0b\u9762 10 \u9ede\u300c\u7dda\u4e0a\u8cfc\u7269\u9ad4\u9a57\u300d\u6539\u5584\u6487\u6b65\uff0c\u4ed6\u5011\u6703\u6709\u6240\u89ba\u609f\u3002\uff08\u7b46\u8005\u8a00\uff1a\u4e0d\u60f3\u61c2\uff0c\u7c21\u55ae\u561b\uff01\u627eTenten\u5c31\u597d\u5566\uff01\uff09<\/p>\n<h3><strong>1.\u7528\u624b\u6a5f\u700f\u89bd\u7db2\u7ad9\u4e5f\u8d85\u597d\u6ed1\uff08Mobile-Friendly\uff09<\/strong><\/h3>\n<p>\u5c31\u7b97\u4e0d\u662f\u8cfc\u7269\u7db2\u7ad9\uff0c\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u8a2d\u8a08\uff08Mobile-Friendly\uff09\u7684\u89c0\u5ff5\u5728\u9019\u500b\u4eba\u4eba\u7686\u4f4e\u982d\u65cf\u7684\u6642\u4ee3\uff0c\u6bcf\u500b\u7db2\u7ad9\u8a2d\u8a08\u90fd\u5fc5\u9808\u8003\u91cf\u3002\u6839\u64da <a href=\"https:\/\/www.internetretailer.com\/\">Internet Retailer<\/a> \u5831\u5c0e\u6307\u51fa\uff0c\u624b\u6a5f\u4e0a\u7684\u96fb\u5b50\u5546\u52d9\u884c\u70ba\u6bd4\u4f8b\u5728\u7f8e\u570b\u5df2\u5f9e 2014 \u5e74\u7684 24.6% \u4e0a\u5347\u81f3 2015 \u5e74\u7684 29.7%\u3002\u9664\u6b64\u4e4b\u5916\uff0cMobile-Friendly \u7684\u7db2\u7ad9 Google \u9084\u6703\u5e6b\u4f60\u62c9\u9ad8\u641c\u5c0b\u6392\u540d\uff0c\u6709\u8208\u8da3\u7684\u670b\u53cb\u5011\u53ef\u4ee5\u4e0a Google \u7684\u6e2c\u8a66\u7db2\u7ad9 <a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\">Mobile-Friendly Test<\/a> \u8a66\u8a66\u770b\uff0c\u5217\u5728\u524d\u4e94\u540d\u548c\u7b2c\u4e94\u9801\u7684\u7d50\u679c\u53ef\u662f\u5dee\u591a\u4e86\u5462\uff01<\/p>\n<h3><strong>2.\u6e05\u695a\u7684\u5546\u54c1\u8cc7\u8a0a \u2014\u2014 \u4eba\u5011\u77e5\u9053\u81ea\u5df1\u8cb7\u4e86\u4ec0\u9ebc<\/strong><\/h3>\n<p>\u4e0d\u8ad6\u8cfc\u7269\u5e73\u53f0\u4e0a\u53ea\u6709\u4e00\u9805\u7522\u54c1\u751a\u6216\u5343\u7a2e\uff0c\u6e05\u695a\u597d\u61c2\u7684\u5546\u54c1\u9801\u9762\u662f\u5fc5\u8981\u7684\u3002\u5305\u62ec\u793a\u610f\u7167\u3001\u5546\u54c1\u8cc7\u8a0a\u3001\u6578\u91cf\u3001\u984f\u8272\u9078\u9805\u7b49\uff0c\u6240\u6709\u7684\u8a2d\u8a08\u90fd\u662f\u70ba\u4e86\u8b93\u6d88\u8cbb\u8005\u611f\u89ba\u5230\uff1a\u8cfc\u7269\u6d41\u7a0b\u9806\u66a2\u5230\u597d\u60f3\u591a\u8cb7\u4e00\u9ede\uff01\uff08\u80fd\u505a\u5230\u9019\u9ede\u4f60\u5c31\u6210\u529f\u4e86\uff09\u4e0d\u904e\u4f60\u4e5f\u4e0d\u7528\u60f3\u5f97\u592a\u8907\u96dc\uff0c\u8209\u500b\u4f8b\u5b50\u4f86\u8aaa\uff0c\u4e0a\u7db2\u8cb7\u4e00\u4ef6 T-shirt \u4e0d\u9700\u8981\u7528\u4e0a\u5f71\u7247\u4f86\u5c55\u793a\u9019\u4ef6\u8863\u670d\u591a\u597d\u770b\uff0c\u4f60\u53ea\u9700\u8981\u628a\u5716\u6848\u3001\u6750\u8cea\u62cd\u651d\u6e05\u695a\uff0c\u6d88\u8cbb\u8005\u5c31\u6703\u8cb7\u55ae\u4e86\uff0c\u7c21\u55ae\u7684\u6771\u897f\u5c31\u4fdd\u6301\u5b83\u7c21\u55ae\u5c31\u597d\u3002 \u5982\u679c\u662f\u96fb\u8166\u3001\u624b\u6a5f\u7b49\u9ad8\u79d1\u6280\u7522\u54c1\uff0c\u6d88\u8cbb\u8005\u505a\u6bd4\u8f03\u5c31\u6703\u5f9e\u7522\u54c1\u529f\u80fd\u4e0b\u624b\uff0c\u4f8b\u5982\u87a2\u5e55\u89e3\u6790\u5ea6\u3001\u642d\u8f09\u6676\u7247\u7b49\u7d1a\u3001\u65b0\u589e\u529f\u80fd\u3001\u62cd\u7167\u8868\u73fe\u7b49\uff0c\u5c31\u7b97\u662f iPhone \u4e5f\u4e0d\u80fd\u7528\u4e00\u5f35\u7f8e\u7f8e\u7684\u5716\u547c\u56a8\u904e\u53bb\uff0c\u6240\u4ee5\u770b\u770b<a href=\"http:\/\/www.apple.com\/iphone\/\">\u860b\u679c\u5b98\u7db2<\/a>\u6bcf\u6b21\u63a8\u51fa\u65b0\u4e00\u4ee3\u7522\u54c1\uff0c\u5404\u500b\u529f\u80fd\u90fd\u4ecb\u7d39\u5f97\u4ed4\u4ed4\u7d30\u7d30\uff0c\u751a\u81f3\u91dd\u5c0d\u8fd1\u5e7e\u4ee3\u88fd\u4f5c\u6bd4\u8f03\u5716\uff0c\u8b93\u4eba\u6bcf\u6b21\u591a\u5f80\u4e0b\u6ed1\u4e00\u9ede\uff0c\u90fd\u66f4\u60f3\u63db\u6700\u65b0\u4e00\u4ee3\u7684 iPhone\uff01 \\<img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/blog_apple.png\" alt=\"\" \/> 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<img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/Screen-Shot-2016-07-11-at-14.46.11.png\" alt=\"Screen Shot 2016-07-11 at 14.46.11\" \/> \u7b2c\u4e00\u500b\u65b9\u6cd5\u662f\u8cfc\u8cb7 SSL certificate \u7db2\u7ad9\u5b89\u5168\u6191\u8b49\uff0c\u5982\u4e0a\u5716\uff0c\u700f\u89bd\u7db2\u7ad9\u6642\u770b\u5230\u7db2\u5740\u5217\u524d\u7aef\u51fa\u73fe\u7da0\u8272\u7684\u9470\u5319\u9396\uff0c\u5373\u4ee3\u8868\u4f7f\u7528\u8005\u5f9e\u641c\u5c0b\u3001\u700f\u89bd\u5230\u8cfc\u8cb7\u7684\u6574\u500b\u7a0b\u5e8f\u90fd\u662f\u5b89\u5168\u7121\u865e\u7684\u3002 \u7b2c\u4e8c\u500b\u65b9\u6cd5\u5247\u662f\u900f\u904e\u7b2c\u4e09\u65b9\u652f\u4ed8\u7ba1\u9053\uff0c\u4f8b\u5982 Paypal\uff0c\u5982\u6b64\u4e00\u4f86\u4f60\u7684\u7db2\u7ad9\u5c31\u4e0d\u7528\u7d93\u624b\u6d88\u8cbb\u8005\u8cc7\u8a0a\uff0c\u4e5f\u80fd\u78ba\u4fdd\u6d88\u8cbb\u8005\u7372\u5f97\u4fdd\u969c\u3002<\/p>\n<h3><strong>5.\u4ed8\u6b3e\u9801\u9762\u5225\u585e\u4e00\u5806\u7121\u95dc\u7dca\u8981\u7684\u4e8b\u2014\u2014\u8b93\u6211\u5c08\u5fc3\u78ba\u8a8d\u8cfc\u7269\u6e05\u55ae\uff01<\/strong><\/h3>\n<p>\u90fd\u5230\u4e86\u6700\u5f8c\u4e00\u6b65\uff0c\u8a2d\u8a08\u8005\u53ea\u8981\u8a18\u5f97\u4e00\u4ef6\u4e8b\u5c31\u597d\uff1a\u8b93\u6d88\u8cbb\u8005\u9806\u5229\u5b8c\u6210\u4ed8\u6b3e\u6d41\u7a0b\u3002\u5373\u4fbf\u662f\u300c\u5176\u4ed6\u4eba\u4e5f\u8cb7\u4e86\u300d\u3001\u300c\u52a0\u8cfc\u512a\u60e0\u300d\u7b49\u63a8\u85a6\u8cfc\u8cb7\u4e5f\u61c9\u8a72\u5728\u66f4\u65e9\u4e4b\u524d\u5c55\u793a\u7d66\u6d88\u8cbb\u8005\u3002\u4f60\u60f3\u60f3\u770b\uff0c\u5f9e\u52a0\u5165\u8cfc\u7269\u8eca\u5230\u8f38\u5165\u5bc4\u9001\u5730\u5740\u5df2\u7d93\u5920\u591a\u6b65\u9a5f\u4e86\uff0c\u6d88\u8cbb\u8005\u4ed8\u5b8c\u9322\u5f8c\u53ea\u60f3\u5feb\u9ede\u62ff\u5230\u6771\u897f\u800c\u5df2\uff01<\/p>\n<h3><strong>6.\u8b93\u6d88\u8cbb\u8005\u6709\u591a\u7a2e\u652f\u4ed8\u9078\u64c7<\/strong><\/h3>\n<p>\u63d0\u5230\u9019\u9ede\u5c31\u8b93\u6211\u60f3\u8d77\u5e7e\u5e74\u524d\u901b\u570b\u5916\u8cfc\u7269\u7db2\u7ad9\uff0c\u770b\u8457\u6eff\u5751\u6eff\u8c37\u53f0\u7063\u8cb7\u4e0d\u5230\u7684\u5546\u54c1\u8b93\u4eba\u5fc3\u60c5\u6109\u6085\uff0c\u7b49\u5230\u4ed8\u5e33\u6642\u624d\u767c\u73fe\uff0c\u5c0d\u65b9\u53ea\u63a5\u53d7 Paypal \u4ed8\u6b3e\uff0c\u7576\u6642\u8d85\u60f3\u5927\u558a\uff1a\u53f0\u7063\u4eba\u9084\u4e0d\u719f Paypal \u554a\uff01\u5982\u679c\u80fd\u76e1\u53ef\u80fd\u63d0\u4f9b\u591a\u7a2e\u4ed8\u6b3e\u65b9\u5f0f\u6eff\u8db3\u6d88\u8cbb\u8005\u9700\u6c42\u6700\u597d\uff0c\u5225\u5237\u500b\u4fe1\u7528\u5361\u9084\u8981\u9650\u5236 VISA \u6216 Master\uff0c\u4f60\u5c07\u6d41\u5931\u4e00\u534a\u7684\u5ba2\u6e90\u3002<\/p>\n<h3><strong>7.\u4ed8\u6b3e\u9801\u9762\u4e00\u5b9a\u8981\u7c21\u55ae<\/strong><\/h3>\n<p>\u5343\u842c\u5225\u5230\u4e86\u4ed8\u6b3e\u9019\u4e00\u6b65\u624d\u8981\u6c42\u6d88\u8cbb\u8005\u300c\u52a0\u5165\u6703\u54e1\u300d\uff0c\u4f60\u5fc5\u9808\u78ba\u4fdd\u4ed8\u6b3e\u9019\u4e00\u6b65\u8d8a\u7c21\u55ae\u8d8a\u5feb\u8d8a\u597d\uff0c\u6216\u8005\u5728\u4e00\u958b\u59cb\u544a\u8a34\u4ed6\u5011\u52a0\u5165\u6703\u54e1\u6709\u4ec0\u9ebc\u512a\u60e0\uff08e.g. 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