{"id":4140,"date":"2016-04-19T11:57:39","date_gmt":"2016-04-19T03:57:39","guid":{"rendered":"https:\/\/blog-staging.tenten.co\/blog\/marketing-automation-crm\/"},"modified":"2024-11-14T01:10:29","modified_gmt":"2024-11-13T17:10:29","slug":"marketing-automation-crm","status":"publish","type":"post","link":"https:\/\/tenten.co\/blog\/%e6%95%b8%e4%bd%8d%e8%a1%8c%e9%8a%b7\/marketing-automation-crm\/","title":{"rendered":"\u81ea\u52d5\u5316\u884c\u92b7\u8b93\u4f60\u66f4\u61c2\u5ba2\u6236\uff01\u5efa\u7acb\u66f4\u6df1\u5c64\u7684\u9867\u5ba2\u95dc\u4fc2"},"content":{"rendered":"<p>\u4ec0\u9ebc\u662f <a href=\"https:\/\/tenten.co\/learning\/top-marketing-automation-saas-2024\/\">\u81ea\u52d5\u5316\u884c\u92b7<\/a> (Marketing Automation) ? \u884c\u92b7\u81ea\u52d5\u5316\u8edf\u9ad4\u53ef\u4ee5\u8ffd\u8e64\u3001\u5206\u6790\u4eba\u5011\u7684\u7db2\u7d61\u884c\u70ba\uff0c\u70ba\u516c\u53f8\u9396\u5b9a\u6f5b\u5728\u7684\u5ba2\u6236\uff0c\u5728\u4eba\u5011\u9084\u6c92\u958b\u53e3\u4e4b\u524d\u5c31\u638c\u63e1\u4ed6\u5011\u7684\u8cfc\u7269\u9700\u6c42\u548c\u559c\u597d\u3002\u6700\u65b0\u9810\u6e2c\u986f\u793a\uff0c\u884c\u92b7\u81ea\u52d5\u5316\u8edf\u4ef6\u7522\u696d\u7684\u71df\u6536\u5165\u5230 2020 \u5e74\u5c07\u6703\u6210\u9577\u4e09\u500d\uff0c\u589e\u9577\u5230 19 \u5104\u7f8e\u5143\u3002 \u884c\u92b7\u81ea\u52d5\u5316\u662f\u9019\u5341\u5e74\u4f86\u6700\u71b1\u9580\u7684\u5e02\u5834\u71df\u92b7\u8a71\u984c\u4e4b\u4e00\uff0c\u8fd1\u5e74\u4f86\u6df1\u53d7\u5167\u5bb9\u71df\u92b7\u3001CMS \u5c08\u5bb6\u548c\u71df\u92b7\u6280\u8853\u754c\u8ffd\u6367\u3002\u800c\u9019\u500b\u5e02\u5834\u7684\u5927\u8155\u5206\u5225\u6709 <a href=\"https:\/\/tenten.co\/marketing\/services\/hubspot\/hubspot-crm-service\">HubSpot<\/a> \u3001 Marketo\u3001 InfusionSoft\u3001 Salesforce Pardot\u3001Adobe\u3001Oracle \u4ee5\u53ca\u8a31\u591a\u7db2\u8def\u65b0\u5275\u516c\u53f8\u90fd\u5df2\u9032\u5165\u9019\u500b\u5e02\u5834\uff0c\u70ba\u4e86\u5c31\u662f\u52aa\u529b\u7372\u5f97\u5e02\u4f54\u7387\u8207\u696d\u754c\u95dc\u6ce8\u3002\u96a8\u8457\u96fb\u5546\u8207\u793e\u7fa4\u5a92\u9ad4\u7684\u5d1b\u8d77\uff0c\u6d88\u8cbb\u8005\u7684\u7fd2\u6163\u9019\u5e7e\u5e74\u5df2\u6709\u4e86\u76f8\u7576\u5927\u7684\u6539\u8b8a\u3002\u6240\u4ee5\u4f5c\u70ba\u50b3\u7d71\u5ee3\u544a\u7684\u66ff\u4ee3\u54c1\u3002\u76ee\u524d\u5ee3\u70ba\u96fb\u5546\u6216\u662f\u8edf\u9ad4\u670d\u52d9\u696d\u8005\u5e38\u7528\u7684\u884c\u92b7\u5de5\u5177\u5982\u767b\u9678\u9801\u9762 (Landing Page)\uff0c<a href=\"https:\/\/tenten.co\/marketing\/services\/solutions\/email-marketing-service\">\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\uff08EDM\uff09<\/a> \u5230\u767d\u76ae\u66f8\u4e0b\u8f09\uff0c\u884c\u92b7\u81ea\u52d5\u5316\u7684\u5de5\u5177\u5df2\u7d93\u6210\u529f\u53d6\u4ee3\u50b3\u7d71\u7684\u884c\u92b7\u624b\u6bb5\uff0c\u900f\u904e\u5176\u53ef\u6e2c\u91cf\u4e26\u7cbe\u6e96\u9810\u6e2c\u6d88\u8cbb\u8005\u7684\u4f7f\u7528\u7fd2\u6163\uff0c\u5275\u9020\u51fa\u4e00\u500b\u53c8\u4e00\u500b\u9ad8\u8f49\u63db\u7387\u7684\u884c\u92b7\u6a21\u5f0f\u4e26\u5275\u9020\u9a5a\u4eba\u696d\u7e3e\u3002<\/p>\n<h3>\u70ba\u4ec0\u9ebc\u65b0\u5275\u7279\u5225\u9700\u8981\u6ce8\u91cd <a href=\"https:\/\/tenten.co\/learning\/inbound-marketing\/\">inbound marketing<\/a>?<\/h3>\n<ul>\n<li>\u7528\u6236\u5b9a\u4f4d\u66f4\u7cbe\u51c6\uff0c\u56e0\u70ba\u662f\u4ed6\u5011\u300c\u627e\u5230\u300d\u4e86\u4f60\uff08\u4f60\u7684\u7522\u54c1\uff09\uff0c\u4e5f\u610f\u5473\u8457\u4ed6\u5011\u5c0d\u4f60\u7684\u7522\u54c1\u6709\u8208\u8da3 \u6709\u9700\u6c42<\/li>\n<li>Conversion Rate\uff08\u8f49\u5316\u7387\uff09\u66f4\u9ad8<\/li>\n<li>\u964d\u4f4e\u71df\u92b7\u6210\u672c CPA (cost per acquisition)\u3001CPL (cost per lead)<\/li>\n<li>\u300c\u8207\u6d88\u8cbb\u8005\u4e4b\u9593\u7684\u95dc\u4fc2\u9023\u52d5\uff0c\u4e0d\u662f\u8ce3\u5b8c\u4e86\u5c31\u7d50\u675f\u3002\u56e0\u70ba\u6d88\u8cbb\u8005\u4e0b\u4e86\u55ae\u4e4b\u5f8c\u624d\u662f\u670d\u52d9\u7684\u958b\u59cb\u3002\u300d\u8b93\u6d88\u8cbb\u8005\u80fd\u64c1\u6709\u7f8e\u597d\u7684\u96fb\u5546\u6d88\u8cbb\u9ad4\u9a57\uff0c\u624d\u80fd\u8b93\u96fb\u5546\u7d93\u6fdf\u898f\u6a21\u66f4\u52a0\u6210\u9577\u3002<\/li>\n<\/ul>\n<h2>\u81ea\u52d5\u5316\u884c\u92b7\u89e3\u6c7a\u65b9\u6848 &#8211; Mautic:<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/marketing-automation-mautic.gif\" alt=\"marketing-automation-mautic\" \/> <\/p>\n<p>\u5373\u4f7f <a href=\"https:\/\/tenten.co\/marketing\/services\/hubspot\/hubspot-crm-service\">HubSpot<\/a>\u3001 Marketo \u548c InfusionSoft \u5df2\u7d93\u6df1\u8015\u884c\u92b7\u81ea\u52d5\u5316\u7684\u9818\u57df\u5df2\u7d93\u8a31\u591a\u5e74\u3002\u4e0d\u904e\u5f8c\u4f86\u6211\u5011\u9084\u662f\u6c7a\u5b9a\u63a1\u7528\u958b\u653e\u539f\u59cb\u78bc\u7684\u89e3\u6c7a\u65b9\u6848 &#8211; Mautic\u3002<\/p>\n<h3>\u70ba\u4ec0\u9ebc\u9078\u64c7 Mautic?<\/h3>\n<ul>\n<li>\u514d\u8cbb\uff1a\u4f60\u53ef\u4ee5\u81ea\u7531\u4e0b\u8f09\u3001\u5b89\u88dd\u548c\u4f7f\u7528Mautic\uff0c\u4e5f\u53ef\u4ee5\u514d\u8cbb\u4f7f\u7528\u8a72\u5718\u968a\u63d0\u4f9b\u7684\u96f2\u670d\u52d9\u3002<\/li>\n<li>\u958b\u653e\u539f\u59cb\u78bc\uff1aOpensource \u6709\u5176\u53ef\u64f4\u5c55\uff0c\u53ef\u5b9a\u5236\uff0c\u4e0d\u6703\u53d7\u5236\u65bc\u5ee0\u5546\u7684\uff0c\u800c Mautic \u7684\u6838\u5fc3\u958b\u767c\u5718\u968a\u4f3c\u4e4e\u4e5f\u7cbe\u65bc\u7a0b\u5f0f\u958b\u767c\uff0c\u5176\u7a0b\u5f0f\u78bc\u7684\u67b6\u69cb\u4e5f\u76f8\u7576\u7684\u512a\u7f8e\u4e26\u5bb9\u6613\u64f4\u5145\u3002<\/li>\n<li>\u6578\u64da\u5b89\u5168\uff1a\u5982\u679c\u8b93\u6211\u5728\u628a\u5ba2\u6236\u6578\u64da\u4ea4\u7d66\u7b2c\u4e09\u65b9\u548c\u81ea\u5df1\u7ba1\u7406\u4e4b\u9593\u9078\u64c7\uff0c\u6211\u80af\u5b9a\u6703\u9078\u64c7\u5f8c\u8005\u3002\u900f\u904e\u5c07\u670d\u52d9\u90e8\u5c6c\u65bc\u81ea\u5df1\u5167\u90e8\u7684 AWS \u4e2d\uff0c\u8b93\u8cc7\u6599\u7684\u5099\u63f4\uff0c\u7ba1\u7406\u3002\u529f\u80fd\u7684\u4fee\u6539\u90fd\u80fd\u5920\u5982\u6211\u5011\u5e0c\u671b\u7684\u53bb\u898f\u5283\u8207\u4fee\u6539\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/marketing-automation-2-1.gif\" alt=\"marketing-automation-2\" \/><\/p>\n<h3>Mautic \u81ea\u52d5\u5316\u884c\u92b7\u5de5\u5177\u7684\u516d\u5927\u529f\u80fd<\/h3>\n<ol>\n<li>Social Media Marketing &#8211; \u901a\u904e\u5f37\u5927\u7684\u793e\u7fa4\u884c\u92b7\u65b9\u5f0f\u4f86\u5438\u5f15\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u5ba2\u6236\u3002\u5be6\u969b\u89aa\u8eab\u8207\u4f60\u7684\u6f5b\u5728\u5ba2\u6236\u5728\u7db2\u8def\u793e\u7fa4\u4e0a\u7522\u751f\u4e92\u52d5\uff0c\u5efa\u7acb\u4f60\u7684\u512a\u5148\u9806\u5e8f\u3001\u4e3b\u984c\u6a19\u7c64\u3001\u4ee5\u53ca\u95dc\u9375\u5b57\u7b49\u7b49\u3002<\/li>\n<li>Lead Management &#8211; \u8f15\u9b06\u7684\u8ffd\u8e64\u533f\u540d\u6216\u5df2\u77e5\u7684\u7dda\u7d22\uff0c Mautic \u63d0\u4f9b\u4e86\u6df1\u5165\u5206\u6790\u8ffd\u8e64\u5305\u542b\u7db2\u9801\u7684\u8a73\u7d30\u700f\u89bd\u8cc7\u8a0a\uff0c\u4ee5\u4fbf\u65bc\u8ffd\u8e64\u6f5b\u5728\u5ba2\u6236\u3002Page view \u548c\u7279\u6b8a\u559c\u597d \uff06 \u8208\u8da3\u3002\u4e00\u65e6\u4f60\u958b\u59cb\u4e86\u8ffd\u8e64\uff0cMautic \u5c07\u6703\u5354\u52a9\u4f60\u5bb9\u6613\u7684\u5206\u6790\u51fa\u9019\u4e9b\u6578\u64da\u3002<\/li>\n<li>Email Marketing &#8211; \u767c\u9001\u5ba2\u88fd\u5316\u7684 Email \u7d66\u4f60\u7684\u5ba2\u6236\uff0c\u53ef\u4ee5\u5927\u91cf\u767c\u9001\u7121\u4e0a\u9650\u3002\u4e26\u4e14\u53ef\u4ee5\u8207\u5e02\u9762\u4e0a\u6d41\u884c\u7684\u7b2c\u4e09\u65b9\u670d\u52d9\u5b8c\u7f8e\u6574\u5408\uff0c\u5354\u52a9\u4f60\u884c\u92b7\u6548\u76ca\u6700\u5927\u5316\u3002<\/li>\n<li>Forms &#8211; \u4f9d\u7167\u4f60\u6240\u8981\u5efa\u7acb\u7684\u6bcf\u500b\u884c\u92b7\u6d3b\u52d5\u4f86\u5ba2\u88fd\u5316\u8868\u55ae\u7684\u7248\u9762 \uff06 \u6392\u7248\u3002\u8f15\u9b06\u5efa\u7acb\u540d\u55ae\u4e0d\u53d7\u9650\u5236\uff0c\u4ee5\u6700\u5feb\u901f\u7684\u65b9\u5f0f\u4f86\u9054\u5230\u4e00\u500b\u5be6\u7528\u7684\u670d\u52d9\u3002<\/li>\n<li>Campaigns &#8211; \u5177\u6709\u5f48\u6027\u4e14\u9748\u6d3b\u7684\u6d3b\u52d5\u7ba1\u7406\u7a0b\u5e8f\u5275\u5efa\u65b9\u6cd5\u3002\u4f60\u53ef\u4ee5\u5efa\u7acb\u4e00\u500b\u884c\u92b7\u6d3b\u52d5\uff0c\u4e26\u4e14\u5b9a\u7fa9\u597d\u884c\u52d5\u3001\u4e8b\u4ef6\u81ea\u52d5\u5316\u7684\u65b9\u5f0f\u53ef\u4ee5\u8b93\u4f60\u66f4\u8f15\u6613\u7684\u8207\u6f5b\u5728\u5ba2\u6236\u9023\u63a5\u3002<\/li>\n<li>Reports &#8211; \u5f9e\u6bcf\u500b\u5ee3\u544a\u6d3b\u52d5\u6536\u96c6\u5230\u7684\u6578\u64da\uff0c\u5c07\u53ef\u4ee5\u8f15\u6613\u7684\u88ab\u4f7f\u7528\u4ee5\u63d0\u9ad8\u71df\u92b7\u8f49\u63db\u7387\u3002\u4f60\u53ef\u4ee5\u7cbe\u6e96\u505a\u51fa\u5206\u6790\u3001\u5224\u65b7\u3002\u6d3b\u52d5\u7d50\u5c3e\u6703\u6709\u5831\u544a\u66f8\u53ef\u4ee5\u4f5c\u51fa\u8a73\u7d30\u7684\u5206\u6790\uff0c\u8b93\u4f60\u5728\u4e0b\u4e00\u6b21\u7684\u884c\u92b7\u6d3b\u52d5\u63d0\u5347\u66f4\u597d\u7684\u8f49\u63db\u7387\u3002<\/li>\n<\/ol>\n<h3>\u66f4\u591a\u95dc\u65bc\u81ea\u52d5\u5316\u884c\u92b7\u8207\u96c6\u5ba2\u884c\u92b7\u7684\u5b78\u7fd2\u8cc7\u6e90 (Marketing Automation and Inbound Marketing)<\/h3>\n<ul>\n<li><a href=\"https:\/\/tenten.co\/learning\/top-marketing-automation-saas-2024\/\">\u638c\u63e1\u884c\u92b7\u81ea\u52d5\u5316\uff1a2024 \u5e74 22 \u500b\u6700\u4f73\u884c\u92b7\u8edf\u9ad4\u5de5\u5177<\/a><\/li>\n<li><a href=\"https:\/\/tenten.co\/insight\/marketing\/marketing-automation-crm\/\">\u81ea\u52d5\u5316\u884c\u92b7 (Marketing Automation) \u8b93\u4f60\u66f4\u8cbc\u8fd1\u6bcf\u4e00\u500b\u5ba2\u6236 &#8211; Tenten | Digital Product Studio<\/a><\/li>\n<li><a href=\"https:\/\/www.hubsoda.com\/blog\/author\/tenten\/\">tenten\uff0c \u4f5c\u8005 HubSpot \u4ee3\u7406\u5546\u8207\u81ea\u52d5\u5316\u884c\u92b7\u670d\u52d9 Marketing automation<\/a><\/li>\n<li><a href=\"https:\/\/www.hubsoda.com\/blog\/easy-ways-to-automate-your-marketing-funnel\/\">\u53ea\u9700\u56db\u62db\uff01\u81ea\u52d5\u5316\u884c\u92b7\u5de5\u5177\u8f15\u9b06\u5b8c\u6210\u4f60\u7684\u884c\u92b7\u6f0f\u6597 &#8211; HubSpot \u4ee3\u7406\u5546\u8207\u81ea\u52d5\u5316\u884c\u92b7\u670d\u52d9 Marketing automation<\/a><\/li>\n<li><a href=\"https:\/\/www.martechie.org\/\">\u884c\u92b7\u8edf\u9ad4\u4e00\u7ad9\u5f0f\u670d\u52d9\u5e73\u53f0 &#8211; Martechie 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