{"id":3673,"date":"2014-04-18T13:18:38","date_gmt":"2014-04-18T05:18:38","guid":{"rendered":"https:\/\/blog-staging.tenten.co\/blog\/why-we-dont-design-spec-work-for-free\/"},"modified":"2023-12-28T01:03:45","modified_gmt":"2023-12-27T17:03:45","slug":"why-we-dont-design-spec-work-for-free","status":"publish","type":"post","link":"https:\/\/tenten.co\/blog\/culture\/why-we-dont-design-spec-work-for-free\/","title":{"rendered":"\u70ba\u4ec0\u9ebc\u6211\u5011\u4e0d\u6bd4\u7a3f\uff1f"},"content":{"rendered":"<blockquote>\n<p>Spec work is bad for creatives and it\u2019s bad for clients. Don\u2019t do that crap. Seriously. Don\u2019t do it! \u70ba\u4ec0\u9ebc\u6bd4\u7a3f\u906d\u900f\u4e86\uff0c\u800c\u8eab\u70ba\u8a2d\u8a08\u5e2b\u6216\u662f\u8a2d\u8a08\u516c\u53f8\u7684\u4f60\u5011\u90fd\u4e0d\u61c9\u8a72\u63d0\u4f9b\u5ba2\u6236\u514d\u8cbb\u7684\u6bd4\u7a3f\u3002\u4ee5\u4e0b\u662f\u6211\u5011\u56de\u8986\u7d66\u5ba2\u6236\u7684\u4fe1\u4ef6<\/p>\n<\/blockquote>\n<p>Dear XXX<\/p>\n<p>Our policy is we don\u2019t provide our pitch or spec work for free, and we never did that before.<\/p>\n<h3>Why? Good design, creative and strategy is informed.<\/h3>\n<p>This process only comes through research and collaboration with the client and a clear understanding of your market, business proposition and budget. A visually pleasing \u2018best guess\u2019 created up front as part of a sales tactic is never a good design. Anything created without being informed is at best a pretty picture. Unlike advertising agencies, we are not in the business of selling. We have a passion for our creative work and we love showing off the diversity of work we\u2019ve done \u2013 just take a look at our portfolio, but that\u2019s because every project we produce for our clients is crafted with thought and research. By doing it this way we are respecting our clients business and not devaluing it. At Clear Creative we put all our resources into every client that engages us because we don\u2019t need to save our best ideas, designs or strategies just to sell ourselves to potential new clients. We aren\u2019t unusual in our position on declining to partake in speculative or free pitch work, in fact the majority of good creative companies are declining to pitch freely. Here are some links to just a few respected industry colleagues who feel the same way, and why: &#8211;<\/p>\n<ul>\n<li><a href=\"http:\/\/andrewhy.de\/spec-work-is-evil-why-i-hate-crowdspring\/\">Spec Work Is Evil \/ Why I Hate CrowdSpring<\/a><\/li>\n<li><a href=\"http:\/\/boagworld.com\/design\/why-speculative-design-is-wrong\/\">Why speculative design is wrong<\/a><\/li>\n<li><a href=\"http:\/\/www.zeldman.com\/daily\/0104h.shtml\">DON\u2019T DESIGN ON SPEC<\/a><\/li>\n<li><a href=\"http:\/\/www.andybudd.com\/archives\/2003\/10\/doing_work_on_spec\/\">Doing Work On Spec<\/a><\/li>\n<li><a href=\"http:\/\/www.armorypacific.com\/blog\/2013\/12\/10\/spec-work-sucks\">Spec work sucks<\/a><\/li>\n<li><a href=\"http:\/\/www.pom8.com\/i.cfm\/blog\/article\/4972\/Spec-and-Crowdsourcing-Work-Hurts-Us-All\">Spec and Crowdsourcing Work Hurts Us All<\/a><\/li>\n<\/ul>\n<p>Just like the discussion we had in our last meeting. We would of course be delighted to show you how our best projects got off the ground, and how we could do the same for you. It is just that we value our expertise, talent and knowledge enough to apply this exclusively for our customers who actually appreciate the positive effect our services provide to their businesses. So I am sorry that we won\u2019t be able to create those logo design proposal to help you to present your boss of the logo design.<\/p>\n<hr \/>\n<h2>\u8a2d\u8a08\u5e2b\u5011: \u8acb\u4e0d\u8981\u518d\u63a5\u53d7\u514d\u8cbb\u6bd4\u7a3f<\/h2>\n<p>\u5e7e\u4e4e\u6bcf\u4e00\u4f4d\u8a2d\u8a08\u5e2b\u90fd\u6709\u904e\u6bd4\u7a3f\u7684\u7d93\u6b77\uff0c\u6211\u60f3\u5927\u5bb6\u5728\u9019\u500b\u8a2d\u8a08\u7522\u696d\u8dcc\u8dcc\u649e\u649e\u61c9\u8a72\u4e5f\u7d93\u6b77\u904e\u4e0d\u5c11\u9019\u5834\u5145\u6eff\u82b1\u4fcf\u5404\u5f0f\u5fc3\u6a5f\u7684\u6230\u722d\uff0c\u56e0\u70ba\u5927\u5bb6\u90fd\u53ea\u70ba\u8d0f\u5f97\u6700\u5f8c\u7684\u52dd\u5229\u3002(\u4e0d\u8ad6\u662f\u5ba2\u6236\u6216\u8a2d\u8a08\u5e2b) \u6240\u4ee5\u6211\u60f3\u8981\u8ddf\u8a2d\u8a08\u5e2b\u4ee5\u53ca\u9019\u6574\u500b\u7522\u696d\u89e3\u91cb\u70ba\u4ec0\u9ebc\u4f60\u5011\u90fd\u4e0d\u8a72\u63a5\u53d7\u5ba2\u6236\u514d\u8cbb\u6bd4\u7a3f\u7684\u9080\u7d04\u3002<\/p>\n<h2>\u70ba\u4ec0\u9ebcTenten\u6703\u6709\u9019\u6a23\u7684\u4fe1\u5ff5?<\/h2>\n<ul>\n<li>\u5982\u679c\u4f60\u554f: \u8a2d\u8a08\u5e2b\u70ba\u4ec0\u9ebc\u4e0d\u559c\u6b61\u6bd4\u7a3f?<\/li>\n<li>\u9019\u5c31\u50cf\u662f\u554f\u8a2d\u8a08\u70ba\u4ec0\u9ebc\u8981\u6536\u8cbb?!<\/li>\n<\/ul>\n<h2>\u8b93\u6211\u4f86\u89e3\u91cb\u70ba\u4ec0\u9ebc\u518d\u4efb\u4f55\u60c5\u6cc1\u4e0b\u8a2d\u8a08\u5e2b\u90fd\u4e0d\u61c9\u8a72\u63a5\u53d7\u5ba2\u6236\u7684\u514d\u8cbb\u6bd4\u7a3f\u63d0\u6848\u7684\u8981\u6c42!<\/h2>\n<h2>1. \u6bd4\u7a3f\u67d0\u7a2e\u7a0b\u5ea6\u4e0a\u5c31\u662f\u514d\u8cbb\u8a2d\u8a08<\/h2>\n<p>\u4ec0\u9ebc\u662f\u6bd4\u7a3f\uff1f\u9019\u5176\u5be6\u662f\u5f9e\u904e\u53bb\u5ee3\u544a\u516c\u53f8\u4e3b\u5c0e\u5ba2\u6236\u5927\u90e8\u5206\u7684\u884c\u92b7\u9810\u7b97, \u6240\u5ef6\u4f38\u4e0b\u4f86\u7684\u4e00\u500b\u964b\u7fd2\u3002\u904e\u53bb\uff0c\u6240\u6709\u53ea\u8981\u662f\u6709\u9ede\u898f\u6a21\u7684\u5ee3\u544a\u4e3b\u4e0d\u6703\u5c07\u5ee3\u544a\u8a08\u5283\u7acb\u5373\u59d4\u8a17\u4e00\u5bb6\u5ee3\u544a\u516c\u53f8\uff0c\u800c\u662f\u8b93\u591a\u5bb6\u5ee3\u544a\u516c\u53f8\u5f7c\u6b64\u7af6\u722d\uff0c\u518d\u5f9e\u4e2d\u9078\u64c7\u6700\u512a\u79c0\u3001\u6700\u6eff\u610f\u7684\u5ee3\u544a\u516c\u53f8\uff0c\u4e26\u652f\u4ed8\u6bcf\u4f4d\u8a2d\u8a08\u5e2b\u4e00\u5b9a\u8cbb\u7528\u3002\u4f46\u96a8\u8457\u6bd4\u7a3f\u6a21\u5f0f\u7684\u6f14\u8b8a\uff0c\u7522\u696d\u8d8a\u4f86\u8d8a\u7af6\u722d\uff0c\u518d\u67d0\u5929\u958b\u59cb\uff0c\u7adf\u7136\u6709\u5ee3\u544a\u516c\u53f8\u9858\u610f\u70ba\u5ba2\u6236\u505a\u514d\u8cbb\u63d0\u6848\uff0c\u5c31\u70ba\u4e86\u62ff\u5230\u5176\u5ee3\u544a\u982d\u653e\u7684\u9810\u7b97\u3002<\/p>\n<p>\u4f46\u5728\u8a2d\u8a08\u4e16\u754c\u88e1\uff0c\u9019\u5f80\u5f80\u610f\u5473\u8457\u514d\u8cbb\u7684\u8a2d\u8a08\u3002\u6bd4\u5982\u8981\u6c42\u5e7e\u4f4d\u8a2d\u8a08\u5e2b\u5148\u7d66\u51fa\u4e00\u4efd\u8a2d\u8a08\u65b9\u6848\u518d\u9032\u884c\u7be9\u9078\uff0c\u6216\u8005\u8209\u8fa6\u4e00\u5834\u8a2d\u8a08\u5927\u8cfd\u5fb5\u96c6\u4f5c\u54c1\uff0c\u9078\u51fa\u6700\u5f8c\u7684\u512a\u52dd\u8005\u3002\u800c\u5c0d\u65bc\u90a3\u4e9b\u6dd8\u6c70\u7684\u8a2d\u8a08\u5e2b\u800c\u8a00\uff0c\u53ef\u80fd\u767d\u767d\u4ed8\u51fa\u4e86\u6642\u9593\u548c\u7cbe\u529b\uff0c\u537b\u4ec0\u9ebc\u4e5f\u6c92\u5f97\u5230\u3002<\/p>\n<p>\u8a66\u60f3\uff0c\u6211\u5011\u53bb\u9910\u5ef3\u5403\u98ef\u6703\u8981\u6c42\u8a66\u5403\u6eff\u610f\u4e86\u518d\u4ed8\u9322\u55ce\uff1f\u6703\u627e\u4e00\u5806\u5f8b\u5e2b\u4e8b\u52d9\u6240\u5404\u81ea\u7814\u7a76\u6848\u4ef6\uff0c\u9078\u4e00\u4f4d\u6700\u597d\u7684\u55ce\u2026<strong>\u53ef\u4ee5\u767c\u73fe\uff0c\u5728\u5176\u4ed6\u884c\u696d\u5f88\u5c11\u6709\u4eba\u6703\u8a8d\u540c\u300c\u514d\u8cbb\u5de5\u4f5c\u300d\u9019\u7a2e\u8352\u8b2c\u7684\u65b9\u5f0f\u3002\u4f46\u5728\u8a2d\u8a08\u884c\u696d\u4f3c\u4e4e\u5df2\u6210\u5e38\u614b\u3002<\/strong>\u5f88\u591a\u6642\u5019\u9700\u6c42\u65b9\u6703\u7406\u6240\u7576\u7136\u5730\u8981\u6c42\u6bd4\u7a3f\uff0c\u5927\u74b0\u5883\u4e0b\uff0c\u8a2d\u8a08\u5e2b\u5118\u7ba1\u5167\u5fc3\u4e0d\u9858\u610f\u4e5f\u53ea\u80fd\u9078\u64c7\u63a5\u53d7\u3002<\/p>\n<p>\u300c\u5982\u679c\u6211\u5011\u90fd\u4e0d\u9858\u610f\u66ff\u4eba\u514d\u8cbb\u5de5\u4f5c\uff0c\u90a3\u6191\u4ec0\u9ebc\u53bb\u8981\u6c42\u8a2d\u8a08\u5e2b\u5462\uff1f\u300d<\/p>\n<h2>2. \u514d\u8cbb\u6bd4\u7a3f\u5f9e\u67d0\u7a2e\u89d2\u5ea6\u662f\u5c0d\u8a2d\u8a08\u5275\u610f\u50f9\u503c\u7684\u4e0d\u5c0a\u91cd<\/h2>\n<p>\u7576\u8a2d\u8a08\u65b9\u6848\u9084\u672a\u6700\u7d42\u6210\u578b\u6642\uff0c\u6211\u5011\u5e38\u5e38\u6703\u5ffd\u8996\u8a2d\u8a08\u5e2b\u5728\u6700\u521d\u5275\u610f\u548c\u5e03\u5c40\u6642\u6240\u8017\u8cbb\u7684\u5927\u91cf\u5fc3\u8840\uff0c\u5c07\u5176\u8996\u70ba\u7522\u54c1\u7684\u9644\u52a0\u503c\u537b\u4e0d\u662f\u7522\u54c1\u8a2d\u8a08\u7684\u91cd\u8981\u74b0\u7bc0\u3002<\/p>\n<h2>3. \u8a2d\u8a08\u5e2b\u5c0d\u6bcf\u4e00\u500b\u8a2d\u8a08\u4f5c\u54c1\u7684\u6295\u5165\uff0c\u5f9e\u96f6\u958b\u59cb\uff0c\u5f9e\u7121\u5230\u6709\u90fd\u662f\u4e00\u500b\u8271\u8f9b\u5275\u9020\u7684\u904e\u7a0b<\/h2>\n<p>\u5e0c\u671b\u901a\u904e\u597d\u7684\u8a2d\u8a08\u76f4\u9054\u7528\u6236\u5fc3\u5e95\uff0c\u70ba\u9700\u6c42\u65b9\u5be6\u73fe\u771f\u6b63\u7684\u5546\u696d\u50f9\u503c\u3002\u7136\u800c\u7576\u8d8a\u4f86\u8d8a\u591a\u7684\u6bd4\u7a3f\u9080\u7d04\u4ee5\u53ca\u96a8\u4e4b\u800c\u4f86\u7684\u6253\u64ca\u548c\u5931\u671b\uff0c\u8a2d\u8a08\u5e2b\u7684\u50f9\u503c\u8a8d\u540c\u611f\u88ab\u525d\u596a\uff0c \u751a\u81f3\u501f\u6bd4\u7a3f\u7af6\u8cfd\u4e4b\u540d\u527d\u7aca\u8a2d\u8a08\u5e2b\u5275\u610f\uff0c\u8b93\u8a2d\u8a08\u5e2b\u8f9b\u82e6\u5275\u4f5c\u7684\u6210\u679c\u537b\u7121\u6cd5\u5f97\u5230\u6709\u6548\u4fdd\u969c\u6642\uff0c\u8b93\u8a2d\u8a08\u5e2b\u9580\u5982\u4f55\u8a8d\u771f\u5c0d\u5f85\u6bd4\u7a3f\u505a\u51fa\u9700\u6c42\u65b9\u60f3\u8981\u7684\u65b9\u6848\uff1f<\/p>\n<h2>4. \u6bd4\u7a3f\u6709\u6642\u6703\u963b\u7919\u5049\u5927\u5275\u610f\u7684\u8a95\u751f<\/h2>\n<p>\u512a\u79c0\u7684\u8a2d\u8a08\u5718\u968a\u5728\u771f\u6b63\u6295\u5165\u8a2d\u8a08\u524d\u5f80\u5f80\u9700\u8981\u6295\u5165\u6574\u500b\u5c08\u6848 50% \u4ee5\u4e0a\u7684\u7cbe\u529b\u8207\u6642\u9593\u505a\u7814\u7a76\uff0c\u4e26\u8207\u9700\u6c42\u65b9\u9032\u884c\u5145\u5206\u6709\u6548\u7684\u6e9d\u901a\u3002\u4e86\u89e3\u4ed6\u5011\u7684\u60f3\u6cd5\u751a\u81f3\u5f15\u5c0e\u6f5b\u5728\u7684\u7522\u54c1\u9700\u6c42\uff0c\u7814\u7a76\u76ee\u6a19\u7528\u6236\u5fc3\u7406\u3001\u7af6\u54c1\u5206\u6790\u3001\u904e\u5f80\u7684\u7522\u54c1\u5f62\u614b\u3002\u624d\u80fd\u8a2d\u8a08\u51fa\u771f\u6b63\u5049\u5927\u7684\u5275\u610f\u3002<\/p>\n<p>\u6bd4\u5982\u5168\u7403\u77e5\u540d\u8a2d\u8a08\u54a8\u8a62\u516c\u53f8IDEO\u670d\u52d9\u904e\u7684\u5ba2\u6236\u904d\u53ca\u5404\u500b\u7522\u696d\uff0c\u5305\u62ec\u860b\u679c\u3001\u5fae\u8edf\u3001\u767e\u4e8b\u3001\u5bf6\u6f54\u7b49\u77e5\u540d\u4f01\u696d\u3002IDEO\u5728\u5275\u610f\u521d\u671f\u6703\u63a1\u7528\u7279\u6709\u7684\u57fa\u65bc\u89c0\u5bdf\u7684\u8abf\u7814\u5de5\u4f5c\u9032\u884c\u5145\u5206\u9700\u6c42\u63a1\u96c6\uff0c\u4e26\u8b93\u5ba2\u6236\u4e00\u540c\u53c3\u8207\u5230\u5275\u65b0\u7684\u904e\u7a0b\u4e2d\u771f\u6b63\u4e86\u89e3\u7528\u6236\u60c5\u611f\u8a34\u6c42\u3002\u6b63\u662f\u79c9\u6301\u9019\u6a23\u5c0d\u5ba2\u6236\u8ca0\u8cac\u7684\u7406\u5ff5\uff0c\u624d\u80fd\u5728\u5168\u7403\u7bc4\u570d\u5167\u81f3\u4eca\u64c1\u6709\u9577\u76db\u4e0d\u8870\u7684\u5f71\u97ff\u529b\u3002<\/p>\n<h2>5. \u7576\u6bd4\u7a3f\u6a21\u5f0f\u767c\u5c55\u81f3\u4eca\uff0c\u6211\u5011\u8d8a\u767c\u770b\u5230\u6bd4\u7a3f\u662f\u5c0d\u8a2d\u8a08\u8cc7\u6e90\u7684\u5de8\u5927\u6d6a\u8cbb<\/h2>\n<p>\u6709\u4e9b\u8a2d\u8a08\u5e2b\u5df2\u7d93\u719f\u6089\u6bd4\u7a3f\u7684\u5957\u8def\uff0c\u7a4d\u7d2f\u5927\u91cf\u5404\u7a2e\u98a8\u683c\u7684\u6a21\u677f\uff0c\u7576\u9047\u5230\u6bd4\u7a3f\u6642\u76f4\u63a5\u9078\u51fa\u4e00\u5957\u5f80\u4e0a\u5957\uff0c\u6216\u8005\u8cbb\u5fc3\u7814\u7a76\u9700\u6c42\u65b9\u559c\u597d\uff0c\u8a2d\u8a08\u83ef\u9e97\u7684\u4f5c\u54c1\u98a8\u683c\u5438\u5f15\u773c\u7403\uff0c\u537b\u4e0d\u6703\u8a8d\u771f\u7814\u7a76\u7522\u54c1\u8a2d\u8a08\u9700\u6c42\uff0c\u5f9e\u672c\u8cea\u51fa\u767c\u89e3\u6c7a\u554f\u984c\u3002\u4e5f\u6709\u8d8a\u4f86\u8d8a\u591a\u7684\u516c\u53f8\u610f\u8b58\u5230\u6295\u5165\u4e26\u4e0d\u610f\u5473\u8457\u7b49\u503c\u56de\u5831\uff0c\u800c\u9078\u64c7\u4ee5\u9019\u6a23\u7684\u65b9\u5f0f\u61c9\u5c0d\u3002<\/p>\n<h2>6. \u6bd4\u7a3f\u6700\u7d42\u53ea\u6703\u5169\u6557\u4ff1\u50b7<\/h2>\n<p>\u8b1b\u4e86\u90a3\u9ebc\u591a\uff0c\u4f60\u5c31\u80fd\u4e86\u89e3\u70ba\u4ec0\u9ebc\u514d\u8cbb\u6bd4\u7a3f\u5c0d\u65bc\u696d\u4e3b\u8207\u8a2d\u8a08\u5e2b\u90fd\u662f\u4e00\u500b\u906d\u900f\u7684\u58de\u5faa\u74b0\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s5.tenten.co\/2023\/12\/V31VqVP.png\" alt=\"enter\" \/>## \u90a3Tenten\u600e\u9ebc\u62ff\u5230\u5ba2\u6236?<\/p>\n<p>\u6c92\u932f\uff0c\u4f60\u5011\u5728\u696d\u754c\u807d\u5230\u7684\u50b3\u8a00\u90fd\u662f\u771f\u5be6\u7684\uff0c\u5728Tenten\u6211\u5011\u7d55\u5c0d\u4e0d\u514d\u8cbb\u6bd4\u7a3f\uff0c\u4f46\u6211\u5011\u7684\u5ba2\u6236\u540d\u55ae\u4e0a\u9084\u662f\u4e00\u5806\u5916\u4f01\u8207\u4e0a\u5e02\u516c\u53f8\u3002\u90a3\u600e\u9ebc\u62ff\u5230\u9019\u4e9b\u5ba2\u6236\u5462? \u9019\u500b\u7b54\u6848\u5f88\u7c21\u55ae\uff1a\u6253\u9020\u81ea\u5df1\u7684\u786c\u5be6\u529b\u53bb\u505a\u51fa\u597d\u7684\u4f5c\u54c1\uff0c\u597d\u597d\u7684\u53bb\u9078\u64c7\u4e26\u7d93\u71df\u5c0d\u7684\u5ba2\u6236\u3002\u6211\u5011\u6703\u628a\u5275\u610f\u96c6\u4e2d\u65bc\u771f\u6b63\u6709\u9700\u6c42\u7684\u884c\u696d\u9818\u57df\uff0c\u627e\u5230\u6703\u5c0a\u91cd\u8a2d\u8a08\u8207\u503c\u5f97\u6295\u8cc7\u7684\u696d\u4e3b\u5efa\u7acb\u9577\u671f\u4fe1\u4efb\u5408\u4f5c\uff0c\u5171\u540c\u901a\u904e\u597d\u7684\u8a2d\u8a08\u4f86\u89e3\u6c7a\u5546\u696d\u554f\u984c\uff0c\u9019\u624d\u662f\u6240\u671f\u671b\u770b\u5230\u7684\u8a2d\u8a08\u751f\u614b\u9858\u666f\u3002<\/p>\n<h3>\u8acb\u554f\u8a2d\u8a08\u5e2b\u5011: 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Take it or leave it.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"\u70ba\u4ec0\u9ebc\u6bd4\u7a3f\u906d\u900f\u4e86\uff0c\u800c\u8eab\u70ba\u8a2d\u8a08\u5e2b\u6216\u662f\u8a2d\u8a08\u516c\u53f8\u7684\u4f60\u5011\u90fd\u4e0d\u61c9\u8a72\u63d0\u4f9b\u5ba2\u6236\u514d\u8cbb\u7684\u6bd4\u7a3f\u3002\u4ee5\u4e0b\u662f\u6211\u5011\u56de\u8986\u7d66\u5ba2\u6236\u7684\u4fe1\u4ef6","protected":false},"author":1,"featured_media":3679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[307,300,304],"tags":[],"ppma_author":[533],"class_list":["post-3673","post","type-post","status-publish","format-standard","has-post-thumbnail","category-about-tenten","category-culture","category-ui-ux","cs-entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u70ba\u4ec0\u9ebc\u6211\u5011\u4e0d\u6bd4\u7a3f\uff1f - 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